Mass communication Internship

Report Virtual university of

Pakistan
MAJID
VIRTUAL UNIVERSITY
BS MASS COMMUNICATION VIRTUAL UNIVERSITY INTERNSHIP REPORT , MSC MASS
COMMUNICATION VIRTUAL UNIVERSITY INERNSHIP REPORT MCMI619
0
 

Dedication
 

I am dedicating my work to my parents and my teachers, especially Madam

Saba Sadiq, She is very caring and helpful. Thanks to Allah who give me
respect and Height of knowledge.

Acknowledgement
 

Internship report is essential part of BS mass communication degree program.

I am Thankful to Allah almighty who is merciful, He gives me strength to
complete this task. In Express media Group, Overall Team was very co-
operative because practical life is much different as compare to reading
material, In organization We made mistakes and they correct us.

Secondly I am very thankful to Bureau_chief Shakeel Anjum, Sub_Editor

Faisal Akram, News_Reporter Nasheed Anjum, D S N G _technician Atta-Ul-
Rasool saeedi, Camera_Man Maqsood ahmad, NLE waseem ahmad,
Coordinator Majid Hussain and the Express Media Group Head office which
approve me as internee.

Executive Summary
 
Express News is a TV channel in Urdu language based in Lahore, Launched
in 1st January 2008 launched by Lakson group it also has a newspaper which
has third largest circulation, They also have a web based E-Newspaper called
Express Tribune. In 20th century there was many newspaper working in
Pakistan Jang Newspaper, Khabrain Newspaper and Express Newspaper etc,
But there was no concept of TV channels. There was only PTV channel exist
at that time and at 9pm the PTV team broadcast the Khabarnama.
In 20th century our Print Media was not free, many of newspaper was banned
by government and many newspaper stop their publication due to financial
problem such as Roshni, Musalman and Roshni.  After 1947 there was many
unions of journalist come and go, because Pakistan government was against
the freedom of press.  We have some army general who become president by
enforcing martial law, and they were against the freedom of press.
In government of Gen pervaiz Musharaf, The private media was goes up and
the first phase of freedom started. In 2004 Geo news start broadcasting news.

That was a little introduction of Private news channel in Pakistan, when we

talk about work and their importance, News channel is much more different
from print media. I work in news channel I also visit their print media office but
now a day’s TV channel is more important tools of news. With the help of TV
channels, people can saw events live and News can be instantly delivered to
large audience.

In TV channel office there is many Parts of management their combine effort

makes working news channel,  such as Reporting Section, Camera man staff,
Non-linear Editing section, Voice Over Room, Promotion Cell Portion, Ticker
sending and Sub-editing Portion, Coordinator section, Distributor officer and D
S N G  (Digital Satellite News Gathering) van and its technical staff.

Reporting section contains Crime reporters and beats reporters, They find and
report different types of incident or events that can attract audience.  They
cover events with the help of camera man, A reporter can add SOT ( sound on
tape) to explain event, Voice over video to tell audience what’s going on and
in the end reporter will give PTC (Peace to camera).  After it the Non linear
editor will filter and remove some scene because if we need 3 SOT than we
will record 5 to 7 SOT so we can deliver quality material. Non linear editor will
add people names which are giving SOT and in the end he will add PTC and
News Packages are ready to go. After it, this package further go in Head
office, they approve it and show it in news bulletin.

Table of Content
Sr No Title

   

1 Title Page

2 Letter of Undertaking
3 Scanned Copy of Internship Certificate

4 Dedication

5 Acknowledgement

6 Executive Summary

7 Table of Contents

8 Over View of the Organization

          a. Brief History

          b. Introduction of the organization

          c. Policy of the organization

          d. Competitors
9 Organizational Structure

10 Plan of my Internship program

11 Training Program

12 Reflective Journal Entries

13 Work Samples

14 Critical Analysis

15 SWOT Analysis

16 Conclusion
17 Recommendation
18 References & Sources
 19 Annexes

 
 
8. over View of the Organization

9. Brief History

Express news is a famous Pakistani News channel founded in January 1,

2008 Headquarter in Lahore. It was owned by Express newspaper. Express
newspaper is 3rd largest circulated newspaper in Pakistan, It is founded on 3
September 1998. It claims that it is covering 24% circulation share.
Express Media Group launched their entertainment channel Named “Express 
Entertainment” On 1 January 2012. Express Entertainment is a entertainment
channel that provide Different Daramas and music videos. Express Media
Group also their TV channel, it name is “Hero TV”  on 5 June 2012.  Hero TV
is a Informative channel slogan as “Dikha de sab kuch”.

1. Introduction of the organization

Express Newspaper is subsidiary of lakson group Headquarter in Karachi, its

chairman is iqbal ali lakhani. Express Media Group is large group when we
talk about news source, it cover all news medium to cover large audience.

Express News Channel is providing many programs such as Takrar hosting by

Imran Khan, G For Gharida hosted by Gharida Farooqi. It has some famous
Pakistani Hoster and writers such as Javed Ch and Aftab iqbal. Express news
channel also has comedy and informative program named as Khabardar
hosted by aftab Iqbal.

Express News group also launch express E-newspaper which cover Pakistani
people who live abroad, it is in Urdu language, it give Lahore, Karachi,
Islamabad and Multan edition online. It cover thousands of readers per day.

Express News Tribune is English online newspaper owned by Express news

group. It cover many English article and provide instant news and footage
online. It cover international peoples and Google also rank express  tribune as
Search engine news source.

1. Policy of the organization

 
Express Media Group has many Policies about news gathering, They double
check the news before posting any news stories even when express official
reporter report incident after that bureau chief have to be check the news
before publishing it.

Express news has policy for advertising that they never show advertisement
which is based on scam.  Express news never hire reporter which are
undergraduate, Reporter have to complete his degree of communication
before apply for job. Express Media Group pay salary to their employers on
time, they never delay salary, they provide 15 days holidays for married and
also pay some loan if some employee need it.

1. Competitors

 
Express News channel is facing tough competition with other channel,
Because Now it’s a time when new channel is coming and they are investing
much more money in this business. One name of that kind of channel is BOL
TV. BOL TV was in some scandal because of its parent company name
AXACT. Now BOL TV is back again and currently testing its transmission.
BOL TV is mostly hiring staff from other competitors by offering more salary.

The Competitors of express news is:

1. Geo News

2. BOL TV

3. Samma News

4. Dunya News

5. Waqt News

6. ARY News

7. Dawn News

Many other competitors is also available like Waseeb News, News One, AAJ
News, ATV, Metro Live Etc. Currently More news channel have recently come
Like 7 News, 92 News and 24 News HD.  The more channels is launching and
more tough competition have been started.

