THE COMMUNICATION SPACE

-The Communication space allows for companies includes new opportunities in which economic agents
can exchange information, ideas and experiences, influence opinions or negotiate potential
collaborations with the various stake holder in their business: their suppliers, customers and strategic
allies.

-Unlike the information provision activity in the Information Space, communication in the
Communication Space can go both ways. For examples, blog systems, chat rooms and
videoconferencing.

-These opportunities deserve a special note as a number of new marketing practices have developed
using Internet, which has the ability for many-to-many communication in virtual communication space.

-For reasons mention above, Internet is used initially by groups of searchers and hobbyist around the
world to communicate with each other and virtual communities continue to be some of the most heavily
visited websites. Like communities in the real world, virtual communities often form around shared
interests, but allow the normal constrains of distance found in communities in the real world to be
transcended

-So We apply the concept of communication space to the analysis of a collection or compilation of
interactions from an online community. And It is needed to address the organization of human
encounter in the community. It follows from what has been said that virtual communication space and
Internet will be most effective when it is deployed as part of marketing communication.

And under the communication space we have the

1. E-mail as a Communications Channel 

2. Follow-on Marketing with Mailing Lists  and

3. Creating Communities

NEXT PO…..

1. EMAIL AS A COMMUNICATION CHANNEL

-So it to allow customer to ask for questions or to provide feedback to company by the use of email.

-However, by simply having an email link for customer is not enough. The company must able to handle
incoming email and respond to them in an timely fashion.

-Incoming e- mails must be treated like telephone messages and responded to quickly, rather than like
incoming postal mail, by ensuring that it is captured properly and answered in a timely manner.

-Many companies don't understand this and waiting more than 48 hours can cause ill-will. Failure to -
respond to e-mail promptly is one of the single most common reasons for lost business and lost image
over the Internet.

-So just like ano sa experience ko na I’m inquiring for customize cake tru online last last year for my
debut, and my friend recommend me this cake shop who’s known na magaling gumawa ng cake and nag
inquire ako and I send the picture of the cake design that I want and I ask how much yung design ng
ganong cake, and matagal silang mag response a day pa ganon and lttle bit rush ako nun, so decided to
inqire to other shop na rin and they response faster than I expected, so dahil dun kasi nasagot lahat ng
question ko nakapag decide ako agad to settle ng order na sakanila and yung shop na iniqure ko nong
una is nag respond na nong naka order nako sa ibang shop, so it is important if you have a business
online to check your inbox frequently so that u could respond to the interested customer sa business mo
kasi if hindi mo magagawa yun may possibility talaga na mawalan ka ng customer and knowing na
marami kang competitors.

  NEXT PO…
 2. FOLLOW-ON MARKETING WITH MAILING LIST

-The next, step up for a, company would be to proactively, direct content on a regular basis, to it’s
customer.

-This can be done by asking visitor to subscribe to a mailing list that would provide them with updated
content on a timely basis.

-In This way, the company can maintain top-of-mind awareness in the potential customer, even if they
never get around to visiting the site again.

-So by following the marketing mailing list ,instead of spending money on postage to send out
promotional mailings or circulars, some companies are sending out weekly e-mails outlining their new
offerings and special promotions at considerably less expense.

Furthermore, a company might be able to stimulate additional sales through follow-on marketing.

So just like sa mga facebook page as we follow the page, we will be notify for the future updates, yung
mga highlight post nila ma nonotify ka. and ah sa mga online website and apps, that we use our email,
to sign up para maka access dun, like in pinterest, qoura, twitter, shopee and more and we keep on
receiving emails about their new updates or content and yung iba namaan sa mga promo, sales, and
trends product we will be notify, because, we connected our email account and also we subscribe kasi,
kaya sabog yung email natin kasi marami tayo na pinag subcriban that we used our email to access yung
mga website and apps lalo na kapag hindi mo na organize.

NEXT PO….

3. CREATING COMMUNITIES

-In the internet marketplace, the creation of online communities, where like minded individuals can
interact and exchange information, is another aspect of the communication space.

- -so yung Community creation is to encourage visitors to return to the site ng mas madalas, dahil it
serve as a means of generating demand sa isang company's offerings and loyalty, and reinforce a
website's positioning as a destination site.

"Sticking' is what retail analysts call the creation of a community around a product in the real world, in
creating such a company, visitors are encouraged to linger longer in a store and are provided with an
incentive to return.

In essence, creating a community makes a store fun place to shop. Ex. In the real world would include,
The Disney Store, a brightly decorated store themed merchandise that offer in store, activities for kids
and attractive offerings for their parents.

The key to creating, a community around a product in the virtual marketspace, is to augment the
customers experience with the product, thereby encouraging them to return, which would hopefully
drive further sales.

NEXT PO…

For example, the community building activities can include:

• the creation of a knowledge base that will provide customers with sound advice to assist with
decision-making, (such as movie reviews or product- selection guides) product review

• providing information on new uses for products, (such as providing recipes for a food product) pati na
rin sa mga ibang product where in there is instruction how to use

• providing forums that allow customers or other stakeholders to speak with one another, (such as a
'household cleaning tips' exchange)
 This could be through the provision of valued content on products, or offering a forum where
customers can speak, to other like-minded people about the products they are buying.

- the significance of virtual communities for business is that they have led to a significant shift of power
from lenders of goods and services to the consumers and increases the importance of understanding the
communities form.

-Effective business communication is an essential tool in achieving productivity and maintaining strong
working relationships at all levels of an organization, especially in this digital age.

It will build better company culture and workplace environment and trust among employees, leading to
increases in productivity, output and morale in general.

-So We apply the concept of communication space to the analysis of a collection or compilation of
interactions from an online community. And It is needed to address the organization of human
encounter in the community. It follows from what has been said that virtual communication space and
Internet will be most effective when it is deployed as part of marketing communication.

Next po…