Purposive

Communication
Daisy Marie D. Besera
 How does knowing create
multimodal texts?

Knowing how to create cohesive

multimodal texts includes knowing
how the modes link and talk to
each other. For example, visual
image and text in children’s
pictures books work together to
share the narrative.
What is multimodal text example?

Examples of texts to create. Live multimodal texts include dance,

performance, oral storytelling, and presentations. Meaning is
conveyed through combinations of various modes such as
gestural, spatial, audio, and oral language.
What is multimodal text?
MULTIMODAL?
 Example of text to create
Complex digital multimodal texts
Simple multimodal texts include live-action films, animations,
include comics/graphic digital stories, web pages, book
novels, picture books, Live multimodal texts include dance, trailers, documentaries, music videos.
newspapers, brochures, print performance, oral storytelling, and Meaning is conveyed through
advertisements, posters, presentations. Meaning is conveyed dynamic combinations of various
storyboards, digital slide through combinations of various modes across written and spoken
presentations (e.g. modes such as gestural, spatial, language, visual (still and moving
PowerPoint), e-posters, e- image), audio, gesture (acting), and
audio, and oral language.
spatial semiotic resources. Producing
books, and social media.
these texts also requires skills with
more sophisticated digital
communication technologies.
 Pre-production
Teaching The pre-production stage
includes consideration of
the topic, the purpose, the
creating audience and the context.
The story/content is drafted
multimodal and organised, and
manageable boundaries are
texts: established. This includes
setting limits to several
pages in a picture book, or
production slides in a PowerPoint or
time limits for digital
stages productions – 30 to 90
seconds is long enough for
novice podcasts, film or
animation productions.
The production stage Post-production stage
The production stage
is where the text is In the post-production
composed or stage filmed shots or
produced. Production recorded audio
can be a simple
process using familiar
segments, are edited
using a digital editing
tools and resources or
can involve learning to
program to remove
sections, order
use more complex
digital tools including
information, and add
in introductions, titles,
cameras, recording
equipment, or digital
music, visual and
sound effects.
applications and
software.
The Five Modes
There are five modes of communication: visual, linguistic, spatial, aural, and gestural.

The visual mode The linguistic mode refers to written or
refers to the spoken words. The mode includes word
choice, the delivery of written or
images and spoken text, the organization of words
characters that into sentences and paragraphs, and
people see. the development and coherence of
words and ideas.
The spatial mode, as the name
implies, refers to the arrangement
of elements in space. It involves the
organization of items and the
physical closeness between people
and objects.

The aural mode is focused on The gestural mode refers to the

sound including, but not
limited to, music, sound
effects, ambient noises,
silence, tone of voice in
spoken language, volume of
sound, emphasis, and accent.
way movement is interpreted.
Facial expressions, hand gestures,
body language, and interaction
between people are all gestural
modes.