TCPL Product Portfolio

PRODUCT PORTFOLIO
PRODUCT PORTFOLIO
1 Our Global Brands 4 COFFEE Portfolio
2 Our Brands in India 5 SALT Portfolio
3 TEA Portfolio 6 TATA SAMPANN Portfolio
2
Our Global Brands
TEA
FOODS
LIQUID BEVERAGES
COFFEE
3
Our Brands in India
TATA TEA TATA SALT
TATA COFFEE TATA SAMPANN
LIQUID BEVERAGES
TETLEY
4
PRODUCT PORTFOLIO
Let’s start with ….
1 Our Global Brands 4 COFFEE Portfolio
2 Our Brands in India 5 FOODS Portfolio
3 TEA Portfolio 6 Key Campaigns
5
TEA PORTFOLIO
• Broadly divided into Brands with a National footprint and the Regional brands
• The regional brands primarily address the South Indian states
• Tetley while plays on the national canvas, caters mainly to the emerging green tea segment
National Regional Premium
2000 Crs. 1000 Crs. 200 Crs.

6
Total Tea Market (branded + Loose): Rs 26,325 Cr
67% BRANDED TEA: Rs. 17,710 Crs. (3YR CAGR 10%), 33% UNBRANDED: Rs. 8615 Crs. ( 3YR CAGR -1.6%)
HUL TCPL
MS Val MS Val
> Rs. 400 /kg
55.5% 26%
21% of Br. Tea (CAGR 10%)
Rs. 320 – 400 /kg

31% 40%
28.1% Rs. 240-320/kg

15.5%
0.4% < Rs.240/kg 8.3%

Presence across different price segments Unbranded/Loose Tea 9

Product Portfolio
Now, Let’s move to Tata Tea National Brands ….
3 TEA Portfolio
TATA Tea –
3.1
National Brands
8
National Brands - Tea
Tata Tea Tata Tea Tata Tea Tata Tea Tata Tea
Premium Gold Agni Elaichi Chai Masala Chai
9
TATA TEA Premium
• Tata Tea Premium is the flagship brand of Tata Consumer

TATA TEA
Products. Premium
In 1985, Tata Tea pioneered the packet tea revolution in
India bringing teas fresh from the garden directly to consumers in
poly packs.
• One of the largest tea brand in the country
• The only 1000+ Cr. Brand in the beverage portfolio of Tata

Consumer Products
• Caters to the Sub-premium segment of the market
• USP - Distinct blends basis regional taste preferences
10
Brand / Key Unique
Tea Type SKU’s (Poly Pack)
Positioning Markets Feature
DUST • Odisha Specific blends based Available in Poly Pack
• Maharashtra on the regional  25g Poly Pack
TATA TEA
PREMIUM – excluding preference of the  50g Poly Pack
Mumbai consumer  100g Poly Pack
DESH KI CHAI  250g Poly Pack
 500g Poly Pack
 1 KG Poly Pack
Odisha
Odisha ke liye kadak **Tata Tea Premium
assam chai Odisha Dust does not
have a 1 KG Ploy Pack
Dust: SKU
Tea Experts Ka Anokha
Blend Available in Re 1, Rs.
2, Rs. 5 & Rs. 10
pouch
11
Brand / Key Unique SKU’s (Poly Pack &
Tea Type Main Blends
Positioning Markets Feature CEKA)
TATA TEA LEAF • 8 distinct • North Zone • India’s one of Available in Poly
PREMIUM blends • East Zone the largest Pack
- DESH KI • West Zone tea brand –  25g Poly Pack
CHAI Desh ki Chai  50g Poly Pack
Leaf: • Distinct  100g Poly Pack
Rest of India blends basis  250g Poly Pack
India ke liye
regional taste  500g Poly Pack
anokha swad
preferences -  1 KG Poly Pack
Delhi Hyperlocal  1.5 KG Poly Pack
Delhi ke liye Rich marketing
Assam Chai
mix to evoke Available in CEKA
regional  100g CEKA
Uttar Pradesh pride  250g CEKA
Uttar Pradesh ke liye
Dumdaar Chai  500g CEKA
Available in Rs. 5 &

Punjab
Punjab ke liye badi Rs. 10 pouch
Daanedaar Chai
12
Positioning Markets Feature HTS Pack)
TATA TEA BUFF • North India • Bihar Caters to the Available in Poly
Leaf • Jharkhand middle segment of Pack
Buff: the market  100g Poly Pack
Ek Samaan Customized blend  250g Poly Pack
Danedar Chai delivery, catering
to regional Available in Rs. 5 &
preferences. Rs. 10 pouch
• South India • Chhattisgarh Caters to the lower Available in Poly
leaf segment of the Pack
Tata Tea market, catering to  100g Poly Pack
Buff
regional
preferences Available in Rs. 5 &
Rs. 10 pouch
Tata Tea • Dust • Orissa Caters to a specific Available in HTS

Buff Dust cluster in Orissa , pack
catering to regional  1 KG HTS Pack
preferences
Available in Rs. 5 &
Rs. 10 pouch 13
TATA TEA Gold
• Launched in 2003 as an upgrader variant on the “aroma” platform

TATA TEA
• Success Premium
driven by superior product differentiator story - A unique
blend of Assam Teas with 15% Long Leaves
• Very successful launch à brand which has grown consistently - CAGR
of 11%
• Helped upgrade imagery of Tata Tea. Tata Tea Gold advertising has
higher halo effect on portfolio , when advertised – Silver Bullet
• Key Objective: to be able to attach the value of the long leaf in the
minds of the consumer
14
LEAF • 85% Assam • North Zone Exquisite tea that Available in Poly
TATA TEA GOLD CTC, 15% • East Zone combines the rich Pack
gently rolled • South Zone fullness of the  100g Poly Pack
Leaf: Long Leaf fine valley-grown  250g Poly Pack
15% long leaf that • 5% Gently teas with a  500g Poly Pack
opens up to give rolled perfect aroma of  750g Poly Pack
superior aroma aromatic long leaves from  1 KG Poly Pack
long leaves high grown  1.5 KG Poly
sourced region. Pack
from
Himalayan Available in CEKA
Valleys in  100g CEKA
areas like  250g CEKA
Darjeeling,  500g CEKA
Nepal
Available in Rs. 5
& Rs. 10 pouch
15
Brand / Key Unique
Tea Type Main Blends SKU’s (Poly Pack)
DUST • Maharashtra • Maharashtra Exquisite tea that Available in Poly

Dust (85% combines strong Pack
TATA TEA GOLD
dust, 15% taste of premium  100g Poly Pack
Leaf) CTC Assam dust  250g Poly Pack
teas with 15%  500g Poly Pack
Dust: aromatic bolder  1 KG Poly Pack
Ek Chai Teen tea leaves.
Kamaal Available in Rs. 5
& Rs. 10 pouch
16
TATA TEA Agni
• Agni is one of the largest brand in Tata Tea’s extensive portfolio, with a
TATA TEA
presence Premium
across more than 22 Indian states. Agni was first launched as a
product targeted at the price-sensitive consumer, specifically the ones
who aspired to shift from loose to branded tea
• Available in both leaf and dust variant

• Used as a E-Commerce unique case study in tackling the economy
segment
– Optimum pricing strategy
• Key Objective: to be able to consistently maintain the right price
differential w.r.t unbranded / locals in economy end tea market
17
Brand / Key Unique
Tea Type Main Blends SKU’s
LEAF • North Blend • North Zone Strong Tea with Available in Poly
(Poly Pack) • West / East • West Zone 10% extra long Pack
Blend • East Zone leaves to give  100g Poly Pack
TATA TEA AGNI • Karnataka you a strong  250g Poly Pack
blend taste  500g Poly Pack
• Mix of SI /NI  1 KG Poly Pack
Strong cup of tea teas  1.5 KG Poly Pack
at the great price  2 KG selected
– (Value for channel pack
money) Available in Re 1, Rs.
2, Rs. 5 & Rs. 10
pouch
LEAF • Agni Plus – • South India High body teas Available in CEKA
(CEKA/Carton Pack) superior to give strength  100g CEKA
blend and better taste  250g CEKA
compared to to the cup  500g CEKA
Agni Leaf in
Poly Pack
Brand / Key Unique
Tea Type Main Blends SKU’s
DUST • Maharashtra • Maharashtra Strong Tea Available in Poly
(Regular) • Karnataka • Karnataka Pack
TATA TEA AGNI blend (South • Andhra  100g Poly Pack
India and Pradesh  250g Poly Pack
North India • Telangana  500g Poly Pack
Strong cup of tea teas mixture) • Tamil Nadu  1 KG Poly Pack
at the great price –
(Value for money) Available in Rs. 5
& Rs. 10 pouch
DUST • Andhra, • Andhra Strong tea with Available in Poly
(Assam Blend) Telangana Pradesh taste of Assam Pack
blend (Assam • Telangana  100g Poly Pack
dust teas) • Gujarat  250g Poly Pack
 500g Poly Pack
 1 KG Poly Pack
Available in Rs. 5
& Rs. 10 pouch
19
TATA TEA Spice Mix
• Over a third of the households in India use one or another

TATA TEAingredient
additional Premium in their regular cup of tea. Ginger
and Elaichi (cardamom) are the most commonly used
ingredients so Tata Tea Elaichi Chai was launched to
address this need for convenience amongst Indian
consumers.
• Popular segment offering of the portfolio
• Available in leaf variant
• Fastest Growing Brands from TCPL Stable in the Last FY
• Key Objective: Drive awareness & Width of Distribution
20
Brand / Key Unique
Positioning Tea Type Markets Feature SKU’s
Leaf • UP Value added Tea - Available in Poly Pack

• Punjab Addition of elaichi  100g Poly Pack
TATA TEA • Delhi flavor  250g Poly Pack
Elachi Chai • Orissa  1 KG Poly Pack
• Maharashtra
Available across Available in Rs. 5, Rs.
India except South 10 & Rs. 20 pouch
India
Leaf • Andhra Pradesh 5 ka Swaad - Available in Poly Pack
TATA TEA • Telangana Combination of 5 key  250g Poly Pack
• Gujarat masala flavors
Masala Chai Available in North Available in Rs. 10
India & West India pouch
21
Our Competition in Tea Segment
Our Brand Key Competition Why we are better
• AVT
TATA TEA Premium • Local Players
Dust
✓ Blend has been crafted for the State
National Competition based on the taste preference of
• Red Label the people in the State.
TATA TEA Premium Regional Competition ✓ Unique packaging for each State
Leaf • Marvel
showcasing the elements of pride
• Mohani
for that State.
• Today
✓ Ad./Communication made
• Society
• Local Players specifically for the State based on
• Taaza local insights.
• Local Players
TATA TEA Premium
Buff
22
• Taj Mahal ✓ A unique blend of Assam CTC teas
TATA TEA Gold • Red Label with 15% long leaves which gives a
Leaf rich taste and irresistible aroma
that the competition does not have.
• Vikram ✓ It combines the strength of

TATA TEA Gold • Sapat premium Assam CTC dust teas
Dust • GS with Aromatic bolder tea leaves.
• HP
• Local Players
• Mohini ✓ We have 10% extra strong leaves

