Professional Documents
Culture Documents
Seoul The Shopper's Paradise
Seoul The Shopper's Paradise
Theater
Shopping
30 Marts, Shopper's Cozy Havens
Club
32 Traditional Markets, Brimming with Generosity
Workshop
One-stop Shopping Areas Police Station
36 Myeong-dong, a Shopper's Paradise Post Office
42 Sinsa-dong Garosu-gil, a Trendy Shopping Street Embassy
48 Apgujeong · Cheongdam, the Pleasure of Hospital
Luxury Shopping Bank
54 Gangnam · COEX Mall, the Epitome of Gangnam Style School
60 Dongdaemun, Seoul's Number 1 Fashion District
University
66 Hongdae, a Collection of the Hottest Brands
Free Wi-Fi Access *
72 Insa-dong · Samcheong-dong, the Most Traditional
Airport Limousine Bus Stop
Shopping Streets
City Tour Bus Stop
The Shopper's Paradise
78 Itaewon · Hannam-dong, Unique Fashion and Hot Places
Address
84 Sinchon · Ewha Womans University, a Hot Spot for
Contact
Youth Culture
Business Hours
Must-buy
Items in Seoul
06 07
Korean traditional liquor
For a long time, Koreans have enjoyed alcohol
to liven up the mood and have used natural
ingredients to create an array of alcoholic
beverages. Soju is currently the most popular
type of Korean alcohol. Recently, fruit-flavored
soju has become popular, such as citron,
pomegranate, and pineapple soju. Makgeolli is
the oldest alcoholic beverage native to Korea,
and is made from rice mixed with nuruk, a
Korean fermentation starter. The drink is
popular among foreign tourists because of its
low calories, high alcohol percentage, and great
taste. Drinks such as bottled soju and makgeolli
are also good souvenirs worth buying.
08 09
Shopping
01 Global SPA brands such as Zara, H&M, and Uniqlo can all be found on the streets
of Seoul, as well as Korea’s own SPA brands, which are suited to the body shapes
and preferences of Koreans. Here are Korea’s “It” brands that captured the hearts
of young fashionistas with their stylish designs, high-quality fabrics, and reasonable
among 20-something shoppers, offers clothes
with eye-catching designs, vivid colors, and stylish
patterns. The brand streamlined its clothing range
to focus on 10 major items, allowing easy and
prices. trendy styling with its diverse options for color,
pattern, and design. Topten has expanded rapidly
and now has over 100 shops in major cities across
Korea, including Seoul.
www.indibrand.co.kr 1899-4551
11:00-22:00 (varies per store)
12 13
LAP LAP [ Map p.55 E3 ] Bari E-Dition 바리에디션 [ Map p.43 B3 ]
LAP, an acronym for Los Angeles Project, pursues Bari E-Dition, formerly “Bagazimuri”, won great
Hollywood street fashion. In comparison with popularity and became one of the hottest brands
other local SPA brands in Korea, the brand’s free for teens, as well as those in their 20s and 30s, with
and unique style is particularly favored by young diverse designs and great quality. Bari E-Dition has
hipsters in their teens and 20s. LAP has a loyal brick and mortar stores in major shopping districts,
customer base as the brand instantly reflects including Garosu-gil, while its online shopping site
the latest trend, yet maintains classic features is getting good responses in Japan and China. It
combined with a unique design and chic style. recently expanded to natural cosmetics to evolve
into a comprehensive fashion group.
www.lapkorea.com 02-2015-6960
10:30-20:00 (varies per store)
SPAO is a local SPA brand that matches its design www.bagazimuri.com 1577-8241
to the skin tone and body shape of Koreans.
Rather than blindly pursuing trends, SPAO displays 10:00-22:00 (varies per store)
classic and comfortable styles that can go well with
any casual look. It is a favored brand among young
shoppers because of its cheap prices, with T-shirts
costing about 10,000 won and pants available for
between 20,000 won and 30,000 won. Mixxo 미쏘 [ Map p.54 B1 ]
14 15
Shops to Suit Goods and Accessories, Glamorous Temptations J.Estina 제이에스티나 [ Map p.37 A4 ]
Your Taste
J.Estina is a luxury jewelry brand inspired by
02 Seoul is the perfect place to find glamorous and classy accessories to make your
style stand out. Here we introduce classic jewelry brands favored by Korean
shoppers, shopping districts for handmade accessories, and the best shops for
stylish brand hats.
Giovanna of Italy, an Italian princess who later
rose to become the Tsarina of Bulgaria. Much of
the brand’s jewelry is shaped like a tiara. J.Estina
is favored by a host of celebrities as it brought
the classic tiara design into the 21st century. The
brand is now broadening its range to include bags
and perfumes.
Dongdaemun Shopping
Complex accessories stalls
동대문종합시장 액세서리상가 [ Map p.61 B1 ]
www.vincis-bench.co.kr
02-2106-3441 10:00-20:00 (varies per store)
16 17
Suecomma Bonnie Beanpole Accessory
슈콤마보니 [ Map p.43 B3 ] 빈폴액세서리 [ Map p.55 ]
Suecomma Bonnie is a designer shoe brand which started Beanpole’s accessory line integrates classic styles
as a small shop in an alley in Cheongdam-dong in Seoul with contemporary fashion. Beanpole Accessory
and is now in Harrods in London and the Printemps in is favored by women in their 20s and 30s as
Paris, capturing the hearts of European shoppers. Based the brand offers practical items which combine
on its motto of making shoes “to make women stand modern designs and casual styles. The brand
out”, the brand has consistently created high-quality often collaborates with celebrities to develop
shoes with unique designs that have even garnered unique items for customers.
attention from celebrities. It is also a favored brand
among career women, as the shoes are not just beautiful
and glamorous but also make their legs appear slimmer.
www.ssfshop.com 02-772-3858
www.suecommabonnie.com 1588-7667 10:30-20:00
10:00-20:30
www.mcmworldwide.com MCM is a luxurious brand originally from Munich, Germany, which A fashion-oriented glasses franchise that played a pivotal role in www.lookoptical.co.kr
was acquired by a Korean company in 2005. Since the takeover, boosting glasses from the status of “tool” to a fully-fledged fashion
1600-1976 02-562-6285
the brand has altered its image with the introduction of practical, item. After opening its first store in Sinchon in 2011, it now operates
11:00-20:30 sturdy, and trendy designs. The brand specializes in leather multiple stores in major department stores and shopping districts. It 11:00-22:00
products made by experts, including purses, wallets, and bags, and also entered the Chinese market in 2013. Customers can freely try
its stylish Homme line is especially popular among young fashion- glasses to find the one that suits their face shape, and the stores
conscious men. Meanwhile, handmade key holders shaped as dogs, have a photo-taking space where customers can try on fun glasses
rabbits, and bears are among women’s favorite items. and take selfies.
18 19
Shops to Suit Korean Beauty Stores for the Seoul Look Holika Holika
Your Taste 홀리카홀리카 [ Map p.67 B2 ]
www.holikaholika.co.kr 080-757-1339
Too Cool for School 11:00-22:00 (varies per store)
투쿨포스쿨 [ Map p.67 B3 ]
This cosmetics brand reflects the fun and carefree
attitude of young people. Too Cool for School sells
basic and color cosmetics for all occasions. Its
Banila Co. 바닐라코 [ Map p.67 C2 ]
most popular products include its shiny lip gloss, Banila Co. mainly releases base makeup products
color mascara, and blemish-covering concealer. suited to Asian women’s skin tone. It is renowned
for its primers and CC creams which enhance the
natural texture of the skin, and lip products that
www.toocoolforschool.com come in various and vivid colors.
080-080-0168 10:30-22:30 (varies per store)
20 21
Nature Republic Beyond 비욘드 [ Map p.85 F2 ]
네이처리퍼블릭 [ Map p.37 B4 ]
Beyond is an eco beauty brand well known for
By using clean natural substances sourced from its body care line. Moisturizing body lotions and
around the world, Nature Republic has developed sweet-scented body shower gels are its most
a leading line of makeup, including its Super popular items. Shoppers also visit Beyond for its
Aqua Cream with excellent skin-nourishing moist and natural-colored tinted rouge lipsticks
and moisturizing qualities, argan oil-based hair and CC creams.
products, and mild chamomile cleansing oil for
sensitive skin.
www.beyond.co.kr 080-023-7007
www.naturerepublic.com 080-890-6000 10:00-23:00 (varies per store)
10:00-22:00 (varies per store)
missha.beautynet.co.kr Missha is Korea’s major skincare and cosmetics retailer Named after a Greek mythical goddess, Hera offers www.hera.co.kr
operating beauty shops. The company runs a Missha Day to functional skincare lines and sophisticated color cosmetics, 080-023-5454
080-080-4936
offer discounts to customers around the 10th of every month. making it Korea’s premier beauty brand for career women. Its
10:30-22:00 (varies per store) Its best-selling items are its natural colored BB cream and eye best-sellers are cushion pacts and oil serum essence products 10:00-20:30 (varies per store)
shadow products. that contain brightening and moisturizing minerals.
Primera 프리메라 [ Map p.84 A3 ] The History of Whoo 더히스토리오브후 [ Map p.37 ]
Primera is an eco brand that focuses on the life energy of This global beauty brand brings the class and beauty of the
www.primera.co.kr www.whoo.co.kr
plants and minimizes the use of artificial colors and scents, as Whoos (which means queens in Korean) into the modern era,
080-023-5454 attracting customers with its ornate, oriental packaging. Its best 080-023-7007
well as other chemicals. Its most popular products include its
10:00-20:30 (varies per store) Miracle Seed Essence, also known as ”seed essence (serum)”, sellers are the Gongjinhyang and Bicheop essence serums, which 10:00-20:30 (varies per store)
and its high enriched moisturizer, Alpine Berry Watery Cream. were inspired by the skincare secrets of past queens.
22 23
Shops to Suit Drug Stores for All Your Needs Watsons 왓슨스 [ Map p.67 B1 ]
Your Taste
A global health and beauty brand with multiple
04 Drug stores are loved by Korean shoppers as they offer health supplements and
beauty products, as well as cosmetics. Its popularity with travelers is increasing as
products from around the world are cheaply available.
stores in Seoul. Watsons features not just cosmetics
from diverse brands but also health supplements,
including vitamins, healthcare products, snacks,
and beverages. The stores are frequented by global
travelers since they offer products from Korean
healthcare companies and cosmetic brands that are
not available in other countries.
watsons.gsretail.com 02-3140-7600
Olive Young 올리브영 [ Map p.43 B4 ] 09:00-22:00 (varies per store)
Olive Young is one of Korea’s most popular
health and beauty stores with various hair, body,
and healthcare products available in one shop.
