BY

Woodoos Program Presentation – Property of Go-Jek

1
 INSIGHTS

B2B GIFT CARD DISTRIBUTION PROGRAM

Woodoos is an employees The Program is based on the

benefits solution addressing distribution of immediate bonuses
the needs of the large when employees of partnering
Indonesian employers to companies load, through a dedicated
incentivize their workforce mobile app, the shopping cards we
BONUS +25K Rp +50K Rp
bought from you
Bonuses are given in the name of
the employer

Woodoos provides you with a direct B2B distribution channel

for your digital shopping cards

Woodoos Program Presentation – Property of Go-Jek 2

 Woodoos Program Business Proposal

B2B Gift Card market exists and is growing. Its success is

based on the B2B discount granted by retailers.
Indonesian Market
Gift card volumes of largest retailers is at least 70% B2B
(rate based on Indonesian retailers data)

HOW WILL GO-JEK DISTRIBUTE WHAT YOU WILL BENEFIT

YOUR GIFT CARDS FROM

▪ Woodoos mobile App is provided to Go-
Jek corporate partners from Q2 2018
▪ Employees receive a bonus based on the
distribution discount provided by Union.
Recommended discount for F&B is 25%
to 30%.
Example: Johnny W. employee of Bank
Mandiri tops up 100K Rp on Union card,
get 25K bonus to spend at Union
Woodoos Program Presentation – Property of Go-Jek
▪ Increase you B2B volume and attract
premium workforce
▪ Get cash in advance
▪ Get 10 to 15% breakage at card expiry
(based on industry average)
▪ Get customers data and analysis
▪ Create targeted marketing campaigns
 Financial flow

Financial simulation with discount 25% provided by Union

Day Total face value topped-up on Union Cards

Day 1 20.000.000 Rp

Day 2 20.000.000 Rp

Day 3 60.000.000 Rp

Weekly settlement to Union via 75% of 100.000.000 Rp

MidTrans portal = 75.000.000 Rp

*Face value is transferred to Union regardless of redemption

 User Experience – MidTrans reload, Kartuku Redemption

MidTrans provides payment options to In-store redemption is processed by Kartuku

purchase and reload the gift cards Unified EDC
- ATM / Bank transfer
- GoPay
- Employer Credit
Weekly settlement to retailer is processed
via MidTrans
 ONE CLICK - RELOAD

Sponsor
Selected Retailer Employer

Reload
The user selects a
Enter amount brand to top-up, e.g.
Bonus is instantly Union, and enters the
available top-up amount

Woodoos Program Presentation – Property of Go-Jek 6

ONE CLICK - REDEEM

Kartuku Unified EDC

The user uses the EDC to redeem: the

user clicks on the eVoucher and the app
displays a 8-digit PIN to be typed into
the payment terminal

Woodoos Program Presentation – Property of Go-Jek 7

BENEFITS FOR RETAILS

Woodoos Program Presentation – Property of Go-Jek 8

BENEFITS

You will acquire new and more Increase of B2B loyalty volumes as
loyal corporate customers as the Woodoos is designed for everyday
app is a powerful communication shopping.
and marketing tool Increase of the average basket as
customers tend to spend more

$
The money loaded in your card Promote your seasonal collections
will be spent at your stores as or other programs by changing the
each card displayed in the app is card’s design, and sending
branded and corresponds to a members coupons & messages via
unique retailer the app

Woodoos Program Presentation – Property of Go-Jek 9

EVOUCHERS VS PAPER VOUCHERS

Paper vouchers eVouchers

Production cost: 4% No production cost
Distribution cost: 1% No distribution cost
Storage cost: 1% No storage cost
Loss & theft cost: 1% No loss & theft cost

Around 50% distributed 100% distributed

40% upsell in average

Vouchers distribution through WOODOOS is more secure than

distribution of paper vouchers, and cuts operational costs.

Woodoos Program Presentation – Property of Go-Jek 10

 Earn more money thanks to gift cards financial benefits

Float Earnings Upsell Earnings Keep the

breakage

Benefit from cash in Increase your sales volumes
advance and of annual as 51% of customers spend
interest rates up to 5% more than the value of the
to generate substantial card.
float earnings
Increase the average ticket
size up to 40% with gift
cards
Keep the breakage at
card expiry.
In average 10 to 15% of
card value is not used
at expiry date.
 SECURITY
Woodoos Program Presentation – Property of Go-Jek 13
 THROUGH A SECURE ENVIRONMENT

Access control Data encryption Password Fraud fighting Data collection

protected app

App registration is Bank card verified by Access to the app is Amount, frequency A KYC module
reserved to 3D Secure are protected by and swiftness collects and verifies
employees only tokenized and stored employee’s restrictions are personal data of
registered on a in secure servers password applied to cards’ members
white-list operations

Woodoos Program Presentation – Property of Go-Jek 14

THANK YOU

Tommder CREACH LEGRAND Fedri Setiawan

Business Development Manager Key Account Manager
tol@ogloba.com fes@ogloba.com
+62 812 8192 7624 +62 818 0222 2790

Woodoos Program Presentation – Property of Go-Jek 15