SWOT Analysis for fevicol

Strengths
•Differentiated Products
•Strong Brand Equity
•Smart Advertising & Promotions
•Educating decision makers
•Relevant Acquisitions

Opportunities
•Premiumization Process
•Ability to spot opportunities in commodity play
•Promotional activities
•Increasing demand in furniture
nalysis for fevicol
Weaknesses
•Uncertainty on Elastomer Projects
•Raw Material dependent on crude oil price
•Weak International Business Process

Threats
•Largely moving to low involvement category
•Entry of paint players in water proofing space
•Weakness in INR
•Global Geopolitical uncertainties
•The decrease in the global economy
•Raw material