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Quantaero B&M Guidelines
Quantaero B&M Guidelines
Guidelines
Quantaero Brand + Messaging Guidelines
Introduction
Welcome.
This document is our marketing guide, the
Quantaero brand bible. The purpose of these
guidelines are to set the scene for you to learn
what we do, why we are important and what
we look like. When creating any type of
marketing collateral for Quantaero, this guide
will allow for a scalable, consistent and
seamless production.
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Aerial Intelligence for Critical Insight
Table of Contents
Na me & Logo 2
Ty pogra phy 3
B ra nd Col ors 4
Ima gery 5
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Quantaero Brand + Messaging Guidelines
Who is Quantaero
1.0
1.5 Personality & Tone
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Aerial Intelligence for Critical Insight
The Challenge
Organizations that rely on aerial data Time
lack efficiency in imagery acquisition as
well as the ability to manage and Wasted hours of flight time for large area mapping, too much time spent in the field
convert data into actionable intelligence. and filtering through terabytes of data can drain months of resources.
Dangerous Operations
Collecting airborne imagery from manned aircraft has inherent risks to team
members due to long duration, low altitude missions and potentially dangerous
environments.
Unmanned Systems
Drones and UAS have potential to improve safety profiles and cost efficiency, but
have unique challenges for large-scale airborne remote sensing due to limitations in
payload size, weight & regulations. We can scale our camera/mapping solutions down
1.1
to operate within those limitations, still maximizing flight efficiency and cost.
Low Quality
Missed Opportunity
Many organizations are failing to transform their aerial data in a manner that would
empower them to gain new insight and bring essential improvements to their
programs.
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Quantaero Brand + Messaging Guidelines
The Solution
There’s a transformational story to be told from the air - Benefits
we’re here to help our clients navigate the unique range of
technical and operational challenges they encounter.
Shared Mission
Quantaero is an aerial intelligence solutions partner that
harnesses the power of geospatial data to empower We align our solutions with partner goals and objectives.
organizations in achieving their objectives.
1.2
Cloud Access
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Aerial Intelligence for Critical Insight
Mission Objectives
Here, we provide a
few examples of
Aerial Surveys
1.2.1
mission objectives Wildlife Conservation
in which A government organization needs assistance with efficiently collecting aerial data in an effort to measure wildlife populations and provide biologists with
Quantaero could critical information to support management and conservation efforts
provide a tailored,
end-to-end Land use assessments
solution. Agencies with land-use oversight responsibilities are challenged by monitoring large areas cost effectively. Automated image analysis can assist with
classification of areas and outlier detection, accurately assigning property use classifications for agricultural, horticultural, right-of-way, forestry or open
space uses.
Aerial Inspections
Critical infrastructure/roads/railways
Aging and failing roadway and railway infrastructure carries both economic and human safety risks. High-quality, timely spatial data can be used to identify
and mitigate structural deficiencies that increase uptime/efficiency and could save lives.
Emergency Situations
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Quantaero Brand + Messaging Guidelines
Target Audience
Before we reveal how we Target Audience:
speak to our audience, it’s
important to understand Government agencies
who we are speaking to. Focus on government sub-sub-departments
1.4
What the decision-makers look like...
Job title(s):
Branch chief, departmental level w/in US government
Degree(s):
Patterns of PhD
Point of View:
All direct-to-consumer messaging should be written in first person and second person: “us” “we” and “you”
1.5
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Aerial Intelligence for Critical Insight
Key Messages
1.6
The below messages are key distinctives for Quantaero. These proof points are what set us apart, resonate with our
target audience and intrigue our potential user. Essentially, all marketing should revolve around these select
messages.
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Quantaero Brand + Messaging Guidelines
2.0
Use of any stylized, animated, hand drawn or other versions of official logo is not recommended.
This undermines consistency of the brand. Please consult with Quantaero Trademark Licensing if
you have any questions or need further help.
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Aerial Intelligence for Critical Insight
5.2x
Clearspace
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Quantaero Brand + Messaging Guidelines
Logo Application
Application on Background
The brand logo colors are important graphic elements and must be used consistently and appropriately. Even minor alterations can undermine
and compromise the brand message. Consistent use of brand colors will ensure visual consistency across all media.
