WEBSITE REFERENCE

GUIDE

COPY GUIDELINES
• Only include copy supplied by your
Universal Orlando Marketing
Representative. Copy picked up from
any other source (e.g. web search)
may not be used.
• Provide clear separation from other
competitive theme parks
(e.g. a caption on an image carousel).
• Use proper nomenclature and legal
lines as provided in this document,
and do not alter any capitalization,
bolding, superscript, etc.
• Ensure that the current year is in the
copyrights in the legal block.
• Include hotel legal for any hotel(s)
mentioned in copy or appearing in
imagery.
1 UNIVERSAL ORLANDO RESORT THIRD-PARTY WEBSITE REFERENCE GUIDE
CONFIDENTIAL AND PROPRIETARY | Universal elements and all related indicia TM & © 2020 Universal Studios. All rights reserved. 20-47024 | 2020.10.01
UNIVERSAL ORLANDO RESORT
WEBSITE REFERENCE GUIDE LOGO
COPY
FULL DESTINATION NAME
Universal Orlando Resort
HEADLINE OPTIONS:
EXPECT AMAZING
ENDLESS AWESOME
ALL KINDS OF AMAZING
COPY WITHOUT HOTELS
SHORT COPY
It’s time to kick down the gates and let loose with all your favorite people. Your next
Universal vacation is about to open up all kinds of awesome—in all the best ways.
Universal Orlando Resort’s three theme parks plus all the entertainment across our
entire destination are yours to enjoy, explore and experience some crazy special
times that no one will ever forget.
LEGAL WITHOUT HOTELS
Universal elements and all related indicia TM & © 20XX Universal Studios. All rights reserved.
LOGO GUIDELINES
COPY WITH HOTELS
SHORT COPY • Always allow clear space around
It’s time to kick down the gates and let loose with all your favorite people. Your next the logo. Clear space is equal to 1/4
the height of the logo.
Universal vacation is about to open up all kinds of awesome—in all the best ways.
Universal Orlando Resort’s three theme parks and amazing hotels, which include • Ensure the logo is visible and legible.
exclusive benefits like Early Park Admission* (valid theme park admission required; • Do not duplicate resort name
select attractions), are yours to enjoy, explore and experience some crazy special near the logo.
times that no one will ever forget. • Do not place the Universal Orlando
LEGAL WITH HOTELS logo over your images, since it could
imply endorsement, or that Universal
*Restrictions apply. Valid theme park admission required. Early Park Admission begins Orlando is a sponsor of your offer.
one (1) hour prior to regular scheduled park opening to either Universal Studios
• Do not modify the logo in any way
Florida or Universal’s Islands of Adventure as determined by Universal Orlando, and (e.g. stretching or removing part of
Universal’s Volcano Bay. Valid at select attractions at each park. Attractions are subject the logo).
to substitutions without notice. Additional restrictions apply. Universal elements and all
• Do not place the logo on visually
related indicia TM & © 20XX Universal Studios. All rights reserved. busy or complex backgrounds.
SAFETY DISCLAIMER • The Universal Orlando logo should
not exceed 75% of the size of your
Face coverings and temperature checks will be required for all guests. logo.
For important safety information at Universal Orlando Resort, please visit
www.universalorlando.com/safetyinfo.
 PREFERRED IMAGES

IMAGE GUIDELINES

• Only include images supplied by

your Universal Orlando Marketing
Representative. Imagery picked up
from any other source (e.g. web
search, personal photography) may
not be used.
• Provide clear separation from other
competitive theme parks.
• Images should not cut off key
elements, landmarks or characters,
per PINK CROPPING guidelines.
Try to keep the subjects whole and
visible. Ensure images are not
sideways or distorted.
• Avoid putting any graphics or text/
supers longer than a brief caption
over any Universal Orlando imagery.
• Do not place your logo over Universal
Orlando images, since it could imply
endorsement or that Universal
Orlando is a sponsor of your offer.

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CONFIDENTIAL AND PROPRIETARY | Universal elements and all related indicia TM & © 2020 Universal Studios. All rights reserved. 20-47024 | 2020.10.01
 PREFERRED IMAGES

UNIVERSAL’S ENDLESS SUMMER RESORT – IMAGE GUIDELINES

UNIVERSAL’S CABANA BAY BEACH RESORT SURFSIDE INN AND SUITES
• Only include images supplied by
your Universal Orlando Marketing
Representative. Imagery picked up
from any other source (e.g. web
search, personal photography) may
not be used.
• Provide clear separation from other
competitive theme parks.
• Images should not cut off key
elements, landmarks or characters,
per PINK CROPPING guidelines.
Try to keep the subjects whole and
visible. Ensure images are not
sideways or distorted.
• Avoid putting any graphics or text/
supers longer than a brief caption
over any Universal Orlando imagery.
HOTEL LEGAL HOTEL LEGAL
• Do not place your logo over Universal
Cabana Bay Beach Resort TM & © 20XX UCF Hotel Venture II. © 20XX UCF Hotel Venture V. UNIVERSAL TM & © Universal
Orlando images, since it could imply
All rights reserved. Studios. ENDLESS SUMMER registered trademarks, Bruce endorsement or that Universal
Brown Films, LLC. All rights reserved. Orlando is a sponsor of your offer.

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CONFIDENTIAL AND PROPRIETARY | Universal elements and all related indicia TM & © 2020 Universal Studios. All rights reserved. 20-47024 | 2020.10.01
 WEBSITE EXAMPLE

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CONFIDENTIAL AND PROPRIETARY | Universal elements and all related indicia TM & © 2020 Universal Studios. All rights reserved. 20-47024 | 2020.10.01