It stocks a number of specialist products, and
it is therefore popular among young women.
In particular, the flagship store at the center of
Myeong-dong offers diverse discounts and events
to travelers. Beauty products developed in-house
are getting favorable responses too.
www.lohbs.co.kr 080-030-7777
10:00-23:00 (varies per store)
24 25
Shops to Suit Home Interior Items for Your Lifestyle Modern House 모던하우스
Your Taste
As a European lifestyle shop, Modern House sells
05 Home interior stores in Seoul cater to the diverse needs and tastes of shoppers
and range from vintage furniture shops which import items from Europe, to
interior stores selling in-vogue, retro goods. These are some of the best places to
visit to pick up a souvenir from your trip that will provide a unique finishing touch
a wide range of home goods from furniture to
bath products, utensils, and tableware. The kids’
line, which is made with environmentally-friendly
materials, features bright colors and popular
to your home. characters, making it a hit with young mothers.
Its seasonal collections, released on special
occasions such as Christmas, are also popular.
Compared to other lifestyle shops, Modern House
offers products at more affordable prices.
Itaewon Antique Street
이태원 앤티크거리 [ Map p.78 C3 ] www.modernhouse.co.kr 1899-9500
Often referred to as “little Europe” in Seoul, the 10:30-22:00
antique furniture street in Itaewon has over 100
shops selling attractive, antique furniture from the
East and West. From oriental, antique furniture
in ornate and colorful designs to vintage items
Casamia 까사미아 [ Map p.84 A3 ]
imported from across Europe, the street attracts As one of the foremost home interior corporations
visitors’ eyes. Cheap items are often sold outside in Korea, Casamia has a broad selection of natural
these shops. If you are lucky, you may find a and modern furniture and goods. The company
bargain while browsing outside. After looking has furniture lines which each has their own style,
around the antique stores, it is worth visiting the including the Northern European-inspired Citta
pretty cafes and restaurants which are located line, and the more generically-styled Casa On
nearby. range. Casamia also runs Hotel Casa, a boutique
hotel decorated with Casamia products. Located
near its Garosu-gil flagship store, Hotel Casa gives
www.itaewonantique.com Itaewon its loyal customers a chance to enjoy the brand
Antique Furniture Association 02-790-4103 even more.
www.casamiashop.com 1588-3408
10:30-20:00 (varies per store)
JAJU JAJU [ Map p.43 B3 ]
26 27
Shops to Suit Cute Designer Items 10X10 텐바이텐
Your Taste
10X10 is a famous multi-brand design store in
06 Koreans’ strong passion for design is also shown in their small ornaments and
everyday stationery items. These cute character models and unique gifts are must-
buy items for travelers in Seoul.
Korea that sells various themed goods. It mainly
operates online but it has recently opened
physical stores in several districts across Seoul,
including Daehangno. Its stationery featuring cute
characters and beautiful household goods are
some of its most popular items. You can also find
innovative electronics on its shelves.
www.10x10.co.kr 1644-6030
LINE Store 라인스토어 [ Map p.43 B3 ]
11:00-22:30
The LINE design store sells models of the various
characters of LINE, a global mobile messaging
app. You can also find stationery, ornaments, and
cute kids’ clothes featuring familiar characters and
emoticons from the mobile app. There is even a cafe
selling character-themed desserts and drinks. Many
visitors take the opportunity to take a photo with the
huge teddy bear at the entrance of the store.
www.1300k.com 1544-0132
12:00-21:00 (varies per store)
28 29
Shops to Suit Marts, Shopper's Cozy Havens Home Plus 홈플러스
Your Taste
This is a supermarket chain with more than
07 Large marts, such as Home Plus, can be found around residential areas of
Seoul and offer such a wide variety of products, that they could be considered
perfect “shopping havens” themselves. High-quality everyday items are offered
at reasonable prices, so even non-Korean travelers should visit these interesting
150 retail stores across Korea. In Seoul, it has
branches in central areas such as Hongdae
(Hapjeong), Dongdaemun and Jamsil. Though
Home Plus is well known for selling food at low
stores. prices, various baby items such as milk, diapers,
and baby cookies also attract young mothers.
Surprisingly large discounts are offered on
weekends and during holidays, so it’s worth
paying a visit to pick up a bargain.
Emart 이마트
www.homeplus.co.kr 1577-3355
Emart is a large mart operated by Shinsegae 10:00-24:00
Group, with multiple stores throughout Seoul
including Yeouido, Yongsan and Yeoksam. Many
everyday products, as well as food, are sold
at cheap prices. Diverse special products and
Emart-exclusive brand mini stores offer clothes
and interior goods at reasonable prices. Food
and everyday goods can be shipped to overseas
customers so travelers can shop around without
worrying about the size and weight of their
luggage.
www.lottemart.com 02-2145-8000
10:00-24:00
30 31
Shops to Suit Traditional Markets, Brimming with Generosity Traditional Flea Markets
Your Taste
서울풍물시장
08
Seoul Folk Flea Market [ Map p.61 ]
Whichever country you travel to, markets offer a glimpse of the daily lives of
ordinary citizens. Seoul has a number of traditional markets dotted around the Originally, it used to be called “Hwanghak-dong
city. They captivate the hearts and minds of travelers with their delicious range of Dokkaebi (Korean goblin) Market.” The market was
food, affordable goods, and welcoming sellers. compared to a ghost as the goods on sale were so
diverse and incredible that they were considered
unbelievable – just like a ghost. Visitors might feel as if
they have entered a museum, as the market still sells
lots of interesting items, such as old ornaments and
Namdaemun Market antiques. The market also offers visitors the chance
남대문시장 [ Map p.37 ] to build traditional Korean models in its Traditional
Cultural Experience Center located at the entrance.
This traditional market in Seoul dates back to the
early 15th century, with ancient texts confirming 21, Cheonho-daero 4-gil, Dongdaemun-gu,
that merchants opened stores near Sungnyemun Seoul 02-2232-3367 10:00-19:00 (off on
Gate (Namdaemun) at that time to trade goods. 2nd and 4th Tuesdays), Food area: 10:00-22:00
There are more than 6,000 stores that comprise a
massive clothing market. At one time, it was one
of the “twin peaks” of the Seoul fashion industry, Dongmyo Market 동묘시장 [ Map p.61 ]
along with Dongdaemun. Being close to Myeong-
dong, a lot of foreign tourists come to shop here as Dongmyo Market is a major vintage market in Seoul
well. All the shop owners and employees speak basic which was the location of a spoof music video
English and other languages, therefore there is little featuring famous Korean comedian Jeong Hyeongdon
difficulty for foreigners when it comes to shopping, and pop star G-Dragon from the popular TV show
despite it being a traditional market. Infinite Challenge. Young students can often be seen
browsing the racks of affordable vintage clothing,
21, Namdaemunsijang 4-gil, Jung-gu, Seoul with many pieces available for around just 10,000
02-753-2805 Daytime 09:30-17:00, won. In addition to vintage clothes, a host of other
Nighttime 22:00-11:00 (times vary by shop) goods, including electronics, antiques, and LP discs,
will catch your eye.
32 33
Shopping
Myeong-dong 명동
KEB Hana Bank
2 KEB Hana Bank Euljiro 1(il)-ga Station
4
1 Industrial Bank of Korea
Subway Line 2 1
을지로입구 Eulji-ro
Euljiro 1(il)-ga
Myeongdong 11-gil
8
Myeon
5
One of the first places that foreign tourists think of when it comes to shopping KEB Hana Bank
6
gdong
7 (Former KEB Head Office)
in Korea, as “the heaven for shoppers”, is Myeong-dong. From major department
mun-ro
Myeong-dong Tourist Information
stores to shopping malls, the most popular brands in Korea can be found in Center
9-gil
il
-g
Tieholic
Myeong-dong.
13
Namdae
g
on
gd
on
Korea Federation
ye
Metro Hotel
M
of Banks
Lotte Department Store Myeongdong
(Main Store) Halmeoni Guksu Seoul YWCA
Lotte Duty Free Shop (9-11F) Olive Young
Vincis, Stone Henge, JEUM (B1)
Sulwhasoo, The History of Hadongkwan
Whoo (1F), Nine (2F)
Osulloc Tea House
10 Corso Como (5F) (Myeong-dong Branch)
2
Myeong-dong Street Hanwoori (10F) Ibis Ambassador Royal Hotel Seoul
Myeongdong
Lotte Cinema
Myeongdong Theater Olive Young
Nam Myeongdong Flagship Store
daem Innisfree Shinhan
un-r Tonkatsu Bank
o 7- Myeongdong Kyoja
gil UNESCO
House Myeong-dong
Police Box
Hallyu Souvenir Shop Woori Bank
Myeong-dong
Shinsegae Department Store Lotte Young Plaza Noon Square Myeong Dong Nanta
Chungmu Cathedral
Theatre (3F)
Myeong-dong Cathedral (Main Store) CGV (8F) Gimbap Dduksim
Mamonde Myeong-dong
Embassy of China Maki Flagship Store
Myeong-dong Station
Underground Shopping Center
Nature Kitchen Basic House
Myeong-dong (Myeong-dong Branch) (5F)
Myeongdong Kyoja
Guan
Amiso (5F)
Street M Plaza (Main Store)
3
Myeong
qian
Kyesung Girls’
Stree
ÅLAND High School
Haechi
dong 8-
Din Tai Fung
t
(Myeong-dong Dreaming Young
Main Store) Hall
Entrepreneurs' Store
The Bank Seoul Global (Myeong-dong
gil
of Korea Cultural Center (5F) Branch)
Junction Post Tower Oversease Chinese
Primary School Savoy Hotel
Woori Bank Gogung
Lloyd
Silk Button
Bonappetit
Hallyu Souvenir Shop (Myeong-dong Branch)
Lotte Department Store Myeong-dong Tourist Heohyeon Underground
Shopping Center
Korea Post Nature Republic D! Mall
(Main Store) Information Center (B1) SPAO
CGV
7 8
Youngyang 5 6
❖ S hinsegae Department Store A4 ❖ Noon Square A3 Center Industrial Bank of
Shinsegae Department Store g 명동
(Main Store) (Main Store), J.Estina, Hera (1F)
Korea Myeong-don
❖ Tieholic B1 2 4
Toegye-ro 3
❖ L otte Department Store A2 Line 4 4
❖M
amonde Myeong-dong B3 Subway Prince Hotel
Namdaemun
(Main Store) Flagship Store Market Myeong-dong Station
C3 Underground Shopping
❖ M Plaza ❖M
igliore B4
About 700m from New Oriental
Center Namsan
Myeong-dong Station State Tower Hotel
Elementary
❖ D! Mall C4 (Myeong-dong Branch) Namsan School
Woori Bank
Sogo
ng-r
36 37
o
A B C
Shinsegae Department Store (Main Store) 신세계백화점 본점 [ Map p.37 A4 ] M Plaza 엠플라자 [ Map p.37 C3 ]
Situated between Myeong-dong and Namdaemun Market, the M Plaza is a shopping mall that definitely stands out, and
63, Sogong-ro, Jung-gu, 27 Myeongdong 8-gil, Jung-
Shinsegae Department Store (Main Store) catches people’s features brands such as Zara and Forever 21. Located in the
Seoul 1588-1234 Weekdays attention with its vintage, early 20th century style architecture. center of Myeong-dong, it is easy to access. Its chic exterior gu, Seoul 02-727-3100
10:30-20:00, Weekends & national Famous for being Korea’s first department store, the classic and interior makes the building a pleasure to look at. You can 10:00-22:00 3-minute walk
holidays 10:30-20:30 1-minute main building and the sophisticated modern style of the new also find Saera, a famous Korean shoe brand, and KM Play, from Exit 7 of Myeong-dong
walk from Exit 7 of Hoehyeon wing create the perfect harmony. Shoppers can find numerous a lifestyle shop with a unique concept. Foreign tourists can Station (Subway Line 4)
Station (Subway Line 4) Korean and international brands here. Many of the employees visit the Seoul Global Cultural Center on the 5th floor and
of companies nearby eat lunch here because the food court experience traditional Korean clothing and arts.
