Module-2 MIL First-Quarter Final Module-2 MIL First - Quarter Final

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Module-2 MIL First- Quarter Final
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Senior High School
MEDIA AND INFORMATION

LITERACY
First Quarter – Module 2
INTRODUCTION TO MEDIA AND INFORMATION LITERACY

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Media and Information Literacy- 11/12

Alternative Delivery Mode
Quarter 1 – Module 2: Introduction to Media and Information Literacy
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.
Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio
Development Team of the Module
Writer: Resty P. Cardona

Editor: Melville dela Peña
Reviewer: Dr. Clavel D. Salinas
Illustrator: Resty P. Cardona
Layout Artist: Resty P. Cardona
Moderator: Candida C. Purgatorio
Management Team: Dr. Marilyn S. Andales Schools Division Superintendent
Dr. Leah B. Apao Asst. Schools Division Superintendent
Dr. Ester A. Futalan Asst. Schools Division Superintendent
Dr. Cartessa M. Perico Asst. Schools Division Superintendent
Dr. Mary Ann P. Flores CID Chief
Dr. Novie O. Mangubat SGOD Chief
Mr. Isaiash T. Wagas Education Program Supervisor- LRMDS
Dr. Clavel D. Salinas Division SHS Coordinator
Printed in the Philippines by:

Department of Education—Region VII, Division of Cebu Province
Office Address: IPHO Bldg., Sudlon, Lahug, Cebu City 6000 Cebu
Telephone Number: (032) 520-3216 – 520-3217
E-mail Address: cebu.province@deped.gov.ph
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Senior High School
MEDIA AND INFORMATION

LITERACY
First Quarter – Module 2
INTRODUCTION TO MEDIA AND INFORMATION LITERACY
of Student :
Grade Level and Section :
Date Submitted :
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LESSON RESPONSIBLE USE OF MEDIA AND

2 INFORMATION
What I Need to Know

Welcome to the Media and Information Literacy Alternative Delivery
Mode (ADM) Module 2!
This module was carefully crafted to offer you with entertaining and
significant opportunities for guided and independent learning at your own
pace and time. You will be enabled to process the contents of the learning
resource while being an active learner.
In Module 1, you have learned what is Information, Media and

Technology all about, how important media and information literacy skills as
a 21st century learner, and how do media relate in accessing, acquiring valid,
reliable and accurate information which helps in communication process.
In this Module, it enables learners to become responsible in utilizing

media and, accessing and producing information.
This module focuses on the competency:

 discuss responsible use of media and information
(MIL11/12IMILb-3)
After going through this module, you are expected to:

 identify the characteristics of responsible users and producers
of media and information
 discuss the legal and ethical standards in accessing, producing
and using of media and information
 recognize the effects of media
 share the knowledge of being responsible user of media and
information
What I Know
Multiple Choice. Read the statements carefully. Encircle the letter which
corresponds the correct answer.
1. Which of the following abilities that recognize when information is

needed, and to locate, evaluate, and effectively communicate
information in its various formats?
a. Media Literacy c. Information Literacy
b. Technology Literacy d. Media and Information Literacy

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2. Which of the following abilities that access, analyze, evaluate, and

create media in a variety of forms?
3. This refers to a group of spectators in a public event.
a. Stakeholders c. Media
b. Audience d. Organizers
4. What do you call on the group of people or organization that has the
same interest or concern with a particular group?
5. These pertain to a set of standards, principles, and policies that
practitioners of a particular section should observe.
a. Codes c. Ethics
b. Policies d. Rules
6. This is a set of values observed by an individual based on grounded
principles.
a. Codes c. Ethics
7. Which of the following Code of Ethics for media providers that refers to
the “ethical journalists treat source, subjects, and colleagues as human
beings deserving of respect”?
a. Seek truth and report it. c. Act independently.
b. Be accountable and transparent. d. Minimize harm.
8. It refers to a data trail left by an individual’s interactions online; thus
these data are public record and can be accessed by anyone for
whatever purpose.
a. Digital Content c. Digital Footprints
b. Digital Media d. Digital Electronics
9. Which of the following Online Source’s Credibility is EXCLUED to the
group?
a. Date c. Copyright
b. Sources d. Author
10. Why is Citing Sources important?
a. To show your reader you’ve done proper research by listing sources
you used to get your information.
b. To be a responsible scholar by giving credit to other researchers and
acknowledging their ideas.
c. To avoid plagiarism by quoting words and ideas used by other
authors.
d. All of the above

