nike's

marketing
strategy
Group 1:
Dede Kurniawan (C1B019040)
Sheren Beatrick (C1B019149)
Sharon Rivani Martiza (C1B021023)
Yona Rania Qonitah (C1B021045)
Ariq Fikri (C1B021059)
Ferenika Adhani (C1B021116)
 NIKE'S MARKETING
STRATEGY
Nike's marketing strategy is the
idea of ​a 'pyramid of influence'. This
strategy creates its brand image by
positioning itself strategically and
using celebrities as models for its
core marketing strategy. This
strategy is so effective that it
causes the company's sales to
increase in concentration.
Nike products are players of
world football leagues, local
clubs, and youth leagues. With
so many Nike sponsors making
football fans like the products
used with their idols, their fans
will look for in detail what
products the idol is wearing.
 1. What are the pros, cons, and risks
associated with nike's core marketing
strategy?

Pros
Nike is very concerned about the quality of the products produced by the company so
that each product produced will be of high quality and have a price that tends to be high.
Nike always changes market trends and changes in consumer demand by adjusting the
marketing strategies they implement. Nike is more focused on athletes, sports fans, and
people who like branded goods. Thus it will make them loyal to every product
campaigned by the Nike company.
 Cons
The weakness of the Nike brand is that the
1. What are the pros, price of Nike products is quite expensive
cons, and risks compared to other global competitors. So,
associated with most consumers do not buy expensive
nike's core products like that, consumers choose other
marketing competitive brands such as Adidas. One of
strategy? Nike's core marketing strategies with a group
of athletes to enjoy the product.
 1. What are the pros, cons,
and risks associated with
nike's core marketing
strategy?

Risks
The main risk is sure to follow by all the company's
current competitors. Where competitors increase
from day to day and every product created by
competitors will be the same even though the
price is different, competitors can even create at a
lower price.
2. if you were adidas, how would you
compete with nike?
Lower the cost of goods without compromising the quality

Increasing advertising and promotion is strategy that must be

done and promotion will be carried out globally

Pay more than what Nike pays to the best athletes in the
world to support Adidas products
We will check the availability of goods in each outlet

Developing and innovating Adidas products such as smart

shoes. By combining existing technology these smart shoes
can monitor, measure, and provide data about the landscape,
the impact of each step, the athlete's body temperature,
environmental temperature, and the athlete's heart rate.
THANK YOU