includes some of the most famous restaurants in Seoul.
Sinsa-dong Apg
uje
ong
-ro
Shinhan Bank 1
KM Play Remicone
Salon de
Sinsa-dong Garosu-gil is one of the trendiest shopping streets in Seoul Mon chouchou gil
59-
and has become a must-visit place for foreign tourists. Garosu-gil is full Around The Corner ro 1
yeon-
h
of the most popular flagship stores in Seoul. It is one of the best places to La Eskimo Non
Apgujeon
experience shopping in Seoul. 3CE Cinema 9owls
g-
Koon With A Epoca
ro 12-gil
Modern Table View
Do
san
Flow (Sinsa Branch) Villa Youkshimwon
-da
ero
il
23
4-g
-gi
-ro
ong
l
Apg
uje Serosu-gil Do
Deux Crèmes sa
n- 2
da
ero
Tommer & Jeffer Gallery Erl, Urban 19
-g
Art Gallery il
Buccella
-gil
162
Sinsa-dong Garosu-gil -da
ero Maison de Parfum
m Sona
gna Brownbreath
Gan
Ourthings
Vintage Hollywood March Rabbit
su:m 37°
Suecomma Bonnie Table Star
-gil
160
ero LINE Store
m-da Bari E-Dition
gna gil Neuf Hotel
Gan o 158-
aer Ilmo Outlet Chapter 1
m-d
gna
Gan
Seoul Mode
Fashion Institute
Sinsa-dong Garosu-gil KM Play 8 Seconds (Garosu-gil Branch)
3
Ap
gu
Garosu-
Simone Handbag Museum Villa de Spicy
jeo
「Backstage」
ng-
ro
56-gil Serial Gourmet
2-g
1
aero
m-d
il
gna JAJU
Gan KB Kookmin Bank
gil
De Chou
LOHB's (Garosu-gil
il
54-g Branch) Sinsa Police Box
ro 1
dae
gn am-
Gan
Manjok Ohyang Jokbal Industrial
(Sinsa Branch) Olive Young Bank of Korea
gil
MG Tower 52- (Garosu-gil Branch)
Nonhyeon Furniture Street 9owls ro 1 Villa de Bailey
m - dae
gna
Gan Better Than Young Dong Hotel
Beef Topten (Garosu-gil aero
an-d
❖ E LBON the style A1 ❖ Neuf Hotel B3 Branch) Dos
Gwangmyeong
Mokpojip
(Garosu-gil Main Store) ❖ 9owls B2 Line3 Building
NH Nonghyup way Do 4
Sub sa
❖ Around The Corner B1 ❖ Vintage Hollywood A2
n-
da
ero
National Pension Seoul
❖ KM Play B1 ❖ Ilmo Outlet B3 Southern District Do
16
-g
sa il
Headquarters gil
❖ Villa Youkshimwon B2 8 149- n-
da
❖ Chapter 1 C3 n-ro ero
a hyeo
Sins Non 12
❖ 3CE Cinema B1 신사
-g
a il
Sins Lotte Cinema
1
42 43
A B C
ELBON the style (Garosu-gil Main Store) KM Play KM Play [ Map p.43 B1 ]
엘본더스타일 가로수길본점 [ Map p.43 A1 ]
Trendy Dongdaemun designers gathered together to create a
22, Apgujeong-ro 12-gil,
ELBON the style is a luxury select shop that truly represents select shop with a unique vibe. The hottest trends are reflected
88, Nonhyeon-ro 175-gil, Gangnam-gu, Seoul in their products. They have a basic, comfortable style that
Garosu-gil and displays the most famous luxury brands.
Every season, it has the best collections of designer brands. Gangnam-gu, Seoul 02-3443-5454 10:00-22:00 goes well with any sort of clothing. There are many looks to
ELBON the style pays a lot of attention to bags and shoes, the 02-547-9700 11:30-21:00 10-minute walk from Exit 8 of choose from – ranging from feminine to chic businesswomen
two items that Korean women love the most. Many female 10-minute walk from Exit 8 of Sinsa Station (Subway Line 3) style.
celebrities come to shop here because hot items are sold at Sinsa Station (Subway Line 3)
reasonable prices.
This cosmetic lineup offered by ‘Style Nanda’, This custom jewelry brand is loved by numerous
admittedly one of the most successful shopping Korean celebrities and has established jewelry as
malls, features a magnificent array of diverse a key fashion item in Korea. Its gorgeous designs
colors. Its excellent functionality attracts young draw attention but the subtle refinement, such
women, while its simple but freestyle packaging as matching fabric and jewels or mixing wool
with a “street” atmosphere allows anyone to and chains, are what make this place special. The
easily use their products. Customers can try brand also features a variety of jewelry for men
products before buying them, and the staff who are highly interested in fashion.
offer a makeup consultation to find the right
color that suits your skin tone.
22, Apgujeong-ro 8-gil, Gangnam-gu, Seoul 37, Gangnam-daero 160-gil, Gangnam-gu,
02-544-7724 11:00-22:00 10-minute Seoul 02-6224-2203 11:00-20:00
walk from Exit 8 of Sinsa Station (Subway Line 3) 10-minute walk from Exit 8 of Sinsa Station
(Subway Line 3)
Neuf Hotel 네프호텔 [ Map p.43 B3 ] Ilmo Outlet 일모아울렛 [ Map p.43 B3 ]
Apgujeong ·
❖ Galleria Department Store D1
❖ 10 Corso Como E1
A B C D E F
0 50 100m
Cheongdam Junior
High School
o Kare Galleria
ng-r
ujeo KB Kookmin Department Store
Apg Bank KEB Hana
KB Kookmin Bank
Bank Woori Bank
1 Cheongdam
1
Apgujeong High School 1
오
7
정로데
Hyundai Department Store Cheongdam
(Apgujeong Main Store)
Cecil Art Hall
Rodeo Street Elementary School
o 압구
6 2
1 Bonne
Rode
Woori Bank Nouvelle
Gaewhaok 3 Cheongdam Hallyu
Mealtop Pop Green Hotel Shingu Middle SM Entertainment Gallery Won
Star Street
ong
School Cheo
2 Jamie & Bell ngda Yoo Art Space
je
6 Korea Development Bank m-d
ong
Apgu
Luxu
Apgujeong 압구정
Beaker Cheongdam ry Fa
Gangnam 5 Jaseng Hospital of Flagship Store 10 Corso Como
shio
n St
Tourist Korean Medicine reet
Information Gamjabau 5 10 Corso Como Cafe (B1)
Center What I Want Boy+
Industrial Bank of Korea 4
Eonju-ro
Sawore Boribap
Addicted Shop
Unipair
Pungwoldang Ce Soir Bistrot de Yountville
Cheongdam-dong
2
4 3
Fashion Street Ristorante Eo Tutto Bene
2
Highkickz The Love Standard Chartered Bank
Boon The
Comes Shop
Bbanzzac Mue
Samwon Central Post
Garden San Francisco L'espoir du Hibou
CGV Market Rare Market Gallery Seomi D.Nué
Dosan Park Guillaume
Muimui -ro 80-gil
CGV Apgujeong
m
Blush Cafe-T
Grill H Cheongda
Dongduk Women’s
Junction
Nonhyeon-ro
Le Alaska 152-gil
Dosan Ahn Chang-ho Seolleung-ro University Design
No Space*C Research Center
nhy Memorial Hall Ahnsei Hospital
eon KB Kookmin
-ro Buona Sera Cheongdam Human
168 Bank
-gil ero Starville
Dosan-da
MSK Min’s Industrial Bank of
Bogio Ceci Cela Kitchen Korea
My Boon
nction
Assouline Lounge ng Ju
(Dosan Park Branch) KEB Hana Hakdo
Riviera Maison Bank
Dureguksu CGV
Bund
3 Yangmani 3
Omiga Maison Hermès
Yedang Dosan Park Horim Art Koon
ang
Center
Subway Line 3
Line
Mudeungsan
Dosan-daero
Junction Hanwoori
48 49
A B C D E F
Hyundai Department Store (Apgujeong Main Store)
현대백화점 압구정본점 [ Map p.48 A1 ] 10 Corso Como 10꼬르소꼬모 [ Map p.49 E1 ]
An Apgujeong institution, Hyundai Department Store has a classic 10 Corso Como, the select shop established by the former 416, Apgujeong-ro, Gangnam-
165, Apgujeong-ro, Gangnam- fashion editor of Vogue and “Godmother of Italian Fashion”
atmosphere with traditional, high-end products being their main gu, Seoul 02-3018-1010
gu, Seoul 02-547-2233 focus. The customer base from this region of Seoul is very strong, Carla Sozzani, is covered with its eye-catching logo and equally
Mon.-Thu. 10:30-20:00, Fri.- flashy exterior. Not only does it introduce fashion, beauty, 11:00-20:00 5-minute walk
so many famous international brands and dessert cafes choose to
Sun. 10:30-20:30 1-minute and living brands, but it mixes art and culture into its space, from Exit 3 of Apgujeong Rodeo
start business here first. “Mealtop”, the famous patbingsu (shaved
walk from Exit 6 of Apgujeong ice and red beans) cafe that has been shown on TV many times, is attracting many Korean celebrities. 10 Corso Como’s sensibilities Station (Subway Bundang Line)
Station (Subway Line 3) located here as well. It is directly connected to Apgujeong Station are shown in the cafe inside and is well worth a visit.
on Subway Line 3, so it is easy for tourists to find.