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11. It is the legal protection to the owner of the rights in an original work.
a. Plagiarism c. Intellectual Property Rights
b. Copyright d. Netiquette
12. In Guidelines for Media Producers, which of the following is NOT
included to the group?
a. As professionals, they have an obligation to society to use their
freedom of expression responsibly.
b. They should prioritize the welfare of the society over their careers.
c. They should present news that is inaccurate, subjective, and
irrelevant.
d. They should express unbiased points of view, comments and
criticisms.
13. This serves as a guide for professionals on how they should properly
conduct their work.
a. Code of Ethics c. Intellectual Property Rights
b. Code of Conduct d. Fair Use
14. This refers to a set of competencies that empowers citizens to access,
retrieve, understand, evaluate and use, create, as well as share
information and media content in all formats, using various tools, in a
critical, ethical and effective way, in order to participate and engage in
personal, professional and societal activities.
15. Which of the following is NOT belong to the group?
a. Act independently.
b. Seek truth and report it.
c. Maximize harm
d. Be accountable and transparent

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What’s In
From the previous lesson, you have learned that:
Media and Information Literacy is one of the essential skills and

competencies that allow individuals to engage with media and information
providers effectively, as well as develop critical thinking and life-long learning
skills to socialize and become active citizens (MIL Policy and Strategy
Guidelines by UNESCO, 2013).
Media can facilitate faster communication through the use of varied

forms of media
Also, information (either written, aural or visual forms of information)

has great influence to communication. Good information can also be
communicated in time of its purpose, contains the right level of details and is
communicated by an appropriate channel.
How do media and information users and producers become effective?
In this module, you will identify characteristics of responsible

users and producers of media and information, and how an individual
becomes responsible user and producer of media and information.
What’s New
Concept Mapping. Directions: As a responsible user and producer of

media and information, write at least two of your characteristics based on
your self-assessment. Copy the illustration in a separate sheet and write your
answer in the diagram.
Characteristics of Responsible
User and Producer of Media and
Information
User Producer

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What Is It
Who are producers of media and information?
Authors and journalists deliver news and other information to the

readers, may it be on print or via the Internet. Editor collaborate with them
to ensure that the material is well organized and free from content or
grammatical errors.
Broadcast media includes TV, radio, and film. Directors create

films, TV programs, and radio shows, and work alongside talents or
performers so that they could provide viewers with quality shows.
Who will benefit of these media and information?
In essence, its target audience and/or stakeholders will

benefit media and information.
Audience pertains to a group of spectators in a public event.

Examples of audiences are the attendees of a painting exhibit, an assembled
group of music enthusiasts who are attending a concert or a musical
performance, or a collective readers of a literary work.
Stakeholders are the group of people or organization that has the

same interest or concern with a particular group. This group’s objectives,
policies and actions should meet and satisfy the needs of stakeholders, and
take their interests or concerns into consideration.
10 TYPES OF SOCIAL MEDIA USERS
1. The Listener. An active social media user who prefers to fly under
the radar. They might enjoy your posts but that doesn’t mean they
will actually click Like, so the rest of the Facebook knows.
Comments are few and far between, while posting to their own wall
is more or less a foreign and misunderstood concept. The best way
to reach them is through their friends, family and element of social
proof.
2. The Activist. A compassionate heart and desire for change gives
this type of user a knack for promotion. They realize the power of
social media and strive to have their voice heard to make a
difference. The best way to reach them is help them spread
messages they care about.
3. The Spammer. This is the type of person that tells themselves their
cheesy posts count as “quality content” and that sending weekly
promotional messages directly to your inbox is cool since you are
Facebook friends.
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4. The Passionista. This wonderful breed of user that truly enhances