TATA TEA Agni • Today which helps deliver the perfect
Leaf • Camel Kadak Chai that the consumer is
• Loose Players seeking.
• Local Players
23
• Loose Players ✓ We have the perfect combination
TATA TEA Agni • Local Players of selected tea leaves which helps
Dust deliver the perfect strong tea that
the consumer is seeking.
• Today Elaichi (UP / PB.) ✓ Perfectly blended with right flavor

• Mohani Elaichi (UP) of Elaichi
TATA TEA Elaichi • Evergreen Elaichi (OR.)
Chai • Jain Chuski (CG.)
• Society Masala (West) ✓ Perfect combination of 5

• Wagh Bakri Masala (West) ingredients – Cardamom, Ginger,
TATA TEA Masala • Girnar Masala (West) Clove, Cinnamon, Star Anise
Chai • Sugandh Masala (North)
24
Product Portfolio
Now, Let’s move to Tata Tea Regional Brands ….
3 TEA Portfolio
TATA Tea – TATA Tea –

3.1 3.2
National Brands Regional Brands
25
Regional Brands - Tea
Tata Tea Tata Tea Tata Tea

Chakra Gold Gemini Kanan Devan
26
TATA TEA Chakra Gold
• 2nd largest brand in the premium dust tea segment in the country
TATA TEA Premium
• Customized blend delivery, catering to different segments
• Main competitor is 3 Roses from the HUL portfolio with an AI Val
market share of 5.7% and South share of approx. 25 %
• Size of Brand : 530 Cr. Brand
• TATA TEA Chakra Gold is available in 2 Variants – Chakra Gold
Elaichi & Chakra Gold Activ+
• Key Objective: To consistently delight the consumers at the
premium end of the market and gain share from 3 Roses
27
Brand / Key Unique SKU’s (HTS Pack,
Positioning Markets Feature CEKA, Guill)
DUST • Assam dust • Tamil Nadu Strong taste that Available in HTS
TATA TEA CHAKRA blend • Andhra lasts long Pack
GOLD Pradesh  1 KG HTS Pack
• Telangana  2 KG HTS Pack
Andhra Pradesh Available in CEKA

Strong tea for  100g CEKA
strong women  250g CEKA
 500g CEKA
Tamil Nadu
Tea for Tamilians Available in Guill
Pack
 25g Guill
 50g Guill
Available in Re 1,
Rs. 2, Rs. 5, Rs. 10
pouch
28
Brand / Key Unique
Variants SKU’s (CEKA)
Chakra Gold • Tamil Nadu Elaichi the queen of Available in CEKA
TATA TEA CHAKRA Elaichi • Andhra spices is highly prized  100g CEKA
GOLD Pradesh for its rich flavor and  250g CEKA
• Telangana refreshing aroma. A
Elaichi blend that combines Available in Rs. 10
Refreshing Flavor the unique flavor notes Pouch
from Real Elaichi of real elaichi with the
rich strong taste of
Assam teas. It will leave
you feeling refreshed.
Chakra Gold • Tamil Nadu It is a novel Available in CEKA
Activ+ combination of Kokum  100g CEKA
& Amla, blended with  250g CEKA
Activ+
Assam tea to give
Long-lasting energy
consumers a feeling of
long lasting energy.
29
TATA TEA Gemini
• Enjoys market leadership in its core state of Telengana

TATA TEA Premium
• Positioning – “Strong tea for strong family relationships”
• Key Objective: Upgrading from loose and locals
• Key competitors are strong locals
30
Brand / Key Unique SKU’s (Poly Pack, CEKA,
Positioning Markets Feature Guill)
DUST • Premium • Telangana • Signature Available in Poly Pack
TATA TEA GEMINI Assam Dust • Andhra bright  1 KG Poly Pack
(Different Pradesh brown color
blends for • Perfect Available in CEKA
Strong Tea for different balance of  100g CEKA
Strong Family pack taste &  250g CEKA
Relationships segments) strength  500g CEKA
Available in Guill Pack

 50g Guill
Available in Rs. 10
Guill
Available in Jars
31
TATA TEA Kanan Devan
• Market leader in dust segment in Karnataka and #2 in Kerala.

TATA TEA Premium
• Positioning –
• “Unique refreshing taste of teas sourced from Kanan Devan hills” in Kerala
• “Pure & Natural” in Karnataka
• Exists in three variants: Kanan Devan Classic, KD Strong & KD Golden Leaf
• Key Objective: Accelerate gains from loose pool
• Key competitors are strong locals (in KA) & entrenched regional players (AVT
Premium in KL)
32
Brand / Key Unique SKU’s (Poly Pack, HTS
Positioning Markets Feature Pack)
DUST • South • Kerala Teas grown at Available in Poly Pack
India CTC • Karnataka 5600 ft. elevation  100g Poly Pack
(Different • Tamil Nadu and pristine  250g Poly Pack
blends for natural  500g Poly Pack
different conditions, giving  1 KG Poly Pack
TATA TEA KANAN pack Kanan Devan Available in HTS Pack
DEVAN segments) Classic the distinct  1 KG HTS : 500*2
refreshing fresh Available in Rs. 5 &
Kerala flavor that it is Rs. 10 Pouch
Unique famous for.
Refreshing
DUST Strong • South India • Karnataka Strong Taste Available in Poly Pack
taste of teas
CTC • Kerala  100g Poly Pack
from Kanan
(Different • Tamil Nadu  250g Poly Pack
Devan Hills
blends for • Goa  500g Poly Pack
Karnataka different  1 KG Poly Pack
Pure and pack Available in HTS Pack
natural segments)  1 KG HTS : 500*2
 2 KG HTS : 250*8
Available in Rs. 10
Pouch 33
• 3 Roses ✓ Chakra Gold has a long lasting taste
TATA TEA Chakra Gold
Dust
• 3 Roses Natural Care ✓ Our variants like Chakra Gold Elaichi

TATA TEA Chakra Gold Elaichi and Chakra Gold Activ+ with
& Chakra Gold Activ+ differentiated proposition of
Refreshing Real Elaichi flavor and
Long lasting energy are value
added offerings that competition
does not have.
34
• Local Players- Modi ✓ A perfect balance of taste and strength
TATA TEA Gemini with a signature bright brown color that
Dust the competition does not offer.
✓ Perfect balance of taste and strength
due to premium blend of Assam teas
• AVT Premium in KL ✓ Distinct refreshing flavor
TATA TEA Kanan Devan • Local Players-KT Special KA ✓ Pure and Natural because
Dust Classic ✓ Of its sourcing –Trusted plantations
✓ Blended by experts
✓ Packed in clean & hygienic
conditions
• Devgiri in Karnataka ✓ Strong taste
TATA TEA Kanan Devan • Red Label Dust in Kerala
Dust Strong
• Red Label Leaf ✓ Superior taste & aroma

TATA TEA Kanan Devan ✓ Competitive pricing in the Leaf
Golden Leaf segment
35
Product Portfolio
Now, Let’s move to Tata Tea Premium Brands ….
3 TEA Portfolio
TATA Tea – TATA Tea – TATA Tea –

3.1 3.2 3.3
National Brands Regional Brands Premium Brands
36
Premium Brands - Tea
Tata Tea Tetley Tetley

TeaVeda Black Tea Green Tea
37
TATA TEA TeaVeda
• TATA TEA Teaveda is a tea with Ayurvedic goodness. It is different

TATA TEA Premium
from other herbal teas in market. because it tastes like
• Launched in Apr’16
• Helps to balance daily health with ayurvedic goodness in
everyday tea
• Delicious Assam Tea
38
Brand / Key Unique SKU’s/ Formats (Poly Pack,
• West Bengal • Tea blend using Available in Poly Packs
TATA TEA TeaVeda • Sold as TeaVeda in ROI Assam teas with the  100g Poly Pack
goodness of Tulsi,  250g Poly Pack
Chai Ka Asli Swaad Ginger, Brahmi &
Cardamom crafted Available in CEKA
for the consumer  250g CEKA
who love the real
taste of tea.
• Cater to the
consumers who are
health conscious but
aren’t willing to
compromise on
taste.
Sold as TATA TEA Life in

West Bengal
39
Tetley
• Tetley Tea maintains a tradition of quality that began over 180 years ago.
• It has since grown to be one of the world's most loved tea brands and is now enjoyed in India by some
of its most prestigious tea connoisseurs.
• Tetley offers a range of Green Tea & Black Tea
• Tetley Green Tea is available in two formats – Green Tea Bags & Green Tea Packets
• Tetley Black Tea is available as Non-Flavored Black Tea & Flavored Black Tea. Both are available only in
Tea Bag format.
40
Tetley Green Tea
• Tetley Green Tea is available in two formats – Green Tea Bags & Green Tea Packets
• Tetley Green Tea Bags has 4 variants and Tetley Green Tea Packets has 2 variants.
Tetley Green
Tea
Tea Bags Tea Packets
Pure and Green Tea Green Tea Green Tea Green Tea Green Tea
Original with Ginger, with Lemon & Reviving Packet Packet
Green Tea Mint & Lemon Honey Mango Original Lemon
41
Tetley Green Tea
• Tetley Green Tea is the second largest player in the segment, on a

TATA TEA
mission Premium
to keep its consumers fit and healthy
• Size of Brand : 75 Crore Brand - Revenue Intensive Brand of Tetley
• 400 Crore Category with only 2% market penetration i.e. only 2 out
of every 100 people consume Green Tea
• People drink Green Tea for weight loss, to stay fit & to feel light and
active
• Key Objective: Getting higher share of category trials through
differentiation vis-à-vis category leader, Lipton.
42
Brand / Key Unique
Format Variants SKU’s (Tea Bags)
Green Tea Bags Variants available - • Metro Cities Tetley Green Available in Tea
• Tetley Pure and Tea has 5 Bags
Original Green Tea times (5X)  Pack of 10
• Tetley Green Tea antioxidants  Pack of 25
with Ginger, Mint & as in an  Pack of 100
Lemon apple.
Tetley Green Tea • Tetley Green Tea **Tetley Green Tea
Tetley Green Tea with Lemon & Reviving Mango is
cleanses you from Honey only available in a
within and helps • Tetley Green Tea pack of 25s
you stay light and Reviving Mango
active. Green Tea Packets Variants available - Available in Packet
• Tetley Original Long  100g Packet
Leaf  250g Packet
• Tetley Lemon Long  500g Packet
Leaf
**Tetley Lemon
Long Leaf is
available only in
100g Packet 43
Tetley Black Tea
• Tetley Black tea is only available in Tea Bags. There are Flavored and non-flavored variants.
• Tetley flavored Black Tea Bags has 4 variants
Tetley Black
Tea
Non-Flavored Flavored Tea