As a symbol of Apgujeong, the west wing has a reputation of 40, Apgujeong-ro 80-gil, A store that truly represents Cheongdam, Mue is a fashion
343, Apgujeong-ro, Gangnam-
introducing global fashion trends to Korea. Famed architect multi-store that introduces world-famous fashion brand
gu, Seoul 02-3449-4114 Gangnam-gu, Seoul
Ben Van Berkel created the special LED exterior. On the other collections. It also showcases young designers from Paris,
hand, the East wing has a classic look where many famous Mon.-Thu. 10:30-20:00, Fri.- 02-3446-8074 11:00-20:00 London, and other famous fashion cities. Mue has come to
international brands and special editions are displayed. High- Sun. 10:30-20:30 1-minute walk 5-minute walk from Exit 4 be known as a hangout place for fashionable people. They are
end brands, such as Goyard and Stefano Ricci, are sold from Exit 7 of Apgujeong Rodeo of Apgujeong Rodeo Station branching out into other areas as well, especially with their
exclusively at Galleria. Station (Subway Bundang Line) (Subway Bundang Line) free-spirited, street-style-infused hiphop casual brand.
50 51
Koon 쿤 [ Map p.49 E3 ] Beaker Cheongdam Flagship Store
비이커 청담 플래그십스토어 [ Map p.49 E1 ]
Koon was one of places that ushered in the age of select
27-7, Seolleung-ro 146-gil,
shops. It introduced hot brands like Dsquared2 and Dries van Beaker is relatively new compared to Boon The Shop or Koon.
Noten back in 2001 when they were relatively unknown. The Gangnam-gu, Seoul 408, Apgujeong-ro, Gangnam-
The store displays the works of some of the most promising
Cheongdam branch of Koon is no longer simply a select shop 02-548-4504 10:30-20:30 gu, Seoul 02-543-1270 young designers from New York, Paris, Milan and other places.
– it has upgraded itself into a lifestyle shop with more than 10-minute walk from Exit 4 11:00-20:00 1-minute walk Beaker’s own line of products is just as special as the ones
250 brands. There is even a shop that introduces the latest of Apgujeong Rodeo Station from Exit 3 of Apgujeong Rodeo from international designers. Beaker has fashion items, books,
Northern European furniture on the basement floor. (Subway Bundang Line) Station (Subway Bundang Line) cosmetics, stationery, and many other products in stock. The
store’s cafe is also grabbing people’s attention as a new cultural
space.
Boon The Shop 분더샵 [ Map p.49 E2 ] Rare Market 레어마켓 [ Map p.49 F2 ]
Boon The Shop, one of the first select shops in Korea, is well In a neighborhood like Cheongdam-dong where big
21, Apgujeong-ro 60-gil, Gang- 24, Apgujeong-ro 80-gil, Gang-
known as the first specialty stores built under the supervision conglomerates have set up select shops, a new space run by
nam-gu, Seoul 02-2056-1234 of Peter Marino, a globally famous architect. It is a landmark Big Bang member G-Dragon’s sister is in the spotlight. True nam-gu, Seoul 02-512-3433
10:30-20:00 5-minute walk in Cheongdam-dong providing unique experiences as it to its name, Rare Market introduce rare and unique items to 11:00-20:00 5-minute walk
from Exit 4 of Apgujeong Rodeo mixes dining and art, as well as fashion and beauty, to customers. Tu Es Mon Tré sor and Enfants Riches Dé primé s are just from Exit 4 of Apgujeong Rodeo
Station (Subway Bundang Line) enable enjoyment of the sophisticated sensibility and culture. some of the hidden yet hot street brands that Rare Market sells. Station (Subway Bundang Line)
52 53
COEX Mall
4
Gangnam · ❖G
angnam Station Under-
ground Shopping Center
B3
A B C D E F
il
0 50 100m Heungkuk Life 00-g 0 50 100m
New ro 1 ASEM
Balance Insurance Building am-dae Tower
gn
Kyobo Book Gan Intercontinental Seoul COEX
Kumkang Centre
About 650m from
CGV Lotte Duty Free Shop (B2-B1, 2F)
Gangnam Station
gil
ro 5-
Gangnam Kyoja
Bon
ran-
1 1
Gangnam COEX Mall
geu
Tehe
Yeo
nsa-
Seven Luck Casino
ngd
ro
ong
86-g
National Library for
-dae
Children and Young Kukkiwon
il
ABC Mart Adults
ro
Mixxo Il Mare
COEX Mall
Giordano Beanpole Accessory (B1)
Lotte Cinema Oakwood Premier
Yeoksam Park COEX Center
The Face Shop Megabox (B1)
il
Bibigo 96-g
Teh
aero
ng-d
eran
Gangnam Art Hall (B1) do
ng
Yeo
-ro
Seoc
87-g
Aritaum
ho-d
il
2 Club MASS Korea World Trade 2
Center
aero
73-gil
m
gna Store (Trade Center Store)
Seoc
Gan
Korea Exchange Bank
Tehe
ran-
3 2 3
ho-d
ine
ran-
4
ro 8
ay L
il
National 92-g
n-ro
g-ro w
ro 8
Sub
3-gil
aero
Health seon 3
Tehe
am Glass
1-gil
Insurance S
71-g
Tower
ran-r
Service
Teh
Tehe
il
8 ro
ran-
eran
o 4-g
Tehe
ran-
Gan 강남
-ro
Samsung d’light
il
ro 9
ero 7
gnam
98-g
-da
2-gil
cho 54 55
Seo
il
A B C D E F
Gangnam Station Underground Shopping Center
강남역 지하쇼핑센터 [ Map p.54 B3 ]
COEX Mall is one the main shopping areas in Seoul and is Raum 라움 Store │ B112
513, Yeongdong-daero,
connected directly to Samseong Station on Subway Line 2. When Meaning ‘Space’ in German, Raum is a select shop for career women
Gangnam-gu, Seoul it was first built in 2000, it was one of the biggest underground 02-551-7775
in their 30s and 40s filled with chic items from more than 60 unique
02-6002-5300 10:30-22:00 areas in Asia. It has turned into an even more refined space brands.
7-minute walk from Exit 6 of after recent renovations. With fashion and lifestyle shops,
Samseong Station (Subway Line 2) restaurants, a bookstore, hospital, and theater, anybody who
goes to the COEX will be treated to a full cultural experience. Laughing Child 래핑차일드 Store │ M104
Other attractions include the aquarium and the Kimchi Museum. The first Korean brand dedicated to children's clothes provides
02-6002-3360
products focusing on children's sensibility and comfort.
The store contains products from new and young Korean designers
GAP 갭 Store │ K110
in the international spotlight, including trendy clothes full of
02-551-5001
One of the most popular global clothing brands, selling casual personality and the unique touches of the designers.
02-6002-3381
clothing for comfort in your daily life, easy wear and miscellaneous
goods. Children's clothes are also popular items.
Vivien 비비안 Store │ D103
H:Connect 에이치 커넥트 Store │ A107 The most well-known lingerie brand in Korea, Vivien features elegant
02-555-1171
lingerie that provides women with both beauty and comfort.
A contemporary clothing brand with stylish and modern sensibilities
070-7039-3501
which quickly integrates trends to become a shop well-known to
young people. Oysho 오이쇼 Store │ D111
It is a casual accessory brand mostly based on silver, and is loved by The brand launched by Club Monaco’s founder is wildly popular in
02-6002-6836 02-551-1517
students and women in their 20s. Canada and the U.S. Great quality for the price tag, the diverse
colors and elaborate details attract a young audience.
