04 AUGUST

2022

DESIGN PROPOSAL

BEACH RESORT
HOTEL
CONTENTS

03
INTRODUCTION
07
DESIGN GOALS
09
DESIGN CONCEPT

14
APPROACH:
23
LA PLAYA:
34
LA PLAYA:
DEFINING THE ENTRANCE AN ALL-SEASON DISTINCTLY ELYU
BEACH RESORT
INTRODUCTION
the surftown

San Juan is a laid back, small

town in La Union that is
considered as the Surfing Capital
of the Northern Philippines.

Now only a 4 to 5 hour ride from

Manila, the second class
municipality is also known for its
good food, pristine waterfalls,
and active nightlife.

Rose in popularity in recent years

as the go-to-destination for
people who does not only surf
but also want to enjoy the serene
and chill beach community.
wayfinding
CURRENT CONDITIONS
wayfinding
CURRENT CONDITIONS
DESIGN GOALS
design goals
DESIGN CONCEPT
 LA PLAYA DE SAN JUAN
An All-Season Beach Resort
Hotel

Aramid
Aramid Ti
Ti Ima
Ima Law-ang
Law-ang Kapadasan
Kapadasan
handicrafts nature experience

Uplifting the Local Craft: Highlighting the Local Elevating the Local Tourism:
Pottery Making & Weaving Nature: “More than just” Surfing
Industry Sea Foam, Waves, Tropical
uplifting the local craft
POTTERY MAKING AND WEAVING INDUSTRY
Weave Patterns

Dalikan Clay Color

Design Inspiration Design Integration

San Juan is known for its pottery
making industry that produces various
clay products and weaving industry
that is passed down throughout
generations
Use of indigenous dalikan clay
color (terracotta) and weave
patterns as design elements
uplifts the local craft of San Juan
Woven Elements

Design Translation
highlighting the local nature
SEA FOAM, WAVES, TROPICAL
Design Inspiration
As a coastal area, San Juan boasts of
its beautiful beaches and tropical chill
beach community
Sea Foam Embellishments
Reflection of Water
Design Integration
Use of intricate sea & tropical
patterns to accentuate bare
spaces and give life to dull
elements highlights the local
nature
Native Plant Patterns
Design Translation
elevating the local tourism
MORE THAN JUST SURFING
Fitness Area

Entertainment Area

Design Inspiration Design Integration

While being the Surf Capital of the
Northern Philippines makes surfing a
trademark activity, there is more to San
Juan that local and international
tourists have yet to experience
Integrating all-season indoor and
outdoor activities through
multi-functional amenities of the
beach resort hotel elevates the
local tourism
Recreation Facilities

Design Translation
 APPROACH:
DEFINING THE ENTRANCE
road signage

KEY PLAN

Modern rustic approach with use

of lighting to give a “picture
perfect” & memorable look
porte cochere

KEY PLAN

Large overhang with intricate

pattern that plays with natural light
drop-off

KEY PLAN

Grand drop-off bay with

landscape elements & use of
natural finishes
fence gate

KEY PLAN

Simple fence gate that frames the

span of the entry side of lot
entrance lobby

Modern rustic approach with

touch of La Union vibes &
decorated with La Union woven
products (e.g. light fixtures)
cafe
INDOOR AREA

KEY PLAN

A nod to the local craft, accented

with woven goods and the use of
dalikan clay, with a modern rustic
style
cafe
AL FRESCO AREA

KEY PLAN

Well ventilated and naturally-lit al

fresco dining, open both for
guests and the public.
cafe
VIEW DECK

KEY PLAN

Top of pool equipment room

converted to view deck that
matches the cafe’s design
 LA PLAYA:
AN ALL-SEASON
BEACH RESORT
ballroom
PEAK SEASON / EVENT USE

STORAGE (FURN. & EQPT.)

KEY PLAN

Operable pivot doors for events

that require fully enclosed wall (AC
use)
ballroom
OFF SEASON / RECREATIONAL USE

STORAGE (FURN. & EQPT.)

