IMPLEMENTING THE

MARKETING PLAN
 MARKETING IMPLEMENTATION
Marketing Plan implementation is the process of turning
your marketing strategy into real-life actions: tasks and
projects, people responsible for them, and deadlines. In
other words, it’s about bringing your marketing plan to life.
Instead of living on paper, it starts living on a day- to-day
calendar because it’s translated into action.
 MARKETING IMPLEMENTATION PLAN
A marketing implementation plan is a process of taking
action on tasks, projects, strategies and plans for marketing,
advertising and sales. Implementation plan helps make sure
each step meets or exceeds goals or reveals any issues to
correct quickly. While a marketing plan is an overall look at
what you want to achieve, a marketing implementation plan
outlines the exact steps and actions to get there.
 HOW TO DEVELOP MARKETING
IMPLEMENTATION PLAN

★ 1. CREATE REALISTIC EXPECTATION

Be sure to set realistic expectations, including for managers
and stakeholders so everyone understands the priorities and
when to expect results. You can build space for creativity,
experimentation and pivot opportunities by having realistic
expectations.
 ★ 2. KNOW WHAT YOU NEED TO IMPLEMENT
Because each marketing strategy is different based on company, product,
service or goal, naturally your marketing implementation plan also varies.
Decide what resources, tools, software and talent you need to help you execute
each implementation plan. Through your research and planning, you might
learn that your own staff can implement the plan or that you need to hire
external help.
★ 3. REVIEW YOUR MARKETING STRATEGIES
Review your marketing strategy another time to make sure it's well-defined,
actionable and resultdriven. Add any additional elements you might discover
through building your implementation plan.
 ★ 4. ESTABLISH WORKFLOWS FOR ALL CONTENT AND TASK

Create task lists and marketing workflows that are easy for people to follow.
Consider keeping workflow steps concise, combining elements that make
sense to go together. Use action verbs to give a task a clear definition of what
needs to be done. Assign tasks to teams or individuals and include a timeline or
deadline for each one.
★ 5. COMMUNICATE TO THE TEAM
Once you establish the marketing strategy and team, workflows and
measurement tools, communicate the plan to everyone. Open transparency
and team accountability can help boost motivation, productivity and results. The
team invests in the goal and understands how their role is a key factor in
achieving it.
★ 6. MONITOR AND MEASURE AS YOU GO
Monitor your marketing implementation plan as you
move through it, reviewing how tasks are being handled
and if deadlines get met. As results come in, compare them
against forecasted projections to see if you need to adjust
your implementation plan or marketing strategy.
 4 COMMON MARKETING
IMPLEMENTATION ERRORS
01. NOT HAVING A MARKETING STRATEGIES
It goes without saying that not having a marketing
strategy will lead to poor marketing implementation
results.
02. FAILING TO UPDATE THE MARKETING PLAN
Before being eager to implement your marketing
strategy, it’s important to make sure you’ve updated your
marketing plan.
 03. NOT TRACKING THE MARKETING RESULTS
When businesses fail to track their marketing results,
they’re not able to improve the way they implement their
marketing strategy.
04. SPENDING TOO MUCH ON BIG-BUDGET
MARKETING
Going big isn’t always the best option when it comes
to marketing.
Elements To Include
in a Marketing Plan
 Executive Summary
The executive summary is the clearly stated overview
that describes your entire marketing plan. It’s like the
abstract of an academic paper or the blurb on the inside
of a book cover. The summary gives a brief description
of the more detailed sections within the marketing plan.
This section is short, with only three or four 100 word
paragraphs.
 Goals
Marketing plans include measurable, well-defined goals
about the results you expect from your campaign. Your
goals and objectives list the intended outcomes after
implementation if everything goes according to the plan.
Consider using SMART goals, which stand for:
Specific: Is the goal direct enough to explain exactly what you’re
trying to accomplish?
Measurable: Can you track this goal quantitatively or
qualitatively?
Actionable: Does this goal improve an aspect of your business?
Relevant: Does this goal address a pressing issue for your
organization?
Time-Bound: Can you complete this goal within a specific period?
 Marketing Strategies
Marketing strategies are the tools and processes
you use to achieve your marketing goals. They are the
foundation of your marketing plan because they’re the
actionable steps that release your product, service, or
message into the world.
Examples of marketing strategies include:

Content marketing Email marketing

★ Social media marketing
★ Search engine ★ Direct selling
optimization (SEO) ★ Storytelling
★ Pay-per-click
advertising (PPC)
★ Retargeting Public
relations
★ Referral programs
 What is product development?
Product development refers to the complete process of
taking a product to market. It also covers renewing an
existing product and introducing an old product to a new
market. This includes identifying market needs,
conceptualizing the product, building the product
roadmap, launching the product, and collecting feedback.
 The new product development process in 7
steps
1. Idea generation
- Ideation, iteration, and brainstorming new product ideas
2. Research
- Feedback from a substantial and unbiased audience for product
validation
3. Planning
- Bring the product to life through sketching and illustration
4. Prototyping
- Create a finished product to use as a sample for mass
production
5. Sourcing
- Gather materials and secure partners' needed for production
6. Costing
- Total cost of goods sold (COGS) to determine retail price and
gross margin
7. Commercialization
- Launch product into the market
 SERVICES AND
SERVICE QUALITY
What are Services?
- Services are the non-physical, intangible parts of our
economy, as opposed to goods, which we can touch
or handle.
- Services, such as banking, education, medical
treatment, and transportation make up the majority of
the economies of the rich nations. They also
represent most of the emerging nations’ economies.
Service Quality
- Service quality is a measure of how an organization
delivers its services compared to the expectations of its
customers. Customers purchase services as a
response to specific needs.
5 dimensions of service quality:
1. Reliability: This refers to an organization's ability and consistency in
performing a certain service in a way that satisfies its customers' needs.
2. Tangibility: This is an organization's ability to portray service quality to
its customers.
3. Empathy: Empathy is how an organization delivers its services in a way
that makes the company seem empathetic with its customers' desires and
demands.
4. Responsiveness: This is a company's dedication and ability to provide
customers with prompt services.
5. Assurance: Assurance is the confidence and trust that customers have
in a certain organization.
Why is high service quality important?
▪ It boosts sales.
▪ It saves marketing money.
▪ It can attract quality employees.
▪ It can lead to repeat business.
▪ It strengthens the company's brand.
▪ It eliminates certain barriers to buying.
How to ensure good
service quality?
1. Understand what your customers want
- Customers don't always have very exact needs, making it the
company's responsibility to guide them and help them find the best
solution for their particular situation.

2. Treat your customers respectfully in any situation

- Even when customer requests seem unreasonable, companies
should treat them with the utmost respect and make the customer
feel like the company is empathetic to their issue.
3. Quickly and correctly respond to customer inquiries
- Giving relevant answers to customer questions can improve
the company's image and reputation of being an organization
that offers good service quality.

4. Use customer feedback to make improvements

- Encouraging customer feedback can help an organization
understand the areas where they can improve their service
quality. Implementing those changes can show customers
that the company is listening to their wishes and is willing to
modify its services accordingly.
5. Provide a friendly and efficient experience
- Regardless of the services that your company provides, a
well-implemented customer interaction system can
increase efficiency by allowing employees to process
each customer with ease. A smooth customer experience,
in general, can serve to improve or reinforce a customer's
perception of the organization's service quality.
6. Make sure that customer-facing employees are
familiar with all services
- All employees who interact with customers need to
have extensive knowledge regarding the company's
services so they can effectively explain them to
customers. This can enhance the customer's perception
of the company's ability to deliver quality services.
7. Be honest regarding your services
- When customers inquire about a service or need to
decide between multiple options, it is usually best for
the company to be completely honest with them and
fully disclose all the pros and cons of their choice. This
can improve customer trust and therefore increase the
chance of that customer returning.
THANK YOU !!!!!!!!
 Group 4
★ Gurimbao Patricia Fuedan
★ Habal Antonette Dioneda
★ Habijan Marian
★ Habol Diana Rose
★ Hije Christine Habitan
★ Jarilla Nicelle Docot
★ Laroga Ma. Eloisa Bernardo
★ Latuga Mary Jane Domanais
★ Llgas Leigh Ann
★ Mallari Erika Nonsol
★ Mantes Shai Ann Bojador