9. Organizational Structure

 
1. Organizational Hierarchy chart

1.

1. Number of Employees

Express news channel have total number of employees from 1500

to 1800, there is no correct figure. In every city of Pakistan, there is
3,4 Reporter is available. There is different types of reporters such
as Crime reports and Beats reporter etc.

In express news channel I notice something different that Express

news channel and express newspaper have different employees, In
office if one reporter is working for TV channel it will not report any
stories to Express newspaper, That’s Good, and when we talk
about other channel the one reporter works for both newspaper and
TV channel

In express news channel I notice something different that Express news

channel and express newspaper have different employees, In office if one
reporter is working for TV channel it will not report any stories to Express
newspaper, That’s Good, and when we talk about other channel the one
reporter works for both newspaper and TV channel.

 
 
1. Main offices

 
Express News Channel has total 10 offices in Pakistan included head office.
Offices of express news available only in big cities, Every office contain D S N
G  vain and technical staff.
10 offices in Pakistan is not mean that they are covering only 10 cities, they
have reports in Every district and Tehsil also.

The Detail Of offices is:

 

Daily Express / Lahore (Head Office)

Industrial Area, Gulberg II Lahore 48-N

Telephone number: 0 4 2 – 3 5 8 7 8 7 0 0 – 7

Fax number: 0 4 2 – 3 5 8 7 8 7 0 8

Daily Express / Islamabad

15 Aab para, khyabane Saherwardy

Telephone number: 0 5 1 – 2 8 7 9 1 2 3 – 8

Fax number: 0 5 1 – 2 8 7 9 1 3 4

Daily Express / Peshawar

Captain Akmal Shaheed Road, Bilal Town

GT Road. Peshawar

Telephone number: 0 9 1 – 2 6 5 4 2 2 6 – 9

Fax no: 0 9 1 – 2 6 5 4 2 3 2

Daily Express / Quetta

House No. 4-14 / 89 peer abu –ul- khair Road,

National Hospital

Telephone number: 0 8 1 – 2 8 2 7 3 6 2 / 0 8 1 – 2 8 2 0 6 0 2

Fax number: 0 8 1 – 2 8 2 7 3 7 1

 
Daily Express / Sukkur
Small Industries Plot No. B-62, gulimar

Telephone number: 0 7 1 – 5 6 3 3 4 7 4

/071–5633472

Fax number: 0 7 1 – 5 6 3 4 0 1 0

Dialy Express Gujranwala

Small Industries Estate No.1

Model Town, Gujranwala

Telephone number: 0 5 5 – 3 7 3 3 7 1 1 – 3

Fax number: 0 5 5 – 3 7 3 3 7 1 5

Daily Express / Rahim Yar Khan

 

Noor Mohammad Colony, Amin garh Road Bypass

Rahim Yar Khan

Telephone number: 0 6 8 – 5 8 8 7 9 5 6 – 8

Fax number: 0 6 8 – 5 8 8 7 9 5 5

Daily Express / Sargodha

House No. 5 Lala zar Park

Near FBR Office, University Road, Sargodha

Telephone number: 0 4 8 -3 7 2 9 9 9 1 – 3 – 4

Fax number: 0 4 8 – 3 7 2 9 9 9 5

 
Daily Express / Faisalabad
Plot No. 49 Extension Scheme

Madina Town, Near Hockey Stadium. Faisalabad

Telephone number: 0 4 1 – 8 5 5 5 7 9 0 – 4

Fax number: 0 4 1 – 8 5 5 5 0 3 0

Daily Express / Multan

147-A Jail Road District 160

Near M.A.D chowk, Multan

Telephone number:  0 6 1 – 4 5 7 0 9 2 1 – 2 8

Fax Number : 0 6 1 – 4 5 7 0 9 2 9 – 3 0

 
 
1. Introduction of all the Departments

Express News has many departments in office which cover different task.

1. Promotion Cell Department

Every News office of express News contain one promotion department, which
cover promotion of express news in events, they arrange parties, events and
daramas etc to promote express news channel.

For example, on 20 November Express news arranges events for special

children.

1. Sub-Editing Department

Reporters collect news and submit their news to sub editor, who write news in
script form and proof read the news. Sub editor will improve news if needed,
he will also check grammars and words, after he writes and send news to
output department.
 

 Non-Linear Editing

Non-Linear Editing also Known as NLE department. News Reporter cover

events with the help of camera man, A reporter can add SOT ( Sound on tape)
to explain event, Voice over video to tell audience what’s going on and in the
end reporter will give PTC (Peace to camera).  After it the Non linear editor will
filter and remove some scene because if we need 3 SOT than we will record 5
to 7 Sound on tape so we can remove some Sound on tape deliver quality
material. Non linear editor will add people names on screen which are giving
SOT and in the end he will adjust PTC and News Packages are ready to go.

1. Distributors

When we talk about newspaper, the distributor department task is to cover

circulation of newspaper, inquire from people, are they facing any difficulty to
getting news copy?

And when we talk about in terms of News channel this Department has very
importance because it cover position of news channel in every area, The
distributor manager meet cable operator if people are unable to watch express
news channel.

1. Technical Department

Technical department of news channel contain D S N G  (Digital satellite news

gathering), Camera man and other technical staff.

1. IT office

IT office look for all computers and DSL connection, they maintain every
Television and other electronic devices.
 Advertising Department

 
Advertising department cover all kind of advertisement adjustment,
Advertisement is a big source of profit for newspaper as well as TV channel.
They deal with news agency and cover all advertisement related inquires.
 

1. Comments on the organizational Structure 

 
The organizational structure of Express news is good, there is different
department in express news and every department has important contribution
to make such a successful channel. Reporting section contain many reporters,
if new reporter come in organization it will be internee reporter after that it will
be reporter, Many year after he will become senior reporter on the high end on
his work he will be the bureau chief of the city. The structure of News channel
run on the basis of seniority which is Good because News senior reporter
have many authentic sources as compare to new comers.

 
1. Plan of My internship program

1. Introduction of the branch

There is 10 Branches of Express News channel in Pakistan, I started my

internship program in Express News Multan Office,  it is located 147-A Jail
Road District 160, Near M.A.D chowk and Opposite Pepsi Factory, Multan.

This branch is very important because it cover many cities included DG khan, 
Muzafargarh, Makhdoom Rasheed, Khanewal, Sahiwal and all nearby cities. 
The office have two portion one is for TV channel and other is for Newspaper
production.

The Head or bureau chief of Express News TV in Multan is Mr. Shakeel

anjum, he is also president of Press Club Multan. He is senior reporter
working in express TV.