the social media world. Bonded by passion, this type of social media
user focuses their time on exploring and sharing their passion with
others. The best way to reach them is to find new and clever ways
to demonstrate your shared passion. Share content within your
community (niche) and contribute ideas to conversation that may
not be directly linked to your brand but share a similar audience.
5. The Social Butterfly. This breed of social media user never seems
to stop showing you how small the world is by getting tagged in
pictures what seems to be every person you’ve ever met. The best
way to reach them is be social and make them feel included.
6. The Troll. That person always manages to cross the line from
unpleasant opposition to downright hate speech, no matter how
sensitive or irrelevant the issue. The best way to reach them is don’t
feed the trolls. Ignore and block this group of people completely.
7. The Influencer. A very small percentage of people create original
content. Influencers are those that are producing high-quality
content and sharing their knowledge with their social media
community. The best way to reach them is to share and engage with
their content whoever possible.
8. The Early Adopter. They were on Facebook or LinkedIn before it
was mainstreamed and love to remind you about it. This special
user has also likely moved on to all the new, shiny social platforms
that you might hear about months from now. The best way to reach
them is to be ahead of the curve and go all the way with an exploding
trend before it really takes off. It’s all or nothing for this bunch as
they can be quite a tough crowd to please.
9. The Black Booker. A true relationship builder, this person looks
at social media in the most practical way possible; a means to
communicate with other people. Long before the days of mobile,
these people swore by having a little black book full of mobile
numbers. The best way to reach them is to provide tools that bring
them closer to their clients and connections and ensure your
messaging focuses on relationship building.
10. The Family Person. These users tend to avoid technology but
fell in love with social media the moment they realized they could
keep in touch with their family members from every corner of the
world as if they were right across the street. The best way to reach
them is to try out social media contests that are focused on bringing
them closer to loved ones while remaining relevant to your brand.
(Source: https://topdogsocialmedia.com)

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GUIDELINES FOR MEDIA PRODUCERS
Below is a summarized version of these guidelines from the report

of the Commission on Freedom of the Press.
1. As professionals, they have an obligation to society to use their

freedom of expression responsibly. They should not abuse this
freedom, or use this power for exploitation or self-interest.
2. They should prioritize the welfare of the society over the careers.
3. They should present news that is accurate, objective, and
meaningful.
4. They should express unbiased points of view, comments, and
criticisms.
5. They should represent marginalized people like the minority
group.
CODES OF ETHICS FOR MEDIA PRODUCERS
Codes. It pertains to a set of standards, principles, and policies that

practitioners of a particular sector should observe.
Ethics. It is a set of values observed by an individual based on

grounded principles.
Therefore, the code of ethics serves as guide for professionals on how

they should properly conduct their work. If professionals abide diligently to
the code of ethics, stakeholders can expect quality service or they may receive
assistance in the event that their needs are not met.
SPJ CODE OF ETHICS
The members of the Society of Professional Journalists (SPJ) believe

that justice and democracy are important for the public’s enlightenment.
Here is the summary of Code of Ethics for media providers and

producers from the Society of Professional Journalists.
1. Seek truth and report it. Journalists should be honest, fair, and
courageous in gathering, reporting, and interpreting information.
2. Minimize harm. Ethical journalists treat sources, subjects, and
colleagues as human beings deserving of respect.
3. Act independently. Journalists should be free of obligation to any
interest other than the public’s right to know.
4. Be accountable and transparent. Journalists are accountable to
their readers, listeners, viewers, and each other.
Guidelines are important because it will remind the practitioners about their
responsibilities. On the other hand, media are very powerful tool for

