SO CI AL CURATOR

Sneak Peek

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 E DITOR’S L ETTER

Momentum is a crazy thing. It’s like

an unexpected tax return, or a belated
birthday card from your grandma. There, in
the crease of the card, you’ll find a neatly-
folded ten-dollar bill. And in that moment, you
realize your day is destined for good things.
That’s momentum. A small shift that proves good
things are on the horizon.
Friend, I hope Social Curator is the start of momentum
for your online business endeavors. I hope you find the
enclosed images and captions helpful as you strengthen
your social media marketing.
I created the images and captions as a way for you
to confidently approach your social media. In
the creases of Social Curator, I know you’ll find a
proverbial ten-dollar bill.
Use it wisely. And trust you’re destined for good things.

Shine On,

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 HOW TO
PLAN A
SCHEDULE
FOR
SOCIAL
MEDIA
One of the things I hear the most from business
owners is the desire for more time. I get it. I wish I had an
extra few hours in my day, too. I mean, if I had just one
more hour in my day, I could probably build the eighth
world wonder in my backyard. Or at least shower before
5pm.
But since we’re only granted 24 hours, let’s chat about
how we make the most of it, shall we? I’ve discovered
that when I plan for success, I’m successful. That
sounds simple, but planning is the first step to
accomplishing precisely what you want.
Speaking of steps, let’s break this down into an easy
step-by-step process so you can plan a schedule for
social media.

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 Step One

Decide How Many

Times You’ll Post in
a Week

The best way to grow your social platforms is to

show up on a consistent basis. There are few
things worse than disappearing from Instagram,
then returning with a new-found vengeance
posting six photos in a day (#annoying). When
your followers don’t know what to expect,
they’re less likely to engage, or worse, they may
unfollow your account.
When you decide how many times you’ll post
in a week, you know exactly how to execute your
approach in a strategic and paced way. I suggest
posting 5-7 times per week to boost momentum.
Showing up once a day (at least) is a great way to
educate your followers about what they can expect
from your account.

When your followers don’t know

what to expect, they’re less
likely to engage.

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Step Two

Categorize
Event –
Related
Posts
This is my favorite monthly activity when it
comes to social media. It’s probably because I am the
type of person who looks for any excuse to have a
party. Wait, did you say it’s Groundhog’s Day?
PAR-TAY TIME!! In all seriousness, understanding
social events for the month is an incredibly helpful tool
when it comes to creating and sharing content.

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 Step Two C O N T I N U E D

I break up Event –
Related Posts
the following way:
HOLIDAYS SALES/PROMOTIONS
I ask myself the following questions: I ask myself the following questions:
• Are there national holidays I want to post about on • Am I going to be promoting a new product?
social media? • Am I going to have a sale?
• Are there silly holidays I want to post about on • Am I going to have a pop-up shop?
social media? • Am I running new advertisements?
Once I answer these questions, I plan what days I’ll Once I answer these questions, I plan what days I’ll post
post related content for the month. related content for the month.

EVENTS BIRTHDAYS/ANNIVERSARIES
I ask myself the following questions: I ask myself the following questions:
• Will I be at events that are related to my business? • Are there birthdays I want to highlight this month?
• Do I want to share these events on social media? - Partner
Once I answer these questions, I plan what days I’ll post - Team member/Employee
related content for the month. - Parents/Siblings
• Are there anniversaries I want to highlight this
month?
- Business anniversary
VACATIONS - Partner anniversary
I ask myself the following questions: Once I answer these questions, I plan what days I’ll post
• Am I Ieaving town? related content for the month.
• Do I want to share the journey with my online audience?
• Could the trip be shared as a division of my brand? Once I
answer these questions, I plan what days I’ll post related
content for the month.

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Step Three

Break the
Month into
Weeks
Once I have an overview of social media for
the month, I outline how I will execute my plan one
week at a time (but, hey, if you can manage more
than one week at a time, rock on with your bad
self!). Every Sunday, I plan my content for the
week, and typically incorporate: one event-related
post, t h r e e work-related posts, and three curated
posts.
Enclosed is my Weekly Social Media To Do list, so
feel free to print it out and use it every week!