1. Internship Period

 
Many times I write email to express news and call them, but Finally I got
response from express news channel, I request my university to give me
reference letter, Thanks to the university and Mass communication
department who send me letter almost instantly.

Next day I go to the express news office and submitted my reference letter,
they send my request to head office Lahore and finally they approve my
request that I can start my internship. From 1 Nov 2016 I started my internship
program; I really learn practical experience and many thing in the internship
program.

I did 8 weeks internship From 1 Nov 2016 to 5 Jan 2016.

1. Names of the departments in which i got training and the

duration of my training

 
I did internship that cover many departments, I worked as a reporter and I
cover many events, I love to work as a reporter. I also spend my time in
Newspaper section, I spend my most time with sub editor, because he was
the man who write the final script of package as well as he write the ticker for
channel also.

The duration of Internship was 8 weeks.

The Department and Duration in which I work:

NLE Section: I worked in this section almost 1 week, Because Non-linear
editing is very tough job, a reporter should know about NLE, because some
time a reporter have to be work as a single, without any team so if reporter
know the NLE he can easily make news package.
Promotion cell: Almost 1 week I live with promotion cell manager and learn
many things how to promote news channel
IT department: IT department cover many difficult task, they encrypt all news
source and website content, and so the information on news server should be
secure from hackers. I spend almost 3 days here.
Reporting section: I spend my 4 week in reporting section, Reporters was
very co-operative, I learn the reporting how a reporter make his source for
news gathering, and how the news collecting procedure works.
HR department: Hr department provide help if some employees is facing
difficulty, they hire new employers if needed.
Digital satellite news gathering vain: I go with this vain 3 times, The vain is
just go for big events, Express news has other vehicle to cover small events,
when some big events happen and channel want make it live in that time D S
N G  and technical staff use this vehicle.
Assignment editor:  Assignment editor look for next upcoming importance
events and assign a task to the reporter for example if 25 dec is coming
assignment editor will assign reporter to make a news package for quid-e-
azam life. I spend 3,4 days with assignment editor.
 
Other days I spent with contributors, distributors, press confreres, ticker
management, event handler, Producer, Hr department etc.

 
 

 
 
 
 

10. Training Program

Activities performed by the Department

Every department in TV channel is important, when we listen 1 minute
headline, it contain efforts of all department and team to collect news and
make it live.

1. The Detail of activities performed by different department.

 
Television Channel Department
 
Voice over:
Voice over is done by editing department with the help of producer. Voice over
is recorded voice which describe the scene. For example, if a building in north
Nazimabad caught fire, the footage will provide the video and voice over
anchor will tell the audience that, this is the building located in North
Nazimabad which caught fire due to explosion of gas cylinder.

Voice over also called VO is basic component when we make News package.
A reporter can record voice over on his own voice or the department can hire
people for this task, in voice over the main component is voice, the voice over
artist voice should be smooth and the word he is reading should be clearly
understandable, if audience unable to understand the words performed by
voice over artist than it makes the all news story useless. Many big channel
hire voice over artist with beautiful voice so audience can feel comfortable with
this. Before voice over record, voice over artist wear headphone so he can
listen his own voice while recording. Voice over procedure need sound proof
room, so there should be no background sound in voice over.

Beeper or video beeper

Telephonic connection between anchor person and reporter. Anchor person
talk from news room and reporter should be on field. When some important
incident happen, reporter cover that kind of incident, he collect the detail of
that even and then he post these detail to sub-editor, When anchor read this
news on live Programs, just written material is not enough, Channels viewers
need more information about the incident. So anchor need to be talk with
reporter to get more detail about that incident that is called beeper.

For example, if bomb blast is happen in Multan city, than anchor person ask
this kind of question to reporter. When this happen? What cause bomb blast?
Was it terrorist attack? How many injured in blast? How many dead in blast?
Children and women are involved in people who are injured? If it was a visiting
place than how many tourist injured?

2nd type of beeper is called video beeper, in which reporter goes live with the
help of satellite, TV channel viewers can watch reporter live and also can see
that place where incident or event is happening.
Production, Reporting and NLE:
 
Reporting section contains Crime reporters, beats reporters, sports reporter,
showbiz reporter etc They find and report different types of incident, events or
other detail  that can attract audience.  They cover events with the help of
camera man, A reporter can add SOT ( Sound on tape) to explain event,
Voice over video to tell audience what’s going on and in the end reporter will
give PTC (Peace to camera).  After it the Non linear editor will filter and
remove some scene because if we need 3 SOT than we will record 5 to 7
SOT so we can deliver quality material. Non linear editor will add people
names which are giving SOT and in the end he will add PTC and News
Packages are ready to go. After it, this package further go in Head office, they
approve it and show it in news bulletin.

HR department:
 Hr department provide help if some employees is facing difficulty, they hire
new employers if needed. They also give salary to the workers.
 

News production:
It is done by responsibility; news production is critical task and need much
care.
The people which involve in news production are,

 Producer

 Assistant producer

 An editor

 Script writer
  A technical engineer

The equipment used in news production:

1. A Microphone

2. Video Tape

3. VDT (video tape recorder)

4. Computer system with adobe premium pro

5. An audio video consol

Newspaper Department
I also worked in newspaper department of Express Media group; it is different
from Television channel. Express news paper published from 11 cities. It
contains the 16 pages category as:

1. Front page/main page

2. City

3. National and international

4. Classified

5. Baqia

6. Sports

7. Sports

8. Back page

9. Metropolitan
 10. International / showbiz

11. Crime and Courts

12. Editorial

13. Nuqta e nazar

14. Business

15. Magazine

16. Magazine

Short introduction of News pages and department:

1. Front Page

Front page consist important news, all big happening and incident come on
this page. It does not contain complete story it just contain headlines with
short briefing, If a reader want to read complete story he has to go inside the
newspaper on baqia page.

A front page of express newspaper included newspaper name, date, total

page quantity, Price, City name where it is published and Ayat of Quran-e-
paak.

1. City

It contains local news of city and nearby cities where it is published, if it is

published from Multan he will focus on local news of Multan, and it will also
cover other city as well. In newspaper reader is more interesting to know
about their own city as compare to other city.

For example if newspaper of Multan edition tells a story about Sea view road
of Karachi will be close due to contraction, it will be useless for Multan people,
and if newspaper of Multan edition tells a story about Boson road of Multan
city will be close due to protest, It will be important for local people. So
different edition of newspaper cover different stories.

1. National and international

It Cover all stories about national and international issues, it also tell news
about other countries, and it also cover national issue of Pakistan regardless
of city.
 1. Classified

This page contains the advertisement of different companies and court notice
only.

