Beautiful You

Toolkit
for
FUTURE
LIFE COACHES

[ 1 ]
CONTENTS
3 Welcome Video

4 Meet the Trainers

34 Become An Amazing Life Coach Playlist

35 Our Top 12 Resources for Diving

Into the World of Coaching

38 Why You Should Prioritise DEI

In Life and Business

41 Mindset Mastery to Help You Thrive

50 Inside Sneak Peek of Classes

51 Top 10 Tips to Becoming

An Amazing Coach

54 BIPOC Guide Benefits of

Becoming a Life Coach

57 Creating Your Dream Future as a

Life Coach Meditation

CONTENTS
[ 2 ]
 t i f u l Y o u !
Hi B e a u

Welcome!
We are so excited you’re here! In the following pages we’ve shared
some of our best tips, resources, tools and insights we’ve gathered
over years of working with life coach trainees and graduated life
coaches.
But first, our CEO and Founder Julie Parker, has a special message
for you. Simply click below to hear what she has to say.

Watch Now

[ 3 ]
Get to know
our Trainers
Did you know that every member of the
Beautiful You Training Team has studied the
course and is a certified Beautiful You Life
Coach?
This means they all know the content inside
out and are passionate and skilled coaches.
Our training team is an integral part of the
experience of studying with us and so keep
reading to find out more about the incredible
and successful coaches who will be supporting
you should you choose to study with us!

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 Lead Trainer
Julie Parker
CEO, FOUNDER & LEAD TRAINER

WHAT MADE YOU DECIDE TO

BECOME A COACH?
I have always loved working with
people and for many years was a social
worker and mental health counsellor
before finding life coaching. I absolutely
loved how dynamic it was. I could
instantly see what an amazing process
it was to help people uncover their
dreams, and (with the help of a great
coach of course!) bring them to life.
I’ve now seen thousands of clients
both one on one and in groups and
it truly has become a huge part of my
life work. I love coaching so much and
honestly wish that every person had the
opportunity to work with one. on their health, career, relationships
and more. As my coaching business
grew and became successful I started to
WHAT TYPE OF COACH ARE attract a lot of new coaches who wanted
YOU AND WHO DO YOU WORK to learn about the way I was working
WITH? with people and the results my clients
When I first began my life coaching were achieving. That’s when I moved
practice I specialised in working with into business coaching and I really fell
women in the areas of self-love and in love with coaches! I got so much joy
self-confidence and supporting them out of helping them become deeper
to develop more of those things in their space holders, attract more clients and
life and the positive impact it could have create really amazing outcomes in their
life and business.
Now my clients are the trainees of
the Beautiful You Coaching Academy
whom I absolutely love. I guess this
means you could say I am now a
coaches coach!

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WHAT DO YOU MOST LOVE
ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
(For those incoming just lean into a
good guess!) My goodness, where do I
even begin?
What I most love about being a
trainer is seeing the transformation that
people go on in their time studying with
us. I see nervous and unsure beginner
trainees transform themselves into
confident and incredible coaches with
a truly brilliant community of people
behind them, (ongoing forever!), by
the time they graduate. To see them
learn incredible coaching skills, expand
into their authenticity and truly claim
their voice as a coach is something I will
never get tired of. Running alongside
this, the friendships and connections I
see people develop fill my heart with so
much joy.
As for Team Beautiful and the
incredible people that make that up I
can honestly say it’s the privilege of my
lifetime to work with them. They are all of them has a different type of light,
so brilliant in their own ways and each love, challenge, energy and brilliance
which they give to me and each other.
We are all here with a common purpose
I see nervous and unsure to help people bring their dream of
becoming a coach to life. And that
beginner trainees
purpose makes us tightly woven with
transform themselves each other in friendship, community,
care and love. I sometimes still can’t
into CONFIDENT and believe I get to work with them every
INCREDIBLE coaches with day - but I do - and I don’t take that for
granted for one moment.
a truly brilliant community
of people behind them,
(ongoing forever!), by the
time they graduate.

[ 6 ]
 If your dream is to become
a coach you can do that at
ANY STAGE of life.
If you want this -
WE WANT YOU.
And your future clients
do too.

WHAT IS YOUR ONE PIECE OF

HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
YOU AND BECOMING A LIFE
COACH?
Follow your heart and soul. Listen to
the deepest part of yourself that despite
any doubt you can’t or shouldn’t do this
- that you in fact can - if you choose to.
If you choose yourself.
The special blend of magic that is
‘you’ is what will make you an amazing
coach. We are here to simply help you
harness that with an incredible coaching
model and way of working with people
that helps them bring their goals and
dreams to life.
Know that it’s never too early or too
late to start. If your dream is to become
a coach you can do that at any stage of

Connect
life. If you want this - we want you. And
your future clients do too.

WEBSITE SOCIAL MEDIA

beautifulyoucoachingacademy.com Instagram: @bycacademy
and juliesuzanneparker.com and @julesyparker
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 Senior Trainer
Jo Parker

WHAT MADE YOU DECIDE TO

BECOME A COACH?
I have known in my heart for a very long
time that there is nothing that excites,
enriches or motivates me more than
working with people. Prior to becoming
a coach, I worked for almost a decade
as a social worker, youth worker,
counsellor and then manager in the not-
for-profit and local government sectors,
but I had never considered coaching
as a potential career path until I began
working with a phenomenal life coach
myself.
I quickly and deeply fell in love with
coaching as a craft and, in particular, Coaching Academy in the very first
the way that it creates a unique space course group was one of the easiest
for people to take purposeful, heart- decisions I’ve ever made. I had launched
fuelled action in their lives while Heart Sparks a couple of years earlier to
also connecting with their personal provide personal leadership workshops,
experience and truest selves in a way so I knew that coaching would add
that is so rare amongst the bustle, bias another valuable and aligned way to be
and routine of everyday life. After in service within my business.
doing therapeutic work for so long, I
was excited about the idea of working
in a different but equally powerful way, WHAT TYPE OF COACH ARE
so studying with the Beautiful You YOU AND WHO DO YOU WORK
WITH?
I am a confidence and public speaking
coach, speaker and space holder for
passionate, heart-led folk who long to
unearth, embrace and powerfully share
their truest voice while courageously

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mastering their mindset, owning
their uniqueness, and developing an
unwavering sense of self.
As a coach, I provide one-on-one
coaching, group spaces, public speaking
training, school-based wellbeing
programs and a range of speaking
services and retreats.

WHAT DO YOU MOST LOVE

ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
As a part of Team Beautiful, I get to
work amongst an incredible group of
true experts who care so deeply about
seeing other coaches shine. Working
alongside and continuously learning
from the rest of the team is enough
to make my heart sing alone, but the
most special and beloved part of this
role for me is the honour of witnessing
incredible people from across the globe
become truly amazing coaches during
their time training with us.
Seeing people who are passionate
I’ll never get sick of seeing about personal development, who
genuinely care about others and who
our trainees go on to are willing to courageously step outside
create amazing programs, of their comfort zone, back their voice
and build successful, sustainable,
serve their clients in the most service-fuelled businesses while also
authentic, integrity-based building a deeper, more loving and
authentic relationship with themselves
and purposeful way, brings so much joy to my life, and also
deep service to the world!
and build the lives and
I’ll never get sick of seeing our
businesses they could feel trainees go on to create amazing
themselves wanting well programs, serve their clients in the
most authentic, integrity-based and
before they could put what purposeful way, and build the lives and
they were into words.

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 The question is not
whether or not you
CAN be a great coach,
but whether or not
you will LET yourself
be the coach
that you can be.
We’ll be cheering you on
the whole way.

businesses they could feel themselves

wanting well before they could put what
they were into words. Being able to sit
back here in my office and get a rush of
excitement and pride every time they
succeed never grows old.

WHAT IS YOUR ONE PIECE OF

HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
YOU AND BECOMING A LIFE
COACH?
Let go of the need to be ‘perfect’ and
don’t wait to feel ‘confident’ enough
before you begin.
Perfectionism kills joy. And potential.
And connection.
If you take the pressure off yourself
to show up to a coaching course in
any particularly ‘polished’, ‘learned’ or
‘perfect’ way and instead give yourself

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 permission to show up as you are and relax
into the uniqueness of all that you are,
(including your challenges), you can take
all of the energy it would otherwise take to
filter, question and berate yourself and instead
channel it into becoming the best possible
coach that you can be.
What you have is enough. What you have
done is enough. What you are is enough.
Nothing comes easily the first time, and just
like learning any new skill - how to walk, how
to ride a bike, the works! - learning how to be
a great coach takes commitment and practice.
You don’t need to ‘get it’ straight away and
you don’t need to have worked in a helping
profession or even to have worked with
people before to become a sensational coach.
What you do need is an open mind, a
genuine care about others, an authentic voice,
a willingness to learn and a commitment to
yourself that you will have your own back
through your journey. The question is not
whether or not you CAN be a great coach, but
whether or not you will LET yourself be the
coach that you can be. We’ll be cheering you
on the whole way.
A side-note: as a coach, if you are vulnerable
enough to not be ‘perfect’, you are more
relatable to potential clients and therefore
more client-attracting too! Phew!