Tea Bags Bags
Black Tea Ginger Masala Lemon Elaichi

Zing Chai Twist
44
Tetley Black Tea Bags
• Adds flavor to your cup of tea with our flavored teas, perfect for a
TATA TEA Premium
refreshing start to your day or your first steps towards a life of
wellness
• Available as flavored and non-flavored black Tea
• Key Objective: Drive volumes through availability and expansion
of institutional business.
45
Brand / Key Unique
Variants SKU’s (Tea Bag)
• North India Featuring the finest Available in Tea Bags
Tetley Black Tea Non-flavored • East India grade Assam teas, (Black Tea Regular)
Black Tea Black Tea Bags are all  Pack of 25
brought to you after  Pack of 100
undergoing a rigorous  Pack of 250
selection process
which culminates with
our expert tea master
blenders working
their magic for that
unique taste.
46
Brand / Key Unique
Variants SKU’s (Tea Bags)
Tetley Black Tea Flavored Black Tea • North India Gives a refreshing start Available in Tea Bags
Flavored Tea • Tetley Ginger • East India to your day or your first (Flavored Black Tea)
Zing steps towards a life of  Pack of 12
• Tetley Masala wellness  Pack of 50
Chai
• Tetley Lemon
Twist
• Tetley Elaichi
47
• Red Label Natural ✓ TeaVeda retains the original taste of
Care tea whereas Red Label Natural Care
TATA TEA TeaVeda tastes more like Masala Tea.
✓ Red Label Natural Care is costlier than
TeaVeda.
• Lipton ✓ Organics has only 33% Green tea, rest
• Organic is Tulsi. We are 100% Green Tea.
Tetley Green Tea • Twinings ✓ Twinings is very bitter in taste and not
(Tea Bags & customized to Indian taste.
Tea Packet)
• Taj Mahal Black Tea ✓ We are lower priced than competition

Tetley Black Tea
(Flavored &
Non-flavored)
48
PRODUCT PORTFOLIO
Let’s move to Salt Portfolio ….
1 Our Global Brands 4 SALT Portfolio
2 Our Brands in India 5 FOODS Portfolio
49
FOODS PORTFOLIO
• The foods portfolio of Tata Consumer Products has two key brands – Tata Salt and Tata Sampann
• Largest Salt Brand in India reaching over 175 million households annually
50
Tata Salt
Entire Range
Tata Salt Tata Salt Tata Salt Tata Black Tata Rock Tata Salt
Plus Lite Salt Salt Crystal
51
Tata Salt
• The pioneer of salt iodisation in India, Tata Salt, holds the distinction of
being India's first national branded iodised salt.
TATA TEA Premium
• Launched in 1983, Tata Salt provided an assurance of purity. Using
Vacuum Evaporation technology, Tata Salt offered consumers a healthy,
hygienic alternative — an iodised vacuum evaporated salt that was
untouched by hand.
• 6000 Cr salt category – Tata Salt is the clear market leader with 25.2%
market share in the packaged salt market.
• Tata Salt continues to be amongst the Most Trusted Food Brands for over
a decade with our ‘Desh Ki Sehat, Desh Ka Namak’ positioning
52
Brand / Key Unique
SKU’s (Pack & Sprinkler)
• North India • Launched in 1983, Available in Pack
TATA Salt • West India India’s first national  500g Pack
• East India branded iodised salt  1 KG Pack
Desh Ki Sehat, Desh Ka Namak
• It’s made using  2 KG Pack
vacuum evaporation
techniques, higher in Also available in Sprinkler
quality as opposed to format
other salts in the
market which are
solar salts
• Has the right amount
of iodine in every
grain. Iodine helps in
mental development
of children.
53
Tata Salt Plus
• One out of two women in India are iron deficient making them
TATA TEAto Premium
vulnerable anaemia. Demanding lifestyles and erratic eating
habits has made 73% of children and 25% men in India iron
deficient too.
• To address this serious concern, Tata Salt undertook extensive
research spanning two decades and developed a new formulation
with the National Institute of Nutrition, Hyderabad. After testing
for the highest standards of quality, Tata Salt Plus has been
introduced as India’s first iron fortified iodized salt that provides
up to 50% of Daily Allowance of Iron.
54
Brand / Key Unique
SKU’s
• Top Metros • Fulfills up to 50% Available in Pack
TATA Salt Plus • Mini Metros Daily requirement of  1 KG Pack
Iron.
Double Fortified Salt - Iron + Iodine -
• Helps in formation of
Stay Strong & Active
RBC & prevents
Anaemia.
• Iodine helps in
Mental Development
of Kids
55
Tata Salt Lite
• A research undertaken by the Tata Salt team showed that over 40%
TATA
of theTEA Premium
urban adult population in India suffers from hypertension, a
life-threatening condition that can be effectively managed by
controlling the intake of sodium. To control sodium intake, people
diagnosed with hypertension are often advised to reduce or control
salt consumption.
• Refined, iodized and potassium enriched, Tata Salt Lite is a low-
sodium salt specially formulated to provide 15% lower sodium
than regular salt. It is designed towards keeping the blood pressure
and weight of family members in check.
56
Brand / Key Unique
SKU’s
• Top Metros • Helps to manage Available in Pack
TATA Salt Lite • Mini Metros Blood Pressure.  1 KG Pack
• Tier 1 Cities • No compromise on
15 % Low Sodium Salt that
helps you manage your BP taste.
Right • Active Health
Management
57
Tata Black Salt
• Tata Black Salt adds a tangy twist to your foods due to the goodness of
TATA
Amla,TEA
BeharaPremium
and other flavorful ingredients.
• Black Salt is generally rich in natural and healthy minerals like Iron and
Potassium. Hence, a dash of Tata Black Salt in Jaljeera, Chaas, Raita, Juices
etc. not only enhances the taste but also enables better digestion.
• The unique crusher format ensures that the natural richness stay intact for
a long time.
58
Brand / Key Unique
SKU’s (Refill Pack & Crusher)
• Top Metros • Natural Minerals Available in Refill Pack
TATA Black Salt • Mini Metros Enriched  100g Refill Pack
• Tier 1 Cities • Helps in solving
Black Salt with tangy twist and digestion related Available in Crusher
natural minerals issues.  100g Crusher
• Adds Chatpata Taste
to your food
59
Tata Rock Salt
• Tata Rock Salt brings a refreshing combination of great taste and health to
TATA TEA Premium
your table.
• The pink crystals are rich in essential minerals like calcium, magnesium
and potassium. You can add Tata Rock Salt to your day to day meals. Tata
Rock Salt can also be used to enhance fasting foods.
• Tata Rock Salt comes in powdered form that makes it perfect for regular,
daily use as well as in a unique crusher format that ensures that the
natural richness stays intact for a long time.
• Tata Rock Salt is extracted from natural sources, which adds a fresh flavor
burst to your meals while keeping you in the pink of health.
60
Brand / Key Unique
SKU’s (Pack, Refill Pack &
Positioning Markets Feature Crusher)
• South India • Untouched by hands Available in Pack
TATA Rock Salt • Top 10 Metros • Unprocessed Flavors  200g Pack
• Enriched with natural  500g Pack
Tata Rock Salt for a healthier you.
trace minerals  1 KG Pack
Available in Refill Pack

 100g Pack
Available in Crusher
 100g Crusher
61
Tata Salt Crystal
• Tata Salt Crystal is a staple in south Indian cuisine.

• It is sourced from the sea, is a solar evaporated, iodized and
hygienically packed offering within the Tata Salt brand umbrella.
It combines the goodness of iodine and crystal salt, and offers a
natural taste.
• It is a granular salt with specific recipe usages, such as making
idli batter, pickle, sambar etc.
62
Brand / Key Unique
SKU’s (Pack)
• South India • Leverages Tata Salt Available in Pack
TATA Salt Crystal Umbrella brand  1 KG Pack
equity and trust
• Best in class:
Saltiness
• Right & consistent
amount of Iodine
63
Tata I-Shakti
Tata I-Shakti Tata I-Shakti

Iodised Salt Cooking Soda
64
Tata I-Shakti Iodised Salt
• Tata I-Shakti Iodised Salt is an iodized solar salt that was launched in
TATA TEA Premium
2007-08.
• Serves as a flanker brand for Tata Salt – it was introduced to upgrade
users of loose & local branded salts to Tata Salt.
• Provides an opportunity for the masses to access good-quality iodized
salt at an affordable price.
65
Brand / Key Unique
SKU’s (Pack)
• Mini Metros • Aids Mental Available in Pack
Tata I-Shakti Iodized Salt • Tier 2 Cities Development  500g Pack
• Tier 3 Cities • No compromise on  1 KG Pack
Refined Free Flow Iodized Salt
Taste
66
Tata I-Shakti Cooking Soda
• Tata I-Shakti Cooking Soda, offers hygiene and purity besides

TATA TEA
offering Premium
functional product benefits and comes with a Food Grade
mark that assures its consumers of superior quality
• Consistent quality
67
Brand / Key Unique
SKU’s (Pack)
• East India • Pure, hygienic food Available in Pack
Tata I-Shakti Cooking Soda • West India grade soda for health  30g Pack
conscious consumers  100g Pack
 1 KG Pack
68
Our Competition in Salt
• Nirma ✓ Market leader in Salt category, with a

Tata Salt • Aashirwaad brand legacy of 35+ years and a reach
of 175+ million households annually
✓ Promise of Purity & Superior Quality –
Tata Salt is made using vacuum
evaporation technology, whereas other
common brands like Aashirvaad,
Annapurna are solar salts
• Ankur DFS
Tata Salt Plus
69
• Saffola Salt Plus ✓ Tata Salt Lite has 15% lower sodium
Tata Salt Lite whereas Saffola has 10% lower
sodium
• Keya Black Salt ✓ Consistent quality

Tata Black Salt • Catch Black Salt
• Regional Brands
• Puro Healthy Salt ✓ Consistent quality

Tata Rock Salt • Regional Brands in Southern
Market
70
• Annapurna ✓ Assurance of Tata brand in a

Tata Salt • Escee category where no major Crystal salt
Crystal brand is present
✓ Tata Salt Crystal is Iodised, which
the competition may not be
• Ashirwad ✓ It is an Iodized solar salt
Tata I-Shakti • Annapurna ✓ No compromise on Taste
Iodized Salt • Safola
• Local players
• No major national player, but ✓ Promise of Purity & Superior

Tata I-Shakti several smaller players like: Quality because Tata I-Shakti
Cooking Soda • NutroActive Cooking Soda is Certified Food
• Fitness Mantra Grade cooking soda
• Food Essential
• Weikfield
71
PRODUCT PORTFOLIO
Let’s move to Tata Sampann Portfolio ….
2 Our Brands in India 5 TATA SAMPANN

Portfolio
72
Tata Sampann
• At Tata Sampann our purpose is to turn everyday Indian food into powerhouse of
nutrition to make every Indian household Nutrition Sampann.
TATA TEA Premium
• We believe, that natural goodness is the way to go for a healthy, balanced life. That's
why everything that emerges from the Tata Sampann table – be it our dals, our besan,
our spices – is always pure and authentic.
• Our dals are unpolished – retaining their natural goodness and nutritional value. Our
spices are wholesome and have their essential oils intact – imparting undiluted
aroma and flavour into your food. The blended spices are packed in individual sachets
to retain this aroma till the last usage. And our besan, made from 100% unpolished
chana dal, ensures that even when you eat your favourite deep fried pakodas as you
want, you still get the power of pulses.
• We believe in bringing moments of delight in every meal, packed with unique
nutritional benefits. This is our genesis – this is our Goodness ki Shuruwat.
73
Product Categories
Poha Ready to Dal Based Spices Chutneys
Besan Pulses
cook Snacks - Pures - Tamarind Chutney
- Poha - Fine Besan - Unpolished
- Blends - Chinese Chutney
- Red Rice Poha - Moong Dal Chilla Mix - Besan - Organic - Sassy Salsa
- Spicy Tomato Chutney
- Multi-Dal Chilla Mix - Jeera Sattu - Toofani Tamatar
- Multi-grain Chilla Mix - Masala Dhamaka
- 6-Grain Khichdi Mix
- Pakoda Mix
74
Product Portfolio
Now, Let’s move to Tata Sampann Spices ….
6 TATA SAMPANN
Portfolio
TATA SAMPANN
6.1
Spices
75
Tata Sampann - Spices
• Tata Sampann spices are • Tata Sampann spices are

sourced from the best of the available as Pure Spices like
farms. Chilli Powder, Turmeric
• Specially crafted spices by Chef Powder etc. and Blends like
Sanjeev Kapoor. Kitchen King Masala, Sambar
Masala etc.
76
Pure Range
Chilli Powder Turmeric Powder Coriander Powder Kasuri Methi Jeera Powder
77
Tata Sampann – Chilli Powder
• Chilli is Vital flavor that helps in digestion.

