SWOT Analysis

Strength Weaknesses Opportunities Threats

Strengths may Weaknesses are The “Opportunities” Threats are external
be any number areas or section should forces that
of areas or characteristics highlight external represent risks to a
characteristics where a business is factors that business and its
where a at a represent potential ability to operate.
company excels competitive disadv growth or The categories tend
and has a antage relative to improvement areas to be similar to the
competitive adva its peers.  for a business. “Opportunities”
ntage over its section, but
peers. directionally
opposite.
Examples: Examples: Examples: Examples:
 Things your  Things your  Underserved  Emerging
company company markets for competitors
does well lacks specific
products  Changing
 Qualities  Things your regulatory
that separate competitors  Few environment
you from do better than competitors in
your you your area  Negative
competitors press/media
 Resource  Emerging coverage
 Internal limitations needs for your
resources products or  Changing
such as  Unclear services customer
skilled, unique selling attitudes toward
knowledgea proposition  Press/media your company
ble staff coverage of
your company