NAME: NICOLE BOBIS DATE: NOVEMBER 18, 2020

SECTION: BSEE3D

MODULE 3

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1.Media

2.MP3

3.SellaBand

4.Global success of their favorite music

5.Value creation system

6.Regardless of the artist’s location

7. Entrepreneurial orientation

8.Initial reputation

9.The system connects musicians from all over the world with music fans who can voluntarily
turn into small investors in the production

10.Distribution

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1.Changing Behavior

People are not likely to change their behavior if it requires a sacrifice. Some users might be
willing to make a sacrifice to some extent if their motivational values are of the universalism
kind.

As an example, if people need to change their eating habits to live healthier lifestyles, they
might be willing to sacrifice by preparing fresh food themselves if they are given recipes that
match their personal taste.
2.Target Behavior

Many of the desirable societal transformations have an additional edge, in that people are not
necessarily aware of the need to change their behavior.

examples: The user follows a process or path, doing things in a sequence chosen by the
designer, e.g. a customer places an order via a web site without missing out any steps.

3.Behavior Model

By designing experiences individuals and organizations aim to influence people’s behavior

Example triggering to change the thermostat to lower temperature only when the

person is at home.

4.Strategies

Several strategies can be applied to seduce users into adopting specific behavior. As stated
before, governments can introduce incentives and sanctions to guide citizens in their behavior.

5.Design

Designers can guide users in their behavioral change through the product design. There are
several design strategies that can be applied.

example: (Eco)-feedback: users are presented with specific information on the impact of their
current behavior, and it is left to the users to relate this information to their own behavior and to
change their behavior. An example in the case of littering is to label disposable coffee cups with
information about how long they take to decompose.

6.The Need for Fact-Based, Up-to-Date Information

To achieve the desired impact on society, it is crucial that transformational innovations guide
users in the right direction. Therefore they need to be built on fact-based, up-to-date
information. This information should be provided in an engaging way, which matches the level of
interest of the specific users

7.Ethical Considerations
Even without the intention of persuading people to change their behavior, many innovations
have had unintended or even accidental effects on people’s behavior

For example information about users that is commonly available on social media like Facebook,
or by gaining access to protected online information such as medical records.

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1. End-User Driven Innovation

Transformational innovations aim at developing business from creating true value for users.
They address the unmet needs of users. Often they are based on recognizing needs that users
did not even know they had, and they aim to provide solutions that users had not even
imagined. These unmet needs provide the basis for new business opportunities.

2.Social Innovation

Social innovations are defined as innovative activities and services that are motivated by the
goal of meeting a social need . Social innovations are new concepts, adopted and utilized to
resolve societal changes. Just as new products and processes are only considered to be
‘innovations’ when they become marketable, social innovations must bring a sustained benefit
for their target audiences

3.Open Innovation

Open innovation has become a widely adopted approach to ensure that ideas flow between
different organizations and find their way to the market, even if the companies that invented
them are not themselves involved in the market launch. Open innovation is mostly seen from
the perspective of one organization

4.Value Networks

More and more research indicates that flexible value webs or value networks will replace the
traditional static and linear value chains.These value networks typically involve different roles
and organizations with different needs, hence value propositions are required to create value for
the network of participating organizations.5.Self-Renewal
Innovation itself is not new to many organizations. New product and service development
processes are abundantly described in the literature, and many organizations have already
understood the need to implement a structured innovation process to ensure sustainable
business. However, transformational innovations are more radical than the traditional, more
incremental innovations that most organizations are familiar with.

5.Virtuous Cycles

Transformational innovations often require a new business model to create sustainable

advantage, for example the opportunities in developing countries at the bottom of the pyramid
require different business models to open up the market.

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Shared Value Porter and Kramer

recently introduced the term ‘shared value’. Shared value creation focuses on identifying and
expanding the connections between societal and economic progress. Shared value focuses on
the right kind of profits—profits that create societal benefits rather than diminish them. The
concept rests on the premise that both economic and social progress must be addressed using
value principles. The essence of creating shared value with transformational innovations is to
find new needs to meet, new products to offer, new customers to serve, and new ways to
configure the value network.

Scalable Business Models

Value propositions for transformational innovations should be based on unmet needs of users.
When looking at society there is no shortage of unmet needs. In developing countries even the
basic needs of many people are unmet. But even in the developed world there are plenty of
opportunities for innovation that improve nutrition, increase health, reduce energy use, or
increase safety. These transformational value propositions in many cases also require a new
business model.

Robustness

To provide lasting benefits to the species that depend on it, a biological ecosystem must persist
in the face of environmental changes. Similarly, a business ecosystem should be capable of
surviving disruptions such as an unforeseen technological change. The benefits are obvious: a
company that is part of a robust ecosystem enjoys a relatively predictable environment, and the
relationships among the members of the ecosystem are buffered against external shocks.

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Social Innovation

Social innovation was discussed earlier as a topic at the level of organizations: they can launch
innovations that provide solutions to societal challenges. The purpose of social innovations is to
fill a gap between what there is what there ought to be, between what people need and what
they are offered by governments, private firms and non-governmental organizations. Mulgan
identi-fied some fields in which there are particularly severe innovation deficits, but also great
opportunities for new creative solutions:

• Climate change: which demands new thinking on how to reorder cities, transport systems,
energy, and housing to dramatically reduce CO2 emissions. Technology has a decisive role to
play—but so will social innovations that help to change behavior.

• Growing diversity of countries and cities: which demands innovative ways of organizing
schooling, language training, and housing to prevent segregation and conflict.

• Stark inequalities: which have widened in many societies, including the UK, US, and China,
and tend to be associated with many other social problems, ranging from violence to mental
illness.