1. Baqia

This page contains the baqia of news stories, on front page if editor adjust
complete story it will result many important stories will be missing on front
page, so on front page story with short intro is written, and reader can read
rest of story part on this page.

      6-7. Sports

In newspaper sport always contain different segments, sports reporter is also
different from other reporter who work only on sports news. Sports news cover
international as well as national sports news.

1. Back page

Back page contain mix news from national to politics opinion.

1. Metropolitan

It contains news from local cities.

1. International / showbiz

Showbiz cover all stories from stage drama to film. It also covers news from
international film industry like Hollywood/ Bollywood.

1. Crime and Courts

It tells about crime which happens in city and tell about the court decision
about past crime.

1. Editorial

When we talk about News channel and newspaper, the news channel is much
more powerful medium as compared to newspaper, but some people only
read newspaper due to its Editorial section. Editorial section contain column of
well known writers. I am also big fan of columns; I love to read javed ch (zero
point) and Orya maqbool jaan (Harf_e_raaz) column.

1. Nuqta e nazar
It is same as editorial section in which writers write column for current affair, it
explain the writer thinks about any situation.

1. Business

Business page contain news of business, it also focus on current situation of

Pakistan economy and import export news. It covers international financial
news.

1. Magazine

Magazine has different meaning, but in express newspaper magazine contain

picture and tell benefits and side effect of different home material we are
using. It sometime also contains beauty tips and home remedies for treatment.

How Staff works in Newspaper:

Express newspaper publish in morning only there is no edition of this
newspaper who publish in afternoon or in evening, reporter collect all news
and cover all events all day, the reporting in newspaper is also different
because in news channel only main point is cover because in news channel
there is no time for much more detail, but in newspaper complete detail is
provided.

For example if someone give press conference, the news channel only show
that person and tell what he said, but in newspaper they reporter have to be
write every detail, where this happen? How many people were come on press
conference? When they post picture in newspaper, they have to write every
person name from left to right.

Newspaper reporter collects all news all day on 5 to 6pm they gather news in
one place, from all cities reporter send news, on the basis of priorities the
news are arranged, it goes many procedure before  newspaper published.

1. Detailed description of the task(s) assigned to Me.

 
Headline Making and Rundown
I learn how to make hear catching headline, I make many headline, with the
help of sub editor, Headline contain all important news, anchor in headlines
only covers the title of news without any detail. The duration of headline from
60 second to 180 second, the sequence of headline is called Rundown.
According to rundown producer most important story should come first. I also
learn how to make suspense headline, a type of headline in which people
need to wait for detail.

Sound on tape:
I collect Sound on tape of many events, Sound on tape also known as SOT is
a short clip of people who want say something or it may the opinion of people
about something.

For example when government of Pakistan increase the salary of

parliamentarian by 1, 000, 00 Rs, I collect the Sound on tape of the people
who was giving their opinion about issue.

Collecting Sound on tape was very difficult task for me, 60 percent people
avoid talking on camera due to lack of confidence and other 40 percent makes
a lot of mistakes, I recorded about 10 Sound on tape about this issue, but only
3 were good for viewers.

News Package:
News package is combine effort of Script writer, reporter, camera man and
Non linear editor.  Package is a news story, length between 60 sec to 2
minute. It contains Voice over, some Sound on tape and PTC (Piece to
camera).  Reporter write news story with the help of script writer. News story
have many types, a package can contain history event, current event,
investigative reporting, about helpless people, celebrity etc.

I learn how to make a good package, I practice a lot and recorded many PTC
and voice over, however due to strict policy of express news a internee is not
allowed to make package.

For making news package reporter find useful information about package, and
after it, he will write the script, after it, reporter with the help of cameraman will
collect the video footage and collect the Sound on tape of the people about
event which we are covering in package, in the end reporter will record the
piece to camera (PTC). After recording non linear editor will adjust all scene
and PTC and Voice over artist will record voice over, NLE editor will adjust
recorded voice over audio with video and package are ready.

When I saw reporter recording PTC I think it is easiest task, when I recorded
my PTC it was difficult to control expression and talk in smooth behavior, PTC
need a lot of practice.
I learn in this department how to get information about event, because in
reporting there is no space of mistake, I also did many times voice over to the
package. PTC or piece to camera in package is important because reporter
have to speak in front of camera. I did the PTC of package covering anti-
corruption day on 9 December 2016. The word of my PTC was

“Corruption Hamaray muashray ko deemak ki tarah kha rahi hai, corruption k

khatmay k liye har shahri ko infradi tor par apne faraiz sar anjaam deni hunge,
Camera Man iqbal shah k sath Majid Lodhi Express news Multan ”

And second PTC was about special Children.

“Mazoori insane ko mayoosi k andhero main dhakail deti hai, lekin in bacho
dekh kr aisa lagta hai k agr kch krne ka azam hoto, mazoori majboori nahi
banti, Cameraman jafri k sath, Majid Lodhi express news Multan”

Live Programs and as live programs

Live programs is not recorded, it shows the, in present news anchor reading
news, they live transmission is quick and it is important for news channel, with
the help of live transmission people can get news instantly. For example if Hajj
is praying in Saudi Arabia, People in Pakistan can watch Live Hajj on
television. For Live segments Professional or senior anchor or host is needed.

I learn how to live programs run, how they fix camera, and how producer give
message through hand free to the host.

As live programs are different from live, as live programs are recorded
program, they show that this is live but in reality it was recorded.

I notice that there is many disadvantage of Live programs, when we talk about
news it is good but in entertainment programs it violate PEMRA standards, A
live call can abuse host person, Many times it happens in Television channel.

Ticker management
In news channel ticker mean news in written form, it’s keeping going from left
to right; it is a quick way to tell viewers news. Writing a ticker is a fun, I learn
how to write ticker.

In this picture bottom line is ticker.

Ticker is very important because if reporter is covering events he will make
report, before report he has to send important talk to the sub editor so ticker
can be displayed.

News Room
News Room is different room from ordinary room, because it is sound proof so
no other sound can interact while reading news, every news channel office
contain News room, I visited the news room, it was very comfortable, the
lighting in this room was just awesome, there was a big screen in front of
anchor where anchor get instruction and read news, 2 to 3 camera adjusted
on different angel. No one is allowed to enter the news room when recording
program or when it is live.

I learn how anchor read the news, how they adjust timing of every news and
how advertisement signal given to anchor.

Distribution
 
Express news channel has separate office of distribution, a distribution officer
meet with cable channel operator in case of any difficulty. For example if
express news is not running in some area than it is a task of distribution officer
to call local cable operator and ask what’s happening.