Connect
WEBSITE SOCIAL MEDIA
www.heartsparks.com.au Instagram: @heart_sparks
Facebook: @HeartSparksbyJo
LinkedIn: /parkerjohanna
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 Trainer
Laura Banks
GENERAL MANAGER AND TRAINER

WHAT MADE YOU DECIDE TO

BECOME A COACH?
Two things happened at the same time.
The first was that I experienced the
transformative power of working with
a coach for myself, in my own life. At
the same time I had just started to work
as a personal trainer and very quickly
realised that you could ask clients to
do all the burpees in the world, but if
their mindset wasn’t supportive, their
results would not be sustainable. I then
searched for a coaching qualification
that felt aligned and when I found
Beautiful You I knew I had found the
coaching academy for me!
I also work with more established
coaches and business owners, providing
WHAT TYPE OF COACH ARE mindset coaching to support them
YOU AND WHO DO YOU WORK to play bigger and mentoring so they
WITH? can support clients or team members
I’m a mindset and business coach. I explore their potential with powerful
work with coaches in their first 1-3 years mindset tools and techniques.
of business supporting them to step into
their vision and grow their business in WHAT DO YOU MOST LOVE
a way that aligns with their own unique ABOUT BEING A TRAINER AND
strengths and definition of success. A PART OF TEAM BEAUTIFUL?
Studying with Beautiful You truly
changed the course of my life and
so without a doubt witnessing and
supporting new trainees as they step
into their dream of becoming a life
coach is what I most love, because I

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know first-hand the learning, growth
and you-can’t-even-imagine-it
opportunities that await if they’re ready
and willing to show up for themselves
on this journey.
Alongside being a Trainer I love being
a part of Team Beautiful as General
Manager, where I get to support our
CEO and work with the rest of the
team to support not only our life
coach trainees and incredible alumni
community, but the broader coaching
community, every day.

Studying with Beautiful

You truly CHANGED
THE COURSE OF MY
LIFE and so without a
doubt witnessing and
supporting new trainees as
they step into their dream
of becoming a life coach is
what I most love,
because I know first-hand
the learning, growth and
you-can’t-even-imagine-it
opportunities that await if
they’re ready and willing
to SHOW UP FOR
THEMSELVES on this
journey.
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 It’s totally ok and normal
to FEEL ANXIOUS or
even fearful when you’re
on the precipice of change.
It’s a sign you’re at the
edge of your comfort zone
and about to stretch and
GROW BEYOND IT.

WHAT IS YOUR ONE PIECE OF

HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
YOU AND BECOMING A LIFE
COACH?
It’s totally ok and normal to feel anxious
or even fearful when you’re on the
precipice of change. It’s a sign you’re
at the edge of your comfort zone and
about to stretch and grow beyond it.
If you’re feeling this way, step out to
the future you dream of, perhaps in 12
months time, and ask yourself what
would that version of you, 12 months
from now believe is possible for you?
What decision would they make,
right now, at this moment? What action

Connect
would they take? Let them guide you.
You’ve so got this!

WEBSITE SOCIAL MEDIA

laurabanks.com.au Instagram: @_laurakbanks
Podcast: Mindset, Magic + Facebook: @laurabankscoach
Mechanics with Laura Banks
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 TESTIMONIALS
“
“My greatest achievement from this
training is working with both pro-bono
and then paid clients throughout the
course!”
I feel so confident about working with coaching
clients! I have recommended this course to many
friends who have expressed an interest in coaching
because it covers everything you need to begin
your business, not just how to coach. My greatest
Eleanor Hadley achievement from this training is working with
both pro-bono and then paid clients throughout
the course! I thoroughly enjoyed my experience
and I’ve learnt so much about coaching. I’m so
excited to have launched my coaching business
and be working with incredible clients already!

”
“
“I now have coaching clients, a website I
love and have experienced phenomenal
growth.”
The entire course exceeded my expectations.
The group, live coaching, workbooks, members
area and facebook group were all highlights. The
Beautiful You Life Coaching Course has the perfect
combination of authenticity, learnings, offers, live
calls and loving pushes to go out there in the world
as a life coach. I now have coaching clients, a Julia Halilovic
website I love and have experienced phenomenal
growth. I cannot even put in words what this
whole experience has meant to me. To sum it up, it

”
changed my life!

[ 15 ]
 Trainer
Sammie Fleming
WHAT MADE YOU DECIDE TO
BECOME A COACH?
I’ve felt for most of my life that I wanted
to work in a way that was focused
around how people FEEL. I wanted
to support brilliant humans with their
desires, breathing life into their dreams
and visions. I wanted my work to be
personally energising, deliciously deep
and to operate in reverence of our
humanness AND our higher selves. It
took most of a decade of intentional
exploring to discover that coaching was
what I was searching for all along.

WHAT TYPE OF COACH ARE

YOU AND WHO DO YOU WORK
WITH?
I am a feminine leadership coach who
works with brilliant, powerful creatives,
coaches, space holders, visionaries and
healers to rise into the next level of life
and business with ease.
WHAT DO YOU MOST LOVE
ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
I often think about Having the honour of witnessing the
next generation of heart-led humans
the wild ripple step into the work that has been calling
effect that these new them and take up their rightful space. I
often think about the wild ripple effect
coaches will have on that these new coaches will have on the
the world - it's quite world - it’s quite incomprehensible in
the very best way!
incomprehensible in
the very best way!
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 WHAT IS YOUR ONE PIECE OF
HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
YOU AND BECOMING A LIFE
COACH?
If you have been called to becoming a
coach, know it is for a reason. It’s not
an accident, it’s not a hoodwinking
from the universe, it’s because this is
the work you are meant to be doing. I
know it can be hard to believe when you
love personal development, expansive
thinking and supporting others so much
- but not everyone is drawn to this kind
of soul-filled work. I truly believe that if
you are, you have a divine responsibility
to show up for that and contribute in
your own way to making a healing and
life-brightening impact in the world.

If you have been called to

becoming a coach,
know it is for a reason.
It’s NOT AN ACCIDENT,
it’s not a hoodwinking
from the universe,
it’s because this is the work
you are meant to be doing.

Connect
WEBSITE SOCIAL MEDIA
www.sammiefleming.com Instagram: @sammiesonjafleming
Facebook: @sammieflemingcoaching
[ 17 ]
 Trainer
Sora Schilling

WHAT MADE YOU DECIDE TO

BECOME A COACH?
A near-death experience humbly
brought me on a journey of healing and
discovery of self. This pathway opened
me up to the greater opportunity of
service by being a coach.

WHAT TYPE OF COACH ARE

YOU AND WHO DO YOU WORK
WITH?
As an energy coach, I support coaches,
healers, and luminaries to co-create a
Prosperous New World with the Divine
Mother by entering the mystical realm
and discovering the mysteries of life.

WHAT DO YOU MOST LOVE

ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
Team Beautiful has become my
soul family. We deeply care about
each other’s well-being and offer a Not only are my
steady stream of support, love, and team members
celebrations. Not only are my team
exceptional coaches and
human beings,
so are our fellow trainees.
THEY INSPIRE ME
EVERY DAY.
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 I invite you to
read through all
the testimonials and
GET TO KNOW
some of our graduates.

members exceptional coaches and

human beings, so are our fellow
trainees. They inspire me every day.

WHAT IS YOUR ONE PIECE OF

HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
YOU AND BECOMING A LIFE
COACH?
I invite you to read through all the
testimonials and get to know some
of our graduates. Their honest share
of their experience may help you to
discern if the Academy’s values and
beliefs align with your own.

