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    Schnebly Winery Winery Paid Campaign

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    valentina Gomez
    The document summarizes the performance of Schnebly Winery's Facebook advertising campaigns from September 1-15, 2022 compared to August 1-15, 2022. It shows metrics such as impressions, reach, clicks, spend, and conversions. The campaigns targeted interests like wine and food, page visitors, and remarketing. The top performing ad set was for page visitor interests targeting clicks, reaching over 5,000 people with a cost per click of $0.09. Overall, the campaigns had over 110,000 impressions, reached nearly 69,000 people, and resulted in 10 purchases for $287 spent.

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    Schnebly Winery Winery Paid Campaign

    Uploaded by

    valentina Gomez
    14 views6 pages
    The document summarizes the performance of Schnebly Winery's Facebook advertising campaigns from September 1-15, 2022 compared to August 1-15, 2022. It shows metrics such as impressions, reach, clicks, spend, and conversions. The campaigns targeted interests like wine and food, page visitors, and remarketing. The top performing ad set was for page visitor interests targeting clicks, reaching over 5,000 people with a cost per click of $0.09. Overall, the campaigns had over 110,000 impressions, reached nearly 69,000 people, and resulted in 10 purchases for $287 spent.

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    Schnebly_Winery_Winery_Paid_Campaign (1)

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    The document summarizes the performance of Schnebly Winery's Facebook advertising campaigns from September 1-15, 2022 compared to August 1-15, 2022. It shows metrics such as impressions, reach, clicks, spend, and conversions. The campaigns targeted interests like wine and food, page visitors, and remarketing. The top performing ad set was for page visitor interests targeting clicks, reaching over 5,000 people with a cost per click of $0.09. Overall, the campaigns had over 110,000 impressions, reached nearly 69,000 people, and resulted in 10 purchases for $287 spent.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    14 views6 pages

    Schnebly Winery Winery Paid Campaign

    Uploaded by

    valentina Gomez
    The document summarizes the performance of Schnebly Winery's Facebook advertising campaigns from September 1-15, 2022 compared to August 1-15, 2022. It shows metrics such as impressions, reach, clicks, spend, and conversions. The campaigns targeted interests like wine and food, page visitors, and remarketing. The top performing ad set was for page visitor interests targeting clicks, reaching over 5,000 people with a cost per click of $0.09. Overall, the campaigns had over 110,000 impressions, reached nearly 69,000 people, and resulted in 10 purchases for $287 spent.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 6

    Schenbly Winery Facebook Ads

    Schnebly Winery Winery Paid Campaign


    09/01/2022 - 09/15/2022 - Comparing to 08/01/2022 - 08/15/2022

    Impressions Reach Inline Link Clicks Amount Spent


    Schnebly Winery New Schnebly Winery New Schnebly Winery New Schnebly Winery New

    110,087 68,714 1,110 $285.12


    62,641 9.69% $290.79 -1.95%

    CPC (Link) CTR (Link) Outbound Clicks


    Schnebly Winery New Schnebly Winery New Schnebly Winery New

    $0.26 1.01% 1,055


    Clicks Bookings/ Events Ads
    Schnebly Winery New

    Link Clicks Wines Ads


    Schnebly Winery New

    All Campaign performance


    Schnebly Winery New

    Cost per
    Inline Link Impressio Frequenc Amount Purchase Adds to
    Campaign Name Effective status Reach CTR (All) Inline Link
    Clicks ns y Spent s Cart
    Click

    DSM | Schnebly |
    Trafico | Septiembre Active 1,050 19,433 12,534 1.55 10.04% $0.10 $106.43 0 0
    2022

    DSM | Schnebly |
    Alcance | Septiembre Active 44 83,241 53,095 1.57 0.08% $1.72 $75.76 0 0
    2022

    1 of 6
    Schenbly Winery Facebook Ads
    Schnebly Winery Winery Paid Campaign
    09/01/2022 - 09/15/2022 - Comparing to 08/01/2022 - 08/15/2022