•TATA TEAChili
Tata Sampann Premium
comes from Guntur region of Andhra Pradesh
and it contains natural oils. Natural oils are what give spices all the
health benefits that we are familiar with and also enhances its
flavour.
• Tata Sampann Chilli Powder is made of carefully handpicked,
naturally sundried, scientifically processed whole chillies and is
hygienically packed to retain natural spiciness and colour.
• No added colour or preservatives.
78
Brand / Key Unique
SKU’s
• North India Tata Sampann Chilli Available in Pack
TATA Sampann – ChilliPowder • West India comes from Guntur  25g Pack
• East India region of Andhra Pradesh  50g Pack
and it has natural oils  100g Pack
retained. Natural oils are  200g Pack
what give spices all the  500g Pack
health benefits that we
are familiar with and also
enhances its flavor.
79
Tata Sampann – Turmeric Powder
•TATA
Tata Sampann
TEATurmeric Powder is sourced from Salem
Premium
region in Tamil Nadu, famous for its rich yellow aromatic
turmeric.
• Tata Sampann Turmeric has an active ingredient called
curcumin which is known to act as an antioxidant.
• Made from whole spices which contain natural oils.
• Natural oils are known to impact rich flavour in spices and
provide health benefits.
80
Brand / Key Unique
SKU’s
• North India • Haldi helps build Available in Pack
TATA Sampann – Turmeric Powder • West India immunity. Tata  25g Pack
• East India Sampann  50g Pack
• Haldi comes from  100g Pack
Salem region of Tamil  200g Pack
Nadu and it contains  500g Pack
natural oils. It has 3%
guarantee of
curcumin.
81
Tata Sampann – Coriander Powder
• Tata Sampann Coriander comes from Kumbhraj region of

TATA TEA
Madhya Premium
Pradesh
• Tata Sampann coriander powder is made of carefully hand-
picked coriander seeds that are cleaned and sorted by the use of
advanced technology. This powder is scientifically processed and
hygienically packed to retain the natural goodness of coriander.
• Made from whole spices which contain natural oils.
• .
82
Brand / Key Unique
SKU’s
• North India • Tata Sampann Available in Pack
TATA Sampann – Coriander Powder • West India Coriander comes  25g Pack
• East India from Kumbhraj  50g Pack
region of Madhya  100g Pack
Pradesh  200g Pack
• It is made of carefully  500g Pack
hand-picked
coriander seeds that
are cleaned and
sorted by the use of
advanced technology.
• It is made from whole
spices which contain
natural oils.
83
Tata Sampann – Kasuri Methi
•TATA
Tata Sampann
TEAKasuri Methi is the best variety of Kasuri
Premium
Methi (Nagori variety) which is greener, contains less
amount of extras such as stems and has the optimum
level of moisture.
• .
84
Brand / Key Unique
SKU’s
• North India • It is of Nagori variety Available in Pack
TATA Sampann – Kasuri Methi • West India which is greener,  25g Pack
• East India contains less amount  100g Pack
of extras such as
stems and has the
optimum level of
moisture.
• It has more leaf than
any other brand.
85
Tata Sampann – Jeera Powder
•TATA
Tata Sampann
TEAJeera powder (Cumin powder) is sourced
Premium
from Nagaur region of Rajasthan, which is famous for
Jeera (Cumin) Jeera (Cumin) has naturally occurring
volatile oil that gives aroma and color.
• Tata Sampann Jeera Powder is made from whole spices
which contain natural oils.
86
Brand / Key Unique
SKU’s
• North India • It is made from whole Available in Pack
TATA Sampann – Jeera Powder • West India spices which contain  25g Pack
• East India natural oils.  50g Pack
 100g Pack
87
Blends Range
Garam Kitchen Meat Chicken Dal Tadka Paneer Punjabi Pav Bhaji Chaat Sambar
Masala King Masala Masala Masala Masala Chole Masala Masala Masala
Masala Masala
88
Tata Sampann – Garam Masala
• Tata Sampann’s Garam Masala is Sanjeev Kapoor’s

TATA TEA Premium
handiwork which ensures the right ingredients are used to
make every dish special.
• Lower proportion of Coriander (Thanda masala) compared
to other brands.
• It is made from whole spices which contain natural oils.
89
Brand / Key Unique
SKU’s
• North India • It has lower Available in Pack
TATA Sampann – Garam Masala • West India proportion of  8g Pack
• East India Coriander (Thanda  14g Pack
masala) compared to  45g Pack
other brands.  100g Pack
natural oils.
• The pack contains
individual sachets to
retain the freshness
and the aroma of the
spice.
90
Tata Sampann – Kitchen King Masala
•TATA
Tata Sampann’s Kitchen King Masala lives up to its name by
TEA Premium
enhancing the taste of your food like never before.
91
Brand / Key Unique
SKU’s
• North India • It has Coriander, Available in Pack
TATA Sampann – Kitchen King • West India Turmeric, Chilli,  14g Pack
Masala • East India Fennel, Black Pepper,  45g Pack
Cumin, Amchur, Salt,  100g Pack
Ginger Powder,
Mustard, Green Chilli
Powder, Fenugreek
(leaves), Cinnamon,
Coriander (Leaves),
Cloves, Allspice,
Asafoetida,
Cardamom, Mace.
spices. The pack
contains individual
sachets to retain the
freshness and the
aroma of the spice.
92
Tata Sampann – Meat Masala
•TATA
Tata Sampann’s Meat Masala has Kachri, an ingredient
TEA Premium
which acts as a tenderizer.
• We love our food and we dote on our meat curries and you
can bank on Tata Sampann Meat Masala to please your taste
buds and your families’ too.
93
Brand / Key Unique
SKU’s
• North India • Ingredient Kachri is Available in Pack
TATA Sampann – Meat Masala • West India present which acts as  8g Pack
• East India an tenderizer. Hence,  14g Pack
pleasing your taste  45g Pack
buds and your  100g Pack
families’ too.
natural oils.
spice.
94
Tata Sampann – Chicken Masala
•TATA
Tata Sampann’s Chicken Masala has a robust and rustic
TEA Premium
flavour because of the yellow chilli.
95
Brand / Key Unique
SKU’s
• North India • Presence of yellow Available in Pack
TATA Sampann – Chicken Masala • West India chilli gives a robust  8g Pack
• East India and rustic flavour.  14g Pack
• It is made from whole  45g Pack
spices which contain  100g Pack
natural oils.
spice.
96
Tata Sampann – Dal Tadka Masala
•TATA
One of TEA
our childhood favourites, Dal Tadka is close to
Premium
everyone’s hearts.
• Tata Sampann’s Dal Tadka Masala is the ideal choice for
making this delicious and hearty recipe that all of us revere.
97
Brand / Key Unique
SKU’s
TATA Sampann – Dal Tadka Masala • West India spices which contain  14g Pack
• The pack contains  100g Pack
spice.
98
Tata Sampann – Paneer Masala
• Don’t we all love paneer on those special occasions! Try Tata

TATA TEA
Sampann Premium
Paneer Masala created by Chef Sanjeev Kapoor, that
will help you in making the best of panner dishes - Shahi Paneer,
Kadai Paneer and Matar Paneer and make those occasions even
more special.
• Tata Sampann’s Paneer Masala is the ideal choice for making this
delicious and hearty recipe that all of us revere.
99
Brand / Key Unique
SKU’s
TATA Sampann – Paneer Masala • West India spices which contain  14g Pack
spice.
100
Tata Sampann – Punjabi Chole Masala
•TATA
Tata Sampann’s Punjabi Chole is the ideal choice for making
TEA Premium
this delicious and hearty recipe that all of us revere.
• Dried amla and anardana powder add the right amount of
fruity tartness to give you the authentic flavour of Punjab.
101
Brand / Key Unique
SKU’s
• North India • Presence of Dried Available in Pack
TATA Sampann – Punjabi Chole • West India amla and anardana  14g Pack
Masala • East India powder add the right  45g Pack
amount of fruity  100g Pack
tartness to give the
authentic flavour of
Punjab.
natural oils.
spice.
102
Tata Sampann – Pav Bhaji Masala
•TATA
Tata Sampann’s Pav Bhaji Masala has the uniqueness of
TEA Premium
dagad phool or stone flower is that it adds an earthy flavour
to the spice mix, which is one of the secrets to success of
making perfect pav bhaji at home.
103
Brand / Key Unique
SKU’s
• North India • Presence of dagad Available in Pack
TATA Sampann – Pav Bhaji Masala • West India phool or stone flower  14g Pack
• East India adds an earthy  45g Pack
flavour to the spice  100g Pack
mix which gives a
perfect flavour and
taste.
natural oils.
spice.
104
Tata Sampann – Chaat Masala
•TATA
Tata Sampann’s Chaat Masala is made from whole spices
TEA Premium
105
Brand / Key Unique
SKU’s
TATA Sampann – Chaat Masala • West India spices which contain  14g Pack
spice.
106
Tata Sampann – Sambar Masala
•TATA
Tata Sampann’s Sambar Masala is made from whole spices
TEA Premium
107
Brand / Key Unique
SKU’s
TATA Sampann – Sambar Masala • West India spices which contain  45g Pack
• East India natural oils.
spice.
108
Our Competition in Spices
• Everest
Tata Sampann MDH
Pure Spices (Chilli, Turmeric, • Catch ✓ Made from whole spices which
Coriander, Jeera & Kasuri Methi) • KBM contain natural oils.
• Aachi ✓ Natural oils are known to impact
• Sakhti rich flavour in spices and provide
• Patanjali health benefits.
• Everest ✓ The spices blends pack contains
Tata Sampann • Aachi individual sachets to retain the
Spices Blends (Kitchen King • Sakhti freshness and the aroma of the
Masala, Pav Bhaji Masala, Sambar • MDH spice.
Masala, Punjabi Chole Masala, • Maggi
Chicken, Garam Masala, Chaat
Masala)
109
Product Portfolio
Now, Let’s move to Tata Sampann Mixes ….
6 TATA SAMPANN
Portfolio
TATA SAMPANN
6.1
Spices
TATA SAMPANN
6.2
Mixes
110
Tata Sampann – Mixes
Nutri Mixes Current Portfolio
Variant 6 Grain Khichdi Moong Dal Chilla Multidal Chilla Pakoda Idli Dosa Moong Dal Vada
Nutrition Benefit Fibre rich Protein Rich Protein Rich Low Oil Absorb Fibre Rich Fibre Rich Protein Rich
No Added Colors & No Added Colors & No Added Colors & No Added Colors & No Added Colors & No Added Colors &
Other claims No Added Colors & Preservatives
Preservatives Preservatives Preservatives Preservatives Preservatives Preservatives
Moong Dal, Masoor Dal,