Connect
WEBSITE SOCIAL MEDIA
www.devotedway.com Instagram: @soraschilling

[ 19 ]
 Trainer
Ellie Swift
WHAT MADE YOU DECIDE TO
BECOME A COACH?
I started to learn more about life
coaching as a profession when I was
working in London.
I literally stumbled upon coaching
when I started reading blogs such
as Melissa Ambrosini and Rachel
MacDonald, who were part of The
Beautiful You Coaching Academy pilot
program. I saw that they were spending
their days writing incredible content
about personal development and
working with women to help them live
their very best lives. This sounded like
the most incredible work to me!
I hovered over this idea for quite a
few years, whilst working in marketing.
My love of personal development
grew, with all my weekends and

What I love most

evenings reading books and blogs that
about being a coach contributed to the start of my personal
trainer is that I get development journey.
to support fellow I signed up for the BYCA course in
2016, when I was back in Perth after
humans as they living in London and Sydney, in a really
commit to themselves great place in my life where all the
pieces of my life were coming together
and their unique (great job, great man, great home – all
vision for their lives, the things) but I felt like something
huge was missing. This was the start of a
often for the huge transition for me.
VERY FIRST TIME.
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 WHAT TYPE OF COACH ARE
YOU AND WHO DO YOU WORK
WITH?
I’m a Mindset and Marketing Coach for
high performing women ready to build
heart-driven, intentional and abundant
online businesses. Using my signature
method, the Swift Marketing Method,
I help service-based business owners
connect with their customers, shine
online, and create life changing results
for both themselves and their clients.
I’ve supported my clients to do is a huge personal development AND
awesome things like create six and business journey. It changed my life in
multi-five figure launches, tripled their such a big way, and being part of the
income and completely transformed process of transformation for others is a
their businesses (and lives!) through HUGE privilege.
both mindset and marketing. My
mission is to support soul-led women WHAT IS YOUR ONE PIECE OF
to experience the lives they dream of HEARTFELT GUIDANCE FOR
through entrepreneurship. ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
WHAT DO YOU MOST LOVE YOU AND BECOMING A LIFE
ABOUT BEING A TRAINER AND COACH?
A PART OF TEAM BEAUTIFUL? If you’re feeling the call, listen. If you’re
What I love most about being a coach being drawn back to the website over
trainer is that I get to support fellow and over again, listen. If you feel excited
humans as they commit to themselves and afraid at the same time, listen. Your
and their unique vision for their lives, inner voice knows best: trust that voice.
often for the very first time. Becoming
a life coach is so often a key turning
point in someone’s life, and the process
If you’re feeling
the call, LISTEN.
Connect
WEBSITE SOCIAL MEDIA
www.ellieswift.com Instagram: @elliehswift
Podcast: Shine Online Facebook: @elliehswift
with Ellie Swift Facebook Group: Shine Online
[ 21 ]
 TESTIMONIALS
“ “One month out of the course and
I already have 4 paid clients!”
I was drawn to do the Beautiful You Life Coaching
Course because of the heart-centered and female
focus, it’s promising social proof, it being ICF certified,
and the feeling that you weren’t just trying to get a sale
like other courses I looked into. I went into the course
wanting to be a qualified coach, and I left with a career,
a family, and more knowledge and resources than I
know what to do with. One month out of the course
and I already have 4 paid clients! I feel full, eager,
Madison Morrigan

”
prepared and so supported.

“ “I signed my first paid client two

days before we finished!”
When I began the Beautiful You Life Coaching Course I
not only wanted to learn about the skill of life coaching
but also make heartfelt connections with inspiring
and soulful people. I achieved both and felt incredibly
supported and heard throughout the entire experience.
I signed my first paid client two days before we finished!
And I finished the course knowing and feeling that I was
beautifully prepared to serve them and all my future
clients. The course is professional, cutting edge and Kate Cashman
relevant and it encourages people to lead with their

”
hearts and not just their heads.

“ “I have testimonials from four clients

already and have only graduated last
week!”
In doing the Beautiful You Life Coaching Course my goal
was to find a way to coach that felt like me – and I 100%
achieved that. I loved the mix of audio and reading, as well
as the live calls and guest interviews. Having a coaching
buddy increased my confidence enormously when it came
to working with clients. I felt connected and supported the
whole time. I have testimonials from four clients already
Caroline Donahue and have only graduated last week! I have a clear focus on
who I want to work with and who I don’t, and now have
amazing connections with incredible coaches around the

”
world.

[ 22 ]
 Guest Trainer
Jade McKenzie

WHAT MADE YOU DECIDE TO

BECOME A COACH?
When I started my business
Event Head, I was helping female
entrepreneurs and business owners put
on beautiful events. It soon became
very apparent though that these women
didn’t just want to have someone come
in and do their events for them, they
wanted to be really involved and learn
how to do it themselves.
This in itself was exciting and fun as
I love to train people, but I wanted my
clients to have an experience that was
more collaborative and supportive than
straight consulting.
I soon found that the deeper we got of incorporating coaching into my
into the planning and promotion side of business before but all of the sudden,
things, that the same old blocks started everything made sense. I had always
appearing for these women. And they been coaching in some form or the
were quite persistent! Fear, overwhelm, other throughout my professional
uncertainty, negative self talk.... Oh career and even in my personal life, but
hello old friends, I see you! And I knew I never knew I was doing it!
exactly how to deal with you too! I decided to do the course to
The more I worked with these help me learn the skills I needed to
women, the more I realised I was doing become the best coach I could be. I
more than event management and knew that having those life coaching
consulting. And when the Beautiful You skills, together with my professional
Coaching Academy was announced, background and current events
it hit me like a lightning bolt. I was business, would allow me to work with
coaching! I’d never even thought my clients in a way that nobody else in
the industry is doing and allow me to
serve in a way that feels so incredibly
right to me.

[ 23 ]
Needless to say, that was a turning point
in my business and since doing BYCA, I
have never looked back.

WHAT TYPE OF COACH ARE

YOU AND WHO DO YOU WORK
WITH?
I am an Events and Business Coach who
works with heart-centered business
owners who are ready to show up, take
centre stage and shine! My specialist
event coaching enables you to enter the
world of events with confidence and
ease, whilst my business coaching helps
you blaze a path that is truly your own,
with solid foundations that help you
grow as fast as you can rise.

WHAT DO YOU MOST LOVE

ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
What I absolutely love about being a
trainer and a part of Team Beautiful, is
seeing the journey that the gorgeous
trainees go on. I love watching them go from bright
eyed and ready to dive in, to tapping
into their own personal wisdom and
then blooming into their authentic
selves. What an incredible privilege it
What I absolutely love is to see this unfold, and at times, have
the honour of holding up a mirror to
about being a trainer and their undeniable talents. To see one
person grow and reach for their dreams
a part of Team Beautiful,
is special enough, let alone being able to
is SEEING THE JOURNEY watch all the extraordinary trainees that
come through the doors. What a joy.
that the gorgeous trainees
go on.

[ 24 ]

If you are considering
enrolling in the course,
the one piece of advice
I will give you is to
COMMIT.
To get the most out of this
experience, you must take
action and make the effort
to utilise all areas
of the course.
Connect
WEBSITE
www.jademckenzie.me
[ 25 ]
WHAT IS YOUR ONE PIECE OF
HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
YOU AND BECOMING A LIFE
COACH?
If you are considering enrolling in the
course, the one piece of advice I will
give you is to commit. To get the most
out of this experience, you must take
action and make the effort to utilise all
areas of the course. That’s the key!
You have to make a commitment to
dive in deep over those six months and
be dedicated to the outcomes. Use the
time to get the most out of your training
team, the membership site, the support
network and the content. We give you
EVERYTHING we have.
This is not just about life coaching,
it’s also about building a thriving life
coaching business. The content is so
rich and lends itself to all parts of your
business – from coaching to working
with clients to business building to
promotion and beyond, it doesn’t
just train you how to be a coach – it
also trains you in how to be great in
business.
I don’t think you will find a
better coaching course that is so
comprehensive and giving, so use it!
SOCIAL MEDIA
Instagram: @jade.i.mckenzie
 Support Trainer
Annie Gichuru
DEI COACH & CONSULTANT, SUPPORT TRAINER

WHAT MADE YOU DECIDE TO

BECOME A COACH?
I fell into coaching by accident. A friend
and coach who I was having dinner with
mentioned the Beautiful You Coaching
Academy. I wanted to do more with
my storytelling business but I wasn’t
sure how becoming a coach would
compliment what I was already doing.
Whilst I was on holiday in Kenya, I
kept feeling a tugging on my heart to
take the life coaching course and when
the feeling didn’t go away, I decided to
give it a go. What really attracted me
to becoming a coach was my desire to
build a business while raising a young
family and have the flexibility to work
while prioritising my family.

WHAT TYPE OF COACH ARE

YOU AND WHO DO YOU WORK
WITH?
I’m a Diversity, Equity & Inclusion
(DEI) Coach. I help online business
owners build culturally and racially
diverse, inclusive and equitable
businesses. When I started out coaching
though, I was working with migrant
women of colour as a career and
mindset coach. I wanted to use my
professional background in Human
Resources to help other women like me
to get clear on their purpose and thrive.
However after the murder of George
Floyd in 2020, I felt a deep calling to
step into DEI and provided the much
needed coaching and education from a
racial equity lens.

