Evaluation of Current Vision Statement

Vision - Grow and change lives

EVALUATION OF EXISTING VISION

PARAMETER EVALUATION EXCERPTS COMMENTS

What do we need to ❌ N/A They did not mention

become? anything except ‘to
grow’ which is not
intended on what they
want to become
specifically.

Is it concise yet ✔️ “Grow and change The vision is concise,

inspirational? lives” short yet inspirational.
According to their
article, they wanted
their employees to
grow on themselves in
the company so that
they could eventually
change their lives.

Is it aspirational? ❌ N/A It did not specify as to

where they envisioned
themselves to be in. If
they wanted to
become the leading
architectural finisher
or else.

Does it give a clear ❌ N/A No indication when

indication as to when it the vision should be
should be attained? attained.

Focused concept? ❌ N/A The focus of their

vision is broad and its
entirety is just an idea
that is not clear.

Proposed Vision

COERPA Builders Corp. envisioned to grow and change lives through upholding excellence by engaging in
quality projects to become a leading architectural finisher in the next couple of years.

EVALUATION OF PROPOSED VISION

PARAMETER EVALUATION EXCERPTS COMMENTS

What do we need to ✔️ “to become a leading The company was

become? architectural finisher” envisioned to become
a leading architectural
finisher in the country.

Is it concise yet ✔️ “to grow and change The vision is concise,

inspirational? lives” short yet inspirational.
According to their
article, they wanted
their employees to
 grow on themselves in
the company so that
they could eventually
change their lives.

Is it aspirational? ✔️ “to become a leading The company aspires to

architectural finisher” become a leading
architectural finisher in
the country.

Does it give clear ✔️ “in the next couple of The vision gives a clear
indications as to when years” indication as to when
it should be attained? their goal can be
attained.

Focused concept? ✔️ “upholding excellence The company focuses

to engage in quality on engaging quality
projects” projects in order for
them to lead as
architectural finisher in
the country.
 Evaluation of Current Mission Statement

Mission - Coerpa is dedicated to provide superior and innovative architectural finishes, that exceeds
consumer, social and environmental needs.

EVALUATION OF EXISTING MISSION

CRITERIA PARAMETER EVALUATION EXCERPTS COMMENTS

Customers Who are the firm’s ✔️ “exceeds It does not clearly

customers? consumer” state who their
customers are but
the consumer
mentioned gives us
the idea that it
refers to the firm’s
customer.

Products or What are the firm’s ✔️ “to provide It stated that the
Services major products or superior and company provides
services? innovative architectural
architectural finishes which are
finishes” their products and
services.

Markets Geographically, ❌ N/A No place or market

where does the specified in their
firm compete? mission.

Technology Is the firm ✔️ “innovative Mentioning

technologically architectural innovative
current? finishes” architectural
finishes supports
the the message
that COERPA is
using current
technology to
produce its
product.

Concern for Is the firm ✔️ “dedicated” and The company is

survival, committed to “exceeds committed to grow
growth, and growth and consumer, social, as well as to have
profitability financial and financial stability
soundness? environmental by dedicating their
needs” time, skill, and
effort to exceed
the demands of
the clients.
 Philosophy What are the ✔️ “dedicated” and Aside from the
beliefs, values, “exceeds excerpt for
aspirations, and consumer, social, `providing superior
ethical priorities of and and architectural
the firm? environmental finishes that
needs” exceed consumer,
social, and
environmental
needs” the
company’s beliefs
and ethics denote
their priorities.

Self-concept What is the firm’s ✔️ “superior and The company’s

distinctive innovative superiority in their
competence or architectural products is a
major competitive finishes” competitive
advantage? advantage that
keeps them afloat
and a threat to
other companies.

Concern for Is the firm ✔️ “exceeds Concerns on

public image responsive to consumer, social, consumers are as
social, community, and important as the
and environmental environmental social, community,
concerns? needs” and environment
to give back to the
society.

Concern for Are employees a ❌ “Coerpa” The mission did not

employees valuable asset of have any phrase
the firm? about the
employees. But the
word ‘Coerpa’
signifies all the
persons in the
company.

Proposed Mission

Coerpa is dedicated to provide superior and innovative architectural finishes while cultivating passionate
employees to exceed consumer, social and environmental needs that are competitive globally.

EVALUATION OF PROPOSED MISSION

CRITERIA PARAMETER EVALUATION EXCERPTS COMMENTS

Customers Who are the firm’s ✔️ “exceeds It does not clearly
customers? consumer” state who their
customers are but
the consumer
mentioned gives us
the idea that it
refers to the firm’s
customer.
Products or What are the firm’s ✔️ “to provide It stated that the
Services major products or superior and company provides
services? innovative architectural
architectural finishes which are
finishes” their products and
 services.
Markets Geographically, ✔️ “globally To globally
where does the competitive” compete connotes
firm compete? the idea that the
company will
compete not just in
the local but in the
international
market as well.
Technology Is the firm ✔️ “innovative Mentioning
technologically architectural innovative
current? finishes” architectural
finishes supports
the message that
COERPA is using
current technology
to produce its
product.
Concern for Is the firm ✔️ “dedicated” and The company is
survival, committed to “exceeds committed to grow
growth, and growth and consumer, social, as well as to have
profitability financial and financial stability
soundness? environmental by dedicating their
needs” time, skill, and
effort to exceed
the demands of
the clients.
Philosophy What are the ✔️ “dedicated” and Aside from the
beliefs, values, “exceeds excerpt for
aspirations, and consumer, social, providing superior
ethical priorities of and and architectural
the firm? environmental finishes that
needs” exceed consumer,
social, and
environmental
needs” the
company’s beliefs
and ethics denote
their priorities.
Self-concept What is the firm’s ✔️ “superior and The company’s
distinctive innovative superiority in their
competence or architectural products is a
major competitive finishes” competitive
advantage? advantage that
keeps them afloat
and a threat to
other companies.
Concern for Is the firm ✔️ “exceeds Concerns on
public image responsive to consumer, social, consumers are as
social, community, and important as the
and environmental environmental social, community,
concerns? needs” and environment
to give back to the
society.
Concern for Are employees a ✔️ “while cultivating The company
employees valuable asset of passionate values the
the firm? employees” importance of its
employees by
cultivating to
become passionate
individuals.