Intermediate 02 Unit 6 Lesson B

Pages 84-87
Objective: Students will be able to give their opinions about ads by using new
vocabulary and examples from their lives.
 advertisements
(ads)

Are advertisements important? Give an example

I think …
For example, …
Can advertisements be bad? Give an example
I think …
For example, …
Benefits of advertisements: Bad things about advertisements:
An easy way to communicate to the public It costs money
It creates an image in the minds of clients The message can be lost (among other ads)
It communicates to all (all races/rich and poor/etc) It appears everywhere (on TV, radio, and online)
It motivates people to buy more Can cover the city buildings and structures
 catchy = memorable, people
usually remember it
For example:
That song is very catchy.
The company has a catchy slogan.
a dramatic increase = a fast and
large expansion
For example:
There was a dramatic increase in
gasoline prices.
= to go up, rise, grow
a sharp fall = a fast collapse
For example:
There was a sharp fall in the
number of products sold.
a slight rise = a small expansion
For example:
There was a slight rise in food prices.
a steady decline = a slow decline
For example:
There is a steady decline in the
number of Covid-19 deaths per day.
increase dramatically = to
expand or grow very fast
For example:
Advertising online has increased
dramatically.
= intelligent, smart
= to go down, decline, fall
= motivating fall sharply = to collapse very fast
= convincing For example:
= money made by a large company El nuevo sol has fallen sharply
compared to the dollar.
rise slightly = to expand very slowly
For example:
The number of products in the market will
rise slightly.
decline steadily = to fall slowly
For example:
The restaurant industry has
declined steadily.

Page 84 Vocabulary (Activity A)
Instructions → Read about the
retail industry (supermarkets
and stores)
= consumer spending
= online advertising
= in-store (physical store) purchases
= profits → money made by a large company
= retail industry → supermarkets and stores

spending = how much money ($) people spend

advertising = how much companies advertise
their products
a sharp fall = a fast collapse
struggle = to be in a difficult moment/situation
a steady decline = a slow decline
in-store purchase = a purchase in a physical store
increase (verb) = to go up, rise, grow
 An adjective describes a
person or thing.

“-ly”

An adverb describes an
action or activity.

Page 84 Vocabulary (Activity B) → Complete the chart with the correct “adjectives” & “adverbs”
 An adjective describes a
person or thing.

“-ly”

An adverb describes an
action or activity.

Page 84 Vocabulary (Activity B) → Complete the chart with the correct “adjectives” & “adverbs”

...
...
... ...
 Page 84 Vocabulary (Activity B)
→ Complete the chart with the correct “verbs”
 Page 84 Vocabulary (Activity B)
→ Complete the chart with the correct “verbs”

... ...

...
...
 Page 84 Vocabulary (Activity C)
Instructions → Read about the graphs. Then use the words in the box to complete sentences
about them. You will use one of the words twice. Compare your answers with a partner:

adjective noun

verb adverb (-ly)

= in general
 Page 84 Vocabulary (Activity C)
Instructions → Read about the graphs. Then use the words in the box to complete sentences
about them. You will use one of the words twice. Compare your answers with a partner:

adjective noun

... ...
...

... ... ...

verb adverb (-ly)

...

...
= in general
 TV Commercials in Peru TV Commercials in the US

Page 85 Listening (Activity A)

Watch a series of TV commercials from Peru and the US. Then answer the question for each:
What do you remember most about the commercial?
a. the words (humor/slogan)
b. a character/person (real or fictional)
c. a song
d. a story
e. a celebrity or famous person
 Page 85
Instructions →

Commercial 1 Other Vocabulary:

rely on = to need or depend on
… of a lifetime = …of your life
journey = trip, traveling from one place
to another
deceptive = dishonest, fraudulent
Commercial 2 capture = (here) to represent well
weird = strange, not normal
shocking = surprising
sample = example of a product
get in touch = to get in contact with
rest up (verb) = to get a complete rest
Commercial 3 get refreshed = to get new energy
through rest, food, or a drink
pick-me-up (noun) = stimulus or boost
sparkling = with bubbles, gassy (like a
soda)
 Page 85
Instructions →