[ 26 ]
 WHAT DO YOU MOST LOVE
ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
Being of service is something that
has always fuelled me and being a
trainer allows me to hold space for
trainees to become the coaches they
most want to become. Being a trainer
also allows me to grow as a person
and in my relationships. So much
of the life coaching course involves
personal assessment and opportunities
for development. It has helped me
become a better communicator both
professionally and personally.
Being part of Team Beautiful is truly
a beautiful experience. There is a lot
of love and respect for each other. We
are all so different from each other and
live all over the world, but our love for
coaching and making an impact in the
lives of others has drawn us together.
I feel incredibly blessed to be part of a
team that truly cares for one another.
Connect
WEBSITE
www.upliftingstudios.com.au
[ 27 ]
WHAT IS YOUR ONE PIECE OF
HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
YOU AND BECOMING A LIFE
COACH?
My life has changed in more ways than I
can honestly articulate since becoming
a life coach. I was one of those people
who would read the success stories on
the Beautiful You Coaching Academy
website, just like you are right now and
question if this was real and if it could
happen to me too. And here I am. I’m
a success story and it can happen for
you as well, if you allow yourself to go
all in. If you’ve ever wanted to invest in
yourself and find your purpose, I’d love
nothing more than to support you on
your journey through the Beautiful You
Coaching Academy.
If you’ve ever wanted to
invest in yourself and
FIND YOUR PURPOSE,
I’d love nothing more than to
support you on your journey
through the Beautiful You
Coaching Academy.
SOCIAL MEDIA
Instagram: @upliftingstudiostv
 Support Trainer
Jolinda Johnson
SUPPORT TRAINER AND CERTIFICATION COACH

WHAT MADE YOU DECIDE TO

BECOME A COACH?
When I first discovered Beautiful You
Coaching Academy in 2016, I had
already completed my Holistic Health
Coach certification, but knew that I
lacked some of the necessary skills to
hold space for my clients and support
them in reaching their goals in a more
profound way. Once I learned about
everything that the BYCA training
program had to offer, I knew right away
that it was just what I had been looking
for.
I especially appreciated the heart- WHAT TYPE OF COACH ARE
centered approach and the emphasis YOU AND WHO DO YOU WORK
on helping people experience the self- WITH?
love and self-confidence that I was
so deeply craving myself. It seemed I’m currently combining my skills
like the perfect combination of self- as a Certified Life Coach, Certified
development and business savvy that Holistic Health Coach, and Priestess
I was missing, which is why I didn’t to serve those going through the great
hesitate and enrolled the following day. transition known as perimenopause.
I’m not exaggerating when I say that Through a hybrid of holistic health
decision changed the entire trajectory and life coaching, paired with scientific
of my life and I’m grateful that I made it education, I help my clients make
every single day. sense of all the symptoms they’re
experiencing so they can restore their
mind-body connection and ride the
waves of their changing hormones
with greater ease. I primarily work with
feminists, LGBTQIA+ people, and
people of color.

[ 28 ]
 WHAT DO YOU MOST LOVE
ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
I most love being a cheerleader for the
trainees and motivating them to really
show up for themselves throughout
the program. I’ll never forget my own
experience as a trainee when I realized
that every time I participated, I was
noticed. With so many online programs
you feel like you’re just another
number, but with BYCA we go above
and beyond to make sure that you are
fully seen and supported every step
of the way. Being able to witness the
incredible transformations of those who
go through the program and commit to
doing the work is truly an honour and a
thrill.
Connect
WEBSITE
www.jolindajohnson.com
[ 29 ]
WHAT IS YOUR ONE PIECE OF
HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
TRAINING WITH BEAUTIFUL
YOU AND BECOMING A LIFE
COACH?
If you feel the call to become a life
coach, it’s not an accident. It’s your
higher self pointing you towards the
next step on your unique path. You
might not know exactly where that path
will lead or have it all figured out, but
every time you visit the BYCA home
page you feel an energetic pull to enroll
in the next cohort. It’s a deep inner
knowing that says, “This is for you.”
Close your eyes, put your hands
on your heart, and breathe into that
feeling of excitement. Feel the energy
of expansion travel through your body
as you imagine yourself going through
the program and connecting with other
beautiful souls just like yours. Trust in
yourself and take the leap. You’ll be so
glad that you did.
If you feel the call to become
a life coach, it’s NOT an
accident. It’s your higher
self pointing you towards
the NEXT STEP ON YOUR
UNIQUE PATH.
SOCIAL MEDIA
Instagram: @coachjolinda
Facebook: /coachjolinda
 Support Trainer
Danielle Knight
WHAT MADE YOU DECIDE TO
BECOME A COACH?
I was at a crossroads and wanted to
create a lifestyle that allowed me to
continue to travel the world and make
money doing something I loved, while
also being able to make an impact.
I didn’t know I was looking to be a
coach specifically, but I knew I wanted
to help others. When I discovered
the Beautiful You Coaching Academy
website it spoke straight to my heart.
I knew then that I wanted to fuse
everything I had been through in my
own life, with the coaching skills to
help others pursue their version of
freedom and fulfillment and be the kind
black sheep support I had always been
searching for.

IF YOUR WHAT TYPE OF COACH ARE

YOU AND WHO DO YOU WORK
INTUITION IS WITH?
NUDGING YOU I am a Freedom Coach who activates
TOWARDS A and helps liberate the brilliance within
my fellow free spirits and closeted
LIFE COACHING change-makers. I support them to
PATH, own their multiple passions, gifts, and
embrace their unique path so they can
YOU CAN boldy lead businesses, projects and lives
TRUST IT. that fit their Soul instead of the mould.

[ 30 ]
 WHAT DO YOU MOST LOVE
ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
I love connecting with our community
of passionate humans who value making
a difference in the world and supporting
our trainees to dig deeper and ask
bigger questions of themselves as we
watch as them truly uncage their magic.
I love being part of a team who embody
integrity, trust and support the way our
team does - and who love to have fun
along the way.

WHAT IS YOUR ONE PIECE OF

stepping stone towards it that gives you
HEARTFELT GUIDANCE FOR
lifelong skills, a strong foundation to
ANYONE THINKING ABOUT
build upon and open doors for years to
TRAINING WITH BEAUTIFUL
come.
YOU AND BECOMING A LIFE
COACH?
If your intuition is nudging you towards I love connecting
a life coaching path, you can trust it.
And if you show up for it, the return on with our community
investment in time, energy and money
will be tenfold. The leap to studying
of PASSIONATE
with Beautiful You and becoming a life HUMANS who value
coach isn’t just a yes to a program, it’s
a yes to a deeper Soul adventure and making a difference
purpose. One of the best parts is that in the world and
you can truly make it your own, and if
you know you’re built to lead, support supporting our trainees to
and help others in some way - this is a
dig deeper and ASK
BIGGER QUESTIONS
of themselves.
Connect
WEBSITE SOCIAL MEDIA
www.danielleknight.com Instagram: @thisisdanielleknight

[ 31 ]
Support Trainer
Marlous Teh
WHAT MADE YOU DECIDE TO
BECOME A COACH?
I experienced study career coaching
support for the first time at University.
It made me realise the empowerment
and support it provided to me as a
‘client’ to create amazing results I never
thought I could’ve achieved on my
own. Following this, my curiosity and
a hunch kept telling me that coaching
was something to explore, but I was
studying to become a business woman
and marketer at University.
As a first generation Dutch-born
Chinese Malaysian woman, this
opportunity for education and a well
paying career prospect was something
my migrated family had worked very
hard for in providing me with. Coaching
became a distant dream, that maybe
someday, one day might happen. And
because at the time there was no clear
career trajectory to becoming a coach, I
let that vision go.
For years, the inkling persisted and
kept following me in other ways when I
started working as a community service
mentor and leadership development
facilitator in my spare time. And I even
started working as a personal brand and
career coach “by accident” with a small
boutique consultancy where I initially
started as a marketing intern. Doing
this work supporting someone’s growth
and learning, mirroring and facilitating
reflections truly lifted me. It allowed me
to tap into another source of energy and
heart centred inspiration that was unlike
anything I’d experienced with other
fulfilling work. That’s when I knew deep
in my heart, I couldn’t escape the calling
to becoming a coach!
WHAT TYPE OF COACH ARE YOU
AND WHO DO YOU WORK WITH?
I’m a Life & Mindset coach helping
high performers and driven human
beings who want to redefine leadership
and create their version of success to
live a life that they absolutely love.
I love helping trainees
hone in on their own
UNIQUENESS and
AUTHENTICITY, and
it’s my honour to deeply
listen and hold space
for them to support
their growth and
learning.

