THREE BIG

CONVERSION
BOOSTERS
Perry Belcher 512-971-5049
Perry Belcher
Co-Founder Digital Marketer
Co-Founder Plattr Agency
Co-Founder Rival Brands
$400M in Online Sales
Text Me 512-971-5049
perry@rivalbrands.com
 10,000 + SUBSCRIBERS
2000+ SALES DAILY
500+ NEW MEMBERS
SEVEN FIGURE MONTHLY SALES
Perry Belcher 512-971-5049
1. LEADS
Perry Belcher 512-971-5049
 LEAD CONVERSIONS
A. MOBILE FIRST OPTIMIZATION
B. BUTTONS NOT FORMS
C. QUIZZES/SURVEYS
D. CALCULATORS
E. GAMES Perry Belcher 512-971-5049
MOBILE OR DIE
Perry Belcher 512-971-5049
52.2% OF 2018 TRAFFIC
50.3% 2017
43.6% 2016 IS MOBILE
35.1% 2015
Perry Belcher 512-971-5049
55% Better Than Forms
FREE TEMPLATE
PLATTR.COM
Perry Belcher 512-971-5049
BUTTONS NOT FORMS
Perry Belcher 512-971-5049
 TO 67% COMPLETION
51% SMS PERMISSION
Perry Belcher 512-971-5049
CONTESTS
Perry Belcher 512-971-5049
vypr.io.com
contestdomination.com
 MAGIC:
VIRAL LEADS
Perry Belcher 512-971-5049
220% OPT IN RATE
Perry Belcher 512-971-5049
QUIZZES
Perry Belcher 512-971-5049
SIDESTEP
FACEBOOK
Perry Belcher 512-971-5049
typeform.com
leadquizzes.com
SECRET:
SORTING
Perry Belcher 512-971-5049
 HOT! 

CALCULATORS
Perry Belcher 512-971-5049
calculoid.com
 MAGIC:

SELFISH INTEREST
Perry Belcher 512-971-5049
HOTTEST!

GAMES
Perry Belcher 512-971-5049
marketjs.com
brandgaming.com
 MAGIC:

ALL OF THE ABOVE
Perry Belcher 512-971-5049
2. FRONT END SALES
Perry Belcher 512-971-5049
FRONT END CONVERSIONS
A. PREMIUMS
B. 2 PART FORM
C. EXIT OFFER
D. TIMER
E. FOMO Perry Belcher 512-971-5049
PREMIUMS
Perry Belcher 512-971-5049
 GREAT PREMIUMS
A. PHYSICAL GOOD
B. WANT DON’T NEED
C. UNDER $5
D. EASY TO SHIP
Perry Belcher 512-971-5049
3.6M NEW MEMBERS ANNUALLY
265%+ INCREASE IN CONVERSION
 LET’S
No Premium
RUN THE MATH
Premium
Clicks .50 Clicks .50
Premium $0 Premium $5
Conversion Rate 2% Conversion Rate 10%
Clicks per Sale 50 Clicks per Sale 10
CPA $25 CPA $5 + $5 = $10
Perry Belcher 512-971-5049
2 Step
Order
Form
20%-50%
LIFT
Perry Belcher 512-971-5049
 35%*

Order
Bump
tickcounter.com
40%-60%
LIFT
Perry Belcher 512-971-5049
useproof.com
9%-18%
LIFT
Perry Belcher 512-971-5049
COMPOUNDING EFFECT
A. PREMIUM 200%+
B. 2 STEP 25%+
C. ORDER BUMP 35%+
D. TIMER 40%+
E. PROOF 10% +
70% LOWER
CPA COSTS
Perry Belcher 512-971-5049
UPSELLS
Perry Belcher 512-971-5049
 UPSELL CONVERSIONS
A. CONGRUENT PREMIUM
B. QUICK & EASY YES/NO
C. SWEETEN THE DEAL
D. EXIT TO 3RD BASES
Perry Belcher 512-971-5049
Status Timer

Big
Deal

EZ No
24% UPSELL
Perry Belcher 512-971-5049
21.8% UPSELL
Perry Belcher 512-971-5049
ADD A SWEETENER
Perry Belcher 512-971-5049
Status Timer

Big
Deal 11%
EZ No
 21.8% +11% =
32.8% TOTAL UPSELL
Perry Belcher 512-971-5049
EXIT POP ABANDONS
Perry Belcher 512-971-5049
 6% 2ND
UPSELL
Perry Belcher 512-971-5049
Status Timer

Big
EXIT

Deal POP

EZ No
 9% 2ND
UPSELL
33% BUMP
Perry Belcher 512-971-5049
WARNING: TOO MUCH 

CAN BE TOO MUCH
Perry Belcher 512-971-5049
14 SECONDS OF 120 SECOND AD
TEST YOUR ASS OFF!
Perry Belcher 512-971-5049
 49 Things Offer Split Tests In Order of Importance

Pre-Offer Premium*
 Button Color On Exit

Bonuses Video Content (Pop-ups)

List Selection*
 On Page Order Form Video Autoplay
Ad Copy Multiples Video Gif Amazon
ESP Order Bump Guarantee Free Sample
Subject Line* DeliverablesPrice* Text vs. VSL Trial
Email CTR* Timer Phone Number Survey
Day of Mailing P.S.’s Live Chat Contest

Time of Mailing Fonts Seasonal Feel
Trust Seals Mobile v. Responsive Post Offer
In Offer FOMO App Personalization (Autoresponder)
Paypal Deck Copy Amazon Sale
Tone* AZ Payments Image Captions Alt. Tripwire
Headline* Background Benefit Bullets Competitor
Key Image* Button Copy Price Options Copyright 2017 Founder’s Board
Perry Belcher
perry@rivalbrands.com
Text Me 512-971-5049