Burberry Beauty Box 버버리뷰티박스 Store │ B104
58 59
A B C
0 25 50m
Heunginjimun
Gate
Do
10
ng
dae
Seoul’s Number 1 Fashion District Jong-ro Dongmyo
mu
Subway Line 1 Market
n동
About 800m from
Dongdaemun 동대문
대문
9 7
Dongdaemun Station
BLT
Seoul Folk Flea
Jong-ro 40-gil
Steak
8 Market 1
KEB Hana About 1.4km from
Dongdaemun Station
Honam Bank JW Marriott
Jip Dongdaemun Chung Pyung Hwa
Square Seoul Standard
Dongdaemun is bustling with energy following the completion of the Dongdaemun Jin Ok Hwa Halmae Dongdaemun Shopping Complex Chartered Bank (CPH) Fashion Mall
Design Plaza (DDP). Check out local street brands, as well as brands and products Darkhanmari accessories stalls (5F, Bldg. A) Dong Pyung Hwa
My Wife’s Fashion Town
ge)
from across the country. Dongdaemun is a haven for foreign tourists.
i Bridge
Cooking Ogansugyo
deu il Brid
About 420m from
Bridge Dongdaemun Station
Cheonggyecheon Stream
(Beohun Tae-
ldar
Chunggye
Cheonggyecheon-ro 6-ga Shin Pyung Hwa
Pyeonghwa
C
Junction Fashion Town
Market Urban Knife Tavern
Nam Pyoung Hwa
Subway
Market
Hyundai City Outlets Owl's Cutlet
Dongdaemun branch
Line 4
Jeil Pyunghwa
Doota Maxtyle Market
ro
2
an-
Monyeo Sikdang Shinhan Bank
ngd
Donghwa Guarneri
Market Taphouse
u
il
gch
9-g
Jan
o3
Dongdaemun Design Plaza (DDP) Migliore Event Hall
ji-r
Eul
Dokkaebi Bulgogi
Dongdaemun
Stadium Memorial
Seoul
Dongdaemun
National Medical History & Culture
Center
City W
Jan Park
gc
hu
Hello apM
401 Restaurant ng
da Dongdaemun
n-r
all
o History
Goodmorning City Museum
Masinneun Sundubu & Design
Heunginjimun Gate Doota Kimchijjim
Megabox (9F)
Battery Park Gallery
Dongdaemun Design Plaza
(DDP) 3
14 Art Shop (Design Tag)
Subwa 13
y Line
2 1 -gil
Uljiro Co-op ro 45
12 Eulji-
Residence
11 Don Hanyang Middle
rk
10 gdae School
Central Asia Village
Pa
mun
H
동대 istory
ure
문역
Lotte Fitin &사문
원 lt
9 화공 ultur
C
화공 Cu
원 e 2 Hanyang Technical
42-gil
Park
44-gil
사문 &
High School
Pyeonghwa Market Migliore
문역 tory
The Top Hat
동대 His
Eulji-ro
Eulji-ro
apM Place
un
8
em
da
3
ng
❖ Dongdaemun Design Plaza C3 ❖ Nam Pyoung Hwa Market C2 Dongd
Do
aemun Toyoko Inn
History
(DDP) 동대문
역사문 & Culture
❖ Jeil Pyunghwa Market C2 화공원 Park
❖ Doota B2 ❖ Chung Pyung Hwa o
4 Toegye-r 4
❖ Migliore B2 (CPH) Fashion Mall 5 Gwanghuimun Gate
Silk Road Itinerary
❖ Hello apM B3 ❖ Shin Pyung Hwa Fashion Town C2
Cheonggu-ro
Su
bw
❖ Lotte Fitin A3 ❖ Dong Pyung Hwa Fashion Town ay
Lin
❖ Pyeonghwa Market B2
e5
Pyeongyangmyeonok
60 61
A B C
Dongdaemun Design Plaza (DDP) Migliore 밀리오레 [ Map p.61 B2 ]
동대문디자인플라자(DDP) [ Map p.61 C3 ]
Migliore, which means “better” in Italian, first opened in
263, Jangchungdan-ro, Jung-
Dongdaemun Design Plaza, which replaced the old Dongdaemun Dongdaemun in 1996, making it one of the oldest shopping
281, Eulji-ro Jung-gu, Seoul malls in the neighborhood. Migliore is a shopping mall that gu, Seoul 02-3393-0001
Stadium, is a multipurpose cultural space designed by Iraqi-
02-2153-0000 Weekdays British architect Zaha Hadid. It has become one of the new sells the latest products at a reasonable price, making it 10:30-05:00 (closed on Mondays)
10:00-21:00, Weekends & national landmarks of Seoul. There are numerous exhibition spaces as especially popular with teenage girls. There are also a variety 3-minute walk from Exit 14 of
holidays 10:00-22:00 (varies per well as small design shops just bursting with creativity. Simply of performances on the outdoor stage at the shopping mall’s Dongdaemun History & Culture
store) 1-minute walk from Exit 1 window-shopping here is a treat in itself. When it gets dark, entrance. Park Station (Subway Line 2, 4 or 5)
of Dongdaemun History & Culture visitors can enjoy the fantastic night view of the area.
Park Station (Subway Line 2, 4 or 5)
Doota is one of the most famous shopping malls in Hello apM, which is located just across Dongdaemun Design
275, Jangchungdan-ro, Jung- 253, Jangchungdan-ro, Jung-
Dongdaemun. There are many facilities and services to help Plaza (DDP), is a large shopping mall where you can find
foreigners, which make it a prime shopping destination for gu, Seoul 02-3398-3651 gu, Seoul 02-6388-1369 numerous street brands all in one place. Due to its reasonable
tourists. Discover the latest fashion trends in Seoul by looking Mon.-Sat 10:30-05:00, 10:30-04:30 (closed on Tuesdays) prices, Hello apM is one of the shopping malls (along with
through the various shops. The first floor showcases many Sun.10:30-24:00 3-minute 3-minute walk from Exit 14 of Migliore) which is popular with teenage girls. The shopping
pieces from designers based in Dongdaemun and around Seoul, walk from Exit 8 of Dongdaemun Dongdaemun History & Culture Park mall regularly holds special sales events, giving customers the
capturing the attention of fashionistas. Doota even holds a Station (Subway Line 1, 4) Station (Subway Line 2, 4 or 5) chance to snap up a bargain. Apart from clothing shops, Hello
design competition to promote new designers. apM also has many restaurants and beauty shops.
62 63
Nam Pyoung Hwa Market 남평화시장 [ Map p.61 C2 ]
The representative bag wholesale market of Dongdaemun
where a variety of bags with different materials are available 282-10, Jangchungdan-ro,
at cheap prices. As it is famous as the biggest bag market in Jung-gu, Seoul 02-2237-
Korea, buyers from online retailers or brick and mortar shops 0620 1-B1 24:00-11:00, 2-3F
frequently visit this market, thus it can be safely said that the 20:00-11:00 3-minute walk
market leads the trend of street fashion of Korea. from Exit 7 of Dongdaemun
Station (Subway Line 1, 4)
64 65
A B C
0 50 100m
W
홍
Lotte
or
La Lune Violette iv. 8 Cinema (Hongdae
ld
Nature Kitchen Shoopen
Un
Cu
홍대
Branch)
Hongdae
(Hongdae Branch) k
p
i
ng
bu
Bulia Wonderplace
Ho
k-
ro
(Hongdae Branch)
Butter 1
KEB Hana 1 Donsoobaek
o-ro Standard Chartered Bank
ggy Bank
Don KEB Hana Bank
9
If you want to find the hottest brands in Seoul right now, you have to e
2 Skinfood
visit Hongdae. Hongdae is a neighborhood where young people who love Lin Myth Jokbal
y Folder
fashion, arts and culture gather together. Naturally, most of the shops wa miniGOLD
Sub (Hongdae Branch)
therefore target young shoppers. It is also fun to look at the street fashion Etude House
of young Seoulites. Hongik Univ. Watsons
Junction City
Bank MCM Seoul Seokyo
Elementary School
Wolhyang Banila Co.
(2nd Branch)
Gamiwoodong
VDL
Missha
a-ro Tonymoly
hw Seogyo Hotel Mapo Lifelong Learning Center
ng Dalkkot
Ya
Shinhan Holika Holika Crepes 2
Bank Chez-Roll
KB Kookmin
Bank
Trick Eye Museum Paul & Paulina
Menyasandaime
Hongdae area Seogyo Market
Alla Torre
ÅLAND (Hongdae Branch) Giordano
(Hongdae Branch)
Eddle
KEB Hana Bank
Kim and Kim
Crab House
Music Show Wedding Hongdae area
Theater
Mecenapolis Seoul Art Odd Gallery
Gongsugan
Mall Space Seogyo
Too Cool for (Hongdae Branch)
Seogyo
Police Box School Hongik
Ganggangsulrae Hongdae Free Children’s Hongik University
(Hongdae Branch) Market Park
The Gabriel
1300K Hongdae Free Bird
SangsangMadang Hongdae Eateries Donburi 3
Club Mansion Customellow
Mimine (Seogyo Branch) (Hongdae Branch)
Around The Corner
Thanks
Club NB
Books Flying Chicken
Club M2 Burger B
Samgeori Butcher's
KT&G SangsangMadang Club DD Pork Charcuterie
DGBD
Design Square
Bonjour Hawaii
F.ound Store
Cafe aA Gourmet
❖ Object A4 ❖ MOA A4 Market
Vert et Blanc
Cafe Comma
❖ Customellow (Hongdae Branch) B3 ❖ Folder (Hongdae Branch) B1
Gyeongsung Patjip
❖ Hongdae Free Market B3 Okrumong Hakata Bunko
Rolling Hall Jelly Fairy Yogi
Nice Two Meat U 66 67
A B C
ÅLAND (Hongdae Branch) 에이랜드 홍대점
[ Map p.67 B2 ]
TIP
Playground for Young Artists
70 71
Insa-dong
❖ Ssamzigil B2
The Most Traditional Shopping Streets Samcheong-dong
7 ❖ Yongjung Collection B2
Insa-dong · ❖ Misanyo
❖ Jilkyungyeewooriot
C3
D2
Samcheong-dong 인사동·삼청동 (Samcheong Branch)
❖ Heartist D2
❖ Thavma E3
If you prefer to see traditional Korean beauty and fashion rather than modern
trends, then head over to Insa-dong and Samcheong-dong. Many of the items ❖ Lyanature D1
here are perfect for travelers that are looking for a souvenir or gift. You can find Ssamzigil Bukchon Hanok Village ❖ Moonshot D1
modern interpretations of traditional handmade works, as well as other items.
A B C D E F
Pungmoon Girls'
Anguk-dong
Post Office An
gu
k
5
4
Relic Museum Starluxe Repetto Samcheong-dong
High School 1
(Samcheong-dong Branch)
Korea-Arab Society Moonshot
1 Haneul Mulbit 1
Insa-dong Jongno Police
Seoul Senior
Entrance
Unhyun Elementary Osulloc
Workshop
Bukchon-ro
Anguk-dong
Eumsik Iyagi Duksung Women’s Credit Cooperatives Choongang Palace
Junction
ro
Ssamzigil is a major craftwork shopping mall in Insa-dong. A ceramic workshop with a factory in Icheon, a globally
44, Insadong-gil, Jongno-gu, 14-5, Insadong-gil, Jongno-
Although it may appear somewhat modest, it has a special renowned city of ceramics, it also operates a showroom in Insa-
and heart-warming atmosphere. At Ssamzigil, you can find the Seoul 02-736-0088 dong. The ceramics built throughout the ages without being gu, Seoul 010-4366-8287
best traditional crafts made by famous Korean artists, and also 10:30-20:30 influenced by trends or changes contain the natural beauty 10:30-20:00
pieces with a modern interpretation by young artists. If you 5-minute walk from Exit 6 of and colors, attracting many non-Korean customers. A hands- 5-minute walk from Exit 5 of
feel hungry, you can grab some traditional Korean food such Anguk Station (Subway Line 3) on program is also provided so that visitors can make a mug or Anguk Station (Subway Line 3)
as bibimbap or bulgogi. Fifty art shops are arranged in a spiral a dish, which will serve as an exquisite memory to make your
design in line with the direction of movement. This makes it own ceramic.
easier for visitors to move around and look at the stores.