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Aerial Intelligence for Critical Insight
Typography
Primary Font Secondary Font
3.0
Merriweather Merriweather Sans
Designer: Sorkin Type Designer: Sorkin Type
Bold A B C D E F G H I J K L M Bold A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m a b c d e f g h i j k l m
n o p q r s t u v w x y z n o p q r s t u v w x y z
Regular A B C D E F G H I J K L M Regular A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m a b c d e f g h i j k l m
n o p q r s t u v w x y z n o p q r s t u v w x y z
Figures 1 2 3 4 5 6 7 8 9 0 Figures 1 2 3 4 5 6 7 8 9 0
Glyphs * \ · • : , … ! ¡ # . ? ¿ Glyphs * \ · • : , … ! ¡ # . ? ¿
" ' ; / _ { } [ ] ( ) — – " ' ; / _ { } [ ] ( ) — –
- « » ‹ › „ “ ” ‘ ’ † ‡ ‰ - « » ‹ › „ “ ” ‘ ’ † ‡ ‰
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Quantaero Brand + Messaging Guidelines
Colors + Textures
Primary Color
80% 60% 40% 20% 80% 60% 40% 20% 80% 60% 40% 20%
Accent Color
Gradient Color
4.0
More detail on how to create a gradient in illustrator
https://helpx.adobe.com/illustrator/using/gradients.html
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Aerial Intelligence for Critical Insight
Imagery
Examples of Corporate Imagery
Acceptable:
- desaturate colors
- high contrast
- sharp images
Not Acceptable:
5.0
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Quantaero Brand + Messaging Guidelines
RASTER EPS
Raster images are made up of a set grid of dots called pixels, where each pixel is assigned a color value. EPS is an image format that stands for Encapsulated PostScript. Although it is used primarily as a vector
Unlike a vector image, raster images are resolution dependent. When you change the size of a raster format, an EPS file can include both vector and raster image data. Typically, an EPS file includes a single
image, you shrink or stretch the pixels themselves, which can result in a significant loss of clarity and design element that can be used in a larger design.
produce very blurry images.
TIFF
VECTOR TIFF is a lossless raster format that stands for Tagged Image File Format. Because of its extremely high
Vector images are made up of points, lines, and curves that can be infinitely scaled without any loss in quality, the format is primarily used in photography and desktop publishing. You’ll likely encounter TIFF
image quality. files when you scan a document or take a photo with a professional digital camera. Do note that TIFF
files can also be used as a “container” for JPEG images. These files will be much smaller than traditional
LOSSY TIFF files, which are typically very large.
Lossy image formats approximate what your original image looks like. For example, a lossy image might
reduce the amount of colors in your image or analyze the image for any unnecessary data. These clever AI
technical tricks will typically reduce the file size, though they may reduce the quality of your image. AI is a proprietary vector image format that stands for Adobe Illustrator. The format is based on both
the EPS and PDF standards developed by Adobe. Like these formats, AI files are primarily a vector-based
LOSSLESS format, though they can also include embedded or linked raster images. AI files can be exported to both
Lossless image formats capture all of the data of your original file. Nothing from the original file, photo, PDF and EPS files (for easy reviewing and printing), and also JPEG, PNG, GIF, TIFF and PSD (for web use
or piece of art is lost—hence the term “lossless”. The file may still be compressed, but all lossless and further editing).
formats will be able to reconstruct your image to its original state.
JPEG/JPG
SVG JPEG is a lossy raster format that stands for Joint Photographic Experts Group, the technical team that
Scalable Vector Graphics (SVG) is an XML-based vector image format for two-dimensional graphics with developed it. This is one of the most widely used formats online, typically for photos, email graphics and
support for interactivity and animation. The SVG specification is an open standard developed by the large web images like banner ads. JPEG images have a sliding scale of compression that decreases file
World Wide Web Consortium (W3C) since 1999. SVG images and their behavior are defined in XML text size tremendously, but increases artifacts or pixelation the more the image is compressed.
files.
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