Hero Ingredient Moong Dal Chilka & Millets Moong Dal Chana Dal Brown Rice Brown Rice Moong Dal
Urad Dal, Chana Dal
Convenience Ready in 15 mins Ready in 15 mins Ready in 15 mins Ready in 15 mins Ready in 15 mins Ready in 15 mins Ready in 15 mins
Grammage 200g 180g 180g 180g 180g 180g 180g
MRP Rs 70 Rs 70 Rs 70 Rs 70 Rs 70 Rs 70 Rs 70
Box configuration 24 packets x 1 box 24 packets x 1 box 24 packets x 1 box 24 packets x 1 box 24 packets x 1 box 24 packets x 1 box 24 packets x 1 box
Shelf Life (months) 9 12 12 9 8 9 12
111
Tata Sampann – Multi Dal Chilla Mix
• Enjoy our protein-rich blend of unpolished moong dal, masoor

TATA TEA
dal, urad Premium
dal and authentic spices, to make delicious Multi Dal
Chilla. Tata Sampann multi dal chilla mix contains fine quality
ingredients and is made using stringent quality specifications, to
provide consumers the best product quality & taste.
• It is rich in protein.
• Ready in 15 minutes
• Shelf Life- 12 months
112
Brand / Key Unique
SKU’s
• Pan India • It is made from Available in Pack
TATA Sampann – Multi Dal Chilla Moong Dal, Masoor  180g Pack
Mix Dal, Urad Dal, Rice &
Besan giving it a
winning combination
of taste and
nutrition.
• It is easy to cook and
ready in 15 minutes.
• No added
preservatives
• No added colors
113
Tata Sampann – Mong Dal Chilla Mix
• Enjoy our protein-rich blend of unpolished moong dal and

TATA TEA
authentic Premium
spices, to make delicious Moong Dal Chilla. Tata
Sampann Moong dal chilla mix contains fine quality ingredients
and is made using stringent quality specifications, to provide
consumers the best product quality & taste.
114
Brand / Key Unique
SKU’s
• Pan India • Made using Available in Pack
TATA Sampann – unpolished Moong  180g Pack
Dal, this Chilla Mix is
Moong Dal Chilla Mix
naturally rich in
protein. It also has
the right balance of
authentic spices for a
great taste!
• No added
preservatives
• No added colors
115
Tata Sampann – Idli Mix
• Ready to cook Idli mix comes with goodness of brown rice flour
TATA TEA
and black gramPremium
flour. Sampann Idli mix contains fine quality
ingredients and is made using stringent quality specifications, to
provide consumers the best product quality & taste.
• It is Fibre rich.
116
Brand / Key Unique
SKU’s
TATA Sampann – brown rice flour and  180g Pack
black gram flour
Idli Mix
giving it a winning
combination of taste
and nutrition.
• No added
preservatives
• No added colors
117
Tata Sampann – Dosa Mix
• Ready to cook Dosa mix comes with goodness of brown rice

TATA TEA
flour and blackPremium
gram flour. Sampann Dosa mix contains fine
quality ingredients and is made using stringent quality
specifications, to provide consumers the best product quality &
taste.
• It is Fibre Rich.
118
Brand / Key Unique
SKU’s
TATA Sampann – brown rice flour and  180g Pack
black gram flour
Dosa Mix
giving it a winning
and nutrition.
• No added
preservatives
• No added colors
119
Tata Sampann – Moong Dal Pakoda / Vada Mix
• Ready to cook Moong Dal Pakoda / Vada mix comes with

TATA TEA
goodness Premium
of moong dal and rice. Sampann Moong Dal Vada mix
contains fine quality ingredients and is made using stringent
quality specifications, to provide consumers the best product
quality & taste.
• It is Fibre Rich.
120
Brand / Key Unique
SKU’s
TATA Sampann – moong dal and rice  180g Pack
giving it a winning
Vada Mix
and nutrition.
• No added
preservatives
• No added colors
121
Tata Sampann – Pakoda Mix
• Tata Sampann Pakoda is made from fine Besan, rice flour &
TATA TEA
spices with thePremium
benefit of less oil absorption.
• Pakoda made are great in taste & crispiness
• Mix is a quick to cook, with the goodness of Besan, Rice flour,
Tata Sampann spices that come with a perfect seasoning blend.
A winning combination of taste and nutrition.
122
Brand / Key Unique
SKU’s
TATA Sampann – Besan, Rice Flour and  180g Pack
Spices giving it a
Pakoda Mix
winning combination
of taste and
nutrition.
• No added
preservatives
• No added colors
123
Tata Sampann – 6 Grain Khichdi Mix
• Ready to cook Khichdi mix comes with goodness of six Indian Super
grains. Khichdi a staple in most households is a food that stands for
TATA TEA Premium
“simple home cooked food” & “comfort”.
• Tata Sampann Multigrain Khichdi Mix is a quick to cook, with the
goodness of unpolished chilka split moong dal, rice & Indian super
grains: Ragi, Amaranth, Bajra & Jowar that comes with a perfect
seasoning blend. A winning combination of taste and nutrition.
• RECEIPE CRAFTED BY Chef Sanjeev Kapoor
• Product contains Masala Mix Sachet Inside
124
Brand / Key Unique
SKU’s
TATA Sampann – 6 Grain Moong Dal Chilka,  200g Pack
Rice, Jowar, Bajra,
Khichdi Mix
Ragi & Rajgira giving
it a winning
and nutrition.
• No added
preservatives
• No added colors
125
Our Competition in Mixes
• MTR ✓ Made using spices and

Tata Sampann Mixes • Gits condiments that are cultivated in
(Idli Mix, Moong Dal Vada Mix, • Local regional players like the best farms for high-quality
Dosa Mix, Pakoda Mix, Multi Dal Bambino, Haldiram, Chitale spices in the country.
Chilla Mix, Moong Dal Chilla Mix, 6 ✓ Rich in protein & Fibre
Grain Khichdi Mix) ✓ No added color
✓ No added preservatives
126
Product Portfolio
Now, Let’s move to Tata Sampann Chutneys ….
6 TATA SAMPANN
Portfolio
TATA SAMPANN TATA SAMPANN

6.1 6.3
Spices Chutneys
TATA SAMPANN
6.2
Mixes
127
Tata Sampann – Chutneys
Chutneys Range
Spicy Tomato Tamarind Chinese

Chutney Date Chutney Chutney
128
Tata Sampann – Chutneys
• Tata Sampann Chutneys are prepared with spices and

TATA TEAthatPremium
condiments are cultivated in the best farms for high-quality
spices in the country.
• The main advantage you can enjoy with Tata Sampann Chutneys
is the fact that they are made with no added preservatives.
• One can choose from 3 variants – Date Tamarind Chutney, Spicy
Tomato Chutney & Chinese Chutney
129
Brand / Variants Key Unique
SKU’s
Spicy Tomato • Pan India It consists of Available in Pack
tomato paste,  100g Pack
vinegar, ginger
paste, spices and
condiments,
refined sunflower
oil and vacuum-
evaporated salt.
No added
preservatives
TATA Sampann – Chutney Date Tamarind • Pan India It consists of dates, Available in Pack
tamarind paste,  100g Pack
spices and
condiments, water,
jaggery, sugar, and
vacuum-
evaporated salt.
No added
preservatives
130
Brand / Variants Key Unique
SKU’s
Chinese • Pan India It consists of dry Available in Pack
red chilli,  100g Pack
dehydrated minced
garlic, vinegar,
water, tomato
paste, refined
TATA Sampann – Chutney sunflower oil,
sugar, red chilli
powder and salt.
No added
preservatives
131
Our Competition in Chutneys
✓ Made using spices and condiments

Tata Sampann that are cultivated in the best farms
Chutneys (Spicy Tomato for high-quality spices in the
Chutney, Date Tamarind Chutney, country.
Chinese Chutney) ✓ No added color
✓ No added preservatives
132
Product Portfolio
Now, Let’s move to Tata Sampann Dals ….
6 TATA SAMPANN
Portfolio

6.1 6.3
Spices Chutneys

6.2 6.4
Mixes Dals
133
Tata Sampann – Pulses
• TATA SAMPANN offers a range of UNPOLISHED dals which do not undergo artificial polishing with water ,Oil or
leather. What’s more, these dals are put through rigorous quality checks to ensure there are clean and the nutrients
are intact.
Other USP of TATA SAMPANN Pulses
• Tata Sampann Dals are SELECTIVELY sourced, SORTEX (Removal of discolored grain), GRADED (Size Uniformity)
and are of CONSISTENT QUALITY (Throughout the year).
• Tata Sampann Dals are CLEANER and PURE in nature (Zero tolerance of inorganic foreign matter).
• Tata Sampann pulses have very low moisture content that delivers more dal per kg in comparison to products with
higher moisture content.
Tata Sampann Pulses range is available in both Conventional (Regular) Pulses and Organic Pulses category.
134
Conventional (Regular) Pulses Range (17 Variants)
1. Toor Dal / 2. Moong 5. Chana 6. Urad 9. Masoor 13. Kabuli 14. Kala 15. Rajma 16. Chawli 17. Matki /
Arhar Dal Dal Dal Dal Dal Chana Chana / Lobia Moth Bean
3. Moong 7. Urad 10. Masoor
Chilka Whole Whole
4. Green 8. Urad Kali 11. Kali
Moong Masoor
12. Masoor
Small (Chanti)
135
Tata Sampann – Toor / Arhar Dal
• A staple in the Indian diet, Toor/Arhar dal is used to prepare sambar, Dal
TATA
tadka, TEA Premium
dal fry , the Maharashtrian varan , bisi bele bhat. Every region has a
uniquely delicious recipe for Toor dal , which well goes with roti or rice.
• Toor dal in general is rich in protein & source of other micronutrients.
• SOURCING: Tata Sampann’s Toor Dal are select grains from Maharashtra &
Karnataka, which are known for fine quality.
• It is a red toor (whole grain) variety.
• Major Spec Comparison Parameters* TS Toor dal FSSAI Std.
Moisture level NMT 10% NMT 12%
Weeviled grains NMT 4 Nos. NMT 1%
Damage/Broken
1% NMT 7%
grain count
Foreign matter Nil NMT 1%
* 1. Moisture - % of water, 2. Weeviled Grains – Grains bitten by insect, having a hole or pit in a grain, 3. 136
Damaged/Broken Grains - Seeds with slight defects, not fully developed, seedcoat staining,seedcoat is wrinkle,
folded or broken pulses, 4. Foreign Matter – Extraneous Matter.
Brand / Variant / Key Unique
SKU’s
• Pan India Urban • It is Unpolished. Available in Pack
TATA Sampann – Toor / Arhar Dal General Trade • It is a red toor (whole  200g Pack
• Modern Trade grain) variety.  500g Pack
• E-Commerce • It is of premium  1 KG Pack
• Institutions/HORECA Dhada Quality  2 KG Pack
 5 KG Pack
 30 KG Pack
Also available in 1 KG
Standee Pouch & Tin Can
137
Tata Sampann – Moong
• A bowl of delicious Moong Dal and Green Moong is considered the weight-
TATA TEA
watcher’s Premium
best friend. Moong Chilka in general comes with the added benefit of
extra fiber and is used in the preparation of lentil soups, khichdi and pakoras.
• SOURCING: Tata Sampann Moong dal is bold premium grain. Sourcing of Desi
Moong variants is done from Maharashtra, Karnataka, Madhya Pradesh and
Rajasthan, which are known for fine quality of the same.
• Major Spec Comparison Parameter TS Moong Dal
Moong Dal
FSSAI Std.
Damage / Broken grain
0.50% NMT 7%
count
138
Brand / Variant / Sub Variant Key Unique
SKU’s
Moong dal • It is Unpolished. Available in Pack
• Tata Sampann
Moong dal is  200g Pack
bold premium  500g Pack
grain  1 KG Pack
• Pan India Urban