Thavma, the Greek word for “miracle”, is a Korean bag brand. Moonshot is YG Entertainment’s cosmetics brand. YG
40, Bukchon-ro 5-gil, Jongno- 111, Samcheong-ro, Jongno-
Thavma bags have a basic design but also have a special feel to Entertainment is one of Korea’s biggest entertainment
them at the same time. They have a classic design that goes well gu, Seoul 070-8625-7348 gu, Seoul 070-4100-4607 companies, with artists such as Big Bang and 2NE1 on its books.
with any clothing style. Their trendy look is made possible by the 10:00-20:00 (Sun. 13:00-) 11:00-20:00 10-minute walk When Moonshot was launched it received a lot of attention all
variety of materials used in their designs. Many celebrities have 5-minute walk from Exit 1 of from Exit 1 of Anguk Station around Asia. The bold lip liners, eye shadows, and mascaras are
been spotted on the streets of Seoul with Thavma bags. Anguk Station (Subway Line 3) (Subway Line 3) all inspired by flashy stage makeup.
76 77
❖ Janggone Culture Salon D3
❖ This Retro Life E3
Unique Fashion and Hot Places
8 ❖ Itaewon Market B3
A B C D E F
il
Hangangjin
n-g
0 50 100m
a
한강진
Embassy of
d
g-daero
ni
Monster Cupcakes Grand Hyatt Seoul
Kenya
ong Yongsan Womens’ Cultural
e
Gy
Noksapyeon
Han
ga da gil
ro 6-
44 44 a-
n
n
-ro -ro 44
am-
gil
eet
u-
dae
en en
ns es
Arabic House Ho Ho n am
rço e D
Str
ro
oe Bistro Al'li
H
Hpix
Ga mm
Buzza Pizza
Energy Chicken
Co
Bada Restaurant Trevia
Taco Chilichili
Itaewon-ro 27ra-gil Series; Corner
Beaker Hannam Flagship Store
-ro
Itaewon
on
Mi Casa Embassy of
ew
2 Maybell D&Department Seoul
Ita
Georgia Dubai Restaurant
2 Bakery 2
Underpa
Vatos Restaurant
1 Chadol Moghul The Macaroni Market Saudi Arabian Culture Center
ss
do
Late-Night Safety Center Tailorable & Co
ng
Itaewon Restaurant Season Sultan Turkish Itaewon
Unknown People
Ca
2 Jubari Project Kebab House Police Box
fe
Market Jonny Foreign
Str
Restaurant Embassy of Thailand
eet
Dumpling
Marrakech Night Seoul Central Masjid
J's Closet Taj Palace
Itaewon Antique Street Itaewon Gyedanjang
3 3
78 79
A B C D E F
Janggone Culture Salon 장고네문화살롱 [ Map p.79 D3 ]
TIP
Itaewon’s Free-spirited Market
Comme Des Garçons Street 꼼데가르송길 [ Map p.79 E1 ] Hpix 에이치픽스 [ Map p.79 F1 ]
Comme Des Garçons Street, named after the famous Japanese A homeware shop that gained popularity by introducing
261, Itaewon-ro, Yongsan-gu, 20, Itaewon-ro 54-gil,
brand Comme Des Garçons, starts at the Comme Des Garçons interesting products and brands from international
Seoul 1-minute walk from Exit flagship store and continues upwards toward Itaewon. The designers, predominately from Europe. Hpix is operating a Yongsan-gu, Seoul 070-
1 of Hangangjin Station (Subway street is filled with select shops and popular restaurants and is showroom in Hannam-dong. Beyond fresh and trendy daily 4656-0175 Mon.-Fri. 11:00-
Line 6) also known as the “second Garosu-gil.” Comme Des Garçons life products, unique and personal items are also available. 20:00 Sat.-Sun. 12:00-19:00
Street is a luxurious shopping district which is certainly different
from Cheongdam-dong. There are lots of brand stores for men.
82 83
❖ E·Land Complex
A Hot Spot for Youth Culture
9 ❖ Ewha Welcome Center F1
❖ Watco
There are several famous universities around the Sinchon area, including
Ewha Womans University. Sinchon and Ewha Womans University are both ❖H
yundai Department Store A3
names of subway stations, providing easy access to the neighborhood. Sinchon ‘Pedestrian- Ewha Womans University U-PLEX (Sinchon Branch)
Many of the brand shops have a youthful vibe to them. Most of the Friendly Street’ ‘Street You Want to Visit’
consumers are college students and thus the prices are reasonable.
A B C D E F
-ro 0 40 80m
an
gs
on
Yonsei University Se
Severance Hospital Ewha Womans
University
Seongsan-ro
2
1 1
Sinchon (Gyeongui·Jungang Line) 신촌(경의중앙선) Sinchon-dong Community Ewha Welcome
Gyeongui·Jungang Line Service Center Center
Migliore Megabox Ewha Womans University
1 Fashion Street
Naan Sinchon Tourist
Dak-galbi Information Center
Factory
Hot N Beer Myeongmul-gil Ewha Womans
et’ Mercer University
tre It’s Skin
Homilbat
S
Shopping Mall
‘Street You
dly
Sinchon Police
Dear Bread
Want to Visit’
en
Bock Sung Gak Precinct
ri
n-F
Beyond
Ranju Tangshuk Ewha Womans University
KB Kookmin Bank
ia
Sinchonnyeok-ro
str
Hair Salon Street
de Look Optical Hyundai
Pe
Hyungjae Galbi
Ewhayeodae 3-gil
n‘
Campuville
2 2
ho
YES apM Daehyeon Onl
Just Dessert
inc
l Sinchon-dong
4-gi Culture (E-Dae
Community Center
S Yo
nse
i-ro
-gi
l
Park Branch)
2na Woori Bank
i-ro KB Kookmin Bank
nse Fair Lady 3
Yo 2
Dreaming Young Entrepreneurs' Store Sinchon Post Office 1
(Sinchon Branch)
The Face Shop CGV Sinchon 이대
Ewha Womans Univ.
Artreon
Subway Line 2 Sinchon-ro
Hyundai Department Store 2-gil 6 5
U-PLEX (Sinchon Branch), ei-ro
Yons Camp21 Officetel
Primera (1F), Casamia (9F), Dae
Sinchon-ro 26
Sinchon Posvill heu
ÅLAND, Kakao Friends Shop (B2) Standard Chartered Bank ng-
ro 2
9-g
il
Mukshidonna Hongik Book Kyobo Life
Store Shinhan Bank
Daeheung-ro
3 3
-gil
Insurance
Sinc
-gil
2 3 n 11
Building Gosa
hon
incho
Go
il
Sinchon Station
5 Elementary·Middle School Go
san
5-g
테이트
A select shop near Sogang University that can be appreciated Tate Store │ Fourth floor
63, Seogang-ro 16-gil, Mapo-
for its unique and elegant patio cafe. Watco means ‘What a
Coincidence?’, and represents the fun of running into people gu, Seoul 070-5055-3831 A casual brand offering both classic and modern styles with
11:00-20:00 10-minute walk 02-3145-2676
where you least expect it. Buttero and Pago, unique shoes stylish sensibility and reasonable prices, enabling a wide range of
brands which are independently operated by Watco, are from Exit 7 of Sinchon Station combinations. The men’s range is popular too.
receiving good reviews, and it is also fun to look around the (Subway Line 2)
store as it features many global brands.
Kai-Aakmann 카이아크만 Store │ Fourth floor
The North Face White Label 노스페이스 화이트라벨 Store │ Ninth floor
Hyundai Department Store U-PLEX (Sinchon Branch) 현대백화점 유플렉스 신촌점 [ Map p.84 A3 ]
TBJ TBJ Store │ Ninth floor
Hyundai Department Store is the main shopping area of the
83, Sinchon-ro, Seodaemun- This casual brand attracts younger shoppers with its practical items
neighborhood and is directly connected to Sinchon Station on 02-3145-2063
gu, Seoul 02-3145-2233 matched to the latest trends. As it targets those in their mid-teens to
Subway Line 2, so tourists can get there easily. The U-PLEX
10:30-22:00 1-minute walk early 20s, its major features include freeform designs, patterns, and
branch inside the department store sells casual brands aimed at
from Exit 1 of Sinchon Station comfort. The reasonable price tags are also appealing.
young shoppers. It is usually filled with customers as there are
(Subway Line 2) many young people in the area. The department store has major
brands, popular select shops, and fashionable sports brands.
88 89
Shopping Tips for Tourists in Seoul 2 Enjoy the discounts! Seoul Summer Sale
When foreign tourists were asked why they came back to Seoul, the number one reason Every summer, Seoul holds a massive sales event for foreign tourists. More than 100 shopping
was shopping. Seoul gives you a great opportunity to shop and a wide variety of stores to spots, hotels, restaurants, museums, and performance venues participate in this event, called the
choose from. Here are some tips for cheap shopping that tourists can make use of. “Seoul Summer Sale.” For more information, visit the official website (http://sale.visitseoul.net).
You can easily find information by searching for categories or regions. Even if it isn’t summer
1 Cheapest shopping in Seoul - Seoul downtown duty free shops time, take a look at the website for information on various events and special discounts for
foreign tourists.
A special benefit for travelers armed with a passport and a boarding pass - duty free stores. Duty
free stores around Seoul allow travelers to make wise purchases. These stores have different
discount periods and discounted items so check the details online first.
