LCC SILVERCREST SCHOOL LIPA CITY

SENIOR HIGH SCHOOL DEPARTMENT

PROPOSED ACTION PLAN FOR BARANGAY SABANG, LIPA CITY

CULTIVATING GROWTH OF SMALL BUSINESS OWNERS OF BARANGAY

SABANG THROUGH PROJECT AVP-WEB (A VIDEO PROMOTION AND

WEBINAR)

Researchers:

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Bendana, Althea Franzene
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Fallarcuna, Kimberly
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Igle, Reizen Mark
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Leyesa, Lovely Anne
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Mandocdoc, Mary Jamaica
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Mosquera, Micca Angela
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Padua, Guia Marie
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Perez, Justine Czarina
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Romasanta, Charlene Mae

ACCOUNTANCY, BUSINESS AND MANAGEMENT STRAND 12

2021-2022
 SSASASASASASASASASASASASASASASA
LCC SILVERCREST SCHOOL LIPA CITY

SENIOR HIGH SCHOOL DEPARTMENT

Proposed Action plan

I. Rationale

In the world of business, entrepreneurs, businessmen, and women face lots of

difficulties and challenges in handling their business and it requires patience,

commitment, consistency, and having an unwavering dedication in order to be successful.

Sabang is one of the largest barangays in Lipa and has a significant impact on the

economic status of the city and this is why aspiring entrepreneurs had taken advantage

of when they started their small businesses in the vicinity. Although starting a business is

already an achievement for an entrepreneur, maintaining one will be a challenge for them.

Since the majority of the stall market owners in Barangay Sabang are new to the

business industry, they might experience couple of problems that may hinder their

business operations and its growth and cause business failure. The problems that these

business owners face includes the lack of demand, finding customers, dealing with

competitors, and promoting to increase brand awareness which leads to having low sales

that affects their livelihood.

Apart from these stall markets being newly established in the community, the

pandemic also became one of the factors that obstruct the business owners in boosting

the enterprise and maintaining its growth. In this time of the pandemic, most
entrepreneurs, especially those who own a small one, have struggled in finding sources

of funds and finances, attracting more consumers, as well as promoting their products or

services. That's why addressing these issues would, at least, help the business owners

prevent suffering from such business problems. Due to this, the researchers came up

with an active action plan called “Project AVP-Web (A Video Promotion and Webinar)” to

appraise them and provide appropriate answers to their business problems, while also

promoting or introducing their items to the market and letting the barangay know that their

products are unique and inexpensive.

This project would consist of two parts, the first one is the promotional video which

would introduce the businesses to the market. This will allow them to gain opportunities,

have a competitive advantage and possibly grow in the potential markets and gain brand

awareness whilst their items/good are being introduced. The other part of this project is

to host a webinar. The webinar would be joined by a successful entrepreneur guest

speaker, Mr. Rodrigo Jr. D. Leyesa, who owns three motorcycle parts and repair shops

and will talk about why the problem is occurring and how to avoid them. The participants

can also ask questions with regards to their problems that they encounter as a business

owner. In addition, the participants are free to learn many things that can inculcate their

current knowledge. The participants may also gain new experiences that may help them

grow as individuals and business owners. The researchers hoped that this initiative will

serve as a guide for each business person and entrepreneur as they take the path of the

competitive business world.

 II. Objectives

This activity has been organized by a group of ABM students in hopes to:

a. develop effective marketing strategies to be used by the small business owners;

b. encourages small business owners to market their products and services to

increase their chances of growth;

c. to address small business owners' concerns and issues, as well as recommend

possible solutions to resolve such;

d. to promote healthy competition between and among entrepreneurs; and

e. to help small businesses raise their brand awareness and attract potential

customers.

III. Methodology

A. Video Promotion

One of our strategies for assisting small business owners in Barangay Sabang is

to hold a video marketing that demonstrates each business owner's products. The

information and production we provide are also included in the material of our video

promotion, which will be released on May 10, 2022 that will be open to the public through

all social media platform so that we may offer strategies to structure their future business,

particularly for those who are preparing to establish one. The video will present their small

businesses and will showcase interviews from the customers asking sharing their
experience and insights with their products. This will also highlight the business owners

and the great work they are doing for the people, environment, etc. Through this project,

the researchers aim to help those businesses increase their exposure to the market and

encourage more customers to visit.

B. Webinar

One of the major aims of this research is to enlighten business owners in Barangay

Sabang on how they can improve, expand their business, and become well-known by

conducting a webinar in which we will invite guest speakers to share their business

insights and knowledge, as well as some marketing tactics that might be beneficial to the

stall owners. This webinar will take place through Zoom on Saturday, May 8 from 9:00

a.m. to 12 p.m. Ms. Justine Czarina Perez and her co-researchers will be in charge of this

program. The participants are all interested stall owners, aspiring entrepreneurs and

others who wants to attend to our webinar. We will be posting an announcement one

week before the program to the Facebook group of Barangay Sabang and will

encouraged everyone to join.

