A set of strategies that Atomberg must use to

make the retail launch successful.

• Advertising-Digital advertising campaigns and campaigning through offline channels
• Personal Selling-Kiosks can be set or personal selling can be utilized to market the product
in certain geographies.
• Sales Promotion-Consumer Sales Promotion, Dealer Promotion, Business Promotion
• Direct Marketing-Attracting consumers directly and communicating the specifics of the
brand.
• Public Relations-Consumer trust building is specifically crucial, especially for tier 2 and tier
3 cities
The segmentation strategy, the basis for segmentation,
and important characteristics of each segment for
Atomberg MG 1.

• Geographical-The product can be targeted to multiple geographies

possessing high utility for several prospective segments
• Behavioural-Being a trustworthy brand can be targeted to customers who
will look forward to a familiar brand
• Psychographic-The company can target innovators as well owing to the
uniquely brilliant features the product possesses
• Demographic-The company can target all the income levels
 Competitor Analysis

• The competitors are employing similar strategies in this case the company
can indulge in competitive pricing initially and gradually move towards
value-based pricing
• The company can position the product as an improvement satisfying the
points of parity but possessing the points of differentiation.