Tip
Duty free shops in Seoul for thrifty shoppers
[Lotte Duty Free]
[Main Branch] 9-11F, Lotte Department Store (Main Store), 81, Namdaemun-ro, Jung-gu, Seoul
02-759-6600~2 09:30-21:00
1-minute walk from Exit 7 of Euljiro 1(il)-ga Station (Subway Line 2)
[COEX Branch] B1-2F, Ground 2-3F, COEX Intercontinental Hotel, 524, Bongeunsa-ro,
Gangnam-gu, Seoul
02-3484-9600 10:00-21:00
5-minutes walk from Exit 7 of Bongeunsa Station (Subway Line 9)
[Galleria Duty Free 63] 50, Yeongdeungpo-gu 63-ro, Seoul
1661-6633 09:30-21:00
15-minutes walk from Exit 4 of Yeouinaru Station (Subway Line 5)
[The Shilla Duty Free] 249, Dongho-ro, Jung-gu, Seoul http://sale.visitseoul.net
1688-1110 09:30-21:00
5-minutes walk from Exit 5 of Dongguk Univ. Station (Subway Line 3)
[Shilla I’PARK Duty Free] 3-7F, I’PARK mall, 55, Hangang-daero 23-gil, Yongsan-gu, Seoul
1688-8800 09:30-21:30 Welcome kit
1-minute walk from Exit 2 of Yongsan Station (Subway Line 1)
[Dongwha Duty Free] 149, Sejong-daero, Jongno-gu, Seoul
02-399-3000 09:30-20:30
[SM Duty Free]
1-minute walk from Exit 6 of Gwanghwamun Station (Subway Line 5)
41, Insadong 5-gil, Jongno-gu, Seoul
1522-0800 09:30-21:30
3 Get your tax back - duty free
3-minutes walk from Exit 3-1 of Jonggak Station (Subway Line 1) This is the biggest benefit for foreign tourists in Seoul – you can save money with duty free
[Doosan Duty Free] 7-17F, Doosan Tower, 275, Jangchungdan-ro, Jung-gu, Seoul shops. There are various taxes for Koreans included in products sold in Korean shops. But for
foreigners, they can get a tax refund when they buy more than 30,000 won worth of items at a
(planned to open in May 2016)
Duty Free shop. Check to see if a shop is duty free before buying products. If your product costs
5-minutes walk from Exit 8 of Dongdaemun Station (Subway Line 1 or 4) more than 30,000 won, then ask for a tax refund application. Don’t forget your passport! You
[Shinsegae Duty Free] 8-12F of new building, Shinsegae Department Store (Main Store), 77, need to show it to prove that you are a foreigner! Keep the tax refund applications and get your
Toegye-ro, Jung-gu, Seoul (planned to open in May 2016) refund at Korean customs before your departure.
3-minutes walk from Exit 7 of Hoehyeon Station (Subway Line 4)
90 91
4 Discount coupons for travelers are essential! 7 Shop at an even cheaper price – City Outlets
Many travel information websites or shopping websites for non-Korean travelers offer diverse Recently, instead of shopping at department stores, where the distribution costs are high,
discount coupons. These coupons are for everything from popular beauty parlors to restaurants, customers choose to shop at city outlets where they can buy the same products for less. Because
so make sure to download them in advance for more savings. Some stores may require printed of the popularity of city outlets, product cycles have sped up and it’s possible to buy seasonal
coupons, so check accordingly. products at a good price. There are several outlets in Seoul. So if you’re a thrifty shopper, they
are worth checking out.
Tip Tip
Website offering discount coupons Seoul outlets for thrifty shoppers
[Seoul Summer Sale] 50, Yeongdeungpo-gu 63-ro, Seoul [Lotte Outlets Seoul Station Branch] 405, Hangang-daero, Jung-gu, Seoul 02-6965-2500
[Korea Grand Sale] www.koreagrandsale.co.kr 11:00-21:00 1-minute walk from Exit 1 or 2 of Seoul Station
(Subway Line 1 or 4)
[Hyundai Outlet Gasan Branch] 9, Digital-ro 10-gil, Geumcheon-gu, Seoul 02-2136-2233
11:00-21:30 3-minute walk from Exit 4 of Gasan Digital
Complex Station (Subway Line 1 or 7)
5 Can I buy one more? Brand day? Making use of various deals [NewCore Outlet Gangnam Branch]
51, Jamwon-ro, Seocho-gu, Seoul
10:30-22:00
(Subway Line 7)
02-530-5000
1-minute walk from Exit 4 of Banpo Station
Many large shopping centers, beauty shops, and drug stores have special deals on their products. [Mario Outlet] 185, Digital-ro, Geumcheon-gu, Seoul 02-2109-7000
There are great deals to be had, such as Buy One Get One Free or Three for the Price of Two. 10:30-21:00 3-minute walk from Exit 4 of Gasan Digital
Worried that the deals only apply to products that are out of season? Don’t worry! They include Complex Station (Subway Line 1 or 7)
popular products that are steady sellers. Beauty shops in particular have “Brand Day” where they
have up to 50% off for 2-3 days every month. If the shop has a sign that says it is Brand Day, it’s
the best chance to enjoy shopping without worrying about your tight budget. When it comes to
fashion, look for the special clothing lines. They offer trendy styles at low prices that won’t put a
dent in your wallet.
92 93
Index
Myeong-dong, a Shopper's Paradise Galleria Department Store 50
JEUM 18 Rare Market 53
Basic Korean Shopping Phrases Gwangjang Market 32 Mue 51
Nain 13 Boon The Shop 52
Namdaemun Market 32 Beaker Cheongdam Flagship Store 53
Nature Republic 22 Koon 52
Noon Square 40 Hyundai Department Store (Apgujeong Main Store) 50
Shopping in Korean is not difficult. The History of Whoo 23
D! Mall 39 Gangnam · COEX Mall,
the Epitome of Gangnam Style
Lloyd 19
Some useful expressions are provided below to help you in shopping during your LAP 14
Lotte Department Store (Main Store) 38
time in Korea. OST 58
Mamonde Myeong-dong Flagship Store 41
Gangnam Station Underground Shopping Center 56
Migliore (Myeong-dong Branch) 41
백화점은 어디 있나요? 가장 인기 있는 제품은 뭔가요?
GAP 58
Basic House 14
Kyobo Book Centre 56
[baekwajeom-eun eodi innayo?] [gajang ingi inneun jepum-eun mwongayo?] Vincis 16
Kumkang 57
Where is the department store? What is the most popular product? Sulwhasoo 21
Diptyque 59
Stone Henge 18
여성복 매장은 어디인가요? 추천해주겠어요?
Raum 59
SPAO 14
Laughing Child 59
[yeoseongbok maejang-eun eodiingayo?] [chucheonhaejugess-eoyo?] Shinsegae Department Store (Main Store) 38
Lucky Chouette 59
Where are the women’s clothing stores? Would you recommend one for me? M Plaza 39
Level 5 59
Innisfree 21
화장품 매장은 몇 층이에요? 티셔츠를 찾고 있어요.
LeShop 14
J.Estina 17
Mixxo 15
[hwajangpum maejang-eun myeot cheung-ieyo?] [tisyeocheureul chatgo iss-eoyo.] Tieholic 40
Burberry Beauty Box 58
What floor is the cosmetics store on? I'm looking for a t-shirt. Hera 23
Black Martine Sitbon 58
Vivien 59
기념품 가게는 어디에 있나요? 저것 좀 보여주세요.
Sinsa-dong Garosu-gil, a Trendy Shopping Street
3CE Cinema 46 Beanpole Accessory 19
[ginyeompum gage-neun eodie innayo?] [jeogeot jom boyeojuseyo.] JAJU 26 Samsung d’light 57
Where is a gift shop? Please show that to me. KM Play 45 Sekanskeen 59
9owls 46 Aritaum 20
입구(출구)는 어디예요? 입어 봐도 되나요? Neuf Hotel 46 H:Connect 58
[ipgu (chulgu) neun eodiyeyo?] [ib-eo bwado doenayo?] LINE Store 28 Oysho 59
Where is the entrance (exit)? Can I try this on? LOHB’s 24 Joe Fresh 59
Bari E-Dition 15 COEX Mall 58
이건 얼마인가요? 너무 크네요(작네요). Vintage Hollywood 47 Hyundai Department Store (Trade Center Store) 57
[igeon eolmaingayo?] [neomu keuneyo (jangneyo).] Villa Youkshimwon 45
Dongdaemun, Seoul's Number 1 Fashion District
How much is this? It's too big (small). su:m 37° 22
Nam Pyoung Hwa Market 65
Suecomma Bonnie 18
그냥 좀 둘러볼게요. 작은(큰) 사이즈로 가져다주세요.
Dongdaemun Design Plaza (DDP) 62
Around The Corner 44
Dongdaemun Shopping Complex accessories stalls 16
[geunyang jom dulleobolgeyo.] [jageun (keun) saijeuro gajeodajuseyo.] 8 Seconds 12
Dong Pyung Hwa Fashion Town 65
I’m just looking. Please bring me a smaller (larger) size. ELBON the style (Garosu-gil Main Store) 44
Doota 62
Olive Young 24
이건 소재가 뭔가요? 다른 색깔 있나요?
