We know that "Arong" is one of the most reputed fashion brand and popular lifestyle retail chain for
ethnic wear in Bangladesh. It is owned by the non-profit development agency BRAC. It currently
operates fourteen outlets in six Bangladeshi metropolitan cities. So, I think as a reputed fashion brand
"Arong" needs to consider 4P’s and 4C’s of marketing mix to expanding it's business.

The 4P's are:

 Product
 Place
 Price
 Promotion

The 4C's are:

 Customer Solution
 Customer Cost
 Convenience
 Communication