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Annisa Salsabila Azzahra - 2-Module 4-PROVIDING NECESSARY INFORMATION ASKED IN SIMPLE SURVEY FORM
Annisa Salsabila Azzahra - 2-Module 4-PROVIDING NECESSARY INFORMATION ASKED IN SIMPLE SURVEY FORM
Annisa Salsabila Azzahra - 2-Module 4-PROVIDING NECESSARY INFORMATION ASKED IN SIMPLE SURVEY FORM
Learning Targets:
References:
At the end of the module, students will be able to:
https://www.surveymonkey.com/mp/
survey-question-types/
Check-In Activity:
Hi there! I want you to know that you are doing great! Let us continue doing our best! And let’s enjoy learning.
You can do it!
So, before we start, declare to yourself that you are better today! Say, “I am better today! And I can do it!”
Note: The facilitator will initiate the phrase then pass it to the 1st student until it reaches the last student in
class.
Content Notes: Read and understand. Be ready for the exercises prepared for this lesson.
Looking for insights? It’s important to start off on the right foot. The way you get information and the survey
questions you use play a big role in a successful survey.
Before you rush into writing your survey questions, ask yourself how you intend to use the answers from your
survey. Are you going to ask direct questions? What about categorical questions? Once you know the goals of
your survey and the information you’d like to collect, you’ll be able to choose survey question types easily.
Survey questions can use either a closed-ended or open-ended format to collect answers from individuals. And
you can use them to gather feedback from a host of different audiences, including your customers, colleagues,
Note: A close-ended question includes a predefined list of answer options, while an open-ended question asks
the respondent to provide an answer in their own words.
Before you decide on the different types of survey questions to use, let’s review each of your options. These
include:
Below are some of the most commonly used survey question types and how they can be used to create a
great survey.
Multiple choice Multiple choice questions are the most popular survey question type. This type of
questions question allows your respondents to select one or more options from a list of answers
that you define.
Example:
● Very satisfied
● Satisfied
● Dissatisfied
● Very dissatisfied
Rating scales In rating scale questions (sometimes referred to as ordinal questions), the question
displays a scale of answer options from any range (0 to 100, 1 to 10, etc.). The
respondent selects the number that most accurately represents their response.
Example:
1 2 3 4 5
Likert scales Chances are you’ve seen this question type before. Likert scale questions are the “do
you agree or disagree” questions you often see in surveys, and are used to gauge
respondents’ opinions and feelings.
Example:
● Strongly agree
● agree
● disagree
● Strongly disagree
Matrix questions If you want to ask a few questions in a row that have the same response options,
matrix questions are your best option. A series of Likert scale questions or a series of
rating scale questions can work well as a matrix question. Matrix questions can simplify
a lot of content, but it’s important to use them carefully.
Example:
The
interaction
with the sales
staff
Your
experience
the register
The
organization
of the store
Example:
What changes does this company have to make for you to give it an even higher
rating?
Demographic Use demographic survey questions if you’re interested in gathering information about a
questions respondent’s background or income level. When properly used, these types of
questions in a questionnaire allow you to gain better insights on your target audience.
Demographic questions are powerful tools to segment your audience based on who
they are and what they do, allowing you to take an even deeper dive in on your data.
Example:
● 15 and below
Ranking A ranking question asks respondents to order answer choices by way of preference.
questions This allows you to not only understand how respondents feel about each answer
option, but it also helps you understand each one’s relative popularity.
Example:
Evaluate the following using 1-5, 5 being the most important and 1 least important:
___ Travel
___ Hobbies
___ Work
___ Health
Image choice Our image choice question type allows you to use images as answer options. This
questions works great when you want respondents to evaluate the visual qualities of something,
such as an ad or a logo. It can also provide a breath of fresh air for respondents, as it
gives them a break from reading.
Example:
Now that you’ve reviewed the logo, please pick your favorite.
We can all benefit from someone proof-reading our work. Surveys are no exception.
Share your survey with colleagues, friends, family, and anyone else who has a vested interest in its success
before you send it. Who knows? They might be able to help you spot errors or areas for improvement!
It’s important to know which survey question type to use and when to use it. Once you’re familiar with different
survey questions, you’ll be able to focus on what you need from respondents, getting you far better data than
ever before.
Activity 1: Identify the kind of survey question being shown in the given examples.
1. When you think of this product type, what brand comes into your mind?
□ Male
□ Female
3. Evaluate the following using 1-5, 5 being the most important and 1 least
important:
___ Travel
___ Hobbies
___ Family
___ Work
___ Health
● Extremely Meaningful
● Very Meaningful
● Moderately Meaningful
● Slightly Meaningful
7. How likely is it that you would recommend our new product to a friend or
colleague?
1 2 3 4 5
● Strongly Disagree
● Disagree
● Agree
● Strongly Agree
9.
I am happy with my
purchase.
My software solved my
needs.
● Extremely Appealing
● Very appealing
● Somewhat Appealing
● Not so Appealing
Activity 2: Let us try responding to a survey questionnaire. Pretend that you are a customer of a company and
bought products that they made. (Anything you can think of will do, it can be your gadget, your clothing line,
your appliances, etc.)
1. How likely is it that you would recommend this company to a friend or colleague?
3. Which of the following words would you use to describe our products? Select all that apply.
● Reliable ● Overpriced
● High Quality ● Impractical
● Useful ● Ineffective
● Unique ● Poor Quality
● Good value for money ● Unreliable
6. How would you rate the value for money of the product?
□ Excellent
□ Above Average
□ Average
□ Below Average
□ Poor
Try creating 1 survey question for each type. You can focus on anything you can think of as long as it applies
to the type of survey question.
● Interesting
● Very interesting
● Less acttractive
● Not attractive
2. Rating Scale
How likely are you to recommended the duo lingo app to your classmates?
1 2
Extremely likely
3 4 5 6
3. Likert Scale
● Agree
● Strongly agree
● Don’t agree
4. Matrix Question