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 Weekly Social Media To Do List PA G E O N E
MONDAY
Today I’m posting the following on Facebook:
I posted on Facebook today
I responded to Facebook comments
I responded to Facebook messages
I engaged with other Facebook pages/groups
on behalf of my business
Daily Facebook Engagement Results
Likes: Comments:
Shares: Organic Reach:
Today I’m posting the following on Instagram:
I posted on Instagram today
I responded to Instagram comments
I responded to Instagram direct messages
I engaged with other Instagram accounts on
behalf of my business
I engaged with hashtags related to my
business/industry
I posted an Instagram story today
Daily Instagram Engagement Results
Likes: Comments:
Tags: Tags: Tags:
Today I’m posting the following on my
social platform of choice (Twitter/Snapchat/
Pinterest):
I posted on my social platform of choice today
I responded to comments
I responded to messages
I engaged with other accounts on behalf of
my business
THURSDAY
Today I’m posting the following on Facebook:
I posted on Facebook today
I responded to Facebook comments
I responded to Facebook messages
I engaged with other Facebook pages/groups
on behalf of my business
Daily Facebook Engagement Results
Likes: Comments:
Shares: Organic Reach:
© JASMINE STAR
TUESDAY
Today I’m posting the following on Facebook:
I posted on Facebook today
I responded to Facebook comments
I responded to Facebook messages
I engaged with other Facebook pages/groups
on behalf of my business
Daily Facebook Engagement Results
Likes: Comments:
Shares: Organic Reach:
Today I’m posting the following on Instagram:
I posted on Instagram today
I responded to Instagram comments
I responded to Instagram direct messages
I engaged with other Instagram accounts on
behalf of my business
I engaged with hashtags related to my
business/industry
I posted an Instagram story today
Daily Instagram Engagement Results
Likes: Comments:
Today I’m posting the following on my
social platform of choice (Twitter/Snapchat/
Pinterest):
I posted on my social platform of choice today
I responded to comments
I responded to messages
I engaged with other accounts on behalf of
my business
Today I’m posting the following on Instagram:
I posted on Instagram today
I responded to Instagram comments
I responded to Instagram direct messages
I engaged with other Instagram accounts on
behalf of my business
I engaged with hashtags related to my
business/industry
I posted an Instagram story today
Daily Instagram Engagement Results
Likes: Comments:
Tags:
WEDNESDAY
Today I’m posting the following on Facebook:
I posted on Facebook today
I responded to Facebook comments
I responded to Facebook messages
I engaged with other Facebook pages/groups
on behalf of my business
Daily Facebook Engagement Results
Likes: Comments:
Shares: Organic Reach:
Today I’m posting the following on Instagram:
I posted on Instagram today
I responded to Instagram comments
I responded to Instagram direct messages
I engaged with other Instagram accounts on
behalf of my business
I engaged with hashtags related to my
business/industry
I posted an Instagram story today
Daily Instagram Engagement Results
Likes: Comments:
Today I’m posting the following on my
social platform of choice (Twitter/Snapchat/
Pinterest):
I posted on my social platform of choice today
I responded to comments
I responded to messages
I engaged with other accounts on behalf of
my business
Today I’m posting the following on my
social platform of choice (Twitter/Snapchat/
Pinterest):
I posted on my social platform of choice today
I responded to comments
I responded to messages
I engaged with other accounts on behalf of
my business
 Weekly Social Media To Do List PA G E T W O
FRIDAY
Today I’m posting the following on Facebook:
I posted on Facebook today
I responded to Facebook comments
I responded to Facebook messages
I engaged with other Facebook pages/groups
on behalf of my business
Daily Facebook Engagement Results
Likes: Comments:
Shares: Organic Reach:
Today I’m posting the following on Instagram:
I posted on Instagram today
I responded to Instagram comments
I responded to Instagram direct messages
I engaged with other Instagram accounts on
behalf of my business
I engaged with hashtags related to my
business/industry
I posted an Instagram story today
Daily Instagram Engagement Results
Likes: Comments:
Tags: Tags: Tags:
Today I’m posting the following on my
social platform of choice (Twitter/Snapchat/
Pinterest):
I posted on my social platform of choice today
I responded to comments
I responded to messages
I engaged with other accounts on behalf of
my business
NOTES
SATURDAY
Today I’m posting the following on Facebook:
I posted on Facebook today
I responded to Facebook comments
I responded to Facebook messages
I engaged with other Facebook pages/groups
on behalf of my business
Daily Facebook Engagement Results
Likes: Comments:
Shares: Organic Reach:
Today I’m posting the following on Instagram:
I posted on Instagram today
I responded to Instagram comments
I responded to Instagram direct messages
I engaged with other Instagram accounts on
behalf of my business
I engaged with hashtags related to my
business/industry
I posted an Instagram story today
Daily Instagram Engagement Results
Likes: Comments:
Today I’m posting the following on my
social platform of choice (Twitter/Snapchat/
Pinterest):
I posted on my social platform of choice today
I responded to comments
I responded to messages
I engaged with other accounts on behalf of
my business
SUNDAY
Today I’m posting the following on Facebook:
I posted on Facebook today
I responded to Facebook comments
I responded to Facebook messages
I engaged with other Facebook pages/groups
on behalf of my business
Daily Facebook Engagement Results
Likes: Comments:
Shares: Organic Reach:
Today I’m posting the following on Instagram:
I posted on Instagram today
I responded to Instagram comments
I responded to Instagram direct messages
I engaged with other Instagram accounts on
behalf of my business
I engaged with hashtags related to my
business/industry
I posted an Instagram story today
Daily Instagram Engagement Results
Likes: Comments:
Today I’m posting the following on my
social platform of choice (Twitter/Snapchat/
Pinterest):
I posted on my social platform of choice today
I responded to comments
I responded to messages
I engaged with other accounts on behalf of
my business
© JASMINE STAR
P.S. LOVE,
JASMINE
I used to think the goal of social media was to get a
lot of followers who liked me. I thought it was important
to feel the same way LeBron James feels when he lifts a
trophy above his head, or when Taylor Swift holds a
microphone. Basically, I thought social media was
supposed to make me feel like a badass.
In a short amount of time, I realized social media just
made me feel bad.
I compared my accounts to others, wondered why I
wasn’t getting new followers, and believed my life
wasn’t half as cool as my peers (but, really, how ARE
they so cool?!). Yeah, bad.
I finally realized the goal of social media was just to
be social. That’s it. It’s simply to show up for those
who are patiently waiting for what you have to share
online. It doesn’t have to be thousands of followers. My
job--your job--is to talk to those who are at your social
party. Make them your friends, pour them punch, turn up
the music.
Basically, dance with those who showed up. They’re
there. Waiting. Shake what your mama gave you and
have fun along the way.

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 SO CI AL CURATOR
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