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Bank of Baroda
Date: 07.10.2022
BOB/CASA/2022-23/045

LETTER TO ALL BRANCHES OF KOLKATA METRO REGION

Madam/Dear Sir,

01.10.2022 to 31.10.2022
Re: Campaign by Retail Liabilities from
CELEBRATION OF CASA
our Business
You that CASA is one of the most important and key parameter of
are aware
in CASA is not encouraging.
performance. The performance of the Branches of our Region
and out of 53 Branches, 24
As on Sep 22 our Region was Negative in CASA over Mar 22
Branches were negative in CASA as on Sep 22.

has launched a
In order to boost the CASA performance, our Retail Liabilities Department
31st Oct 22 vide letter No.
campaign "Celebration of CASA" from 01st Oct to Account
BCC:BR:114:713 dated 30.09.2022. The focus of the campaign is entirely
on
to improve Our position in
Opening. This campaign provides uS a golden opportunity
CASA.
qualification of the campaign
Thefollowing are the points which are to befollowed for the
Parameter Target
SB 181 (Baroda Mahila ShaktiSB A/c) |2A/Cs per branch
SB 194 (Baroda Professional SB A/c) 1 A/C per branch
Accounts under SB181 will be considered only on maintaining a minimum
balance of Rs 500 as on 31/10/2022.

Points Criteria
S No. Parameter Points
SB 194 (Baroda Professional SB_A/C)L 200 per A/C
2 QUality SB ACcounts Min 25k Balance 250per A/C_
QUality CA Accounts Min 25k Balance) 500 per A/C
S No. 1:- For SB194 points wll be awarded subject to maintaining scheme specific
minimum balance as on 31/10/2022.
and on maintaining the
S No. 2 & 3: Points will be calculated on weekly basis
minimum required balances points will be awarded on cumulative basis.

Awards under the campaign:

in Overall performance based on
Top 5 Branches from each category (M/U/SU/R) with minimum balance
points under SB181, SB194, & QUality A/C (QUality A/C
SB
of Rs. 25000 and QUality Current A/C with minimum balance of Rs. 25000).

Top 5 Branches from each category (M/U/SU/R) based on percentage

achievement in Non FI SB

TTaT t 47, "sET zÍaT", TiZi. 38/2, T - Sd I , TTFT AT ÀTT-V, TT7TTAT- 700091
Kolkata Metro Region, "Baroda Tower", Plot No. 38/2, Block - GN, Salt Lake Sector-V, Kolkata-700091

/Phone:033-23401504-1531. -T/E-mail: rm.kolkatametro@bankofbaroda.com

3i a_ter
Bank ofBaroda
percentage
category (M/U/SU/R) based
on
each
Top 5 Branches from
achievement in Current AccOunt.

from the Top

above in view the CASA performance and expectations
Keeping the has been
during the campaign period, the following target
Management to perform
allocated for the Branches
based on scale.

CA A/c per Branch

Minimum Total SB Accounts Minimum

SB A/c
during the campaign period.
cale
Scale
to be opened
per day per branch 2
4 80
100
IV 120
140
to achieve the campaign
We request all the Branches
to kindly devise suitable strategies
target.
branches for this endeavor
Our best wishes to all the

Yours-iqithfully,

(Kallol Biswas)
Asst. General Manager (RH)

atT-s 7, HTe T-V, TTAAT- 700091

T t 7, "TsRT ziTT, TE H. 38/2,
Lake Sector-V, Kolkata-700091
No. 38/2, Block GN, Salt
Region, "Baroda Tower", Plot
-

Kolkata Metro
E/Phone:033-23401504-1531. A 7 / E - m a i l : m.kolkatametro@bankofbaroda.com