The manager of Express Distribution of Multan office is Azwar hussain, many

time I go with him and learn how to fix problem if people are facing channel
difficulty in area.

Even the position of News channel is discuss, If channel is running on channel

no 9 and then it moves to channel no 30, than distributor officer will call and
ask the reason, I was amaze to know that cable operator demand gift to re-
position the channel.

D S N G  (digital to satellite)
It was new more me, I never visit this vehicle before, I got much information
about this vain, It is vain, it is so powerful that it can make connection to the
head office without using ordinary signal or 3G or 4G, instead he works with
the help of satellite. It contain a dish antenna and other important equipment, 
D S N G  system can be without any vehicle, so it is difficult to carry all
material so every channel use this vain, it is all in one, it also contain number
of LCD in vain, a professional technician needed to operate this vain. When
we talk about D S N G  vain it contains uplink and where it is sending the
signal called downlink. When connection is made this vain can show live
incident and record all happening with the help of camera.

11. Reflective Journal Entries

First Week
1st day:
I meet with Majid Hussain, he is coordinator in express news channel, I
introduce myself, he know me because he send my reference letter to head
office and on confirmation he call me. He introduces me from all colleagues
and I meet with other reporters.

2nd day:
It was my 2nd day, I Was in NLE room when NLE was editing and making a
news story about World Diabetes Day.
3rd day:
I go first time with a reporter to make a package on International Day for
Tolerance. The package word was new for me. I learn how to take sound on
tape for package.

4th day:
It was a day when Liaqat baloch, sectary of jamat-e-islami  was visiting Multan
session court, I cover this event, I write his speech on paper and submit to
sub-editor. He say government should do something for separate provision,
he say to advocates that they should start event of separate province I will be
with you.

5th day:
Spend day with sub editor and learn how to write news. I did many mistakes
but sub editor correct me.

6th day:
Spend another day with sub editor and learn how to write tickers, Ticker is
very important because if reporter is covering events he will urgent make
report, before report he has to send important talk to the sub editor so ticker
can be displayed.

and also make a package for Universal Children’s Day. We meet with children
and take Sound on tape from them. I also learn how to collect information to
make beautiful report.

7th day: Holiday

Second Week
1st day:
It was World Television Day, we write a story on newspaper about benefits of
television and side effect of television on children. I learn effective writing
about event day.

2nd day:
This day I spent in press Club Multan, because Mukhtyara maiee was giving
press conference, all media channel was covering this event.

3rd day:
I spend this day with NLE department and see how non linear editor edit and
make news stories, it was interesting for me, because I never use adobe
premium pro before.

4th day:
It was my 2nd day in Non linear editor section, I learn how to use adobe
premium pro to make news package.
5th day:
Learn how to voice over on video effectively, on that day a voice over artist
was also voice over a story about International Day for the Elimination of
Violence against Women.

6th day:
D S N G  van was going mian channuu for covering an event I go with this
van, I spend all day with D S N G  van, I learn many thing from D S N G
technician about how its working and its function because it was new to me.

7th day: Holiday
Third Week
1st day:
I go on field work with reporter, he told me sources where they get the
information, Hospitals, Police station and courts are main sources where they
gather information.

2nd day:
Palestinian people are our Muslim brother; we gather many facts from website
and make a heart touching news story for them because it was International
Day of Solidarity with the Palestinian People. I learn how to write heart
touching script about humanity.

3rd day:
Traffic police give instruction to the student about traffic rules and safety
information, they also give student banner of traffic sign, the district police
officer of traffic police and sub inspector walk with student and give many
advises to student, they also invite media team to walk with them, me with my
express team join the event. I learn how to interact with government
department as media.

4th day:
There was building on katchehri chowk which caught fire, many rescue fire
brigade come any try to stop rescue people, but all were safe, I with my team
was there but they control fire, we take footage, and ask from official the
reason of fire. I learn how to report in rush when people are running, I give
detail about fire to my assignment editor on mobile; it was very difficult to keep
calm in that situation.

5th day:
It was World AIDS Day, we go on field collect some Sound on tape of people
which are effecting from aids,  we ask people about government hospital
services, are you satisfied with government hospitals.

6th day: Holiday
7th day:
It was again big event on arts council Multan on the day of International Day of
Persons with Disabilities, people from all cities participate in this event, more
than 25 buses was come, This was a event of special children, we should
show humanity for them, Many big personalities come and participate in this
event included Regional police officer and other people, many special children
perform on songs. The special children show that we are powerful, we make
news story and collect sound on tape from guest as well as from children. On
this day I learn this peace to camera (PTC),
“Mazoori insane ko mayoosi k andhero main dhakail deti hai, lekin in bacho
dekh kr aisa lagta hai k agr kch krne ka azam hoto, mazoori majboori nahi
banti, Cameraman jafri k sath, Majid Lodhi express news Multan”

 
Fourth Week
1st day:
I did not go on field, instead I live in office, I spend the day in production room
learn many techniques of production.

2nd day:
I learn how to use video camera, how to fix camera on tripod, the video
camera which express news channel use contain video tape, it is not digital,
they use mini video tape for recording events. The printed Microphone with
express news logo is called logo Microphone. Camera man use Microphone to
record events.

3rd day:
It was a day I spend with Faisal akram, he is sub editor in express news
channel, I learn how to write news stories, I wrote many articles and he
corrects my grammar and mistakes according to Urdu rule.

4th day:
Same as yesterday, I learn how to write news, he give me a book so I can
practice Urdu words.  I write many script and take help from him, he is such a
nice person, I will never forget.

5th day:
We go for naat compition in shah rukan-e-aalam mazar, we listen naats, the
duration of competition was much lengthy, we cover just 1 event on that day.

6th day:
That was a longest day for me, I spend 2 to 3 hour extra on event, it was a big
event, National accountability bureau held a event on International Anti-
Corruption Day, the event was held in Arts of council Multan, many big NAB
officer participate in this event, the event also contain the competition of
drama. Many universities and colleges team participate in this event, many
colleges team also comes from out of city like DG khan, ahmad pur east,
Muzaffar garh, vehari, Khanewal and others areas.  More than 12 teams
participate in Drama compaction, the event was long it take 10 hour to
complete, their performance was outstanding, all drama was based on lesson,
they show the current situation of Pakistan that how bribe in every office
effecting people.

7th day: Holiday
Fifth Week
1st day:
I go with Distributor officer, Dera Muhammdi is a area of Multan in which
people was feeling difficulty because express entertainment was not running
in that area, we met with cable operator, there was a error in dish antenna, so
problem got fixed.