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communication since it can send information instantly. Therefore, it can be

subjected to misuse. Code and guidelines serve as vanguards to protect its
stakeholders from abuse.
MEDIA LEGISLATION AND REGULATION
As a democratic country, Article III of the 1987 Constitution

bestows to Filipino citizens to the Bill of Rights. Hence, any person,
organization, or group that violates these rights is subject to legal sanction as
it is the primary duty of the State to uphold the law and protect its people.
The Magna Carta for Philippine Internet Freedom (MCPIF) was

filed as House Bill No. 1086 by Congresswoman Kimi Cojuangco and as
Senate Bill No. 53 by late Sen. Miriam Defensor Santiago. It must be noted
that it is a crowdsourced document.
Data Privacy Act of 2012 (RA No. 10173), an act to protecting

individual personal information in information and communications systems
in the government and the private sector, creating for this purpose a National
Privacy Commission, and for other purposes.
Fair use. It refers to the copying of a copyrighted material, with the

purpose of using it for a review, commentary, critic, or parody, without the
need to ask permission from the copyright owner. Parody refers to a work
which ridicules another in a funny, inoffensive, and non-derogatory manner.
Examples of fair use which exempt from copyright permission

requests. However, the source of for the material should still be properly cited
in endnotes or bibliography.
The material will be used for non-profit educational purpose.

o Example: A graph or an image was used for a class report or lecture.
The material has been transformed completely from the original.
The material was used for a different purpose and audience.
o Example: The original material was a science article but some parts
were used for a song.
Intellectual Property. It pertains to the output of a person’s

intellectual pursuit, such as his literary and artistic works, inventions, logos,
symbols, and signs as well as names and images used for commercial purpose
or advertisements.
Copyright. A copyrighted material is protected by law and cannot just

be used and reproduced without permission. Otherwise, violation of such can
merit legal sanctions.
Patent. It pertains to an exclusive right granted to an invention.

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Trademark. It refers to a specific sign associated with a particular

brand of goods and services. Companies use a trademark to distinguish their
products from other available and similar products in the market.
Plagiarism. It is a form of stealing because the person involved did

not acknowledge the original owner of the work and claimed the material as
his own. To avoid plagiarism, proper citation using endnotes or footnotes, and
listing the materials used in the bibliography should be observed.
Netiquette. It denotes the proper attitude that one should observe

when communicating online.
GUIDELINES TO REMEMBER AS AN INTERNET USER WITH NETIQUETTE:
1. Observe politeness when responding to or sending messages.

2. When you receive a message, especially if it is from your superior
at work or a client, it would be polite to reply urgently.
3. Review first the intended message before sending it so that you can
be sure that it is the exact message that you want to convey.
4. As a sign of respect, do not send span or chain messages to your
list of contacts whether they are your family members, friends, or
colleagues.
Spam mail is a form of commercial advertising which companies

send in bulk through e-mail to prospective customers.
Chain mail refers to an e-mail which requires the receiver to send

the message to another person.
5. Ask permission first before sharing someone’s personal post,

photo, and video on social media, as this would violate the person’s
right to privacy.
6. As a sign of respect, personal photos or videos of private individuals
should not be tampered out of fun or parody, nor disseminated in
public, as this can be offensive.
Digital Divide. It refers to the economic, educational, and social

inequalities experienced by those who cannot afford to have computer and
Internet access. This also pertains to the gap on the kind of information which
can be accessed, and the available form of communication that is allowed to
be distributed.
Virtual Self. It pertains to one’s representation in the virtual world,

which exists online and is only available once a person is connected to the
Internet.

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Media producers aim to offer shows that will capture the interest of
the majority because the success of a TV show or film depends upon the
response of its targeted audience.
Media practitioners should follow standards and guidelines to ensure

professionalism and quality output to maintain their integrity.
To safeguard the welfare and protect the interests of the citizens,

lawmakers crafted and created laws that will prevent the abuse and misuse
of media and information.
Processing Activity No. 1
Modified True or False. Write True if the underlined concept is

correct. If it is false, write the correct concept on the blank to make the
statement correct.
1. A literary piece like a poem, a song, a story is protected

