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JAMIGA GLOBAL LTD - Furniture Business Plan
JAMIGA GLOBAL LTD - Furniture Business Plan
March, 2021
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TABLE OF CONTENT
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EXECUTIVE SUMMARY
Jamiga Global Limited is a furniture manufacturing and retailing company that
will offer furniture that is comfortable and well matched for today's active life-
styles in homes and offices. We make home furniture, office furniture, hotel
furniture etc. Our products will be primarily made by local skills and technology,
highlighting the talent and high design sense of our craftspeople.
We will offer our customers and client a wide range of products from living
room furniture, bedroom furniture, office furniture, dining furniture, kitchen
furniture, outdoor furniture, doors & windows furniture and other after sales
services.
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We will maintain a highly experienced management team and manufacturing
personnel that will ensure full realization of our goals and objectives. The team
will be led by the Managing Directors and to be assisted by the Production
Manager, Finance Manager, and a Sales and Marketing Manager.
Operational Performance
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
-
1 2 3 4 5
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1.0 INTRODUCTION
Because of the passion for the furniture business, Victoria Ene Ghantous and
Gaby Ghantous founded Jamiga Global Limited. The customer demographics,
market and competitive situations in Abuja reinforces the fact that the business
will succeed. Jamiga Global Limited will provide expertise and quality in the
furniture supplier market while meeting the demanding organizational,
scheduling, and quality needs of its client and customers.
1.2 Vision
To be number one furniture company in Nigeria.
1.3 Mission
Is to make our client and customers living better.
1.4 Objectives
The company objectives are:
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▪ To be a top furniture maker and supplier to homes, offices, hotels and
schools in our market.
▪ To create a loyalty programme for our customers that make them refer
customers to us.
▪ To provide quality products at reasonable prices with exemplary services.
▪ Constant yearly growth in sales.
▪ To have a showroom within in a prominent retail space.
▪ To drive awareness and build sales through mentions in both local and digital
media.
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The Value Proposition
To give our customer the very best products through the use of state-of-the-
art technology, and impeccable manufacturing processes. To give excellent
customer service at all times so that we may earn their trust and loyalty that
encourages repeated sales. To provide an excellent, flexible and workable
distribution network for furniture wholesaling and retailing.
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2.0 OUR PRODUCTS AND SERVICES
▪ Bedroom Furniture:
Beds, Dressers, Bedroom Mirrors, Wardrobes, Daybeds, Bedroom Benches,
Bedroom Stools and Chairs, and Kids' Furniture.
▪ Office Furniture:
Office Desks, Office Tables, Office Chairs, Conference Tables, Boardroom-Tables,
Office Cabinets, Cabinets-Storage, Office Workstations, Office Partitions,
Partition-Screens, Drawers & Shelves, and Filing Cabinets.
▪ Dining Furniture:
Dining Tables, Dining Chairs, Dining Sets, Bar Stools, Sideboards & Buffet.
▪ Kitchen Furniture:
Kitchen Cabinets, Custom Kitchens, and Built-In Kitchens.
▪ Outdoor Furniture:
Outdoor Seating, Outdoor-Chairs, Outdoor Dining Set, Swings & Hammocks,
Canopies & Umbrellas, and Outdoor Shades.
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▪ Doors & Windows:
Entrance Doors, Interior Doors, Security Doors, Door Handles, Locks, Bi-Fold
Doors, and Partition Screens
▪ Services:
Technical services, after sales services and transportation services.
In addition, our products are of unique quality and world class styles with an
uncompromising commitment to quality, flexible designs and shorter lead time.