    Cost per
    Inline Link Impressio Frequenc Amount Purchase Adds to
    Campaign Name Effective status Reach CTR (All) Inline Link
    Clicks ns y Spent s Cart
    Click

    DSM | Schnebly |
    Conversiones | Active 15 7,413 3,921 1.89 1.27% $7.01 $105.20 9 10
    Septiembre 2022

    DSM | Schnebly | Active 0 0 0 0 -- -- $0.00 0 0


    Trafico | Agosto 2022

    DSM | Schnebly |
    Conversiones | Agosto Active 0 0 0 0 -- -- $0.00 1 1
    2022

    Total 1,110 110,087 68,901 1.6 1.92% $0.26 $287.39 10 11

    Ad set performance Events - Bookings -Trafic Clicks


    Schnebly Winery New

    Cost per
    Inline Link Impressions Amount
    Ad Set Name Effective status Reach Frequency CTR (All) Inline Link
    Clicks Spent
    Click

    DSM | Schnebly |
    Afinidades pagina Web | Active 402 6,987 5,073 1.38 10.56% $0.09 $37.86
    CPC Septiembre 2022

    DSM | Schnebly | Vino y


    Comida | CPC Septiembre Active 183 3,119 2,460 1.27 10.13% $0.10 $18.89
    2022

    DSM | Schnebly |
    Compradores | CPC Active 166 2,859 2,335 1.22 10.98% $0.10 $16.81
    Septiembre 2022

    DSM | Schnebly | Publico


    similar | CPC Septiembre Active 127 2,692 2,088 1.29 9.51% $0.10 $12.33
    2022

    DSM | Schnebly |
    Demograficos | CPC Active 106 2,338 1,905 1.23 8.13% $0.13 $14.16
    Septiembre 2022

    DSM | Schnebly |
    Remarketing |CPC Active 66 1,417 1,152 1.23 9.60% $0.10 $6.36
    Septiembre 2022

    DSM | Schnebly | Base de


    datos | CPCSeptiembre Paused 1 21 18 1.17 4.76% $0.02 $0.02
    2022

    Total 1,051 19,433 12,534 1.55 10.04% $0.10 $106.43

    Ad set performance Events - Bookings - Reach- Impressions


    Schnebly Winery New

    Cost per Amount


    Ad Set Name Effective status Impressions Reach Frequency CTR (All) Inline Link Spent
    Click

    DSM | Schnebly | Afinidades


    pagina Web | CPM Septiembre Active 41,790 29,004 1.44 0.08% $1.73 $39.76
    2022

    DSM | Schnebly |
    Compradores | CPM Active 18,416 14,665 1.26 0.07% $1.39 $15.32
    Septiembre 2022

    DSM | Schnebly | Vino y


    Comida | CPM Septiembre Active 15,290 11,416 1.34 0.08% $1.93 $13.52
    2022

    2 of 6
    Schenbly Winery Facebook Ads
    Schnebly Winery Winery Paid Campaign
    09/01/2022 - 09/15/2022 - Comparing to 08/01/2022 - 08/15/2022

    Cost per Amount


    Ad Set Name Effective status Impressions Reach Frequency CTR (All) Inline Link Spent
    Click

    DSM | Schnebly | Publico


    similiar | CPM Septiembre Active 7,607 7,154 1.06 0.12% $2.39 $7.16
    2022

    DSM | Schnebly | Remarketing Active 138 122 1.13 0.00% -- $0.00


    | CPM Septiembre 2022

    Total 83,241 53,097 1.57 0.08% $1.72 $75.76

    Ad set performance Conversions- Purchases


    Schnebly Winery New

    Cost per
    Impression Amount Purchases Adds to
    Ad Set Name Effective status Reach Frequency CTR (All) Inline Link
    s Spent Cart
    Click

