Competitive advantage

Start-ups and existing online services on mental health available today in India or USA, they focus on
coaching, meditation, and personal consultations with mental health specialists. There are some
start-ups such as Wysa in India that make use of AI. But start-ups such as Wysa pre-dominantly use
AI chatbots to interact with users and analyze them through text only. The most important aspects
of analyzing users voice and facial features, that give a lot more data and insights into how the user
is feeling is missing in such apps. Also all these apps and startups make use of AI less but depend a
lot more on actual mental health specialists to drive their business. Hence, there is limited option of
scaling them. ImBesideYou’s unique proposition of using AI to analyze users voices and facial
features would help in learning more about mental health issues in the users. Also another
important aspect is that we can efficiently scale the AI to cater to millions of users. We can provide
this data to companies who want to do psychometric analysis of users or act as de facto 3 rd party
mental health labs for mental health institutions. Another competitive advantage is recognition of
ImBesideYou in the mental health space of work and using the best minds across the world to
develop the startup.