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3.0 INDUSTRY AND MARKET ANALYSIS
Industry Analysis
The furniture making industry is becoming more popular globally. There is an
increasing demand for reputable branded products to suit the growing need of
bespoke housing decoration and office spaces amongst other needs. It is a
thriving industry in Africa owing to the growing economy and arise in the
demand for urban settlement. The furniture market in Nigeria is large and highly
lucrative however, it is relatively untapped as it is dominated by a few large
entities. This outlook suggests investment opportunities for new players
Market Trends
Changes in disposable income, consumer sentiment, ever changing trends and
of course the rate of homeownership is major growth drivers for the Furniture
Manufacturing Industry. The massive rise in consumer confidence has also
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contributed in helping the industry experience remarkable growth, but uneven
performance in these drivers has led to slightly constrained revenue growth for
the Furniture Manufacturing industry.
Target Market
We have conducted our market research and feasibility studies and we have
ideas of what our target market would be expecting from us. We are in business
to manufacture a wide range of furniture to the following groups of target
audience:
▪ Households
▪ Corporate Organisation/Offices
▪ Hotels
▪ Government Offices
▪ Schools
▪ Churches and other religious centres
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4.0 COMPETITION
Our clients and customers are expected to patronise our products based on
traditional factors such as Price, Quality and Availability.
And we expect to compete indirectly with other major brands outside or area
of operation and other small and medium scale furniture manufacturers
One of our business goals is to make Jamiga Global Limited a one-stop shop
furniture manufacturing company for both household and corporate
organizations. Our excellent customer service culture, online store, showroom,
various payment options and highly secured facility will serve as a competitive
advantage for us.
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5.0 SWOT ANALYSIS
The SWOT analysis captures the key strengths and weaknesses within the
company, and describes the opportunities and threats facing Jamiga Global
Limited:
Strength
▪ Our strength lies in the experience and qualifications of our team, we have a
team that can produce standard furniture product that can compete
favourably with other brands produced by leaders in the industry.
▪ The latest technological capabilities will be deployed in the production of
our furniture.
Weakness
▪ It might take some time for our product to break into the market and gain
wider acceptance from top profile clients in the industry.
Opportunities
▪ Increased demand for better housing with bespoke furniture in urban areas.
▪ Government policies focused at improving growth in the furniture
manufacturing industry will support our growth objectives.
Threats
▪ Low entry barriers for the market could potentially create an over saturated
market.
▪ Existing companies may lunch price war.
▪ High cost of energy
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6.0 OPERATIONS PLAN
Location
Our corporate office is situated at office at Suit 11 Evergreen Plaza Durumi,
Abuja while our factory is located at Linksman Street Deidei Light Industrial
Layout, Abuja. We will manufacture and distributed from this location to our
target market
SN Equipment Qty
13
5 Juki Industrial Sewing Machine 4
19 Design software 1
20 Computers 2
22 Delivery Van 1
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Proposed capacity and technology
1 50%
2 60%
3 70%
4 80%
5 90%
The factory will on a single shift of 8 hours a day, and for 300 days a year.
However, Capacity utilisation has been projected at 50% of installed capacity in
the first year.
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Design & Review Prototyping
(Furniture development process (furniture prototype is a critical
whereby a design is evaluated step for the entire design and
against its requirements) production)
Pattern Making
(Enable companies to create Marker Making
variants and develop a complete (Complex markers are generated
range of furniture from a single to achieve an accurate estimate
prototype) of how much fabric is needed)
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Distribution Channel Flow
The movement of our product from our factory/warehouse/showroom to the
final consumer follows the distribution channel in the diagram below, right up
to the final customer, and the movement of payment in the opposite direction,
right up to the original producer or supplier.
Manufacturer
Factory/Warehouse
For all individual, commercial, government, and retail customers, delivery will be
done by our delivery vans. Over time, as the company’s customer base and
delivery requirements expand, additional trucks will be acquired.
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Quality Control
Jamiga Global Limited operations will be dedicated to maintaining the highest
standards of product excellence. This will be achieved through a rigorous quality
control program. The goal will be to meet the requirements and needs of all
customers, as well as to ensure that all of our furniture is consistent, reliable,
and durable.
For Jamiga Global Limited, quality control and quality engineering are involved
to develop systems to ensure products meet or exceed customer requirements.