General Trade
• Modern Trade
TATA Sampann – Moong Moong Dal Chilka • E-Commerce • It is Unpolished. Available in Pack
• Institutions/HOR • Tata Sampann
ECA Moong chilka is  500g Pack^
bold premium
grain verity.
139
SKU’s
Green Moong • Pan India Urban Tata Sampann Green Available in Pack
General Trade Moong is bold
• Modern Trade premium grain.  500g Pack
• E-Commerce
• Institutions/HOR
ECA
TATA Sampann – Moong
140
Tata Sampann – Chana Dal
• Chana dal in general is another nutritious & essential staple in every Indian
TATA
diet. It isTEA Premium
an excellent source of protein. Apart from customary preparation of
dals , it also used in a variety of soups, salads, sweets and savories & also a
rich preparation to go with pakwans.
• Tata Sampann’s Chana Dal desi variety and is a bold premium grain.
• Sourcing of TS Chana Dal is done from Maharashtra, Karnataka and Madhya
Pradesh, which are known for fine quality of the same.
Chana Dal
• Major Spec Comparison Parameter TS Chana Dal
FSSAI Std.
Damage/ Broken grain
0.50% NMT 7%
count
141
SKU’s
• Pan India Urban • It is Unpolished. Available in Pack

TATA Sampann – Chana Dal General Trade • Tata Sampann’s  200g Pack
• Modern Trade Chana Dal is a bold  500g Pack
• E-Commerce premium grain.  1 KG Pack
• Institutions/HORECA  2 KG Pack
 5 KG Pack
 30 KG Pack
142
Tata Sampann – Urad
• Urad in general is one of the richest sources of protein. Urad Dal and Whole
TATA TEA
are mainly Premium
used for culinary applications such as Dosa, Papad, Vada, etc. Urad
Kali is used for making tasty Dal Makhni .
• Tata Sampann Urad whole batter fluffiness/Ubari is more than 10 cups
(higher than industry standard). The more the Ubari - the more Idlis per kg of
dal and softer idlis.
• SOURCING : It is sourced across Indian states i.e. Maharashtra , Andhra
TS Urad Urad
Pradesh, Karnataka Parameter (All Dal/Whole
Urad Kali
FSSAI Std.
variants) FSSAI Std.
• Major Spec Comparison
Moisture level NMT 10% NMT 12% NMT 14%
Weeviled grains NMT 4 NMT 3% NMT 1%
Damage/Broken
0.50% NMT 7% NMT 7%
grain count
Foreign matter Nil NMT 1% NMT 1%
143
SKU’s
Urad Whole • It is Unpolished. Available in Pack
• Tata Sampann Urad whole  200g Pack
fluffiness/Ubari is more  500g Pack
than 10 cups.  1 KG Pack
• Pan India
Urban
General Trade
• Modern
TATA Sampann – Urad Dal Trade • It is Unpolished. Available in Pack
Urad • E-Commerce • Tata Sampann Urad whole  500g Pack
• Institutions/H fluffiness/Ubari is more  1 KG Pack
ORECA than 10 cups.
144
SKU’s
Urad Kali • Pan India Urban • Tata Sampann Urad Available in Pack
General Trade Kali is of bolder  500g Pack
• Modern Trade grain.  1 KG Pack
• E-Commerce
• Institutions/HORE
CA
TATA Sampann –
Urad Dal
145
Tata Sampann – Masoor Dal
• Masoor family in general considered as good source of antioxidants & minerals

TATA TEA Premium
such as potassium, calcium and magnesium .
• Masoor Dal is an important part of a vegetarian diet in the Indian subcontinent.
Apart from being used in delicious khichadi, it’s usually eaten in the form of
curries and is also cooked in combination with other vegetables.
• TS Masoor Whole and Masoor dal are less/non-wrinkled grains
• SOURCING: Masoor Small (Chanti) is sourced from UP.
TS Masoor Masoor Dal Masoor Whole
• Major Spec Comparison Parameter
(for both) FSSAI Std. FSSAI Std.
Moisture level less than 10% NMT 12% NMT 14%
Weeviled grains NMT 4 Nos. NMT 3% NMT 1%
Damage/ Broken
0.50% NMT 7% NMT 7%
grain count
Foreign matter Nil NMT 1% NMT 1%
146
Brand / Sub Variant Key Unique
SKU’s
Variant / Markets Feature
Positioning
Masoor Dal • Pan India Urban • It is unpolished Available in Pack
General Trade • TS Masoor dal is  500g Pack
• Modern Trade less/non-wrinkled  1 KG Pack
• E-Commerce grains compared to
• Institutions/HORE loose.
CA
TATA Sampann
– Masoor Dal Masoor Whole • It is unpolished Available in Pack
• TS Masoor Whole is  200g Pack
less/non-wrinkled  500g Pack
grains compared to  1 KG Pack
loose.
147
SKU’s
Kali Masoor • Pan India Urban TS Kali Masoor is Available in Pack
General Trade less/non-wrinkled  500g Pack
• Modern Trade grains compared to  1 KG Pack
• E-Commerce loose.
• Institutions/HOR
ECA
Masoor small • West Bengal GT • It is unpolished Available in Pack

TATA Sampann – Masoor Dal and MT • TS Masoor small  500g Pack
is less/non-
wrinkled grains
compared to
loose.
148
Tata Sampann – Kabuli Chana
• Many delicious recipes like chhole-bhature, kadala curry & chana chaat are
TATA
output ofTEA Premium
kabuli chana. It is rich in protein and can be enjoyed well with
rotis or rice.
• Tata Sampann Kabuli Chana is of bold size (Double dollar).
• Sourcing of Desi Kabuli is done from Maharashtra, Karnataka and Madhya
• Major Spec Comparison TS Kabuli Kabuli Chana
Parameter
Chana FSSAI Std.
Damage/ Broken
0.5% NMT 7%
grain count
149
SKU’s
• Pan India Urban • Tata Sampann Kabuli Available in Pack
TATA Sampann – Kabuli Chana General Trade chana is bold in size  500g Pack
• Modern Trade (Double dollar).  1 KG Pack
• E-Commerce
• Institutions/HORECA
150
Tata Sampann – Kala Chana
• Kala (Brown) chana in general rich in high fibre & contains minerals
TATA
in hugeTEA Premium
proportions, namely copper, iron, phosphorus and zinc 25%.
• Sourcing of Desi Kala Chana (not imported) is done from
Maharashtra, Karnataka and Madhya Pradesh, which are known
for fine quality of the same.
• Major Spec comparison Kala Chana FSSAI
Parameter TS Kala Chana
Std.
Damage/ Broken
0.50% NMT 7%
grain count
151
SKU’s
• Pan India Urban • It is locally sourced Available in Pack
TATA Sampann – Kala Chana General Trade (not imported)  500g Pack
• Modern Trade • Tata Sampann Kala  1 KG Pack
• E-Commerce chana is bold in size.
152
Tata Sampann – Rajma(Chitra)
• Rajma is known to be one of the best natural sources of protein. Part of

TATA TEA Premium
every Punjabi household’s Sunday feast and a regular feature in dhabas across
the country .Rajma Chawal is one of the most favorite cuisine among north
Indians.
• Tata Sampann Rajma are Chitra variety (kidney beans) are sorted and graded
to be consistent in size and quality. Therefore, there are no more than 0.5% of
broken grains per kg.
Parameter TS RAJMA Rajma FSSAI Std.
• Major Spec Comparison Moisture level NMT 14% NMT 14%
Damage/ Broken
0.50% NMT 7%
grain count
153
SKU’s
• Pan India Urban • Tata Sampann Rajma Available in Pack
TATA Sampann – Rajma General Trade grains are uniform &  500g Pack
• Modern Trade cleaner variety.
• E-Commerce
• Institutions/Horeca
154
Tata Sampann – Chawli (Lobia)
• Chawli/Lobia well known as it soaks up the flavors easily and is easy to

TATA TEA Premium
digest. Lobia is chock-full of protein, fibre and antioxidants, making it a
healthy staple on many plates.
• Tata Sampann Chawli ensures that the integral source of protein of the
grains should remain preserved by avoiding any artificial polishing process.
• TS Chawli ensures there is low moisture content , this means you get
“more dal per dal” and therefore, the best value for your money.
Chawli FSSAI
Parameter TS Chawli
• Major Spec Comparison Std.
Damage/ Broken
0.50% NMT 5%
grain count
155
SKU’s
• Pan India Urban TS Chawli is of medium Available in Pack
TATA Sampann – Chawli (Lobia) General Trade size grain of uniform  500g Pack
• Modern Trade quality
• E-Commerce
156
Tata Sampann – Matki (Moth Bean)
• Matki in general considered to be one of the best sources of plant-

TATA TEA Premium
based proteins.
• It has less than 10% moisture content, which is much lower than FSSAI-
specified standards. Low moisture means you get more protein per kg.
• TS Matki is locally sourced Gavran (Local) variety.
• Major Spec comparison
Parameter TS Matki Matki FSSAI Std.