by a patent.
2. Virtual Self pertains to one’s representation in the virtual

world, which exists online and is only available once a person is connected to
the Internet.
3. Netiquette it denotes the proper attitude that one should

observe when communicating online.
4. Trademark is a copyrighted material is protected by law

and cannot just be used and reproduced without permission.
5. Chain mail refers to an e-mail which requires the

receiver to send the message to another person.
6. A graph or an image was used for a class report or

lecture. This is an example of Digital Divide.
7. Phishing is a form of stealing because the person

involved did not acknowledge the original owner of the work and claimed the
material as his own.
8. Media users should present news that is accurate,

objective, and meaningful.
9. Journalists should be honest, fair, and courageous in

gathering, reporting, and interpreting information. This Code of Ethics
pertains to Seek for Truth and Report it.
10. Media user refers to a group of spectators in a public

event.
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EFFECTS OF MEDIA TO ITS AUDIENCE AND STAKEHOLDERS
The Media and Television Review and Classification Board

(MTCRB) is responsible for screening television programs and films, and
evaluating the kind of message these programs send to the audience, may it
to be comedy, romance, action, drama, or documentaries.
Psychologists claim that media can influence a child’s behavior

in various ways. For instance, children can learn violence and aggression
from what they see on television. Many other studies show both the positive
and negative influences of media to its users. Therefore, media providers and
producers should offer platforms that reflect values acceptable to society and
become allies in safeguarding the welfare of the people who are both their
audience and stakeholders.
DANGERS OF THE INTERNET
Nowadays, more and more people are being inclined in using social
media such as Facebook, Twitter, and Instagram. They tend to neglect their
responsibilities and more important needs due to their obsession with
such social networking sites.
Internet and Computer Addiction
Addiction refers to a condition in which a person seems to have

lost control over an action or behavior, which mental health practitioners
deemed as self-destructive.
Vulnerability to Online Crimes
Cyberbullying. It is a bullying with the use of digital

technologies. It can take place on social media, messaging platforms, gaming
platforms and mobile phones. It is repeated behavior, aimed at scaring,
angering or shaming those who are targeted. Examples include spreading lies
about or posting, embarrassing photos to someone on social media, sending
hurtful messages or threats via messaging platforms, and impersonating
someone and sending mean messages to others on their behalf
(https://www.unicef.org).
Cybercrime. It is any criminal activity that involves a computer,

networked device or a network (https://www.searchsecurity.techtarget.com).
Common forms of cybercrimes include phishing (using fake email messages
to get personal information form internet users); misusing personal
information (identity theft); hacking (shutting down or misusing websites or
computer networks); spreading hate and inciting terrorism; distributing child
pornography; and grooming (making sexual advances to minors)
(https://www.government.nl).
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Analysis. Directions: Identify the dangers and effects of media and

information to its audience and stakeholders based on the given situations.
Write your answer on the space provided or in a separate sheet.
1. Mrs. Yal was received a text message from an unknown sender

informing that she won a raffle with a prize of PhP 100,000.00. She can
claim the said prize if she could send a load to the sender in the amount
of PhP 500.00. She then sent a load to the sender but after few minutes
it cannot be reached.
2. A 10-year old son of Mr. John used his cellular phone connected in the
Internet. Unknowingly, the child visited a website which collects basic
information of his father. Since the basic information of Mr. John was
set to automatic fill in using Gmail account. The child just clicked
whatever popped-up on the screen, unaware of the questions being
asked. Then, suddenly it was successfully registered. After few months,
Mr. John received a call from unknown number asking for a payment
of such registration on a webinar in the amount of USD 200. He was
asked to pay on the said amount, if no payment made, the said issue
was already sent to such legal office. He was shocked of the incident.
He paid the said amount without hesitations because he was afraid of
being sued. What do you think is the crime committed by a caller and
was experienced by Mr. John?
3. A Grade 9 student decided to stop his studies just to pay attention to a
Mobile Legend and DOTA games. He spent his time to a Mobile Legend
game for pleasure and happiness. What do you think happen to the
student?
4. An 18-year old female student enrolled to a Senior High School, a
transferee from one of the National High Schools in Luzon. One of her
teachers added her in their Group Chat. All of her classmates were
happy and welcomed her through nice chats. She was grateful to her
classmates for being kind despite of her spoken dialect- Filipino. After
a week, she noticed that one of her classmates sent hurtful message
against her just because of her spoken dialect- why not to speak
Visayan since she is now living in Cebu. Some of her classmates
laughed through reactions on the messenger. She felt bullied and
mocked by some of her classmates. She cried and decided to stop her
studies and thought of practicing Visayan first before enrolling to a
school. The student was a victim of .
5. The website of RBB Beach resort was shut down due to an unknown
user. The owner was thinking that his website was .
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What’s More
How to become a responsible user of media and information?