C. Programme (Webinar)

The webinar is in-lined with the research proposal entitled, “Cultivating Growth of

Small Business of Barangay Sabang Through Project AVP-Web (A Video Promotion and

Webinar)”. It will be conducted through zoom meeting and can also be watched live on

the Facebook Page of the barangay while those who don’t have access to the internet

and devices will have a copy of the flyer that contains the summary of the webinar. The
webinar will be held on May 8,2022 from 9:00 am to 12:00 pm headed by Ms. Guia

Padua and Ms. Justine Czarina Perez as MCs and will follow the following procedure.

Program Proper (Webinar)

Opening Prayer Ms. Lovely Anne Leyesa (Researcher)

Welcoming Message Ms. Shirley Famatiga (Barangay. Secretary)

Introduction of Guest Speaker Ms. Althea Franzene Bendana (Researcher)

Presenting of video compilations about Ms. Kimberly Fallarcuna (Researcher)

the small businesses

Presentation of the Guest Speaker Mr. Rodrigo Jr. D. Leyesa

Discussion about the proposed project Ms. Guia Marie Padua (Researcher)

Presentation of the Video Promotion Mr. Reizen Mark Igle (Researcher)

Closing Remarks Ms. Justine Czarina Perez (Researcher)

IV. Materials

a. Video Promotion

• Camera/ Mobile phone

• Editing Software

• Social media platforms (e.g. Facebook, Instagram, Twitter)

• Internet
 b. Webinar (provided by the participants)

• Internet

• Laptop, computer, tablet, or mobile phones

• Flyers/ Brochures (alternatives information source if participants

don’t have access to such devices)

V. Budget/Expenses

The AVP- Web Project is consist of two parts, the video promotion and the webinar.

Below is the estimated budget needed for the project and the estimated expenses that

will be incurred during the project implementation.

Video Promotion

Since the part of the project is focused on online platforms, the only fee involved

is the transportation fee. This will cost 100 pesos for travelling to stall market area in

Barangay Sabang. The videographer needs to personally capture the market for them to

provide the real-life experience of the market. The said video promotion will be uploaded

on different online platforms like Facebook and Instagram and will also be sent to the

Barangay officials through google drive for further dissemination.

Webinar

The webinar will be conducted via zoom meeting. For those participants who do

not have access to internet connections and the following devices, the researchers will
provide a flyer that contains the summary of the webinar as well as the overview of the

project. The budget for the flyers will be 620 pesos.

The cost of materials to be used for the flyers are shown in the table below.

Materials Quantity Price

Inkjet Matte Paper 100 pcs. 120 pesos

Print 100 pages 500 pesos

TOTAL 620 pesos

VI. Persons In-charge

Organizers/ MC (Webinar)
• Padua, Guia Marie
• Perez, Justine Czarina

Editors (Flyers)

• Bendana, Althea Franzene

• Leyesa, Lovely Anne
Distributor of Flyers /Facilitators (Webinar)
• Barangay Officials of Barangay Sabang
Compilation of videos to be presented during the webinar
• Fallarcuna, Kimberly
Guest Speaker (Webinar)
• Leyesa, Rodrigo Jr. D.
Social Media Managers (Video Promotion)
• Mandocdoc, Mary Jamaica
• Mosquera, Micca Angela
• Romasanta, Charlene Mae
Videographer and Editor (Video Promotion)
• Igle, Reizen Mark
 VII. Evaluation

Evaluation sheets shall be given to the barangay.

LCC Silvercrest
Senior High School
Lipa City
Evaluation Instrument

Name of Activity: ________________________________________________________

Date: ________________________________________________________________:
I-rate ang programang isinagawa ayon sa mga sumununod, Lagyan ng check sa box ng
inyong rating
5 – lubos na sumasang-ayon 2 – hindi sumasang-ayon
4 – sumasang-ayon 1 – lubhang hindi sumasang-ayon
3 – hindi gaanong sumasang-ayon

Item 5 4 3 2 1
A. Nakabatay at nakaayon sa pangangailangan ng
buong komunidad.
B. Nagbibigay daan para sa maayos na pakikisalamuha
ng bawat miyembro ng komunidad sa mga kapaki-
pakinabang na mga gawain.
C. Nagpapakita ng kooperasyon at pagkakaisa ng mga
miyembro ng komunidad at paaralan.
D. Makatutulong upang mapaunlad ang bawat miyembro
ng mga sambahayan sa komunidad.
E. Nagpapakita ng masusing pagpaplano buhat sa mga
nagsasagawa nito at may partisipasyon ng mga
estudyante at guro ng paaralan.
F. Makapagbibigay ng mga kapaki-pakinabang na mga
kaalaman upang mapaunlad ang antas ng pamumuhay
ng mga miyembro ng komunidad.
G. Gumagamit ng mga posibleng mgamapagkukunan ng
mga kailangan upang makamit ang minimithing mga
adhikain
H. Magpapakita ng maayos na pagtanggap buhat sa
bawat miyembro ng lugar.

Komento:
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Maraming salamat po!