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Gulmatico - PR2 DLP 1
Gulmatico - PR2 DLP 1
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SSS 11B
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QUANTITATIVE
RESEARCH
DEFINITION TYPES
Quantitative research involves the Experimental Research includes true
experimental, single subject, pre-experimental,
process of objectively collecting and
1 analyzing numerical data to 2 and quasi-experimental.
Non-Experimental Research includes survey
describe, predict, or control variables research, observational research, comparative
of interest. research, history research, coreelational
research, and descriptive research.
PURPOSE GOALS
Quantitative research seeks to improve The goal of quantitative research
scientists', marketers', and researchers' methods is to collect numerical data
3 understanding of society and people. It 4 from a small group of individuals
frequently entails the investigation or and then generalize the findings to a
examination of events or occurrences larger population in order to explain
that have an influence on humans. a phenomenon.
What benefit can you gain in
conducting a research?