SOCIAL NETWORKING FOR

BUSINESS

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

SOCIAL MEDIA

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 SOCIAL MEDIA IS A MUST!
SOCIAL MEDIA FOR BUSINESS IS
NO LONGER OPTIONAL.
It's an essential way to reach your customers,
gain valuable insights, and grow your brand.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

HOW CAN WE USE SOCIAL
MEDIA TO YOUR BUSINESS?

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 If you’re not taking advantage of
social, you’re missing out on a fast,
inexpensive, and effective way to
reach almost half the world’s
population.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY
HOW SOCIAL MEDIA
TRANSFORMED THE
PROCESS OF SELLING AND
BUYING PRODUCTS AND
SERVICES

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Back in the days, television ads,
newspapers, leaflets, and radio was all
the business could rely upon to market
their products and services.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

Social media took over the world like a
storm and nearly everyone has access to
the internet.

With the highest majority of the

population spending time online,
businesses found the golden opportunity
for marketing.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

At present, it’s impossible to imagine
marketing without social media.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

So how exactly has this massive
change occurred?

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 With 3.48 billion active social media
users around the world and an average
of 135 minutes spent online by users,
every business, be it small or large,
should consider having an online
presence or getting into e-commerce.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Gone are the days of generic
advertising of what they are offering
and why you should buy it.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 With the help of social media,
businesses can now connect with their
customers like a friend who
understands their needs and suggests
useful products.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

Expenses on print-ad and television
ads have been shifted to digital
advertising.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

Expenses on print-ad and television
ads have been shifted to digital
advertising.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

Benefits of using SOCIAL
MEDIA in business

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

1. Increase brand awareness

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

2. Humanize your brand

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Human Touch!
Presence
It brings us to reality!
connected

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

4. Stay top of mind

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Makisabay ka!
Alamin kung saan sila pumupunta!

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Social media gives you to the opportunity to
connect with fans and followers every time
they log in. Keep your social posts
entertaining and informative, and your
followers will be glad to see your new content
in their feeds, keeping you top of mind so
you’re their first stop when they’re ready to
make a purchase.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

The Drawbacks of Using Social
Media for Marketing

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

1. So many businesses have an online
presence that it is quite a struggle to
stand out from the growing crowd.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 2. To keep the audience engaged in
the business, the marketing team must
be able to deliver good quality content
within a restricted time.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

3. In the technical terms of business,
measuring the revenue generated from
social media success is not easy.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 4. Negativity spreads like wildfire
over the social platforms and that’s
something businesses can not control.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Negative reviews, bad customer
service or low standard products could
mean everyone would be able to know
about it that could lead to losses or
even business failure.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

HOW TO ADVERTISE USING
SOCIAL MEDIA

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

ADVERTISING IN
FACEBOOK

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

TYPES OF FB ADS

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

Image ads

These simple ads are

a great way to get
started with
Facebook
advertising. You can
create one with just a
few clicks by
boosting an existing
post with an image
from your Facebook
Page.
HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY
Video ads
Video ads can run in
News Feed and
Stories, or they can
appear as in-stream
ads in longer
Facebook videos.
Video ads can show
your team or your
product in action

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Carousel ads
A carousel ad uses up
to 10 images or videos
to showcase your
product or service. You
can use this format to
highlight different
benefits of one product,
a number of different
products, or even use
all the photos together
to create one large
panorama image

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

Instant Experience ads
Instant Experience
ads used to be called
Canvas. They’re a
full-screen ad format
that loads 15 times
faster than a mobile
website outside of
Facebook, like this
example from
American Express.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Messenger ads
Facebook Messenger
ads give you access to
the 1.3 billion people
who use Messenger
every month. When
creating your ad,
simply choose
Messenger as the
desired placement. You
also need to select
Facebook feed.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

 Stories ads
Stories ads are a
full-screen vertical
video format that
allow you to
maximize screen
real estate without
expecting viewers
to turn the screen.

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

How to earn in FB

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

https://www.youtube.com/watch?
v=ZxwIWqz4n4g

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY

ANO ANG MONETIZATION
REQUIREMENTS SA FACEBOOK
PAGE | monetization requirements
Facebook page
https://www.youtube.com/watch?v=ZRy4M4PoD1I

HPC4 – APPLIED BUSINESS TOOLS AND TECHNOLOGY