2nd day:
D S N G  vain was going for event and shahbaz sharif was coming to visit
Multan Metro bus service but we and other media people wait 3,4 hours but
tour cancel due to some reason. It will sound funny but on that day I learn
waiting.
3rd day:
On that day I learn how to give PTC, PTC is also known as Peace to camera;
in the end of package reporter in front of camera have to end the package with
some words. PTC needs a lot of practice.

4th day:
It was special event in nishtar hospital Multan, there were opening new library
for student, the also open new walk track for student and they open gym for
student with new machines. Principle of Nishtar college Multan meet with
student and hear the difficulties which student are facing in hostels. There was
opening of gym, walk track and library so it takes much time, but I learn
reporting and I also take SOT for story.

5th day:
In every TV channel office it contain room which is sound proof, I visit that
room, producer give me script so I can voice over a package, First 3 times I
make mistakes but after it I read it in smooth voice. On this day I learn how to
record effective voice over.

6th day:
It was a special day because I spend this day with Mr. Shakeel anjum, I go
with him, first we go for MDA meeting after this there was opening of journalist
colony in Multan city. All media groups were there to participate in colony. I
learn that are journalist care each other, it was team effort regardless media
company, they work for journalist colony.

7th day: Holiday
Sixth Week
1st day:
I learn how to make Rundown for headline news, I also learn how to proof
read news before submit.
and there was a event in bahauddin zakariya university multan main campus,
there was distribution of laptop in the university, student of graduate get laptop
on the basis of merit.

2nd day:
No special event just spends time in Production room and learns news art. I
also met with some column writers, and learn about column writing, from
childhood I am interested in column writing so it was interesting for me.

3rd day:
It was mehfil milad from express news team, many guest was coming, it was
also launch program here, I meet with many other news reporter and learn
many thing. We make many photos together, other team such as Geo news,
samaa news, dunya news, waseb TV and ARY team also join us on the
occasion.

4th day:
We go to Hyderabad just to live event ofvasif ali zardar, because D S N G  of
Karachi city was dead due to some reason, so we move.

5th day:
Assignment editor receive a message that Pakistan ulma council k
Mummamad tahir mehmood asharfi want talk with media, me with camera
man go for the event, he give long address about Kashmir people and India,
First time I write every word of his talk own paper, and make news script, I
write and collect all name who were guest in this event. On that day I cover
event without any reporter.

6th day:
It was 25 December, it was a day when quid-e-azam born we visit many
school who arrange the event of Quid-e-Azam. We also make complete
package on the life of Quid-e-Azam.  It was also Christmas day.

7th day: Holiday
Seventh Week
1st day:
I spend my all day with express tribune team, express tribune is online
newspaper in English, I learn how they gather news and they have
professional writers who write English articles, it was nice day for me, I learn
many thing about English department.

2nd day:
I go again in express tribune this time I work with technical department, who
post news and maintain website, I learn many thing about website and online
editing, how they add video and photos in website with stories. It was 28
December as we know that on this day it was sell start and this event is called
black Friday, on every big store it give discount on everything,  we go in 3
market of Multan and take Sound on tape of people who was excited about
black Friday,  as we know that Friday is very important status in Islam so we
should say it White black.

3rd day:
it was a day when a lady died on the floor of Jinah hospital Lahore, express
news channel take notice and anchor person imran Khan ask question from
government official about hospital situation, we also visit Nishtar hospital
Multan and make report on current situation, there is only 1100 bed, there is
2200+ patient who come daily in hospital, there is shortage of bed, we make
package and send news story to head office Lahore.

4th day:
The day I spend with newspaper department, I learn how they add news on
newspaper and how they sort news on the basis of important and people
interest.

5th day:
Again I go in newspaper department that day I go with circulation manager, I
learn how to effectively do circulation of newspaper, he met with many
newspaper seller. He also gives award to newspaper seller on the basis of
their performance.

6th day:     
No event that day just spend day with sub-editor, send many tickers to news
channel.

7th day: Holiday
Eighth Week
1st day:
It was special event on Aziz mian qawal, he died on December 6, 2000 in
Tehran a city of iran, but his graveyard is in Multan, so in every 6 december
his son come on graveyard and pray prayers, many people gathers on
graveyard. We make a complete story type package on the life of aziz mian.

A line from aziz mian.

“Husn ki shan main ho jaye na gustakhi kahin

Tum chale jao tumhen dekh kr payar aata hai”

I learn how to know information about celebrity.

2nd day:
There was protest on Chowk kumharanwale, against javaid hashmi because
he was spoke against new separate province name saraikstan. Protester was
very angry and they say “ Ye bas apni siasat chamkane k liye ye kam kar rhen
hain”
I learn how to cover reporting about protest.

3rd day:
I spend that day with assignment editor, he assign duty to the reporter
according to schedule, he work with coordinator to collect all video tapes
which recently use, after package making these video tapes were given
number with the help of pencil and they store it for future need. On that day I
learn why they do not use digital camera, the main disadvantage of digital
camera is we have to delete old event before recording new event, and when
we store these video to computer due to some fault in hard disk, all data can
be erased, so they use cassette recorder, cassette recorder is costly as
compared to digital system because cassette recorder needed a new video
tape after every news event, so they prefer video cassette over digital
recording. On that day I learn how a news company stores their references for
future.

4th day:
I spend all day with script editor, he did not write any fresh script he just check
the script of news story and correct mistakes, for example if reporter want
make a package, they will collect information and write the news, script editor
check the news script and make correctness. On that day I learn script writing.

5th day:
I learn how to give live beeper and video beeper, video Beeper need digital
satellite news gathering van to communicate video. Video beeper, in which
reporter goes live with the help of satellite, TV channel viewers can watch
reporter live and also can see that place where incident or event is happening.

6th day:
The district government announce 10,000,00,00 for Multan city with project
name “Rang de Multan” in this project all building well be repair and give new
color to old building, on that day me with express news reporter visit building
ask people opinion about that project. We make a 2 minute story on rang de
Multan.
7th day: Holiday
 
 
 
 
 
 

 
 

12. Work Samples

 
I tried to write many script, write a package script also,  here is just sample

In left I write the script, and in right sub-editor make some improvement.

In left I write the script, and in right sub-editor make some improvement.

In left I write the script, and in right sub-editor make some improvement.

And below is news event of Liaqat baloch which I written quicky, when he was
speaking

I also point out important line for making news.

