CORPORATE EXAMPLES (GROWING WITH MASSES)

1 . Tata Groups Ginger Hotel at Bangalore where tariff begins with Rs 2000. Now they also
have hotels in Pune, Hardwar, Indore and 14 other cities.Four brands of TATA at 4
different segments, GINGER, VIVANTA, TAJ GATEWAY AND TAJ

2 . Tata Groups Nano car for Rs 1 lakh. Every car company of the world looking at a car for
India. FORD-FIGO, GM- SPARK, NISSAN- MICRA, HONDA- BRIO, HYUNDI-
EON.From small cars we have shifted to affordable SUVS TATA NIXON, FORD
ECOSPORT, KIA SELTOS, MARUTI BREEZA VITTARA, TOYOTA URBAN
CRUISER

3 . Deccan Airways failed & Sahara taken over by Jet & now renamed Jet- connect
(discontinued now) budget . Airlines are here to stay with Indigo, Spice, Go- Air, Air-
Aisa, having major market share of Aviation Sector. AKASA AND THREE AIRLINES
OWNED BY TATAS are ging to dominate in sky wars

4 . Vishal Garment Super market for everybody in Delhi. ITC’s “ Chaupal Sugar” near
Bhopal talks about taking Mall culture to rural areas. D mart in semi urban area is good
example of brand driven value buying

5 . Tata’s new low priced water purifier Tata “ Swatch”

6 . New banking product called Micro credit (loans starting from Rs 1000 with minimum
formalities which can become attractive for masses).And craze for buy now pay later
resulting into FINTECH COMPANIES like RAZOR PAY, LAZY PAY,

7 . Sachet revolution that we noticed across the board in all categories of above business
model starting with Cavin Kare’s CHIK shampoo, replicated by HUL’s (Sunsilk),
Nescafe, Parachute, Colgate. It is popularly called as Re 1 to 5 markets

8 . HUTCH- Chota Recharge

9 . Tiger Tikki from Britannia

1 0. Chotu Amul from Amul Butter

1 1. Chinese computer giant Lenovo is planning to launch Rs 8000 personal computer.

1 2. Kolkata based company ‘Global Automobiles Ltd.’ Launched India’s
cheapest motorcycle at Rs 19990, powered by a 100cc engine. It also claims to offer
mileage of Rs 125 Km per litre

1 3. Ravindra Kumar of SAS motors aims to revolutionize the agricultural sector

by introducing 22 hp tractor at price tag of 1.2 lakh(small & affordable tractor
called ‘ Angad ’)

1 4. ‘Bunge’ UsS based company is introducing ‘Dalda’ in Rs 5 and Rs 10 pouch

1 5. Godrej-Boyce small refrigerator “Chotakool” to be priced at Rs 3000 to be

made available in red and blue colour
1 6. Deepak Khaitan promoted battery operated ‘ Lantern’ from Eveready Company

1 7. Glaxo company’s “Horlicks Asha” priced at Rs 85 for 500 gm pack which is half
the price of regular Horlicks

1 8. HUL new venture Brook-bond-Sahedmand low priced tea for rural areas
19. Inspire multiplex, which runs chains of multiplexes under the brand ‘ My Cinemas’, the
growing exhibition industry multiplex operator and is targeting to open 300 screens
across the globe in the next three years. Opened its first multiplex in Kandivali in the
western surburbs of Mumbai, to invest close to Rs 450 Cr for expanding its footprints
globally. 60% of the tickets are sold in the bracket of Rs 49/200

20. HUL to ride with Telco ’s banks to reach Bharat (FMCG giant plans joint distribution
model to penetrate deeper into rural India). In a bid to viably cover each of India’s 6.38
lakhs villages in which some 775 million people reside, HUL has initiated discussions
with top telecom and banks and financial services companies to create a joint distribution
model. HUL, which hopes to have a million outlets by end 2011 up from 5.5 lakh last
year- has unveiled a blueprint titled Gateway to rural : beyond FMCG. HUL, Banks and
mobile services are incurring high cost in the quest to go rural, makes a lot of sense to
partner and work out win-win deals.

21. Snapdeal logs into rural India, plans kiosk slums (Dharavi ijn Mumbai, Goviindpuri in
Delhi) . it tries to tap 50 lakh low income household Snapdeal will launch around 5000 e-
commerce. Kiosks across 65 cities & 70000 villages with the help of FINO Pay Tech.
Indian financial Inclusion Solution Company, Kunal Bahl , Co-Founder and CEO
Snapdeal says these Kiosks will be managed by rural entrepreneur with computers,
laptop, internet-connectivity orders can be placed through these kiosks & they will also
act as delivery centres.

22. Chota Kisan for HUL Tomato Ketchup for Rs 15.

23. For consumers in India small is always beautiful; & so it makes business sense. Direct to
Home (DTH) company , Tata Sky offers sachet size recharge coupon of Rs 8 so consumer
can have access for one –day. This is the smallest denomination. Dish T.V charges Rs 10
& Airtel T.V charges Rs 35.

24. Freedom 251 cheapest smartphone for Rs 251 by Noida based campany ‘Ringing Bells’(
founders Rohit Goyal & Dhama Goyal)