• Rising incidence of long term conditions: such as arthritis, depression, diabetes, cancer, and
heart disease (which are now chronic as well as acute), demanding novel social solutions as
well as new models of medical support.

• Rising life expectancy: which requires new ways of organizing pensions, care and mutual
support, new models of housing and urban design (for 4- and 5–generation families and
continually changing housing needs), and new methods for countering isolation

• Behavioral problems and affluence: including obesity, bad diet and inactivity, as well as
addictions to alcohol, drugs, and gambling.
• Difficult transitions to adulthood: requiring new ways for teenagers to successfully navigate
their way into more stable careers, relationships, and lifestyles.

• Happiness: the mismatch between growing GDP, stagnant well-being, and declining real
welfare according to some measures requires new ways of thinking about public policy and civic
action.

Realizing Lasting Change

Although transformations require individuals to change their behavior, they only have an impact
when large groups of people adopt the change sustainably. In the past the most far-reaching
movements of change, such as feminism or environmentalism, involved millions of people and
had dozens of intellectual and organizational leaders.

example of how movements can play a role is the Carrotmob campaign,named after using
‘carrots’ (rewards) instead of ‘sticks’ (punishment) to achiev change. On 29 March 2008,
Carrotmob founder Brent Schulkin went to 23 convenience stores in San Francisco and
persuaded them to make big environmental improvements in exchange for large numbers of
new customers coming and spending money

Activities

1.Ecosystem

Transformational innovations typically require the creation of a new ecosystem that involves
multiple stakeholders. Different stakeholders may be needed up-front in the creation of the
innovation, because one company by itself does not have all the required knowledge and
experience to deeply understand the unmet needs of the end-users and other stakeholders.

2.Society

Value propositions at societal level aim to enable social change: in general to improve the
quality of life and overcome the challenges of the aging population, energy scarcity or any of the
other challenges facing society. A transformation is needed because a lasting change needs to

be anchored into the daily lives of the citizens

3.Organization
Transformational innovations offer organizations new business opportunities. Organizations that
see these opportunities will actively start to work on innovations that provide solutions for
societal challenges requiring transformation. These organizations take the lead in exploring the
market opportunities, and in finding technologies that can be used in new solutions for products
and services that bring value to the users.

4.User

The core of transformational innovations is how users change their behavior to improve the
quality of their lives. This effect can be either direct or indirect. An example of a direct
improvement in the quality of life is an innovation that increases well-being

immediately, such as lighting therapy for people suffering from winter depression.

5.economy

the wealth and resources of a country or region, especially in terms of the production and
consumption of goods and services.

6.Psychology

Psychology is a multifaceted discipline and includes many sub-fields of study such areas as
human development, sports, health, clinical, social behavior and cognitive processes.

7.sociology

the study of the development, structure, and functioning of human society.

8. ecology

the branch of biology that deals with the relations of organisms to one another and to their
physical surroundings.

ASSESSMENT

1 Ecosystem

Ecosystems contain biotic or living, parts, as well as abiotic factors, or nonliving parts. Biotic
factors include plants, animals, and other organisms
Examples of ecosystems are: agroecosystem, aquatic ecosystem, coral reef, desert, forest,
human ecosystem, littoral zone, marine ecosystem, prairie, rainforest, savanna, steppe, taiga,
tundra, urban ecosystem and others. plants, animals, soil organisms and climatic conditions.

2.Society

society can is made by research. Using various scientific research about demography, human
life, gender complexities, employment etc one can find out various things about the society we
reside in

example :implementation: child car seats

Social marketing enables you to develop products, services and communications that fit
people’s needs and motivations. Child safety seat usage by Hispanic families in West Dallas
was raised from just 19% to over 70% through a programme that properly understood parent's
motivations.

3.Organization

is an entity – such as a company, an institution, or an association – comprising one or more

people and having a particular purpose

example: When you clean up your desk and file all of your papers into logical spots, this is an
example of organization

4.economy

is the large set of inter-related production and consumption activities that aid in determining how
scarce resources are allocated. In an economy, the production and consumption of goods and
services are used to fulfill the needs of those living and operating within it.

example:An example of a market economy is the United States economy where the investment
and production decisions are based on supply and demand

5.Psychology

Psychology is a multifaceted discipline and includes many sub-fields of study such areas as
human development, sports, health, clinical, social behavior and cognitive processes.
An example of psychology is the behavior of teenagers. The science that deals with mental
processes and behavior.

6.sociology

Sociology is an exciting and illuminating field of study that analyzes and explains important
matters in our personal lives, our communities, and the world.

example of sociology is what someone is studying when they attend a religious service of a
religion that isn't their own

7. ecology

Ecology is the study of interactions among living things and their environment.

example of ecology is studying the food chain in a wetlands area.

8.User

A user may or may not be the actual buyer of the product. So a user is the true customer of
consumer of a goods or services.

example: Coca-Cola's marketing team came up with the idea of starting ‘share a coke'
campaign through the social and ads channel. Overnight it has started to see a great response
from the general customers around the globe. This idea first popped in for the Australian in
2011, where Coke decided to print about 150 most common and popular names on its bottles
asking people to ‘share a coke' with their loved ones.

REFLECTION

The best transformational leaders can enter a stagnant organization, identify its issues, and
begin making improvements almost immediately. As future engineers, this means developing
yourself, practicing these newly learned skills, and working towards a common goal with an
organization in which you’re already involved. Leaders aren’t born they’re made. And in many
respects, transformational leaders make themselves. But they’re also a product of their
environment. They know how to listen, empathize with others, and find those hidden
opportunities that others overlook. Fortunately, anyone can become this type of leader with
some self-reflection and development. It’s an asset to any engineering career and can help you
thrive on any project or team initiative.