13. Critical Analysis

 
1. Theoretical concepts with your practical experience

When I started my internship program, I was so excited because i read

journalism 4 year, I was thinking that I am professional in journalism, when
first day I go it was introduction day, and on 2nd day I was interested in work,
and this day was tough for me and I will say that in entire process I feel very
difficult because theoretical concepts is much different when we talk about
practical experience.
Here is a famous quote “a picture is worth a thousand words”
Because words cannot tell too much about something. Real practical is much
different. I started my internship with much confidence but I feel a lot of
difficulties, the first difficulty of my internship was my Urdu, all our mass
communication course is in English and approximately all our newspaper and
news channel are in Urdu, so in news writing we need much power on Urdu,
we should expert in Urdu to write column in newspaper.

And another major difference in terms, some time in our course terms is
different as compared to local people which are working in office For example
the word t20 I never read in our course, I just listen this word on 20 over
matches, but in our news office making t20 is same as package making, but
difference is t20 is smaller inn duration, so if my boss say me make a t20 on
this event I will confused because I will not learn this word from my books.

4 year reading journalism helps a lot when we make package or take

interviews we learn a lot of from it, theoretical concepts give me a lot of help
while I cover events, write news and I take Sound on tap.

One day I was sitting with Assignment editor and he receive a message that
Pakistan ulma council k Mummamad tahir mehmood asharfi want talk with
media, me with cameraman go for the event, he give long address about
Kashmir people, america and India, First time I write every word of his talk
own paper, and make news script, I write and collect all name who were guest
in this event. On that day I cover event without any reporter, on that day I also
ask many question and Mummamad tahir mehmood ashari give me answer, I
did not feel lack of confidence, because I learn from my books, how to ask
question? Question type and is your question will harm people or not, and
most important is that Mummamad tahir mehmood asharfi also feel
comfortable while talking to me.

And there was another incident when a lady died on the floor of Jinah hospital
Lahore, express news channel take notice on this sad incident and anchor
person imran Khan ask question from government official about hospital
situation on his program takrar, we also visit Nishtar hospital Multan and make
report on current situation, there is only 1100 bed, there is 2200+ patient who
come daily in hospital, there is shortage of bed, we make package and send
news story to head office Lahore, I collect how much bed is available in
hospital and how many patient is coming per day in Nishtar hospital Multan
with the help of my course, I learn in course that how we can get record from
any public document from official I got this statics from Nishtar hospital Multan
office.

On day on anti-corruption day, I spend 2 to 3 hour extra on event, because  it

was a big event, National accountability bureau held a event on International
Anti-Corruption Day, the event was held in Arts of council Multan, many big
NAB officer participate in this event as well as other officer and guest from
other organization also particpate, the event also contain the competition of
drama. Many universities and colleges team participate in this event, many
colleges team also comes from out of city like DG khan, Ahmad pur east,
Muzaffar garh, vehari, Khanewal and others areas.  More than 12 teams and
more than 125 role model participate in Drama compaction, they show their
confidence of modeling in the front of large audience, the event was long it
take 10 hour to complete, their performance was outstanding, all drama was
based on lesson, they show the current situation of Pakistan that how bribe in
every office effecting people. They show real face which is happening in police
offices, Nadra and accounts office, on this event I make report with the help of
Non linear editing department, while making report i was already familiar with
how to edit video and which part of video should be keep and which part of
video should remove, which scène can capture audience interest.

Journalism need interest because journalism is art, while covering a event in

arts council Multan on the day of International Day of Persons with Disabilities,
people from all cities participate in this event as well as all media team was
converging this event , more than 25 buses was come and more than 3000
special were come, This was a event of special children, we should show
humanity for them, when we talk about journalism this event was very critical,
Many big personalities come and participate in this event included Regional
police officer and other people, many special children perform on songs,
national anthem is also played. The special children show that we are
powerful, we make news story and collect sound on tape from guest as well
as from children. When reporter ask question from special children, he have to
be care about ethics because he should not ask any question which hurt
student. These all techniques and ethical matter a reporter learn from
journalism course.

When I voice over on many packages I gone in newsroom, News Room is

different room from ordinary room, because it is sound proof so no other
sound can interact while reading news, every news channel office contain
News room separately, I visited the news room, it was very comfortable, the
lighting in this room was just awesome, there was a big screen in front of
anchor where anchor get instruction and read news, 2 to 3 camera adjusted
on different angel. No one is allowed to enter the news room when recording
program or when it is live. I recorded may voice over sample here, the news
room was not new for me but I read all about news room in my book, so when
I listen the term news room, all definition was come in my mind.

Practical work is important so I did my internship, there was only one problem
while doing internship program, one was local terms and other was Urdu,
otherwise I feel my course very useful, I never hesitate with work.

 
 

Execute an overall analysis of the organization

On the day I start my internship and on the end of the day, I feel very
comfortable with express news media group, I never feel any difficulty, the
people and worker which was working in express news channel was very co-
operative. Express news channel have clear aim to tell people truth, this group
does not hide news due to personal interest, Express news channel give
internship to some student, when I worked in express news channel only me
and two other students were doing internship which was studying in B Z
University. They offer internship to some student because they do not want
rush in office, in rush student cannot learn anything and their work also can be
disturb.

The departments are quick and news structure of express news media group
is very nice. The big thing is news reporter in this news channel can work
without much restriction from their boss, on the other hand many other news
channel have reporter who do not feel free, and they have to ask everything
from boss before posting news. I wish I can find opportunity to work in such a
great media group. Express Media Group has many Policies about news
gathering,  one is that they double check the news before posting any news
stories even when express official reporter report incident after that bureau
chief or news editor have to be check the news before publishing it. Express
news has policy for advertising that they never show advertisement which is
based on scam.  Express news never hire reporter which are undergraduate,
they have professional reporters, Reporter have to complete his degree of
communication before apply for job. Express Media Group pay salary to their
employers on time, they never delay salary, they provide 15-30 days holidays
for married and also pay some loan if some employee need it.

There is a lot of employee working express news channel which comes from
other media channel, and there are only few who left, because express media
group is big channel and they have very friendly relation with their employees.
I work also in Human resource office, I see there is a lot of reporter from other
news channel want join express news channel it is big thing for express news
channel.

 
 

14. SWOT Analysis

 
Strengths:  If we talk about strength of express media group in which I did my
internship, it has many strength as compared to other media channel, it cover
all types of people from internet to ordinary reader and from English to Urdu.
Express News media group has express news tribune which is based on
internet also known as E-newspaper, it cover many international audience as
well. There is thousand of English news article available on express news
tribune.
And when we talk about people who cannot understand English and not even
live in Pakistan, than they can read express news paper in Urdu on their
website.

And people who do not want read they can watch express news TV channel.
There is no media which can cover such a huge audience.  Express Media
Group also have their Entertainment channel, it name is “Hero TV” on 5 June
2012. Hero TV is a Informative channel slogan as “Dikha de sab kuch”.
Although it is not news channel but they belongs to same group, that’s why
express media group have strength when we talk about financial status, Many
newspaper In past was shut down due to their financial problem but when we
talk about such a power media group it can increase their circulation as well
as channels.