Lotte Fitin 64
Indibrand 12
Migliore 63
[igeon sojaega mwongayo?] [dareun saekkkal innayo?] Ilmo Outlet 47
Shin Pyung Hwa Fashion Town 65
What is this made of? Do you have any other colors? Chapter 1 47
Traditional Flea Markets 33
Topten 13
Jeil Pyunghwa Market 65
Apgujeong · Cheongdam, Chung Pyung Hwa (CPH) Fashion Mall 65
the Pleasure of Luxury Shopping Pyeonghwa Market 64
10 Corso Como 51 Hello apM 63
94 95
A B A C
Dobong-gu
Line
Index Choansan
7
Mountain Nowon-gu
Bus Terminal Swimming Pools Bus Terminal Swimming Pools
Hongdae, a Collection of the Hottest Brands Itaewon Market 81 Train Station University Eunpyeong-gu Train Station University Eunpyeong-gu
1300K 28 Janggone Culture Salon 80 Tunnel Hotel Tunnel Mia Hotel Royal Tomb Museum of
Line
Bukhansan National (Seoul Cyber Univ.) the Joseon Dynasty
Ferry Boat Quay Others Ferry Boat Quay Others
KT&G SangsangMadang Design Square 70 J's Closet 82
n
Park
chu
Yeonsinnae Dream Forest Yeonsinnae
MCM 18 L ine
ong
Sinchon · Ewha Womans University, 1 [ Subway · Railroad ] 1 [ Subway · Railroad ] 6 1
Gye
MOA 71 Seokgye
Taereung
a Hot Spot for Youth Culture Line 1 Line 7 Sinbundang Line Line 1 Line 7 Sinbundang Line
VDL 23 Line 2 Line 8 Gyeongui· Line 2 Line 8 Gyeongui·
M-Limited 89 Bulgwang Seongbuk-gu Line BonghwasanBulgwang
miniGOLD 19 Line 3 Line 9 Jungang Line 3 Line 9 Jungang Line Gyeongu
TBJ 89 Mountain i·Jungang
Missha 22 Line 4 A’REX Gyeongchun Line Line 4 A’REX Gyeongchun Line Line
Casamia 27 Line 5 (Airport Railroad) Railway Line 5 (Airport Railroad) Railway
Banila Co. 21 Palgakjeong Park Gireum Palgak
The North Face White Label 89 Line 6 Bundang Line Not Open Line 6 Bundang Line Not Open
Butter 27 Holiday Inn
The Face Shop 23 Jongno-gu Seoul Seongbuk
Jongno-g
Shoopen 15
Look Optical 19 Kyung Hee Sangbong
Skinfood 20 Baengnyeonsan University (Intercity Bus Terminal) Baengnyeonsan
Beyond 23 Mountain Seoul City Wall Mountain
Jungnang-gu
About Me 25
Allo 89 Samcheong-dong Korea
Hoegi Samc
Etude House 20 Grand Hilton Seoul University Grand Hilton Seoul
Watco 88
ÅLAND (Hongdae Branch) 68 p.73
Ewha Womans University Fashion Street 87 Gyeonggi-do
Odd Gallery 70 Cheongnyangni
Ewha Womans University Hair Salon Street 87 Ansan (Univ. of Seoul) Ansan
Object 69 DMC Gallery Mountain
Sinseol-dong
DMC Gallery Mountain
E·Land Complex 86 Noeul Park Digital Media City p.72 Dongdaemun Noeul Park Digital Media City
Dongdaemun-gu
Watsons 25
e o
e o
dg gy
dg gy
Ewha Welcome Center 86 Seoul World Cup Seodaemun-gu Insa-dong Seoul World Cup Seodaemun-gu Insa-
Bri gdae
Bri gdae
Wonderplace (Hongdae Branch) 68 Dongmyo
Stadium Stadium
It’s Skin 22 Gy p.61 Gy Achasan
yan
yan
Giordano (Hongdae Branch) 68 Haneul Park eo
ng Ewha Womans University Sindang Haneul Park eo
ng Mountain Ewha Womans University
Ga
Ga
Kai-Aakmann 89 ui·J ui·J
Customellow (Hongdae Branch) 69 Pyeonghwa Park
un
ga Yonsei
p.37 Pyeonghwa Park
un
ga Yonsei
Kakao Friends Shop 29 Hongik Univ. Line
ng University Chungjeongno
Jung-gu Wangsimni
Hongik Univ.
ng University
Gwangjin-gu
Lin
Chungjeongno
Seoul Amsa-dong
Tonymoly 21 (Kyonggi Univ.) Cheonggu e (Kyonggi
HistoricUniv.)
Site
Culture Star 89 Hongik Univ. p.84 Hongik Univ. p.84
Too Cool for School 20
LOTTE DUTY FREE Coupon Event Tate 89 2 Gimpo
LOTTE DUTY FREE
p.67 Coupon Event
Myeong-dong
2 Gimpo Hanyang Gunja p.67
Sheraton Grande 2
ge gyo
ge gyo
Folder (Hongdae Branch) 71 Yaksu University Walkerhill
International International (Neung-dong)
Bridandae
Bridandae
Primera 22 Sinchon Mapo-gu
· Ewha Womans Univ. Sinchon · Ewha Womans Univ.
Holika Holika 21 Airport L Airport
Seongdong-gu
Lin Mapo-gu
W Seoul-
Hyundai Department Store U-PLEX (Sinchon ine Hapjeong Hongik Hapjeong Children's Grand
Hongik
ngs
ngs
Event Duration 2016.
Hongdae Free Market 1. 20 - 2017. 2. 28 71 88 Event Duration 2016.
9 1. 20 -Seonyudo
2017. 2. 28 University Seoul Station e9 Seonyudo Park University Walkerhill Gwa S
Seo
Seo
ngjin City Hotel Mapo
8
Branch) Park Lotte City Hotel Mapo Park B Lotte
yo
yo
Event Branch LOTTE Main Store, World Tower Store, Coex Store Event Branch LOTTE Main Store, World Tower Store, Coex Store Namsan Park ridg yo g
Line
Geondae
Rai an ge eg
Bri gyo
Bri gyo
Gongdeok Seoul Forest
ge yo
ge yo
Insa-dong · Samcheong-dong, Grand Hyatt Seoul
n B ad
Exchange Place LOTTE DUTY FREE Foreigner's Gift Desk Exchange Place LOTTE DUTY FREE Foreigner's Gift Desk o
dge
dge
(Presbyterian College & Brid daegyo
ad ol
Yongsan-gu
ad ol
Oksu
Brid gdaeg
Brid gdaeg
Seongsudaegyo
hw
hw
Others
lro che
lro che
the Most Traditional Shopping Streets Gangseo-gu Seonyudo Gangseo-gu Seonyudo Theological Seminary) ge
ng
ng
p.78
Don Brid
Ya
Ya
Bridge
Aclim Collect 15 Best Western premier Best Western premier
gan
gan
Bamseom yo Imperial palace Konkuk Univ. Bamseom yo
Event 1 Event 2 Event 3 Event 1 Event 2 Event 3
Ol B
Lyanature 77
Ye
Islet eg Seoul Garden Itaewon Boutique Hotel Islet g SeoulCheonho
Garden
ae e (Pungnaptoseong)
gho ge
ym rid
Seo
Seo
da ge
o
Da
Da
Modern House 27 d
n
Mok-dong Mok-dong
pic ge
Moonshot 77 o Samgakji o g Sam
Brid gdaegy
gdo
Dangsan
dae
Dangsan
Jam oad
Stadium ap Brid Apgujeong · Cheongdam
Stadium Dong Seoul ap rid
Rai
Cheo
da
Clean KIT Get Wax figures Goto
museum 30,000won discount with27a Clean KIT Get Wax figures museum M 30,000won discount with a M B
Ha Br
Mall Terminal
gyo
The National The National
n
ge
eg
Misanyo 75 Mok-dong Itaewon · Hannam-dong Mok-dong
silc Bri
l
yo yo
nn idg
The Lexington The Lexington
yo
exchange voucher with a minimum purchase of $300 exchange
Assembly of the
voucher with a aeminimum purchase of $300
Assembly of the
ngda
EXCHANGE COUPON EXCHANGE COUPON g g
Bridgmdaegyo
Rodeo Street Rodeo Street
Capital Apgujeong p.48 ae Gangdong-gu
am e
10X10 29
heo dge
Jam Bri
Ssamzigil 74 purchase Republic of Korea Republic of Korea
minimum of $200 minimum purchase of $200 od od
da
hy ge hy ge
Brid gdaeg ge o
Brid daeg ge o
Sinsa-dong
e
Marriott Executive Yeouido Park Marriott Executive Yeouido Park
lgy
id y
id y
on Brid
sild dge
Emart 30 on Brid
eg
(cotton swab, hand sanitizer, (cotton swab, hand sanitizer,
Br olg
Br olg
Yongjung Collection 74 W Yongsan Park Garosu-gil Ellui W
yo
Yeongdeungpo-gu Dosan Park
Yeongdeungpo-gu
o
are excluded) Apartments Yeouido Apartments Yeouido
ae
d he
d he
alcohol, band-aid are excluded) Lotte Mart 30 alcohol, band-aid
Office park Centre - Seoul Yeouido Office park Centre - Seoul Yeouido
oa c
oa c
Gangnam-gu
ge yo
ge yo
gy
Jongno Jewelry Town 17 Ichon (National Olympic Park Ichon (N
ilr ng
ilr ng
Ban Bridge
Yangcheon-gu Yangcheon-gu OfficeCourtyard Cheongdam
o
Courtyard Marriott Marriott
Ra nga
Ra nga
Jilkyungyeewooriot (Samcheong Branch) 75 Home Plus 31 Seoul Times Square Yeouido Saetgang Museum of Korea) p.43 Seoul Times Square Yeouido Saetgang Museum
Line
Line
pod
eam
eam
Ha
Ha
g
Singil Ecological Park Sports Ecological Park
JamsilSingil Jamsil
Bridge egyo
gan
gan
Thavma 76 Kim's Club 31 Sinsa-dong Imperial Complex
\ 30,000 \ 30,000
aeg
Str
Str
Hangang River palace Seoul Hangang
Han
Han
2 Lotte
2
Noryangjin Fish Market 33 Noryangjin Noryangjin p.55 Noryangjin Noryangjin
kda
Yeongdeungpo Station Yeongdeungpo Station
Heartist 76
yo
on
on
Incheon International Fish Market Incheon International Fish MarketSeokchonhosu Lake
Sports Complex
Dongja
Express Bus Best Western premier COEX Mall Samseong
che
che
won discount coupon Airport Sindorim won discount coupon Airport Sindorim
Terminal Gangnam
Lin
ang
ang
Itaewon · Hannam-dong, Yeongdeungpo-gu Chungang University Yeongdeungpo-gu Songpa-gu Chungang University
e5
Express Bus Seolleung Tan
Any
Any
Unique Fashion and Hot Places Guro Dongjak (Seoul JW Marriot The Ritz-
Terminal Carlton Seoul
Guro
Renaissance che Seokchon-dong Dongjak (S
o
D&Department Seoul 83 Gocheok National Cemetery) Seoul palace Gangnam Gocheokp.54 Seoul Gangnam-gu nS
trea Ancient Baekje-era National C
Sky Dome Dongjak-gu Seoul National Sky Dome Gangnam m Dongjak-gu
Stone Mound Tombs Seoul Nati
This Retro Life 80 3 1 Guro-gu Cemetery 3 1 Guro-gu 3
Cemete
Line
Seocho-gu ne
Sinbu
Comme Des Garçons Flagship Store 83 Boramae Park Li
provista Dogok Boramae Park Garak Market Garak
Daerim Seoul Nat'l Univ. Daerim 3 Market
ndan
m Office)
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Itaewon Antique Street 26 Geumcheon-gu Nakseongdae
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