Moisture level NMT 8.5% NMT 14%
Damage/ Broken grain count 0.30% NMT 7%
157
SKU’s
• Pan India Urban • Tata Sampann Matki Available in Pack

TATA Sampann – Matki General Trade contains much lesser  500g Pack
• Modern Trade moisture i.e 8.5%
(Moth Bean)
• E-Commerce compare to 14% of
• Institutions/HORECA industrial standard.
158
Product Portfolio
Now, Let’s move to Tata Sampann Organic Dals ….
6 TATA SAMPANN
Portfolio
TATA SAMPANN TATA SAMPANN TATA SAMPANN

6.1 6.3 6.5
Spices Chutneys Organic Dals

6.2 6.4
Mixes Dals
159
Tata Sampann – Organic Pulses
• TATA SAMPANN 100% Organic Pulses also UNPOLISHED, additionally they are devoid of any synthetic
pesticidal and chemical residue.
• These dals are sourced from organic certified farms where no chemical fertilizers or pesticides are used
for farming.
Other USPs of TATA SAMPANN ORGANIC range -
• Tata Sampann’s entire organic range is certified as per the National Programme for Organic Production (NPOP), India
as well as National Organic Program (NOP USDA), USA.
• Certified by Control Union, Control Union is one of the largest organic certification organization headquartered in
Netherlands.
• Tata Sampann Organic Dals are also SELECTIVELY sourced, SORTEX (Removal of discolored grain), GRADED (Size
Uniformity) and are of CONSISTENT QUALITY (Throughout the year).
160
Benefits of Organic Pulses
✓ Higher level of nutrients in organic pulses ✓ Free from chemical fertilizers and pesticides.
✓ Source of healthy fats & high soluble fibre, ✓ Vitamin and mineral rich Organic Dals promote
which promote heart health a healthy nervous system
✓ Reduction in acidity and digestive ailments ✓ Powerhouse of protein, boon for vegetarian
161
Organic Pulses Range (Top 10 variants in Pulses category)
1.Organic 2.Organic 3.Organic 4.Organic 5.Organic 6.Organic 8.Organic 9.Organic 10.Organic

Toor Dal Chana Dal Moong Dal Masoor Dal Moong Chilka Urad Dal Brown Rajma Kabuli
Dal 7. Organic Chana Chana
Urad whole
162
Tata Sampann – Organic Toor / Arhar Dal
• A staple in the Indian diet, Toor/Arhar dal is used to prepare sambar, Dal
tadka, dal fry , varan , bisi bele bhat and more. Toor dal in general is rich in
TATA TEA Premium
protein & source of other micronutrients.
• Tata Sampann Toor dal is 100% Organic.
• It is a red toor (whole grain) & of premium Dhada quality.
• Sourcing: Tata Sampann Organic Toor Dal are select grains from Maharashtra
& Karnataka, which are known for fine quality.
TS Organic Organic Toor
• Major Spec Comparison Parameters* Toor dal dal FSSAI Std.
Damage/Broken grains
1% NMT 7%
count
* 1. Moisture - % of water, 2. Weeviled Grains – Grains bitten by insect, having a hole or pit in a grain, 3. 163
Damaged/Broken Grains - Seeds with slight defects, not fully developed, seedcoat staining,seedcoat is wrinkle,
folded or broken pulses, 4. Foreign Matter – Extraneous Matter.
Brand /Variant/ Key Unique
SKU’s
• Pan India Urban • 100% Organic Toor Available in Pack
TATA SAMPANN General Trade Dal  500g Pack
• Modern Trade  1KG Pack
Organic Toor Dal
• E-Commerce • It is unpolished.
• It is a red toor (whole

grain) variety.
• It is of premium
Dhada Quality
164
Tata Sampann – Organic Chana Dal
• Chana dal in general is another nutritious & essential staple in every Indian
TATA
diet. It is TEA Premium
an excellent source of protein. Apart from customary preparation of
dals, it also used in a variety of soups, salads, sweets and savories & also a
rich preparation to go with pakwans. Tata Sampann Chana dal is 100%
Organic. It is of desi variety and is a bold premium grain.
• Sourcing of TS Organic Chana Dal is done from Maharashtra, Karnataka and
Madhya Pradesh, which are known for fine quality of the same.
• Major Spec Comparison Parameter TS organic Organic Chana
Chana Dal Dal FSSAI Std.
Damage/ Broken
0.50% NMT 7%
grains count
165
SKU’s
• Pan India Urban • 100% Organic Chana Available in Pack
• Modern Trade • It is unpolished  1KG Pack
Organic Chana Dal
• E-Commerce • It is bold premium
grain
166
Tata Sampann – Organic Moong dal
• A bowl of delicious Moong Dal is considered the weight-watcher’s best friend.

TATA TEA Premium
• Tata Sampann Moong dal is 100% Organic.
• It is bold premium grain.
• Sourcing of TS Organic Moong dal is done from Maharashtra, Karnataka,
Madhya Pradesh and Rajasthan, which are known for fine quality of the same.
• Major Spec Comparison
TS organic Organic Moong Dal
Parameter
Moong Dal FSSAI Std.
Damage / Broken grains count 0.50% NMT 7%
167
SKU’s
• Pan India Urban • 100% Organic Moong Available in Pack
• Modern Trade • It is unpolished.  1KG Pack
Organic Moong Dal
• E-Commerce • It is bold premium
grain
168
Tata Sampann – Organic Moong Chilka
• Moong Chilka comes with the added benefit of extra fiber and is used in the
TATA TEA
preparation Premium
of lentil soups, khichdi and pakoras.
• Tata Sampann Moong Chilka is 100% Organic.
• It is bold premium grain.
• Sourcing of TS Organic Moong chilka is done from Maharashtra, Karnataka,
Madhya Pradesh and Rajasthan, which are known for fine quality of the same.
TS organic Organic Moong
• Major Spec Comparison Parameter Moong Chilka FSSAI
Chilka Std.
Damage / Broken grains
0.50% NMT 7%
count
169
SKU’s
TATA SAMPANN • Pan India Urban • 100% Organic Moong Available in Pack
Organic Moong Chilka General Trade Chilka  500g Pack
• Modern Trade • It is unpolished.
• E-Commerce • It is of bold premium
grain
170
Tata Sampann – Organic Urad
• Urad in general is one of the richest source of protein. Urad whole & Dal are
mainly used for culinary applications such as Dosa, Papad, Vada, etc.
TATA TEA Premium
• Tata Sampann Urad whole batter fluffiness/Ubari is more than 10 cups (higher
than industry standard). The more the Ubari - the more Idlis per kg of dal .
• Tata Sampann Urad is 100% Organic.
• SOURCING : Tata Sampann Organic Urad variants are sourced across Indian
states i.e. Maharashtra , Andhra Pradesh, Karnataka & others.
Organic Urad Whole
TS Organic Urad
& dal
Whole & Dal
FSSAI Std.
Weeviled grains NMT 4 NMT 3%
Damage/Broken grain
0.50% NMT 7%
count
171
Brand /Variant/ Sub Variety Key Unique
SKU’s
Urad Whole • Pan India • 100% Organic Urad Available in Pack
Urban General Whole Dal.  500g Pack
Trade • It is unpolished.
• Modern Trade • Fluffiness/Ubari is
• E-Commerce more than 10 cups.
TATA SAMPANN
Organic Urad Urad Dal • Pan India • 100% Organic Urad Available in Pack
Urban General Dal  500g Pack
Trade • It is unpolished.
• Modern Trade • Fluffiness/Ubari is
• E-Commerce more than 10 cups.
172
Tata Sampann – Organic Masoor Dal
• Masoor family in general considered as good source of antioxidants & minerals

TATA TEA Premium
such as potassium, calcium and magnesium .
• Masoor Dal is an important part of a vegetarian diet in the Indian
subcontinent.Apart from being used in delicious khichadi, it’s usually eaten in the
form of curries and is also cooked in combination with other vegetables.
• Tata Sampann Masoor dal is 100% Organic.
• TS organic Masoor dal are less/non-wrinkled grains compared to loose.
TS Organic Organic Masoor Dal
Masoor dal FSSAI Std.
Moisture level less than 10% NMT 12%
Damage/ Broken grains
0.50% NMT 7%
count
173
SKU’s
• Pan India Urban • 100% Organic Available in Pack
TATA SAMPANN General Trade Masoor Dal  500g Pack
• Modern Trade • It is unpolished
Organic Masoor Dal
• E-Commerce • It is having less/non-
wrinkled grains
compared to loose.
174
Tata Sampann – Organic Kabuli Chana
• Many delicious recipes like chhole-bhature, kadala curry & chana chaat are
TATA
output ofTEA Premium
kabuli chana. It is rich in protein and can be enjoyed well with rotis.
• Tata Sampann Kabuli Chana is 100% Organic.
• It is of bold size (Double dollar).
• Sourcing of TS Organic Kabuli is done from Maharashtra, Karnataka and Madhya
• Major Spec Comparison Parameter TS Organic Organic Kabuli
Kabuli Chana Chana FSSAI Std.
•
0.50% NMT 7%
count
175
SKU’s
• Pan India Urban • 100% Organic Kabuli Available in Pack
TATA SAMPANN General Trade Chana  500g Pack
• Modern Trade • It is bold in size
Organic Kabuli Chana
• E-Commerce (Double dollar).
176
Tata Sampann – Organic Brown Chana
• Kala (Brown) chana in general rich in high fibre & contains minerals in huge
TATA TEA
proportions, Premium
namely copper, iron, phosphorus and zinc 25%.
• Tata Sampann Brown Chana is 100% Organic.
• Sourcing of TS organic brown Chana( not imported) is done from

Maharashtra, Karnataka and Madhya Pradesh, which are known for fine
quality of the same. TS Organic Organic
Parameter Brown Brown Chana
• Major Spec Comparison Chana FSSAI Std.
Weeviled grains NMT 4 Nos.NMT 1%
0.50% NMT 7%
count
177
SKU’s
• Pan India Urban • 100% Organic Brown Available in Pack
TATA SAMPANN General Trade Chana  500g Pack
• Modern Trade • It is locally sourced
Organic Brown Chana
• E-Commerce (not imported)
• It is bold in size.
178
Tata Sampann – Organic Rajma( Red)
• Rajma is known to be one of the best natural sources of protein. Part of every
TATA
PunjabiTEA Premium
household’s Sunday feast and a regular feature in dhabas across the
country .
• Tata Sampann Red Rajma is 100% Organic.
• Tata Sampann organic Rajma (Red)are sorted and graded to be consistent

in size and quality. Therefore, there are no more than 0.5% of broken grains per
kg. TS Organic Organic Rajma
Parameter
RAJMA FSSAI Std.
• Major Spec Comparison Moisture level NMT 14% NMT 14%
0.50% NMT 7%
count
179
SKU’s
• Pan India Urban • 100% Organic Rajma Available in Pack
TATA SAMPANN General Trade • Tata Sampann organic  500g Pack
• Modern Trade Rajma grains are red ,
Organic Rajma (Red)
• E-Commerce uniform & cleaner
variety.
180
Our Competition in Pulses
• Loose Pulses (96%) of pulses
the market. ✓ Unpolished - Does not undergo
TATA SAMPANN
Regular Pulses (Moong Dal, • Regional/Channel Brands: artificial polishing with water, oil or
Masoor Dal, Chana Dal, Urad Dal, • Mangatram (Dehli)
• Rajdhani (Delhi) leather.
Rajma, Kabuli Chana, Kala Chana,
• Udaiyam (Chennai)
Chawli, Matki & Rajma) ✓ Packed Pulses.
• Private Labels
• Loose Pulses (96%) of the ✓ Zero Tolerance for Extraneous
TATA SAMPANN pulses market. Matter
Organic Pulses (Moong Dal, • Organic Brands:
Masoor Dal, Chana Dal, Urad Dal, • 24 Mantra ✓ Have NMT 10% moisture content.
• Organic Tatwa
Rajma, Kabuli Chana, Brown ✓ SELECTIVELY sourced , GRADED and
• Pro nature
Chana & Rajma)
• Pure and Sure SORTEXED.
• Conscious foods
• Private Labels ✓ Trust of Tata brand.
181
Product Portfolio
Now, Let’s move to Tata Sampann Besan, Sattu & Poha ….
6 TATA SAMPANN
Portfolio

