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(BA - Group 4) PDF Presentation File
(BA - Group 4) PDF Presentation File
FACTORS AFFECTING
NETFLIX SUBSCRIPTION
IN VIETNAM
01 INTRODUCTION
Project objectives
& respondent profile
02 OVERVIEW
Current use &
competitive landscape
03 NETFLIX ANALYSIS
Factors affecting
Netflix subscription
04 RECOMMENDATION
What should be done
to attract more users?
Home TV Shows Movies New & Popular My list
01 INTRODUCTION
Project objectives & Respondent profile
PROJECT OBJECTIVES
GENDER
29%
42% 58%
63%
RESPONDENT PROFILE
OCCUPATION
INCOME
63% Student
White-collar workers/
33% managers/
business owners
4% Others
Home TV Shows Movies New & Popular My list
02 OVERALL ANALYSIS
Current use and competitive landscape
Home TV Shows Movies New & Popular My list
03
NETFLIX
ANALYSIS
Factors affecting decision to subscribe Netflix
MEDIA PRICE
KEY
FACTORS
SOCIAL CONTENT
INFLUENCE
WEBSITE
FEATURES
COMPARISON WITH BENCHMARK Benchmark Netflix
50.0% 31.9%
Fast movie updates
PRICE Q. How much are you willing to pay for a subscription streaming
service per month?
56.5%
of respondents state that the Original Series of Netflix is
STRONG
COMPETITIVE
ADVANTAGE
MEDIA
Netflix advertising make a profound impact
on customer decision to subscribe
37.7%
Smartphone
21.7%
Television
27.5%
13%
Computer
Tablet
SUMMARY
PROS CONS
04 RECOMMENDATIONS
What should Netflix do to attract more users?
CONTENT
PRICE
● Run more promotional campaigns on special
occasions (Christmas, Tet holiday, etc.), not
just one fixed pricing for all of the time
→ Engage new users for both bundle and
individual subscriptions
PAYMENT METHOD
.
48% of ex-users have problems with
payment methods because Netflix only
allow payment by VISA and MASTERCARD
THANK
YOU!
Home TV Shows Movies New & Popular My list
CONTRIBUTION ASSESSMENT
Member's name Contribution (%)
Do Thanh Dat 91
Vo Quang Phuc 94