It includes a precise awareness of the quality of the raw materials, machinery,
input products such as spray chemicals, paints and other components; services
related to production; and management, production itself, delivery and
inspection processes. A cross-functional approach will be employed at each
stage of furniture manufacturing from raw materials to finished products
delivered to customer locations.
The company’s quality control team will monitor and audit every stage of
production and delivery. the quality control team will be tasked with the
responsibility to identify any deficiencies or inadequacies.
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7.0 MARKETING PLAN
We are committed to communicating our "Quality" position to the market, by
maximizing sales through aggressive marketing, penetrate the furniture
industry and increase our targeted market.
Marketing Strategy
To achieve our objectives, we will engage the following strategies:
▪ Place adverts on both print (newspapers and magazines) and electronic
media platforms.
▪ Leverage on the internet and social media platforms like; Instagram,
Promotional Strategy
To enhance our marketing and advertising activities, Jamiga Global Limited will
engage in the following promotional activities:
Pricing strategy
Jamiga Global Limited will maintain pricing on its products that will always tend
to be at, or below the prices charged by other companies in Abuja marketplace.
Other elements of the company’s pricing strategy will include:
▪ Industry obtainable,
▪ Local competition; which is likely to dictate what people will be prepared to
pay for our products.
▪ Imaginatively pricing; will be used as a marketing tool to try and iron out
peaks and troughs in demand or and to reach particular target market.
▪ Offer pricing discounts for those customers willing to commit to taking
delivery of large volumes on a continuing, long-term basis. This will translate
into a major cost savings for large volume customers, and will induce them
to stay loyal.
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8.0 MANAGEMENT PLAN
Management Structure
With our vision of building a standard furniture manufacturing company, we
have in our team highly qualified personnel with experience in the furniture
industry that will help us realise this objective by driving the following
underlisted functions:
▪ MD/CEO
▪ Finance and Admin Manager
▪ Sales & Marketing Manger
▪ Production Manager
Victoria Ene Ghantous and Gaby Ghantous will head the management team and
will be responsible for giving directions for the business, they will create,
communicate and implement the organization’s vision, mission and overall
objectives. They have over 5 years’ experience working in the furniture making
industry.
Production Manager
The production manager will be saddled with the responsibility of factory
production goals, including putting in place and implementing systems and
procedures to ensure operations of the factory meets production plans, product
quality, and cost standards. In addition, they will ensure complete compliance
to prescribed Safety, and quality including SON requirement. They will report
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directly to the General Manager and serve as a key member of the leadership
team.
Finance Manager
The finance manager will be responsible for the smooth running of HR and
administrative tasks of the organization. He will also be responsible for
preparing financial reports, budgets, and financial statements for the
organization including administering payrolls and handling all financial
transactions for the company. He will also ensure compliance with all tax
regulatory authority.
Marketing Manger
The marketing manager will serve has our sales representative. His
responsibilities included sales and promotion of our product, developing new
market for our product while sustaining the exiting market, he ensures timely
delivery of orders to our client and customers.
SN Description Nos.
1 Woodworkers 2
2 Arm makers 2
3 Upholsterers 2
4 Assemblers 2
5 Hand carvers 2
6 Carpenters 2
7 Furniture finishers 2
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8 Cabinet makers 2
9 Product testers 2
Organisational Chart
MD/CEO
Budget Promotion
Maintenance
Payroll
Security
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9.0 FINANCIAL PLAN
Key Assumptions
Our financial forecast was made considering the underlisted assumptions:
Receivable 2
Payable 7
Inventory 14
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Cost Estimations & Projections
The cost estimate below provides an overview of the projected cost required
for furniture manufacturing and working capital.