6.1 6.3 6.5
Spices Chutneys Organic Dals

6.2 6.4 6.6
Mixes Dals Besan, Sattu & Poha
182
Tata Sampann – Besan
Besan (Gargara) Fine Besan
183
Tata Sampann – Besan
• Tata Sampann has two varieties of Besan – Besan (Gargara) and

TATA TEABoth
Besan (Fine). Premium
are made from 100% Unpolished Chana Dal,
retaining its natural & authentic properties.
• Tata Sampann adheres to a 5-Step process to maintain high quality
standards.
• Made of good quality 100% unpolished Chana Dal
• Low moisture grains – similar quality of Chana Dal
• No mix of other powders
• In Fine Besan the granulation is uniform, thereby retaining more
water and less oil absorption while cooking.
184
Brand / Variant / Sub Variety Key Unique
SKU’s
Besan (Gargara) • Made of good quality
100% unpolished Chana
Dal.
• Low moisture grains –
similar quality of Chana
Dal. Available in
• Pan India Urban
• No mix of other Pack
General Trade
powders/flours.  200g Pack
• Modern Trade
TATA SAMPANN Fine Besan • Uniform Granulation  500g Pack
• E-Commerce
Besan (Fine Besan).  1 KG Pack
• Institutions /
 10 KG Pack
HORECA
185
Our Competition in Besan
National/Channel Brands:
TATA SAMPANN • Fortune Besan.
• Besan (Gargara) • Private Labels. ✓ Made of good quality 100%
• Fine Besan unpolished Chana Dal.
Regional Brands:
✓ Low moisture grains – similar
• Rajdhani (Delhi).
• Samrat (Mumbai). quality of Chana Dal.
• Gaichap (Gujarat). ✓ No mix of other powders/flours.
• Laxmibhog (Rajasthan).
• Bhagyalaxmi (Karnataka). ✓ Uniform Granulation (Fine Besan)
186
Tata Sampann – Sattu
Jeera Sattu
187
Tata Sampann – Sattu
• Tata Sampann Jeera Sattu made with 100% unpolished

TATA
Chana. TEA Premium
• No mix of other powders/flours.
• Made from good quality unpolished Chana.
188
Brand /Variant Key Unique
SKU’s
• Bihar • Made with 100% Available in Pack

TATA SAMPANN • Jharkhand unpolished Chana Dal.  200g Pack
• East UP  500g Pack
Jeera Sattu • No mix of other
• Parts of West
Bengal powders/flours.
• GT and MT/Ecom • Made from good quality
in above regions. unpolished Chana.
189
Our Competition in Jeera Sattu
TATA SAMPANN Regional Brands: ✓ Made with 100% unpolished Chana

Jeera Sattu • Swastik Dal.
• Shree Kamal
✓ No mix of other powders/flours.
• Shree Ganesh
• Rakesh ✓ Made from good quality unpolished
• Jalan Chana.
✓ National Brand.
190
Tata Sampann – Poha
Poha Red Rice Aval / Poha
191
Tata Sampann – Poha
• Tata Sampann produces two varieties of Poha – Poha with high

TATA
dietaryTEA Premium
fibre and Red Rice Poha.
• Tata Sampann poha is high fibre and a natural source of protein.
Dietary fiber is an essential part of a healthy and balanced diet
Protein is an important building block for the body.
• It is rich in natural trace minerals like potassium, calcium and
magnesium
192
Brand / Variety Key Unique
SKU’s
Poha • West India It is high fibre and a Available in Pack
• South India natural source of  500g Pack
protein. Dietary fiber
is an essential part of
a healthy and
balanced diet
TATA Sampann Poha Red Rice Aval • Kerala Red rice poha - high Available in Pack
fibre breakfast  500g Pack
High fibre
Rich in natural trace
minerals like
potassium, calcium
and magnesium.
193
Our Competition in Poha
✓ Tata Sampann poha is high fibre

Tata Sampann and a natural source of protein.
Poha and Red Rice Aval Dietary fiber is an essential part of
a healthy and balanced diet Protein
is an important building block for
the body.
✓ It is rich in natural trace minerals
like potassium, calcium and
magnesium
194
PRODUCT PORTFOLIO
Let’s move to Tata Coffee Portfolio ….
2 Our Brands in India 5 TATA SAMPANN

Portfolio

COFFEE Portfolio
195
TATA COFFEE Portfolio
Tata Coffee Grand Tata Coffee Grand Tata Coffee

Instant Coffee Filter Coffee 1868
196
Tata Coffee Grand – Instant Coffee
• Tata Coffee Grand Instant Coffee is first of its kind instant coffee.
TATA TEA
• A smooth Premium
blend of agglomerated coffee powder and freeze dried coffee
that promises a superior taste and rich aroma.
• Home Grown and Hand Picked at Tata Coffee Plantations.
• Tata Coffee Grand Instant Coffee is rich, fresh and aromatic coffee. This
freshness has been locked in what we call decoction crystals so that the
consumer can have freshest coffee, everyday.
197
Brand / Key Unique
Main Blends SKU’s
FRAGGLO – • South India • Unique blend of Available in Poly Pack
TATA COFFEE GRAND 10% freeze dried + Freeze dried +  50g Poly Pack
INSTANT COFFEE 90% agglomerated agglomerated coffee
(FRAGGLO Blend) Available in Jar
Available Pan India that is one of its  50g Jar
kinds in the Instant
coffee market. Available in Rs. 2 & Rs.
• The Freeze dried 10 pouch
component is most
superior form of
processing instant
coffee that leads to a
better taste. This has
been coined as a
term “Decoction
crystals”.
198
Tata Coffee Grand – Filter Coffee
• Tata Coffee Grand is a filter coffee which comes with a customized

TATA
blend TEA
cateringPremium
to the regional taste palette.
• It has different blends for different South Indian states.
• Kick-start your day with your cup of fresh and aromatic Tata coffee.
199
Brand / Key Unique
Main Blends SKU’s (Poly Pack)
Karnataka • Karnataka • Customized Available in Poly Pack
TATA COFFEE GRAND FILTER Market- • Tamil Nadu Blend to cater  50g Poly Pack
COFFEE 70:30 (Coffee – • Andhra Pradesh to regional  100g Poly Pack
Chicory mix) • Kerala tastes &  200g Poly Pack
TN/ AP/ Kerala • Telangana preference  500g Poly Pack
Market – • Composition -
53:47 (Coffee – Roast & Available in Re 1 & Rs. 5
Chicory mix) Ground Coffee pouch
A perfect blend of – Chicory mix
delectable cup Not available in Jar
and value
200
Tata Coffee 1868
• Tata Coffee 1868 is roast and ground coffee 100 percent pure
TATA TEA Premium
Arabica blend.
• It caters to the premium segment of the market who enjoy gourmet
coffee.
201
Brand / Key Unique
Main Blends SKU’s (Pouch)
A 100% Arabica • Pan India Premium Arabica  150g Pouch
TATA COFFEE 1868 Roast & Ground beans sourced
coffee to cater to exclusively from the
the premium TATA COFFEE
segment Plantations. The
specialty lies in the
slow and controlled
sun drying that help
bring out the acidity
and best flavor in
the beans grown
here.
202
Our Competition in Coffee Segment
• Bru Green Label ✓ Bru does not offer custom coffee

TATA COFFEE GRAND • Cothas blend.
Filter Coffee • AVT Premium ✓ We have custom coffee blend to
cater to regional tastes & preference
✓ Coffee - Chicory Mix
• Nescafe sunrise & Bru Instant ✓ Nescafe enjoys a higher brand

TATA COFFEE GRAND in South India equity but it does not produce
Instant Coffee • Nescafe classic in Rest of India Roast & Ground Coffee.
✓ We have fresh coffee coming from
our own TATA COFFEE plantations.
203

TCPL Product Portfolio

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PRODUCT PORTFOLIO

1 Our Global Brands 4 COFFEE Portfolio

2 Our Brands in India 5 SALT Portfolio

3 TEA Portfolio 6 TATA SAMPANN Portfolio

TATA COFFEE TATA SAMPANN

1 Our Global Brands 4 COFFEE Portfolio

2 Our Brands in India 5 FOODS Portfolio

3 TEA Portfolio 6 Key Campaigns

National Regional Premium

2000 Crs. 1000 Crs. 200 Crs.

Rs. 320 – 400 /kg

28.1% Rs. 240-320/kg

0.4% < Rs.240/kg 8.3%

Presence across different price segments Unbranded/Loose Tea 9

• Tata Tea Premium is the flagship brand of Tata Consumer

• The only 1000+ Cr. Brand in the beverage portfolio of Tata

Available in Rs. 5 &

Tata Tea • Dust • Orissa Caters to a specific Available in HTS

• Launched in 2003 as an upgrader variant on the “aroma” platform

DUST • Maharashtra • Maharashtra Exquisite tea that Available in Poly

• Available in both leaf and dust variant

• Over a third of the households in India use one or another

Leaf • UP Value added Tea - Available in Poly Pack

• Vikram ✓ It combines the strength of

• Mohini ✓ We have 10% extra strong leaves

• Today Elaichi (UP / PB.) ✓ Perfectly blended with right flavor

• Society Masala (West) ✓ Perfect combination of 5

TATA Tea – TATA Tea –

Tata Tea Tata Tea Tata Tea

Andhra Pradesh Available in CEKA

• Enjoys market leadership in its core state of Telengana

• Size of Brand : 228 Cr. Brand

• Key Objective: Upgrading from loose and locals

• Key competitors are strong locals

Available in Guill Pack

• Size of Brand : 192 Cr. Brand

• “Pure & Natural” in Karnataka

• Key Objective: Accelerate gains from loose pool

• 3 Roses Natural Care ✓ Our variants like Chakra Gold Elaichi

• Red Label Leaf ✓ Superior taste & aroma

TATA Tea – TATA Tea – TATA Tea –

Tata Tea Tetley Tetley

• TATA TEA Teaveda is a tea with Ayurvedic goodness. It is different

Sold as TATA TEA Life in

Tea Bags Tea Packets

• Tetley Green Tea is the second largest player in the segment, on a

Non-Flavored Flavored Tea

Black Tea Ginger Masala Lemon Elaichi

• Taj Mahal Black Tea ✓ We are lower priced than competition

1 Our Global Brands 4 SALT Portfolio

2 Our Brands in India 5 FOODS Portfolio

3 TEA Portfolio 6 Key Campaigns

Available in Refill Pack

• Tata Salt Crystal is a staple in south Indian cuisine.

Tata I-Shakti Tata I-Shakti

• Tata I-Shakti Cooking Soda, offers hygiene and purity besides

• Nirma ✓ Market leader in Salt category, with a

• Keya Black Salt ✓ Consistent quality

• Puro Healthy Salt ✓ Consistent quality

• Annapurna ✓ Assurance of Tata brand in a

• No major national player, but ✓ Promise of Purity & Superior

1 Our Global Brands 4 SALT Portfolio