Go-To-Market

Strategy
Attack new markets and opportunities with strategies
based on pivotal inside information.

Define Target Markets

Refine Market Analysis With

Industry Insight

Determine which markets are most likely

to buy your solutions and assess how well
your competitors are doing there.

Develop an Ideal Customer

Profile

Create an ICP to represent the most fertile

opportunities for your solution. Include
existing technology stack, technical
maturity, and objectives for the future.

Draw Vertical Segmentation

Based on Deal-Winning Criteria

Flesh out with information that may not

easily be found on websites, such as
corporate culture, urgency of pain points,
and perceived status of competitors.

Understanding the Buyer

Give Your Personas the

Voice of the Buyer

Focus marketing effectively with accurate

buyer personas and get the details right
with input from an actual buyer.

Define Pain Points on a

Personal Level

Address objections proactively by

understanding how corporate structures,
regulations, technological maturity, or culture
impact the ability to address problems.

Meet Prospects Where They Are:

Map the Customer Journey

Meet the buyer at each point with

relevant, persuasive content. Understand

where decision makers are searchingh for
solutions and the channels they prefer.

Positioning

Position Your Product for

the Best Market Fit

Highlight the features and benefits which

matter most to buyers. Leverage what these
companies really want from a technical
solution and how they like to buy.

Base Messaging on What

Decision-Makers Value Most

Build up a suite of coordinated messaging

cycle. Frame the
for all stages of the buying
benefits according to the values of target
decision-makers.

Compile Industry Insight Into a

Powerful Value Matrix

Map out power structures, culture,

purchasing procedures, and technical

details to fill out your value matrix and

inform your marketing strategy.

Need Help? Reach Out to Emissary.

Emissary is a human intelligence network. We connect

enterprise sales and marketing professionals directly to our
community of over 10,000 talented senior and C-level
executives with recent experience in your most important
accounts. The Emissary network provides account and
industry data you can’t get anywhere else. Leverage
Emissary Advisors to create buyer-specific messaging, drive
marketing-influenced pipeline, and execute ABM.

Tap into an insider’s perspective to help you deliver the right

messages, to the right person, at the right account, at the
right time. To accelerate your GTM strategy, visit us at:

emissary.io/go-to-market-strategy