INFLUENCERS MARKETING

In a world where there can be no doubt that consumerism has

taken over the develop and undeveloping world at a remarkable speed in
the last century.

Social media is the perfect showcase for celebrities to not only show
off their charms, but also use them to fill their bank accounts.

To maintain their lifestyle, celebrities use social media where the

world of Instagram and influencer marketing awaits them.

A very lucrative world, where not only celebrities benefit, but also
the brands they represent.

The world of television is full of celebrities who advertise products

that it is hard to believe they consume or use.

A hypocritical world in the sales business, where everyone is

mindful of the importance of the public image of celebrities.

A world in which marketing plays a very important role.

On the one hand, the brand's marketing department come up with

the text and tailor it to the target audience.

On the other hand, the main advantage of using the beauty of

influencers for marketing is that they don't have to build their target
audience from scratch, something that is costly and time-consuming as it
involves extensive market research.

Since each of them already has a large number of loyal followers,

capable of believing whatever their idols tell them.

So far it's been a very successful strategy and as long as a supply of

famous faces are willing to accept cash for comment, the use of social
media as a unique advertising tool won't be going away any time soon.