REPORT EXPALNATION

Mass Communication: mass communication it includes television, radio, social media,

and print media.
The model which was initially developed as a linear model with the gradual changes that
Schramm developed was considered to be an interactional model. Wilbur Schramm stated
that communicator’s communicate their message based on their field of Experience. The
receivers of this message have their own field of experience while decoding this message
and giving a feedback. The more the field of experience’s overlapped, the better was the
understanding of the message.

OS-GOOD SCHRAM CIRCULAR MODEL OF COMMUNICATION

The sender and the receiver are constantly sending and receiving messages. It is here that
they swap their roles as encoder and decoder and vice versa. During the process of
Encoding and Decoding, Interpretation occurs based on an individual’s understanding of
the message. It is not a linear one way model ; rather, it is circular. Sending and
Receiving is a continual process.

The model also denotes that every time a message is received interpretation occurs. The
decoding and interpretation are both important elements of communication.