Institute: SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, NOIDA

Program me: BBA

Batch : 2020-23
Semester : III
Course : Elementary Retail Marketing
Course Code: 0210210314
Component Name: Video analysis assignment(Graded component 4)
Given Date : 12/11/2021 Maximum Marks: 05
Submission Date: 20/11/2021

Dear Students

The purpose of this exercise is to sharpen your analytical and application skills in understanding
Retail Marketing.

1. You are required to study and analyse the below link:

https://economictimes.indiatimes.com/small-biz/sme-sector/how-small-businesses-in-india-
turned-innovative-and-resourceful-in-2020

Answer the following questions:

a) Summarise the panel discussion discussed in the link by speakers. (100 words) (1 marks)
b) Analyse the B2B retailing scenario in India currently. (200 words) (2 marks)
c) Suggest strategies for growth of small retail businesses in India in the near future. (200
marks) (2 marks)

The rubrics for assessment will be:

1)Quality of Content:
a)Appropriate Analysis of Video Content
b) Highlighting relevant examples
c) Logical justification of strategies suggested.

(Justify your answers will statistical data and relevant examples)

2) Layout and format (Assignment to be submitted in pdf with the content in Times new
roman,12 font.)
Please read the following instructions CAREFULLY before submission:

1)This is a group assignment. Form a group of 4-5 students(maximum) yourself.

2) The assignment is to submitted on or before the due date on Teams in the folder titled:
“Video analysis assignment”

3.The assignment of each group should be named as ERM_Group name_Video analysis

assignment
4. You are required to keep the word limit in mind. Marks will be deducted for exceeding the
word limit.
5. No plagiarism in any form will be entertained. Each group has to attach the plagiarism
report with the assignment. Assignments without plagiarism report will not be considered for
assessment.

6. You are also required to mention the links from where you take statistical data for reference.
The links should be added at the end of the assignment.

Note: This assignment is mapped with CO2, CO3, CO4 and CO5

Feel free to contact me in case of any query.

Happy Learning!