In order to become responsible use and producer of media and
information, the following should be observed:
a. Ethical standards should be observed online so that Internet users
will know how to act properly and politely.
b. Societal issues on media and information should be addressed to
maintain order and organization.
c. There should be no excuse for netizens to misbehave on social
media. Although the Internet is technically a virtual world, users are
still expected to follow rules accordingly and become law-abiding
citizens.

Situational Analysis. Directions: Draw a happy face () if the
statement conveys a positive attitude. Draw a sad face () if otherwise. Write
your answers on the space provided in each number.
1. Wilmar used his social media account to post a derogatory
remark about his ex-girlfriend, who keeps on teasing him.
2. Rica asked her friends on Facebook to support her fundraising
campaign that will support orphans.
3. Efraim did not put any citation on the material he used for his
research since the reference is already obsolete.
4. Dr. Jack copied his colleague’s invention since the latter has
not applied for patent yet.
5. Greg told his friends that they have to change the logo of their
marketing project since there is already similarly branded logo available in
the market.
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What I Have Learned
A. Completion Type. Fill out the blanks of the sentences to complete the
concepts about Media and Information Literacy. Choose your answers from
the words inside the box. Copy the complete statement in your Answer
Sheet.
audience law-abiding order producers
Ethical misbehave organization properly
Internet online politely user
Media (1) producers aim to offer shows that will capture the interest of the
majority because the success of a TV show or film will depend upon the
interest of its targeted (2) audience.
(3) Ethical standards should be observed (4) online so that (5) Internet users
will know how to act properly and politely.
Societal issues on media and information should be addressed to maintain (6)

order and (7) organization. There should be no excuse for netizens to (8)
misbehave on social media.
Although the Internet is technically a (8) virtual world, users are still expected
to follow (9) rules accordingly and become (10) law-abiding citizens.
B. Matching Type. Match the pictures from Column A to the description in

Column B. Write your answers before each number.
Column A Column B
1.
a. Copyright
2. b. Plagiarism
3. c. Netiquette
4. d. Trademark
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What I Can Do
Essay Type. Directions: Answer each question briefly based on your
objective insight and critical thinking.
1. Would you let someone use and claim your own work as his in exchange
for a large amount of money? Why or why not?
2. If you are angry with someone, would you say bad words about him/her
in your social media account even if it is not true? Why or why not?
3. Would you support a campaign that will provide free Internet to the
public? Why or why not?
Rubrics:
CRITERIA 5 POINTS 3 POINTS 1 POINT

Student is Student is
articulate with articulate with
Student is not
English English
fluent in English
language and language but
Communication language and has
has no has
Skills grammatical
grammatical grammatical
errors when
error and can error and can
communicating.
communicate communicate
well. appropriately.
Ideas are
Ideas are well- Presentation of
Organization of presented but
presented and ideas are
Ideas some parts are
well-organized. disorganized.
disorganized.
Student
Student
demonstrates
demonstrates
understanding Students
Relevance to the understanding
but ideas demonstrates no
Topic of the topic and
cannot connect learning at all.
has acquired
to the concept
competency.
of the lesson.
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Assessment
Multiple Choice. Read the statements carefully. Encircle the letter which
corresponds the correct answer.
1. Which of the following abilities that recognize when information is