[ 32 ]
 WHAT DO YOU MOST LOVE
ABOUT BEING A TRAINER AND
A PART OF TEAM BEAUTIFUL?
It’s a beautiful journey to witness when
someone steps into their purpose and
deepens their passion for life coaching.
I love helping trainees hone in on their
own uniqueness and authenticity, and
it’s my honour to deeply listen and hold
space for them to support their growth ...trainers are all
and learning. In turn as a trainer, I also
get deeply inspired by every trainee highly experienced
coach too as they bring their unique coaches who DEEPLY
special skills to life in their coaching
journey!
CARE about trainees
It’s a true joy and privilege to be doing
and each other.
this work as part of Team Beautiful,
where all trainers are all highly
experienced coaches who deeply care WHAT IS YOUR ONE PIECE OF
about trainees and each other. It feels HEARTFELT GUIDANCE FOR
ANYONE THINKING ABOUT
like a safe haven. Ever since I started as TRAINING WITH BEAUTIFUL YOU
a trainee and became a certified coach, AND BECOMING A LIFE COACH?
the Beautiful You Coaching Academy
has been one of the most inclusive and If you feel that curiosity, inkling or
supportive learning environments and calling driving you back to life coaching
communities where I’ve truly felt held and the Beautiful You Coaching
and seen, and belonging. And now Academy, follow your heart. Explore
experiencing this as a team member what the course entails, explore our
is so rewarding, empowering and free magazine, coaches, trainers, the
something I’m deeply grateful for. videos, our social content and immerse
yourself into what it means to study
with Beautiful You.
Trust yourself. You (will) know.

Connect
WEBSITE SOCIAL MEDIA
www.marlousteh.com Instagram: @marlousteh
Facebook: /marloustehcoaching
[ 33 ]
 Become An Amazing

Playlist
Life Coach

Sometimes there’s nothing better than putting on some great music to

inspire you toward your big dreams.

We asked Beautiful You Life Coach and Creatrix of Intuitive Music

Programming, Melissa Indot, to create a playlist to inspire, uplift and
support you to tune into the energy of becoming an amazing life coach.

Whether you pop your headphones in and listen to it while you’re reading
some of the incredible resources and articles in this tool kit, or turn it up
loud and have a good booty-shaking dance, we hope you enjoy these tunes
we’ve curated just for you

Listen now using the buttons below...

YouTube Apple Music Listen on Spotify

[ 34 ]
 Our
TOP 12 RESOURCES
for
Diving
Into the World of
COACHING

BOOKS
Big Magic: Comparisonitis:
How to Live a Creative Life, How to Stop Comparing Yourself to
and Let Go of Your Fear Others and Be Genuinely Happy

BY ELIZABETH BY MELISSA
GILBERT AMBROSINI

The Gift of Better Than

Asking: Before:
A Woman’s Guide to Creating Mastering the Habits of Our
Personal Power Everyday Lives

BY KEMI BY GRETCHEN
NEKVAPIL RUBIN

[ 35 ]
 PODCAST
Hello Seven Dare to Lead
WITH RACHEL WITH BRENE
RODGERS BROWN

Oprah’s Super Soul

Shine Online Conversations
WITH ELLIE WITH OPRAH
SWIFT WINFREY

“ “I received wonderful feedback from my

peers when I did live coaching and I was
able to work with amazing pro bono clients
that later turned into a paid client!”
I wanted to become a life coach that was heart focused
and holistic in approach and I now have all the skills, tools
and methods to be just that. The amazing women I met –
our trainers, other students and my coaching buddy were
incredible. I also really loved the lectures. They had such
Paddy Then good information and nuggets of wisdom! This is such
a comprehensive and thorough experience. I received
wonderful feedback from my peers when I did live coaching
and I was able to work with amazing pro bono clients that
later turned into a paid client! It’s been a wonderful journey

”
filled with so much personal growth.

[ 36 ]
 TED TALKS
How Great The Danger of
Leaders Inspire a Single Story
Action
BY CHIMAMANDA
BY SIMON SINEK NGOZI ADICHIE

Grit: The Power 10 Ways to

of Passion and Have a Better
Perseverence Conversation
BY ANGELA LEE BY CELESTE
DUCKWORTH HEADLEE

“ “I am already coaching seven clients who

are seeing incredible results!”
Beautiful You has given me everything I needed to have
a very successful coaching business. I feel extremely
confident and well prepared to start seeing clients and
charging my worth as a coach. The experience from start
to finish was truly life changing. Doing this course was
one of the best decisions I’ve ever made and was MORE
Juliette Kristine than worth the investment. I would recommend it to
anyone interested in becoming a coach and I am already
coaching seven clients who are seeing incredible results!
Thank you from the bottom of my heart for this amazing
experience.

[ 37 ]

WHY YOU SHOULD
PrioritiseDEI
BY ANNIE GICHURU,
Trainer and DEI Coach and Consultant
WHAT IS DEI AND WHY YOU
SHOULD PRIORITISE IT IN
YOUR LIFE & BUSINESS
DEI stands for Diversity, Equity and
Inclusion. It’s important to understand
what each of these terms mean
individually before we can dive into
why you should make it a priority in
your life and business.
DIVERSITY refers to all our
collective differences. From gender,
race, disability, sexuality, education,
career, beliefs, geography, location
and many more.
INCLUSION refers to being seen,
heard and valued. It’s about feeling
connected to a group like you do
when you are part of a family or a
community.
EQUITY cannot exist without
diversity and inclusion. Equity
is when the playing field is
levelled so that everyone is given
a fair opportunity based on
their individual needs. Equity
acknowledges that our needs are
different and seeks to support based
on those individual needs.
[ 38 ]
TIP SHEET
Equality is also important to
define here because there is often a
misunderstanding of what equality is in
relation to equity. Equality is ensuring
everyone is treated the same but it
doesn’t level the playing field. The issue
with equality is that it doesn’t take into
account the individual needs as equity
does.
The term DEI initially stemmed from
organisations looking to foster a culture
of inclusion for all. Over the years
now, this term is not being used just in
organisations but by small businesses,
online businesses and solopreneurs.
In 2020 the world witnessed the
horrific murder of George Floyd at
the hands of law enforcement. What
followed was a racial justice awakening
within many industries including the
coaching and personal development
industry. This led many coaches to
sign up to courses, masterclasses and
workshops to better understand matters
to do with racism.
Race is just one part of diversity and
it’s the lens in which the following tips
refer to.
SO, WHY SHOULD YOU
PRIORITISE DEI IN YOUR LIFE
AND BUSINESS?
REPRESENTATION
As more ideal clients are looking to
see themselves represented, they are
also looking to see how inclusive your
business is. If your business doesn’t
have cultural and racial diversity, an
ideal client may feel that your service
is not for them when in fact it could
be but there isn’t any representation to
signify that. But before you can even
begin to have that kind of diversity and
inclusion, you need to look at your
life and see what kind of friendships
you have. We attract into our business
people who are like us and the people
we have relationships with.
SUSTAINABILITY
When you are building a business you
want one that will last. Whilst it might
change and look different to how it was
when you started, the main goal is to
have one that is sustainable and able
to adapt to the changes beyond our
control. When you are able to serve
ideal clients who come from culturally
different backgrounds, you are able to
attract more ideal clients and grow your
business.
VALUES
Our values play a big role when it comes
to the kind of business we want to grow.
Having values that are steeped in social
DEI work is central to who we are as human beings. It’s work that needs to happen
on an ongoing basis both on a personal level and on a business level. It’s lifelong work
choosing to do better and leave the world a better place than you found it.
[ 39 ]
justice means that you want to make
this world a better place and you are
willing to use your business as a force
for good. When people are looking at
coaches they want to work with, they
are looking beyond the service you
offer. They are looking to see what
difference your business is making
in the world. What your values are,
what’s important to you, the causes you
support. These are all key to attracting
the kind of ideal clients you want to
support.
KNOWLEDGE
When you prioritise DEI in your
life and business, it means you are
constantly learning and unlearning. This
allows you to better understand the
lives of people who are different from
you, people who could be your ideal
clients. When you understand them
and their challenges, you are better
able to serve them. You grow on both a
personal and professional level.
IT MAKES YOU A BETTER
HUMAN BEING
The more you dig into DEI work, the
more you learn about inequities that
exist. You are then in a position to do
better when you know about these
injustices. You move from a place of
ignorance to a place of action and
making a difference in the lives of
others. You become more empathetic,
patient and compassionate.
 TESTIMONIALS
“ “As an Aboriginal woman, I felt the
Beautiful You Life Coaching Course was
going to be inclusive, safe, inviting and
culturally appropriate – and it was.”
As an Aboriginal woman, I felt the Beautiful You
Life Coaching Course was going to be inclusive,
safe, inviting and culturally appropriate – and it
was. I felt very safe and supported by the trainers
Megan Sarmardin and enjoyed the variety of people in the course
and how we were able to communicate and
speak openly with each other. I would definitely
recommend this course to others without
hesitation. This has been a journey of not only
learning, but healing for me. I am excited for what
the future holds and cannot wait to work with,

”
support, and help people as a coach.