KEY PLAN

Alternate use as recreation space

for off-season with activities that
guests will enjoy
restaurant
FULL CAPACITY USE

KEY PLAN

Designed with full height windows

for wider sea views
restaurant
PARTIAL CAPACITY USE

01
02
03

KEY PLAN

Partition walls that divide the

restaurant into 3 areas for smaller
groups
open garden
EVENT USE

01
02
03

KEY PLAN

Fully landscaped garden that serves

as venue for intimate events
open garden
RECREATIONAL USE

01
02
03

KEY PLAN

Alternatively, can be used for various

outdoor activities
guest rooms

KEY PLAN

Loft-style design to maximize room

use & cater to larger groups/users
guest rooms
GENERAL WALLS & CEILING GENERAL FLOORING ACCENT WALLS
PAINT WOOD PLANKS CLAY & STONE

ARTWORK

HANGING
CHAIR

PENDANT LAMPS FOLIAGE

KEY PLAN

LOCAL ART PIECES & CABINETS

POTTERY WOOD FINISH
guest rooms

KEY PLAN

Reconfigurable and transformative

loose furniture
guest rooms

KEY PLAN

Paintings and artworks done by

local artists as wall accents
guest rooms

KEY PLAN

Use of art to give a tropical

character
guest rooms T&B

KEY PLAN

Rustic design to bring a touch of

the outdoors in, creating a serene,
warm, and natural atmosphere.
 LA PLAYA:
DISTINCTLY ELYU
hotel facade

Showcasing local artists through

murals that captivates the San Juan
experience
Thank you!
148 Jupiter Street,
Bel-Air Village,
Makati City, Philippines

www.pdparch.com
Tel: +63 2 5310 0259
Email: info@pdparch.com
 Uplifting the Local Craft: Highlighting the Local Nature: Elevating the Local Tourism:
Pottery Making & Weaving Industry Sea Foam, Waves, Tropical “More than just” Surfing

(Photo of pottery/weave) (Photo of sea foam etc.) (Photo of surfing)

Use of indigenous dalikan clay color Use of intricate sea & tropical patterns to Integrating all-season indoor and
(terracotta) and weave patterns as design accentuate bare spaces and give life to outdoor activities through
elements dull elements multi-functional amenities

(Photo of design translation) (Photo of design translation) (Photo of other activities)

 La Playa de San Juan:
An All-season Beach
Resort Hotel

braves even ● resort as a multi-seasonal

destination
the strongest ● flexible and multi-functional
spaces and amenities
CURRENTS

● caters to guests in different walks

accommodates of life
a huge WAVE of ● promotes life-work-play balance
through its various activities
people

● adding value while remaining

true to the "San Juan" vibe offers a TIDAL
● leaves you a unique and experience
memorable stay
current status

Uninviting Entrance Lack of Character Exposed Utility Lines

Opportunity to introduce a Bare walls with small MEPS plan must be
more grandiose entrance fenestrations lack revisited to avoid
character especially since obstructions such as this
this is seen from entrance

KEY PLAN

Narrow Overhang Inconsistent Material ‘Heavy’ Members

Insufficient solar glare Material finishes must be Opportunity to soften
protection; does not serve rethought for a more huge blocks of posts to
its purpose cohesive exterior avoid the “megablock”
look
current status

Eyesore Units Dull Facade Balcony

Architectural interventions Use of aluminum cladding Current form does not
must be applied to mixed with bricks and work well with the overall
conceal outdoor MEPS off-white paint gives a design
units confusing design
character

KEY PLAN

Openings Views & Fenestrations Landscaping

Placement and Rooms have low ceiling Opportunity to introduce a
dimensions of openings height & small more organic and
must be re-studied to fenestrations, minimizing resort-type landscape
avoid this the view of guests
ADMIN BLDG. FACADE
HOTEL FACADE
ADMIN BLDG. FACADE
HOTEL FACADE
 Use of natural textures
ENTRANCE SIGNAGE contrasted with
elegant typography
Modern -rustic
approach with clean
lines for better framing

ENTRANCE SIGNAGE
PORTE COCHERE
PORTE COCHERE
PORTE COCHERE
SWIMMING POOL
SWIMMING POOL

SWIMMING POOL
LANDSCAPING
LANDSCAPING
GYM
GYM
MAIN LOBBY
TOILET
RESTAURANT TOILET
COFFEE SHOP
COFFEE SHOP
RESTAURANT
RESTAURANT
MAIN LOBBY
MAIN LOBBY
ADMIN LOBBY
& STAIRS
ADMIN LOBBY
& STAIRS
ADMIN OFFICE
ADMIN OFFICE
FUNCTION ROOM
FUNCTION ROOM
 22 JULY
2022

La Playa De San Juan

San Juan, La Union

RESORT
HOTEL
PRESENTATION OUTLINE:

A. Project and Site Context

- Current Status
- Assessment of Existing Structures
- Market Study
- Macro Map

B. Design Goals

C. Branding Story

D. Design Solutions
1. Approach
2. Site Development
3. Facade Treatment
4. Finishes
5. Public Spaces
6. Interiors
PROJECT & SITE CONTEXT
 La Playa De San Juan
Current Status

LA PLAYA DE SAN
JUAN —

CURRENT STATUS
 La Playa De San Juan
Current Status

Uninviting Entrance Lack of Character Exposed Utility Lines

Opportunity to introduce a Bare walls with small MEPS plan must be revisited
more grandiose entrance fenestrations lack character to avoid obstructions such as
especially since this is seen this
LA PLAYA DE SAN from entrance
JUAN —

CURRENT STATUS

KEY PLAN

Entrance Area
Narrow Overhang
Insufficient solar glare
protection; does not serve its
purpose
Inconsistent Material ‘Heavy’ Members
Material finishes must be Opportunity to soften huge
rethought for a more cohesive blocks of posts to avoid the
exterior “megablock” look
 La Playa De San Juan
Current Status

Eyesore Units Dull Facade Balcony

Architectural interventions
must be applied to conceal
outdoor MEPS units
LA PLAYA DE SAN
JUAN —
Use of aluminum cladding Current form does not work
mixed with bricks and well with the overall design
off-white paint gives a
confusing design character

CURRENT STATUS

KEY PLAN

Poolside Area
Openings Views & Fenestrations Landscaping
Placement and dimensions of Rooms have low ceiling height Opportunity to introduce a
openings must be re-studied & small fenestrations, more organic and resort-type
to avoid this minimizing the view of guests landscape
 San Juan, La Union
Market Study

EM Royalle Hotel and Beach Resort

LA PLAYA DE SAN - The resort is also known for its

JUAN — world-class services, dining and
accommodation at the entire La Union
CURRENT STATUS
- Only pet-friendly resort
- Spacious free parking
- Other features: sun deck, boat dock,
 San Juan, La Union
Market Study

Awesome Hotel

- 4-star hotel
- Filipino and international food
selection
LA PLAYA DE SAN - Night music
JUAN — - extensive array of aqua activities
CURRENT STATUS including jet ski hire, banana boat,
kayaks as well as scuba diving & surf
lessons
- private garden terrace or function hall
for weddings
- Classic Modern style with custom
made furnishings and all white
bedding with European style
comforters
- Vingcard High Security door locking
systems.
DESIGN GOALS
 San Juan, La Union
Design Goals

1. Build a strong and remarkable design identity

for La Playa de San Juan
2. Explore materials that form a more cohesive
architectural character
LA PLAYA DE SAN 3. Create more unparalleled experiences through
JUAN — meaningful spaces
CURRENT STATUS 4. Integrate tropical design strategies
5. Reach utmost connection with nature from the
outdoors in
BRANDING STORY
 La Playa De San Juan
Brand Study Outline

A. Define hotel’s brand philosophy

- How you want guests to remember the place
- Why people would visit the hotel
- Authentic narrative
B. Look and Feel / Design Style
- Logo (Social media, business cards, corpo docu)
LA PLAYA DE SAN
- Color scheme
JUAN — - Name
CURRENT STATUS
C. Location
- Site context
- History, culture, people
- Patterns of nature
D. Experiential Elements and Technology
- Audio branding
- Art (art pieces as part of interior design)
- Technology
E. Specific target market
- corpo -business travelers? Leisure travelers? Vacationers?
Tech-savy bleisure? Luxury clients? Everyday passersby?
CONCEPTUAL IMAGERY
 La Playa De San Juan
Brand Study Outline

PHASE 1.1
AR
• Porte Cochere – Drop off and Hotel Entrance
• Admin. Building Façade
• Swimming Pool
• Landscaping

ID
• Gym
• Main Lobby Toilet
LA PLAYA DE SAN
JUAN — • Restaurant Toilet

CURRENT STATUS AR + ID
• Swimming Pool Toilets and Wash Area
• Coffee Shop
• Restaurant
• Main Lobby
• Main Stairway
• Admin Office Staircase and Lobby
• Fire Exit Stairs

PHASE 1.2
ID
• Administration Office
• Function Room Toilet

AR + ID
• Function Room
Thank you!
148 Jupiter Street,
Bel-Air Village,
Makati City, Philippines

www.pdparch.com
Tel: +63 2 5310 0259
Email: info@pdparch.com
HOTEL FACADE
PRESIDENTIAL SUITE
PORTE COCHERE