needed, and to locate, evaluate, and effectively communicate
information in its various formats?
b. Technology Literacy d. Media and Information
Literacy
2. Which of the following abilities that access, analyze, evaluate, and
create media in a variety of forms?
3. This refers to a group of spectators in a public event.
4. What do you call on the group of people or organization that has the
same interest or concern with a particular group?
5. These pertain to a set of standards, principles, and policies that
practitioners of a particular section should observe.
a. Codes c. Ethics
6. This is a set of values observed by an individual based on grounded
principles.
a. Codes c. Ethics
7. Which of the following Code of Ethics for media providers that refers to
the “ethical journalists treat source, subjects, and colleagues as human
beings deserving of respect”?
a. Seek truth and report it. c. Act independently.
b. Be accountable and transparent. d. Minimize harm.
8. It refers to a data trail left by an individual’s interactions online; thus
these data are public record and can be accessed by anyone for
whatever purpose.
a. Digital Content c. Digital Footprints
b. Digital Media d. Digital Electronics
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9. Which of the following Online Source’s Credibility is EXCLUED to the

group?
a. Date c. Copyright
b. Sources d. Author
10. Why is Citing Sources important?
a. To show your reader you’ve done proper research by listing
sources you used to get your information.
b. To be a responsible scholar by giving credit to other researchers
and acknowledging their ideas.
c. To avoid plagiarism by quoting words and ideas used by other
authors.
d. All of the above
11. It is the legal protection to the owner of the rights in an original work.
a. Plagiarism c. Intellectual Property Rights
b. Copyright d. Netiquette
12. In Guidelines for Media Producers, which of the following is NOT
included to the group?
a. As professionals, they have an obligation to society to use their
freedom of expression responsibly.
b. They should prioritize the welfare of the society over their careers.
c. They should present news that is inaccurate, subjective, and
irrelevant.
d. They should express unbiased points of view, comments and
criticisms.
13. This serves as a guide for professionals on how they should properly
conduct their work.
a. Code of Ethics c. Intellectual Property Rights
b. Code of Conduct d. Fair Use
14. This refers to a set of competencies that empowers citizens to access,
retrieve, understand, evaluate and use, create, as well as share
information and media content in all formats, using various tools, in a
critical, ethical and effective way, in order to participate and engage in
personal, professional and societal activities.
15. Which of the following is NOT belong to the group?
a. Act independently.
b. Seek truth and report it.
c. Maximize harm
d. Be accountable and transparent
17

lOMoARcPSD|16123337
Additional Activity
Application. Directions: Plan a business name. Draw a
logo/ poster of your business in the box. Use a separate sheet if
necessary.
Draw here.
Rubrics:
CRITERIA 5 POINTS 3 POINTS 1 POINT

The poster is very
The poster is
catchy, highly The poster needs
informative and
Content and informative and improvement.
interesting.
Quality of artistically done.
Information The information
The information
and Idea The information and and ideas lack
and ideas are
ideas ae well organized. coherence or
organized.
organization.
The graphics and texts The graphics and The graphics and
are arranged very neatly texts are neatly text look untidy and
and appropriately. and appropriately. disorganized.
Presentation
There are a few There are numerous
and Layout There are no errors in
errors in spelling, errors in spelling,
spelling, punctuation,
punctuation and punctuation, and
and grammar.
grammar. grammar.
(Source: Magpile, C.M. Media and Information Literacy (Enhancing
Education through Effective Communication. The Inteligente Publishing,
Inc. 2016)
18

