STI COLLEGE – GENERAL SANTOS INC.

J. Catolico Ave., Lagao, General Santos City

Tourism and Hospitality Marketing

Task Performance

BSHM 3-1AA

Submitted by:

Gorecho, Christine

Natingga, Roel John

Salatan, Harjolene

Surriga, Ivy
 Grand Summit is the newest luxury brand of
Robinsons Hotels & Resorts, as well as the newest
lifestyle destination in General Santos City. Stay at peace
and comfort as everything you need is just a short
distance away, while local tourist attractions are just a
short distance away, as the hotel is strategically
positioned among main business areas and commercial
areas.

The newly opened Grand Summit Hotel General Santos is Robinsons Hotels and Resorts' 25th hotel
property, marking a significant milestone. Moreover, it is regarded as the group's "most elegant and
elegant hotel to date."

This hotel in General Santos City,

located between Honorio Arriola and Arradaza Street,
boasts 102 premium rooms and suites. It's also
conveniently located next to Robinsons Place
General Santos for those looking to do some shopping.
If you want to have some fun and excitement,
the Grand Imperial gaming facility is also nearby.
 Services

The Grand Summit Stays

Experience Grand Summit Hotel

General Santos at its best, from the large and
comfortable guest rooms to the delicious
spread at Café Summit, the peaceful
environment at the pool lounge, and roundtrip
airport transfers.

The Grand Portraits

The Grand Portraits Pre-Nuptial Photo

& Video Package provides special guest room
rates for your shoot needs, access to the hotel's
scenic locations, and F&B dining credits.

Leisure and Wellness

Celebrate life, senses, and milestones
in Grand Summit Hotel General Santos.
Swimming pool
Enjoy the relaxing ambience by the
pool while indulging in tasty dishes and
cocktails from Cafe Summit.
Spa and Gym
Grand Summit Hotel General Santos
offers the opportunity to stay fit, healthy,
and relaxed during your stay.

Dining with Café Summit

Café Summit General Santos offers an

outstanding all-day eating experience that
showcases the best of the region. The menu
offers meals prepared with love and a diverse
selection of regional delicacies. Private dining
for up to 20 guests is also available for business,
luncheons, anniversaries, or quiet family
gatherings.

Marketing Campaigns/Strategies

Grand Summit Hotel General Santos is billed

as the smart choice for travelers looking for a
fine and complete hotel experience rather
than just a place to stay. With its distinctive
Filipino warmth and flair coupled with
intuitive and personalized service, the hotel
aims to build meaningful connections with its
guests and puts premium hospitality within
reach. Boasting world-class facilities and
excellent amenities, all 102 rooms and suites
of the hotel are carefully designed to meet
the evolving needs of its guests.

According to Arthur Gindap, Senior Vice President and

Business Unit General Manager of Robinsons Hotels
and Resorts said, “We, at Robinsons Hotels and
Resorts, remain steadfast in our vision of extending
our brand of hospitality and service all throughout the
country and beyond. Ours is a vision built on a
tradition of solidarity and perseverance, and this is
what the Grand Summit stands for – a brand that can
withstand the weathers of the highs and lows of
economies – always at the forefront of what hotel
service ought to be.” In order to "meet its
responsibilities of leadership," confront the turbulent geopolitical challenges of our time, and develop
creative strategies that advance America's national interest in the 21st century, the Grand Strategy
Summit will bring together top government officials and leaders from the diplomatic, economic,
defense, and media sectors.
 Marketing Challenges

We expect our local

affiliates to manage
day-to-day hotel
operations in
addition to daily
marketing activities
as brand managers.
Trying to do both is
probably a
nightmare for those
local affiliates who
aren't marketing
experts. Locals who
don't have the
"time" to do
marketing will
benefit from a brand management solution, which will help to speed up the entire process. The
overwhelming amount of competition in the hotel marketing industry is a challenge. With the rise in
popularity of websites such as Airbnb and Home Away, it's become even more difficult to stand out from
the crowd and gain more bookings. While hotel marketers are all too familiar with these difficulties, they
are still expected to meet (and hopefully exceed) their metrics, which are frequently linked to bookings.

Customers will expect a certain level of personalization this year. As a result, your brand managers must
go above and beyond to assist franchisees in their personalization efforts. A brand management solution
is ideal in this situation. Brand managers can use this tool to "lock" mission-critical features within the
creative. Local affiliates can also quickly insert personalization tokens like first name, last name, and
more.
 Profile of direct and indirect competitors

Direct competitors- Avior hotel, 3g Garden Hotel, Casa Rafael Business, Red Doors, ZaNROCK MICRO
HOTEL, East Asia Royale hotel, venue88 Hotel and Resort, Pearl Suites, Phela Grande Hotel.

Free self-parking
Concierge services, massage treatment rooms, and smoke-free premises
A ballroom, a 24-hour front desk, and luggage storage
Internet
Available in all rooms: Free Wi-Fi
Available in some public areas: Free Wi-Fi
Parking and transportation
Free self-parking on site
Wheelchair-accessible parking available
Food and drink
1 restaurant
1 bar
Room service available
Things to do
Shopping mall
Spa services
Family friendly
Rollaway/extra beds (surcharge)
Conveniences
Banquet hall
Elevator
Guest services
24-hour front desk
Change of bedsheets (on request)
Change of towels (on request)
Concierge services
Daily housekeeping
Dry cleaning service
Luggage storage
Turndown service
Spa
Massages
Massage/treatment rooms
Accessibility
If you have requests for specific accessibility needs, please contact the property using the information
on the reservation confirmation received after booking.
In-room accessibility (select rooms)
Well-lit path to entrance
Wheelchair-accessible parking
Wheelchair-accessible path to elevator
Wheelchair-accessible pool
Wheelchair-accessible public washroom
Wheelchair-accessible registration desk
Wheelchair-accessible restaurant
Wheelchair accessible (may have limitations)
Wheelchairs available on site

Indirect competition- This hotel businesses that offer different services and compete for the same
market to satisfy the customer needs are the ff:

Casino
Blackout Drapes/ Curtains
Mini Bar
 Profile of existing and prospective customers

The Grand Summit Hotel offers all the

amenities you would expect from a full-
service hotel with the convenience of a
true slope’s ide location. The Grand
Summit is minutes from the resort center
and all winter and summer activities with
ski-in/ski-out access to quiet beginner ski
terrain making it perfect for families.

Customer profiling has numerous

advantages for hotels. As previously
stated, customer profiling allows you to
gain a better understanding of your visitors. You discover how, when, where, and what to communicate
to your guests using all of the information gathered while creating a profile. You learn everything there
is to know about them. This leads to another advantage: a higher response rate.

GUEST PROTOCOLS

To ensure the safety of all guests and employees, guests are

required to wear face masks before entering the hotel
premises and when in public areas.

Guests must fill-up the Online Health Declaration Form with

due diligence and honesty. Prepayment is highly encouraged
prior to guest arrival. Home to go Guests who stay for a
minimum of 1 month will get a Complimentary Cleaning Kit
upon arrival. A virtual copy of the Circle of Clean Protocols will
also be available for guests.

In house communication protocols Guests will also receive

COCO Alerts – an in-house SMS Notification Reminder to
Regularly Wash their hands and sanitize. Visual Reminders will
also be flashed every time guests log in to the Wi-Fi Access.