“ “I started to coach my first clients

during the course!”
I was hoping to feel ready and confident to be a life
coach by the end of the Beautiful You Life Coaching
Course and I absolutely do! I learned all the tools
needed to be a great coach and build a successful
business. The trainers were always there for us and
the training was thorough and comprehensive. I
couldn’t recommend this course more to everyone
who wants to grow as a person and become a life
Janina Grueger
coach. I started to coach my first clients during the
course and sticking to what I learned – it works!

“ “I’m actually coaching clients!”

I have 3 clients right now that are loving their
experience. That is the best feeling I’ve ever had!
If your purpose is to serve others this is the best
course you could take. You learn to serve while
growing as a person and business owner. I’ve
ended the course feeling strong, confident and

”
ready.
Megan Seamans

[ 40 ]
 Mindset
Mastery
TO HELP YOU THRIVE

BY LAURA BANKS,
Mindset and Business Coach and
General Manager Beautiful You
Coaching Academy

Mindset. It’s a term you hear a lot in for yourself in your business (and other
the coaching world. But what does parts of your life too).
it actually mean and why is it so
important?
WHY IS MINDSET KEY?
While there is no one set definition,
I believe transformation begins on the
in general our mindset comprises our
inside – and it starts with our mindset.
attitudes, beliefs, habits, emotions and
ideas. Our thoughts, beliefs, attitudes,
habits, emotions and ideas, i.e. our
Our mindset underpins every action
mindset, drive the actions we take in the
we take. It’s our beliefs, emotions,
world. In other words, it’s our mindset
attitude and ideas that influence and
that determines how we show up, how
guide the action we take. In fact,
we react and respond to everything
mindset is so important there is a
around us, in every single moment.
dedicated Mindset Matters module
in the BYCA curriculum to support
life coach trainees with some of the
most common mindset ‘wobbles’
both themselves and their clients
might experience on a journey of
transformation.
No matter where you are on your
personal development journey, whether
you’re just starting out or a seasoned
pro, mindset is always going to be key
not only for supporting yourself, but
as a coach it will be key in how you
support clients, and how you show up

[ 41 ]
HOW DOES OUR MINDSET
WORK?
95% of our thinking, habits, emotional
responses and behaviours come from
our subconscious.
Our subconscious stores and runs
all the programs for things we don’t
have to consciously think about, like
our heart beating and breathing. The
subconscious is also where our identity
lives. Beliefs, stories we tell ourselves
about what we can and can’t do, our
intuition and our values all live in our
subconscious, below our conscious
awareness.
From the time we’re born until the
time we’re around 7 or 8 years old, we’re
in a pure subconscious state. We are
like sponges, constantly downloading
information from around us to enable
us to survive within our environment.
We learn subconsciously how to act
when we’re happy or angry, what it takes
to make money, how best to express
love, when it’s safe to laugh and to
shine, we learn what we’re ‘good’ at and
what we’re ‘not good’ at. We take these
messages in from our surroundings and
they become our automatic, under-the-
surface view of reality that form 95% of
our thinking and behaviour.
[ 42 ]
HOW DOES OUR
SUBCONSCIOUS
PROGRAMING IMPACT
OUR EXPERIENCE OF THE
WORLD?
Every day we are being constantly
bombarded with information. In fact,
research shows there are over 2 million
pieces of information we could take in
every single second.
Our brain can’t handle that amount
of information, so to make it more
manageable it constantly filters and
sorts information around us.
One of the main ways our brain
does this is to filter for evidence that
supports and confirms our beliefs.
It also puts all the information it
takes in through filters such as our
language, values, decisions, attitudes
and memories. And yep, you guessed
it, all of these filters are stored in our
subconscious.
Knowing this process helps us
understand why two people can have
the ‘same’ external experience but come
away with very different perspectives
and internal experiences of the event. It
also helps us understand that what we
experience in life is influenced through
the lens of the subconscious programs
and filters we’re running. By changing
the programs and the ‘filters’ our brain
processes information through, such
as our beliefs, values, habits, we can
change our experience of the world.
So, how can we change our ‘filters’
and master our mindset to support
ourselves as we embark on our new
calling as a life coach?
WHAT ARE YOUR
SUBCONSCIOUS
PROGRAMS?
The easiest way to understand what
subconscious programs you’re running
is to look at the stories you tell yourself
or beliefs you have about yourself, your
place in the world, what you’re capable
(or not capable) of and the world
around you.
For example, do you have a belief you
have to work hard, or ‘struggle first’
before you can be successful?
Do you tell yourself that you have
to look a certain way, be a certain
age range or have a large Instagram
following to become a life coach?
[ 43 ]
Do you believe that people will
judge you if you follow your dream of
becoming a life coach?
The stories and beliefs we have about
ourselves and the world around us can
help us or hinder us.
Getting clear on the stories and beliefs
that hinder us gives us the opportunity
to rewrite that story or belief. This is a
process known as scripting. Some great
questions to help you write out your
new story or beliefs are:
What experience of becoming a
life coach do I want?
How do I want to feel when I’m
a life coach?
What would I have to tell myself
to get that experience?
What beliefs do I need to get
that experience?
What is the story that someone
who has what I want would tell?
What would they believe?
 Getting clear on the stories and beliefs
that serve us helps strengthen them.
Our brain searches for evidence to
support our beliefs.
Make this new script your own. You
get to write this story for yourself, there
is no right or wrong. Once you have
your new script, read it often to yourself.
Our subconscious learns through
repetition so the more consistently you
repeat your new beliefs and stories to
yourself the sooner they will become
new beliefs in your subconscious where
you no longer have to consciously think
about them and your brain is constantly
filtering for evidence to support them as
your truth.
DEFINE YOUR OWN
VERSION OF SUCCESS
Your journey to becoming a life coach
can only be uniquely yours, and that’s
an incredible thing. Don’t get caught
up in thinking you or your business
have to look a certain way for you to be
‘successful’.
Take some time and get clear on what
success looks and feels like to you. How
does your definition of success fit with
your business and life?
For some people success might look
like being fully booked with 1:1 clients,
running an online program and working
in their business five days a week.
For someone else it might look like
working with 1 or 2 clients at a time,
leaving them free to be present with
their children before and after school.
[ 44 ]
Get quiet with yourself and be open
to what feels good for you. Sometimes
our most aligned definition of success
isn’t what we have been conditioned to
believe success looks like, or even what
we thought we wanted for ourselves.
If you have subconscious programing,
beliefs and stories, that hold you back
from living your definition of success,
now you know how to script new ones
that will let you step into the version of
yourself and your life coaching business
that aligns with what is right for you.
And most importantly, anchor into
it. Imagine it. Feel it (hint: see my next
tip below). Keep upgrading your beliefs
and stories as you need, so you can
continue to step into your definition of
success and allow for it to feel good.
When you are deeply connected with
what your vision is and what success
looks like for you, it is much easier to
stay in your own lane and to walk your
own path in creating a life coaching
business that deeply fulfils you.
It is much easier to return to your
own lane if you notice yourself getting
caught up in comparison, seeing other
people create their own version of
success.
VISUALISATION CAN BE A
GAME CHANGER
Our subconscious doesn’t know the
difference between real and imagined.
When you clearly picture something
in your mind’s eye, stepping into the
picture, looking through your own
eyes and feeling the feelings associated
with the vision you’re creating, your
subconscious is having the experience
as if it is real.
That means there are physiological
changes happening in your body and
emotions being felt all as if what you are
imagining is really happening.
When we do this, we are conditioning
our cells to get used to the experience
of what we are rehearsing. We are
helping them learn and memorise how
to respond, so it becomes normal, easily
repeated and our ‘regular’ way of being.
This is a powerful technique you
can use to support you as you step
into your future as a life coach.
You can mentally rehearse living your
vision and stepping into that definition
[ 45 ]
of success. You can mentally rehearse
how it feels to adopt and live with new
beliefs or stories. You can mentally
rehearse how you show up every day
for your life coaching studies and then
your new life coaching business. You
can mentally rehearse sitting down
at your desk to study feeling focused,
aligned and on purpose. The list really is
endless.
This is a technique some of the
world’s most successful people use;
from athletes through to entrepreneurs,
and they use it because it works.
One of the ways I love to incorporate
this practice into my daily life is to
spend 5-10 minutes when I wake up
mentally rehearsing or running through
my day; how I want to show up, how I
want to feel and how I want to respond
to different situations that might arise.
Then I spend 5-10 minutes each night
before I go to sleep mentally rehearsing
living my vision and any specific new
beliefs I am working on adopting for
myself.