    DSM | Schnebly |
    Compra | Intereses | Active 2,907 1,780 1.63 1.31% $8.34 $41.68 1 3
    Septiembre 2022

    DSM | Schnebly |
    Compra | Intereses Active 2,553 1,761 1.45 0.98% $5.29 $31.72 4 4
    Abiertos | Septiembre
    2022

    DSM | Schnebly |
    Compra | Publico Similar Active 1,177 780 1.51 1.36% $5.49 $16.46 2 2
    | Septiembre 2022

    DSM | Schnebly |
    Compra | Remarketing | Active 752 270 2.79 1.73% $15.02 $15.02 2 1
    Septiembre 2022

    DSM | Schnebly |
    Compra | Base de datos | Active 24 16 1.5 8.33% -- $0.32 0 0
    Septiembre 2022

    DSM | Schnebly |
    Compra | Intereses 0 0 0 -- -- $0.00 1 1
    Abiertos | Agosto 2022

    Total 7,413 3,921 1.89 1.27% $7.01 $105.20 10 11

    Budget distribution Bookings


    $220 Dollars Trafic

    $160 Dollars Reach

    3 of 6
    Schenbly Winery Facebook Ads
    Schnebly Winery Winery Paid Campaign
    09/01/2022 - 09/15/2022 - Comparing to 08/01/2022 - 08/15/2022

    4 of 6
    Account performance
    Schnebly Winery Winery Paid Campaign
    09/01/2022 - 09/15/2022

    Overall performance
    Schnebly Winery New

    Metric Value

    Inline Link Clicks 1,105

    Impressions 109,677

    Reach 68,714

    Frequency 1.6

    CTR (All) 1.92%

    Cost per Inline Link Click $0.26

    Amount Spent $285.12

    Engagement performance
    Schnebly Winery New

    Metric Value

    Post Comments 2

    Post Reactions 90

    Post Shares 8

    Reach by placement
    Schnebly Winery New

    Placement performance
    Schnebly Winery New

    Inline Link Cost per Inline


    Account Impressions Reach Frequency CTR (All) Amount Spent
    Clicks Link Click

    Schnebly Winery New 1,105 109,677 68,714 1.6 1.92% $0.26 $285.12

    > Facebook - Feed 926 26,303 16,470 1.6 7.11% $0.19 $173.40

    > Facebook - Video Feeds 70 36,132 17,287 2.09 0.24% $0.61 $42.50

    > Instagram - Feed 41 3,829 2,145 1.79 1.59% $0.77 $31.51

    > Instagram - Instagram Reels 20 8,786 6,691 1.31 0.32% $0.49 $9.89

    5 of 6
    Account performance
    Schnebly Winery Winery Paid Campaign
    09/01/2022 - 09/15/2022

    Inline Link Cost per Inline


    Account Impressions Reach Frequency CTR (All) Amount Spent
    Clicks Link Click

    > Facebook - Facebook Stories 12 1,638 1,056 1.55 0.92% $0.18 $2.16

    > Instagram - Instagram Stories 11 9,879 5,586 1.77 0.14% $1.14 $12.49

    > Instagram - Instagram Explore 9 2,529 1,793 1.41 0.43% $0.38 $3.44

    > Facebook - Facebook Reels 8 16,597 15,958 1.04 0.05% $0.64 $5.08
    Overlay

    > Facebook - Instream Video 4 259 259 1 1.54% $0.25 $1.01

    > Facebook - Instant Article 4 329 256 1.29 1.82% $0.24 $0.97

    > Facebook - Search 0 411 384 1.07 0.00% -- $0.34

    > Facebook - Right Hand Column 0 6 0 0 0.00% -- $0.00

    > Facebook - Marketplace 0 237 192 1.23 0.00% -- $0.37

    > Facebook - Facebook Reels 0 2,742 2,401 1.14 0.04% -- $1.99

    Device performance
    Schnebly Winery New

    6 of 6

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