Commercial 1 Other Vocabulary:

rely on = to need or depend on
... … of a lifetime = …of your life
journey = trip, traveling from one place
... to another
deceptive = dishonest, fraudulent
Commercial 2 capture = (here) to represent well
weird = strange, not normal
... shocking = surprising
sample = example of a product
...
get in touch = to get in contact with
rest up (verb) = to get a complete rest
Commercial 3 get refreshed = to get new energy
through rest, food, or a drink
... pick-me-up (noun) = stimulus or boost
sparkling = with bubbles, gassy (like a
... soda)
Instructions →
How did each commercial connect with you?
Commercial 1: Travel Company
Commercial 2: Photo/Video Software
Commercial 3: Soda
Page 85
Other Vocabulary:
rely on = to need or depend on
… of a lifetime = …of your life
journey = trip, traveling from one place to another
deceptive = dishonest, fraudulent
capture = (here) to represent well
weird = strange, not normal
shocking = surprising
sample = example of a product
get in touch = to get in contact with
rest up (verb) = to get a complete rest
get refreshed = to get new energy through rest, food, or a
drink
pick-me-up (noun) = stimulus or boost
sparkling = with bubbles, gassy (like a soda)
Instructions →
How did each commercial connect with you?
Commercial 1: Travel Company
Commercial 2: Photo/Video Software
Commercial 3: Soda
Page 85
Other Vocabulary:
rely on = to need or depend on
… of a lifetime = …of your life
journey = trip, traveling from one place to another
deceptive = dishonest, fraudulent
capture = (here) to represent well
weird = strange, not normal
shocking = surprising
sample = example of a product
get in touch = to get in contact with
rest up (verb) = to get a complete rest
get refreshed = to get new energy through rest, food, or a
drink
pick-me-up (noun) = stimulus or boost
sparkling = with bubbles, gassy (like a soda)
 Page 85 (Activity D) Wrap-Up Question:
I would buy product # … because …
Commercial 1: Travel Company
Commercial 2: Photo/Video Software
Commercial 3: Soda
Other Vocabulary:
rely on = to need or depend on
… of a lifetime = …of your life
journey = trip, traveling from one place to another
deceptive = dishonest, fraudulent
capture = (here) to represent well
weird = strange, not normal
shocking = surprising
sample = example of a product
get in touch = to get in contact with
rest up (verb) = to get a complete rest
get refreshed = to get new energy through rest, food, or a
drink
pick-me-up (noun) = stimulus or boost
sparkling = with bubbles, gassy (like a soda)
 Vocabulary:
spent = (here) money used
advertise = to publish a commercial for a product
downside = negative aspect
researchers (singular: researcher) = a person who studies a
topic academically or scientifically
deceptive = dishonest, fraudulent
research = a serious study
take action = to act or do something about a problem
billboard = a large advertisement, usually on a big sign on the
street
drawn to = (here) focused on
 Vocabulary:
fixed = repaired
billboard = a large
advertisement, usually on a big
sign on the street
law = a rule or regulation
word-of-mouth = passing
information from person to
person
trust = to have confidence in
something or someone
persuasive = convincing, effective
…, though = however,
nevertheless
A: Does the author think advertising is
necessary to sell products? Why or
Page 86 Reading
why not? (Activity B)
B: Yes, No because …

A: What’s your opinion about

advertising? Why or why not?
B: Advertising is / isn’t necessary.
For example, …
Page 86 Reading (Activity C)
Instructions → Complete
the sentences with the
correct information
...

...

Page 86 Reading (Activity C)

... Instructions → Complete
... the sentences with the
correct information

...

...
...
...

...
 = convinced
Yes, No because ….

Page 86 Reading (Activity D)

Yes, No because …. Instructions → Answer the
questions with a partner

Yes. / No. For example, …

= online comments

Yes. / No. For example ….

 Let’s review what we’ve learned:
1. What does it mean to be “in a slump?”
a. a period when a company sells a lot of products
b. a period when the economy is not doing well
c. a period when the economy is doing very well

2. What is the meaning of a “catchy” ad (advertisement)?

a. When the ad (advertisement) is difficult to understand
b. When the ad (advertisement) is not very good
c. When the ad (advertisement) is easy to remember

3. What is the meaning of “profits?”

a. rules or regulations
b. income, money earned
c. difficult moments in a business
 Let’s review what we’ve learned:
1. What does it mean to be “in a slump?”
a. a period when a company sells a lot of products
b. a period when the economy is not doing well
c. a period when the economy is doing very well

2. What is the meaning of a “catchy” ad (advertisement)?

a. When the ad (advertisement) is difficult to understand
b. When the ad (advertisement) is not very good
c. When the ad (advertisement) is easy to remember

3. What is the meaning of “profits?”

a. rules or regulations
b. income, money earned
c. difficult moments in a business
 What did we learn in this presentation?
New vocabulary related to the economy and advertising

Elements that make a commercial “catchy” (memorable)

Read about ads in big cities

 Homework
Workbook Page 35-36