BUILD YOU OWN
DICTIONARY OF POWERFUL
REFRAMES
One of the things we often hear from
life coach trainees at the end of their
studies with us was that they weren’t
expecting the depth and level of self-
development they got from their
studies.
There will be highs and lows on your
journey as a life coach trainee and this
will continue as you start and grow your
coaching business.
The mindset you bring to navigating
this will be key to you thriving as you
grow your coaching business.
Looking at your beliefs about things
such as failure, confidence and stepping
out of your comfort zone or anything
else that frustrates you or holds you
back in some way and reframing these
to support you, will serve you not just
now but for many years to come.
I’m sharing some of the key reframes
that have helped me over the years
below. You’re welcome to take them and
use them as your own if they help you
too:
[ 46 ]
There
is no failure,
only feedback
This reframe completely changed
my perspective on failure. Now, when
something doesn’t work out the way I
planned, hoped for or wanted, although I
may feel disappointed, I’m able to get back
on track quickly, feeling excited I’ve got
feedback that helps me take action to
be even further aligned or create
an even better outcome.
Confidence
is a by-product,
not a prerequisite
This reframe put a stop to the excuse of
waiting until I felt confident before I took
action. Confidence comes from doing. So, if
you’re waiting until you feel confident to sign
up for this course, to start sharing your passion
on social media, or to ask for what you truly
want, you’re cheating yourself. Feel the stretch
and lean into the discomfort knowing you’re
stepping outside of your comfort zone and
growing. Remember, everyone you look
up to now started as a newbie at
some point!
 If it thrills and
terrifies you at the same time,
you’re on the right track I get excited because I know
Sometimes taking action towards what we want a breakthrough is coming.
doesn’t feel exciting, it can feel straight up scary. Scary Sometimes it means I need
doesn’t mean it’s wrong for us, especially when there is to leave my computer and
excitement in the mix too. do something different,
then a great idea pops into
The fact we’re feeling scared is a sign it means something my mind. Sometimes I end
to us. up finding a new and better
This distinction has been one of the truest signposts solution. Sometimes it’s a
I’ve found for checking in with myself to make sure lesson that upping my self-
I’m on the right path as I’m making decisions care by stepping away from the
or stepping into new levels in my coaching source of frustration and doing
business. something for no other reason
than it feels fun and good before
coming back to work always makes a
difference.
Frustration precedes
Building your own dictionary of
a breakthrough: therefore,
reframes that cultivate a resilient
frustration = excitement!
mindset will support you to show up
This was a pattern I noticed within myself in consistently on your journey as a life
the early years of my coaching business. I realised coach trainee and as you go on to
I would feel frustrated (and, let’s be honest, like build your business, especially on the
throwing my laptop out the window some days) right days it feels a bit tough.
before a breakthrough.
Whether I was trying to learn how to edit my MINDSET WORK IS
website, create new content, or feeling like I was
NOTHING WITHOUT
speaking to an empty room, if it wasn’t working
ACTION
and I was feeling fed-up and over it all, that
I touched on this at the beginning of
feeling came right before a breakthrough.
the article, where I shared that our
So now, when I start to feel that mindset determines what action we
sense of frustration, take.
But I want to make it really clear:
mindset work is nothing without
action.

“ABREAKTHROUGH
It’s repeated action in alignment with
new beliefs that will cement that new
belief as being true in our subconscious.
It’s repeated action to embody new

IS COMING
[ 47 ]

habits that will cement those new habits
as our automatic way of doing and
being in the world.
And so, if you are doing the ‘mindset
work’ and not seeing the change you
want to see, then I’d lovingly encourage
you to check-in with yourself to see if
your mindset also supports you to take
action. Yes, sometimes imperfect action.
And yes, sometimes uncomfortable
action that will really stretch you.
The way that I support myself to be
in action, especially when it feels scary
or stretchy, is to step out to the future
version of me who is living the life I
envision and ask: What would that
version of me do, right now, in this
moment?
What qualities are they
embodying? What do they believe?
What actions are they taking?
Do I need to be disciplined,
courageous and confident to take
the next steps towards what I’m
creating in my life or business? How
can I embody those qualities in a way
that feels aligned and empowering
for me? What, specifically, is one
tiny next action I can take as I’m
embodying those qualities?
That’s all I need to know to take my
first step, then it’s simply a matter of
repeating, one step, one action at a time.
Understanding how our mind
works and having tools to work with
our mindset empowers us to create
the results we want to experience
in our lives. If we have patterns of
thought or behaviour that stop us from
showing up the way we want to, we
can change them. We can use the way
our mindset works to double-down
on the subconscious programs that
work for us. When we understand that
all action begins in our mind, we can
cultivate a regular mindset practice that
supports us to thrive at every stage of
our coaching journey, from the very first
moment we consider becoming a life
coach, through our studies and then as
we start and grow our businesses.

[ 48 ]
 TESTIMONIALS
“ “I hosted my first group coaching
program with five incredible women
and am currently working with four
one-on-one coaching clients.”
I don’t think I will ever be able to fully put into
words how thankful I am for the Beautiful You
Life Coaching Academy. I hosted my first group
coaching program with five incredible women
and am currently working with four one-on-one
Devan Danielle coaching clients. I can only imagine how my
business and skills as a coach will grow from here!
This course includes everything a potential coach
would need. The heart, practical information,
support, encouragement and inspiration — it’s all
there. I’ve taken *a lot* of courses in the past 4
years since starting my business, and I can honestly

”
say nothing has come close to this.”

“
“By the end of the course I was working
with 6 pro-bono clients and had paying
clients.”
When I joined the Beautiful You Life Coaching
Course I was hoping to gain a life coaching
qualification and a clear and concise process
to enable me to coach people. I achieved this
and so much more. By the end of the course I
was working with 6 pro-bono clients and had
paying clients. I had also been requested by three Yolanda Finette
organisations to facilitate workshops, invited on
two panels, done 2 podcast interviews and I will
be speaking at an incredible event later this year.
I would never have believed so much could shift
for me in just 6 months. This course is not like any
other. I now have a career path that I love and
I love inspiring and being of service to others. I
have also made life-long connections with some

”
absolutely incredible women.

[ 49 ]
Inside Sneak Peek
of Classes
Pssst....lean in a little closer. We’ve got
something special to show you!
One of the things we hear our graduating life
coaches say all the time is how special their
training calls were and how supported they felt
throughout their study with us. And so, we’re
pulling back the training curtain so you can get
a sneak peek at what happens on these calls.
That’s right, simply click on the link below and
you’ll get a front row seat to experience the
insights, wisdom, encouragement and support
served up with love by our training team on
calls in the Beautiful You Life Coaching Course!
What do you hear within that inspires you and
is calling you to action?

Watch Now

[ 50 ]
 TOP 10 TIPS
to
Becoming
An Amazing
COACH
We thought we’d take you straight to the source to find out the best tips to
become an amazing life coach, so we’ve asked some of our incredible grad-
uated life coaches to share their wisdom.

Each one of the amazing coaches below studied with us and are now out in
the world growing their business and coaching dream clients. Lean in and
get ready to take notes, because these are some of the hottest tips that will
support you on your own journey to becoming an amazing life coach!

Embrace your experience and transform it into wisdom.

Everyday you have the possibility to grow. When you
are able to integrate your own shadow, you connect with
ay
Everyd
your true purpose for being a coach and your sessions are
you transformative - for you and for your clients.
e
have th Magdalena López
ity
possibil @magdalenalopez.ch
.
to grow

You might be looking at all the other life coaches out there
and thinking that you need to be like them, but the way to
be an amazing life coach is to be yourself! Combining life
coaching skills with your own uniqueness will draw your
people to you. Trust that you have something valuable to
offer your clients.
ve
t you ha
a to offer
Louise East th
Trust l u a b l e
@moretomum ng va
somethi

[ 51 ]
 As coaches we often enter this field because of a desire to help
others, but the best thing you can do for your future clients is
start with you in mind first. Think about what motivates you,
what you care about and how you can use coaching as a tool
to strengthen your zone of genius in service to others. This
is really what your niche is - using your strengths to solve a
problem that matters to you in service to others. Once you get
ith
that, your coaching practice will soar and Start w nd
mi
you’ll impact the lives you are meant to. Lauri-Ann Ainsworth you in
@lauriannainsworth first

To become an amazing life coach, start by connecting to

an area you are passionate about making a difference in,
then work on feeling confident that you have what it takes
to make that difference. When you combine the passion
of your WHY with the power of self-belief, you’ll be
unstoppable!
ng
o r k on feeli
Kerry Solomon W
nt
@kerrysolomoncoaching confide

our
Find y
Make sure you set yourself up for success with the right
people!
people in your life and business from the start. As a coach
building a business, it’s totally normal to feel doubt, fear
and worry. You need a soft place to land when you’re down
and inspiration to lift you back up. An environment where
you can come alive and thrive makes all the difference and
so find your people!
Megan Han
@yourheartbreakcoach

gs
w e s o me thin
A r
r e w a iting fo
a
you! Change your mindset about fear of showing up.
Actively seek out what makes you the most nervous
and fearful, with the knowing that really awesome
things are waiting for you outside of your comfort
zone as a coach.