19
Pre-Test and Post-Test Processing Activity No. 1
1. C 1. Intellectual Property
2. A 2. True
3. B 3. True
4. A 4. True
5. C 5. True
6. C 6. Fair Use
7. D 7. Plagiarism
8. C 8. Media Producers
9. C 9. True
10. D 10. Audience
11. B
12. C
13. A
14. D
15. C
Concept Mapping: Answers may vary.
Processing Activity No. 2 Processing Activity No. 3
1. Scam 1.
2. Misuse of Information or 2.
Identity Theft 3.
3. Mobile or Computer 4.
Addiction 5.
4. Cyberbullying
5. Hacked
What I Have Learned
A. B.
1. producers 1. B
2. audience 2. C
3. Ethical 3. D
4. online 4. A
5. Internet
6. order
7. organization
8. misbehave
9. rules
10. law-abiding
What I Can Do Additional Activity
Answers may vary Answers may vary
Answer Key
lOMoARcPSD|16123337
lOMoARcPSD|16123337
References:
Books
 Cantor, Olivia C. & Vibal Group, Inc. Media and Information

Literacy. Vibal Publishing, Inc. 2016
 Licuanan, P.B.,PhD. Teaching Guide for Senior High School

(Media and Information Literacy). Commission on Higher
Education, 2016
 Magpile, C.M. Media and Information Literacy (Enhancing

Education through Effective Communication. The Inteligente
Publishing, Inc. 2016
 Zarate, M. J. Media and Information Literacy. Rex Bookstore,

Inc. 2016
Online Sources
 http://www.alliancework.com
 http://www.ipwire.com
 http://www.pixabay.com
 http://www.dailysundial-CSUN.edu

Offline Application
 Quexbook- Downloadable at Google Play store

 Merriam-Webster Dictiona
For inquiries and feedback, please write and call:

Department of Education, Region VII, Cebu Province
Office Address: IPHO Bldg. Sudlon Lahug, Cebu City 6000 Cebu
Telefax: (032) 255-6405
Email Address: cebu.province@deped.gov.ph
20

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Senior High School

MEDIA AND INFORMATION

INTRODUCTION TO MEDIA AND INFORMATION LITERACY

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Media and Information Literacy- 11/12

Published by the Department of Education

Writer: Resty P. Cardona

Printed in the Philippines by:

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Senior High School

MEDIA AND INFORMATION

INTRODUCTION TO MEDIA AND INFORMATION LITERACY

Grade Level and Section :

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LESSON RESPONSIBLE USE OF MEDIA AND

What I Need to Know

In Module 1, you have learned what is Information, Media and

In this Module, it enables learners to become responsible in utilizing

This module focuses on the competency:

After going through this module, you are expected to:

1. Which of the following abilities that recognize when information is

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2. Which of the following abilities that access, analyze, evaluate, and

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Downloaded by Taki Troy (fdtaclawan@gmail.com)

Media and Information Literacy is one of the essential skills and

Media can facilitate faster communication through the use of varied

Also, information (either written, aural or visual forms of information)

How do media and information users and producers become effective?

In this module, you will identify characteristics of responsible

Concept Mapping. Directions: As a responsible user and producer of

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Who are producers of media and information?

Authors and journalists deliver news and other information to the

Broadcast media includes TV, radio, and film. Directors create

Who will benefit of these media and information?

In essence, its target audience and/or stakeholders will

Audience pertains to a group of spectators in a public event.

Stakeholders are the group of people or organization that has the

10 TYPES OF SOCIAL MEDIA USERS

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4. The Passionista. This wonderful breed of user that truly enhances

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GUIDELINES FOR MEDIA PRODUCERS

Below is a summarized version of these guidelines from the report

1. As professionals, they have an obligation to society to use their

CODES OF ETHICS FOR MEDIA PRODUCERS

Codes. It pertains to a set of standards, principles, and policies that

Ethics. It is a set of values observed by an individual based on

Therefore, the code of ethics serves as guide for professionals on how

SPJ CODE OF ETHICS

The members of the Society of Professional Journalists (SPJ) believe

Here is the summary of Code of Ethics for media providers and

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communication since it can send information instantly. Therefore, it can be

MEDIA LEGISLATION AND REGULATION

As a democratic country, Article III of the 1987 Constitution

The Magna Carta for Philippine Internet Freedom (MCPIF) was

Data Privacy Act of 2012 (RA No. 10173), an act to protecting