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with Helical Cutter head
12 DEWALT Thickness Planer, 1 800,000 800,000 Investor
Two Speed, 13-Inch
(DW735)
13 CRAFTSMAN V20 6-1/2- 2 150,000 300,000 Investor
Inch Cordless Circular Saw
Kit (CMCS500M1)
14 Fuji Industrial Spraying and 1 1,200,000 1,200,000 Investor
Finishing Equipment
15 A bevel-up low-angle jack 2 85,000 170,000 Investor
plane
16 Wood Chisel Tool Sets 3 30,000 90,000 Investor
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Working Capital
Direct Cost
1. Direct Cost of raw materials 9 months 12,000,000 Investor
2. Direct Labour Cost 12 months 2,880,000 Investor
Total (a) 14,880,000
Operating Expenses
3. Marketing & Publicity 3 months 230,000 Investor
4. Salaries & Wages 6 months 1,140,000 Investor
5. Rent 1 year 2,000,000 Investor
6. Utilities 6 months 500,000 Investor
7. Repairs and Maintenance 9 months 600,000 Investor
8. Admin expenses 3 months 650,000 Investor
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Financing
This business will be financed by investors and owner’s contribution. The
investors contribution will be sourced from interested entities or individuals,
while the promoters will contribute to the project from the existing asset and
personal savings. As a result, our capital structure will take the following form:
The investment funds will be repaid based on agreeable terms by the promoter
and the investors.
Revenue Projections
We will generate revenue from the sales of the following furniture:
▪ Living Room Furniture
▪ Bedroom Furniture
▪ Office Furniture
▪ Dining Furniture
▪ Kitchen Furniture
▪ Outdoor Furniture
▪ Doors & Windows Furniture
▪ Add on service
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Our pricing of these product will be competitive enough to generate enormous
sales to cover our cost of production, operating expenses, meet our obligations
to our creditors and make a decent profit.
160,000,000
140,000,000
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
-
1 2 3 4 5
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
10,000,000
-
Year 1 Year 2 Year 3 Year 4 Year 5
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Cashflow Analysis
Jamiga Global Limited expect its cashflow at positive region in its first year and
this position will continue into the second year and beyond. With a steady and
healthy growth in our revenue and efficient cost management measure, we
project an annual growth of 80% to 100% in our yearly cashflow balances for
the projected period of operations.
Our cash operating cycle, and each of the elements in the cycle, will be managed
to ensure that the investment in working capital is not excessive nor too small.
Cadence Global Cinema will adopt an aggressive working capital policy by
keeping our working capital at a minimum, in order to increase our profitability
and have sufficient liquidity to meet our payment commitments as they fall due.
Cashflow Highlights
80000
70000
60000
50000
THOUSAND
40000
30000
20000
10000
0
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
-10000
-20000
-30000
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Breakeven Analysis
Jamiga Global Limited will reach breakeven in the first quarter of its third year
of operation. This will occur when the project pays back the total investment of
N43,000,000. To determine the breakeven, we adopted the Payback method of
Investment Appraisal to ascertain our breakeven point considering our yearly
cash inflows and cumulative end of year cash position as shown in the table
below:
2 + (6,177,995/41,778.369) X 12
2 + 1.77
2 years 2 months
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Projected Income Statement
Revenue
Interest Expense ₦ - - - - -
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Projected Statement of Financial Position
Assets
Current Assets
Non-Current Assets
Liabilities
Tax Payable ₦
Non-Current Liabilities
Shareholder's Equity
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Projected Cash flow Statement
Operating Activities
Investing Activities
Financing Activities
Loan interest ₦ - - - - -
Cash Generated During the Year ₦ 16,256 20,566 41,778 58,768 67,393
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Ratio Analysis
Asset Turnover Ratio 0.8 times 1.1 times 0.9 times 0.8 times 0.7 times
Average Time For Holding Inventory 14 days 14 days 14 days 14 days 14 days
Liquidity Ratio
Current Asset 108 times 217 times 412 times 644 times 932 times
Quick Ratio 104times 212 times 406 times 636 times 922 times
Debt Ratio
Working Capital Cycle (In days) (In days) (In days) (In days) (In days)
16 16 16 16 16
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