Leanna Sia
@_leanne.sia_
[ 52 ]
 d serve
Stand out an

Be yourself and shine your own light. There is

something within you that belongs only to you, and
that is how you will stand out and serve your clients
and community.
Siska Wijaya
@ms_siska_wijaya

Develop belief in yourself and detach from any specific

‘results’. As you become a coach you will create your own
path and your belief in yourself will free you in walking
your personal path and following what you know in your
soul. This is your magic and your magic is exactly what
the world needs from you!
Katherine Phillips
ath
@thekatherinephillips
te y o u r own p
Cre a

The way to ensure that you will get the most from your
training, and grow into the best coach you can be, is to be
completely open to learning – from your trainers, from
your fellow students, and yourself. Allow yourself to try,
experiment and be challenged will enrich your experience
Be and develop your skills. All to the benefit of
ly
complete yourself and your future clients. Gabrielle Treanor
open to @gabrielletreanor
g Get
learnin
curious
k
and as
u l
Assume nothing but rather get curious and ask powerful powerf
s.
questions. Then, listen. Give your client the space to think, question
that’s where the magic and transformation happens. Then,
listen.
Misty Johnson
@mistyjohnson_co

As a coach, it is not your job to fix people or to try

and resolve their questions or problems. Your job is to
create space for your clients and ask them questions that
allows them to explore who they truly are, get to know
themselves on the deepest level and to find their own
answers within. You become their coach and mentor, and
it’s important to be comfortable sitting in silence, because
that’s where the magic happens.
or
space f
Jaci Rogash
@jaci.rogash C r e a te
ients
your cl

[ 53 ]
 BIPOC
Guide:
Benefits
OF BECOMING A LIFE COACH

BY ANNIE GICHURU,
Trainer and DEI Coach and Consultant

Becoming a life coach is one of the
most rewarding and fulfilling careers
you could ever have. The ability to
hold space for others and guide them
to become the highest version of
themselves is simply life changing.
In the coaching and personal
development industry there isn’t much
representation when it comes to Black,
Brown, Indigenous and People of
Colour (BIPOC). And this is the very
reason we need to have more diversity
and inclusion in this industry so that
BIPOC can not only see themselves
represented but they can find coaches
who they resonate with and feel they
can get the most out of their coaching
experience.
There are many benefits for BIPOC
identifying folks who are thinking of a
career in life coaching.

1 Unprecedented
demand

As one of the fastest growing industries with more and more people investing in their
personal development, this is an industry that is not slowing down any time soon.
According to statistics by PR News Wire, the market size is set to rise to over $56 Billion
USD. This demand has also been further aggravated by the global pandemic caused by
COVID-19.
This means there’s never been a better time to become a life coach. People are looking for
ways to improve their life and are turning to coaches to support them to do just that. With
the right training and tools, you can become the go to coach for your people.

[ 54 ]
 2 Standing
out
You have the ability to stand out positively and serve within niches that are not crowded
or haven’t been tapped into yet. Whatever has always made you look or feel different from
others becomes your superpower. This means you have a chance to stand out from other
coaches and serve a niche that has been underrepresented, underserved and in many ways
underestimated.

3 Building your
own business
Becoming a life coach gives you the incredible opportunity of building your own business.
This means you get to be your own boss and one of the perks that comes with that is you
have the flexibility to choose when you and where you work from. And the beauty of
having an online business means you can work from absolutely anywhere in the world.
If there is anything we’ve learned from living in a pandemic state due to COVID-19, it is
the importance of being able to work from anywhere. In fact for many life coaches despite
the pandemic, it has been a time of growth due to not only the unprecedented demand but
also the flexibility to show up and serve people regardless of where they are located.

4 Being your
authentic self

When you identify as BIPOC a big part of your life is about adjusting to how you show
up. You adapt dominant culture practices so you can “fit in” as you are often questioned for
showing a side of yourself that may not be what the dominant culture deems the “norm”.
The beauty with life coaching is that you can absolutely bring your authentic self to your
work, in fact it is encouraged you do so. It allows your ideal clients to connect with you
because they feel seen, heard and valued.

[ 55 ]
 5 Making a meaningful
contribution
There is nothing quite like doing work that not only lights you up on the inside but also
gives you the opportunity to make a meaningful contribution to the life of another person.
Being able to watch the journey of your clients and see the progress they are making as well
as the growth they are experiencing is a deeply rewarding process. And you can do this in
so many different ways such as 1:1 coaching, facilitating workshops/masterclasses, retreats,
keynote speaking or writing a book. The list is endless.

6 Becoming a better
communicator
Communication is a key part of what we do as human beings to connect with each other.
Becoming a life coach gives you the opportunity to learn how to become a great listener.
This then leads to the ability to hold space, leading to asking powerful questions that reveal
so much for you and the other person. You are able to honour another human being by
allowing them to share what’s deep inside their heart. That is a deeply gratifying process.
Being able to provide them with the tools they need to help them grow and become what
they most desire is one of the greatest gifts of becoming a life coach.
Once you discover the transformational power of life coaching, your life will never be the
same again. It’s been life changing for many coaches and it can be for you too.

“ “I felt supported by the trainers who were always

prepared, engaged and insightful.”
My experience in the Beautiful You Life Coaching Course is best
described as motivating and sacred. Throughout the course the
thought-provoking questions took me on a journey of uncovering
who I truly am as a coach. I felt supported by the trainers who
were always prepared, engaged and insightful. The course helped
me deeply understand that it’s okay to be authentically amazing, to
be seen, and to know that I am enough. It gave me the freedom,
courage and credibility that I deeply desired to bring to life in my
Amanda Johnson life coaching business. I’m so grateful for following my heart, being
courageous enough to go for my dreams and actually sign up! It’s

”
brought my desire into reality.

[ 56 ]
 Meditation
on creating your dream future
AS A LIFE COACH
To make the most of this experience find somewhere quiet and
comfortable where you won’t be interrupted for 20 minutes.
For the best sound, we recommend listening to this guided visualisation
through headphones if you can.

Make sure you have a journal and pen handy to note down any insights,
ideas or thoughts you want to remember once you have completed the
visualisation.

Sit back, relax and enjoy

stepping into your dream
future as a life coach!

Listen Now

[ 57 ]
 TESTIMONIALS
“ “I have two paying clients already and
this has been the best personal AND
business program I have been part of!”
I wanted to understand how to ask powerful
questions and not always offer solutions and
I definitely learnt this in the Beautiful You Life
Coaching Course along with the importance of
pausing and allowing time for people to think. I
loved how there was connection with our trainers
Bridget Johns through lots of different avenues such as the
Facebook group, Inspiration Day, video calls,
membership site and emails and I liked how our
calls didn’t have a finish time so we didn’t feel
rushed or think our question wouldn’t be answered.

I have two paying clients already and this has been

the best personal AND business program I have

”
been part of!

“
“This is the best personal investment I
have EVER made in myself and I am so
proud to be a coach.”
The community of Beautiful You coaches and
graduates seemed to be the most wonderful
and inclusive community, and so I knew it was
something I needed to be a part of. I was hoping
to learn what life coaching really was and gain the
confidence to put myself out in the world as a
coach. I definitely achieved that and so much more! Paige Tan
I have formed friendships with amazing people
whom I know will be lifelong business buddies. This
is the best personal investment I have EVER made
in myself and I am so proud to be a coach. Thank
you Team Beautiful. I am so grateful to now be a

”
part of this incredible community!

[ 58 ]
 THANK YOU FOR DOWNLOADING YOUR
COPY OF THE LIFE COACH TOOLKIT.
We hope you have enjoyed diving into our best resources, tools and tips for
becoming a life coach and hearing from some of our incredible coaches!

Has working through this toolkit and immersing yourself in these

resources sparked YOUR desire to become a life coach?
If you now know that starting a business that you truly love, that works in with
your life and gives you the skills, knowledge and capacity to grow your income
while making a heart-centred difference in people’s lives as a coach is for you,
then we invite you to find out more about becoming a life coach with us HERE.
If the thought of being your own boss, lighting up the life of others, being a part
of an incredible worldwide community and having outstanding support, training
and resources to make it happen sounds like a calling deep in your heart, we
would love to support you on your journey.
Find out about our internationally certified life coaching course HERE.

BECOME A LIFE COACH

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