Express Media group is subsidiary of Lakson group which cover many other
industrial area also. And when we Talk about express newspaper which has
third largest circulation, It claims that it is covering 24% circulation share. This
is big circulation because in Pakistan there is more than 50 Newspaper is
available, some newspaper based on city only but express news cover big
market share.

Weaknesses:   There is many strength of express news channel but there is

much weakness also, Express News channel has many reporters in different
city, express news reporter in main offices work for Newspaper or news
channel only but in different city many reporter have to cover event for
newspaper as well as for TV channel, if need they have to send news to
express news tribune too, this put pressure on reporter, this type of burden
should be avoided, express media group should hire people more people for
TV channel or newspaper.
2nd thing is express media channel have similar news broadcasting style as
Geo news, Dunya news and other news channel holding, for capturing market
people want something new.
For example BOL TV come with completely new style, they different style
ticker and different layout also.
Then maintenance staff of express news group is very week, first they have
old type of equipment and maintainer quality is not good, We record a event
on camera in the end when we want see recorded video there was distortion
in sound due to old Video camera and due to dust in camera, so we have to
delete all recorded event. Some time Digitel satellite news gathering vehicle
make a problem, a week ago we go to Hyderabad to cover live event,
because there was no D S N G  in Hyderabad, Karachi has 2 Digital satellite
news gathering vehicle but both was not working.
Express news channel has old equipment, all other news channel is upgrading
their vehicles, Microphone, cameras and D S N G , but express media group
still have wire Microphone, they have to upgrade these accessories, They
should provide wireless Microphone.

Opportunities: Express news media group belongs to Lakson group, this

group contains much product from soap to toothpaste which is so popular in
Pakistan, and express news channel has opportunities because if they choose
advertisement, they will choose express news for advertising. Advertisement
increases the profit margin of news channel.
2nd opportunities which express news channel contain is New York times
magazine share many content with express news tribune, and express news
tribune can re-write new York times content.
3rd opportunity is that Express news Group is a big media group; they
subscribe many news agencies to get international news, when news comes
they use this news for newspaper, express news tribune as well as for
express TV channel also.
 

Threats:  Express news media group is large media group, when we talk

about News.  Express newspaper is much popular news paper covering 24
percent of total circulation share, but now newspaper is losing its popularity,
and people watch TV channel for news source, when we talk about news
channel, express news channel is not such powerful as Geo news, They have
to launch popular news programs to capture audience as they launch before a
program “Koi dekhe na dekhe shabir tu dekhe ga” But other News channel
also launch similar kind of news programs and this program loss its popularity.
Express news group belongs to Lakson group, which are manufacturing
company of product such as Soap, creams and toothpaste etc, when other
such companies want to give advertisement, there is a threat that they choose
other medium for advertising because they never want make profit for their
competitor Lakson group.

Now a day BOL TV is launched, it will be threat for all other channel, because
they invest too much for channel, they hire qualified staff from other news
channel, It is hard for express news to maintain its rating, there is also more
and more news channel is coming like 7 news, 24 news, 92 news, they can
effect rating of Express news channel, Newspaper time is now going, as
express make a name in newspaper industry they should try to build name in
TV channel market. Express media group is also a channel like Hero TV and
Express entertainment, many people even does not know these channels
name, they only watch dramas of Ham TV, ARY digital and Geo. This media
have to work hard to make dramas and make channel name big.

Express news group belongs to Lakson group, which are manufacturing

company of product such as Soap, creams and toothpaste etc, when other
such companies want to give advertisement, there is a threat that they choose
other medium for advertising because they never want make profit for
competitor Lakson group.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
15. Conclusion

There is no special conclusion on the basis of strength, weakness, threat and

opportunity, if company is making profit from on channel, they should not
collect all profit in pocket, they have to share profit with organization to make
bigger organization. There is a lot of employees working express news
channel which came’s from other media channel, like abbtakk news, waseeb
tv channel, Samaa News and Dunya news channel, and there are only few
who left, because express media group is big channel and they have very
friendly relation with their employees.

There is problem because who come in express news from other media group
cannot adjust him with old equipment. I work also in Human resource office, I
see there is a lot of reporter from other news channel want join express news
channel it is big thing for express news channel. But a lot of improvement is
needed which I all add in recommendation section. They have to upgrade
equipment and other staff to maintain the quality of news channel that if other
people from other media group come did not feel uncomfortable.

Express news should also share some benefits to their staff, salary is not
enough, if company did a good business he has to motivate staff to work
more.

A famous quote by Jacob K. Javits

“One of the proven ways of getting workers more involved with their jobs is by
dovetailing employee profit-sharing and stock ownership plans with greater
responsibility sharing… Trade unions in this country should… consider these
arrangements much more carefully than they have up to now… Expanded
employee profit participation and stock ownership would provide workers with
a greater measure of economic and social independence, thus stimulating
increased productivity”

In the end my conclusion on express media group is as express media group

is large group covering all types of audience, Due to more and more
competition is becoming express media have to change their policies, many
big organization look up their policies if more competitor is coming. In the end
I will just say that a policy can make organization big and wrong policies can
destroy even old organization.

 
 

17. Recommendation

Every group have some strength and weak news, but overall express news
channel is powerful source of news, but Express media group have to think
that only profit making is not important if one group is earning profit from TV
channel, Newspaper, Express tribune, they have to be invest, they to upgrade
their accessories.

Now a times when other news channel is coming 7 news is hiring people and
7 news is providing selfie phones for reporting, 24 Channel is also is on their
way and contain digital accessories as compared to express news channel. If
express news media group not take action, it will off course loss its popularity.
Even 92 News HD Channel have good equipment as compare to express
news. This is a time because BOL TV also launched and BOL TV not even
providing advertisement, they are providing advertisement free news to gain
name and position in market, if express news not take any action and if
express news not remove weakness in that way other new channel will get
good rating as compared to express news.  In the end I will say that Express
Media Group should hire new reporter for their TV channel and newspaper,
they should provide new equipment,
They have to re-make their maintenance policy, they have to provide more D
S N G Vain in big cities, because on same time if big event happen they
cannot cover both event, D S N G need time to travel. They should hire new
staff for express news tribune which are good in English. They have to change
their news headline, breaking news and ticker style. They should make new
quality dramas for express entertainment and should make documentary for
their informative channel “Hero”. TV channel is much different as compare to
newspaper so they should hire people on the basis for newspaper and TV
channel, they should not merge them.

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