Digital Marketing

By Dhanashree Sontakke, DCGC202214

SMALL VEGETABLE VENDOR

ADVERTISEMENT OF BIG COMPANY

What is Digital Marketing?
In general terms, a digital marketer is responsible for using a variety of digital
channels to generate leads and build brand awareness. Digital channels include:

● Company websites
● Social media networks such as Facebook, YouTube, and Instagram
● Search engines including Google and Bing
● Email marketing
● Mobile apps like WhatsApp
● Online display ads
● Blogs
Personality requirements prefered
Desired Professional Qualities

● Loves Writing
● Is analytical
● Likes solving problems
● Enjoys assisting others in finding practical solutions.
● Thrives in a fast-paced work environment
● Enjoys challenges
● Is an objective thinker
● Enjoys conducting digital research
● Love to spend time on social media
● Is very creative
● Is interested in learning new skills.
Work Conditions
Physical conditions

● Mainly office job with full dependency on technology devices

● It may involve a lot of traveling depending on the field of specialization.
● There is a possibility to avail Flexi working hours and work from home option after a few
years of experience.
● Many opportunities are available for self-employment in terms of start-ups or
freelancing consultants.
● This field is still evolving and upcoming so there are many challenges. But these
challenges also make them equally rewarding.
Work Environment
● This is typically a full-time job.
● It is generally not a very stressful job.
● It requires the professional to be extremely organized and good in
time management.
● It is a very competitive environment.
● There is moderate pressure to keep a schedule.
● There is a good scope for being competitive.
● The work is having a high level of variety.
Work Areas of Digital Marketing

https://www.clickz.com/
Professional Development
Health Hazard
This profession has limited or no accident hazards.
There may be a few health hazards too long hours spent on
technology gadgets
● Orthopedic problems
● Problems related to eyesight
● Problems related to sedentary lifestyle if sufficient care is
not taken.
Earnings
Qualifications Required
Essential Qualifications

● 10+2+3 or equivalent from a recognized university. Bachelor’s or master’s

degree in marketing or a related field. Some specialized courses must be
taken by working professionals.
● Degrees preferred are BBA(Digital Marketing), and B.Com(Digital Marketing).
● Student can also pursue a graduation in any Computer related field like B.Sc.
(Computer Science), BCA, B.Tech. or any other degree and then at masters
level pursue MBA with specialization in Digital Marketing.
Qualifications Required
Desirable Qualifications

● There are many short specialization courses that are offered by companies
like Google, and IIMs.
● Working knowledge of HTML, CSS, and JavaScript development and
constraints is a necessity. This can be acquired from short courses from
various colleges or from distant or online courses.
● Knowledge of video and picture editing software such as Adobe package.
Colleges offering Digital Marketing courses at Graduate
level

● Birla Global University, Bhuvaneshwar, Odisha

● UPES, Dehradun
● Rama University, Kanpur, Uttar Pradesh
● ADYPU, Pune, Maharashtra
● Swami Vivekananda University, Barrackpore, West Bengal
● Sushant University, Gurugram
● Presidency University, Banglore
● SRM University, Chennai
The colleges offering Digital Marketing courses at
Postgraduate level

● IIM, Ahmedabad
● IIM, Banglore
● IIM, Indore
● IMT, Gaziabad.
● LPU, Jalandhar, Punjab
● Xavier Institute of Management and Research, Mumbai
● SNU, Greater Noida
● SRM University, Chennai
Entrance Exams to look for
Key Entrance Exams at UG to keep note of

● CUET

Key Entrance Exams at PG level to keep note of

● CAT, MAT, XAT, CMAT, ATMA, MAH CET, NMAT

For more information about entrance examinations refer

● https://bschool.careers360.com/
● https://www.shiksha.com/mba/articles/20-mba-entrance-exams-you-can-take-this-year-blogId-11473
CERTIFICATION IN DIGITAL MARKETING BY GOI

● Online Digital Marketing Course, Punjab University (SWAYAM

initiative)
● Certificate Course in Digital Marketing, NIEIT, Delhi
● Certificate Course in Web Designing, Ministry of Skill Development
● Advance Certification in Digital Marketing, NIEIT, Delhi
● Professional Certificate Course in Digital Marketing, IMCI, Noida
CERTIFICATION IN DIGITAL MARKETING

● Google Analytics IQ Certification

● Google Ads Certification
● YouTube Certification
● Facebook BluePrint Certification
● Stanford University’s Machine Learning Certification
● Deep Learning Specialization Certification
● American Marketing Association (AMA) Digital Marketing
Certification
● Twitter Flight School Certification
● SEMrush SEO Toolkit Course
Scholarship and Fellowships

All the above institutions provide the scholarships as per the

rules of UGC and the Government of India.
Apart from that many universities based in the USA, UK and
Australia do provide fellowships in Digital Marketing.
Visit following websites for further information
● https://www.riseupfellows.com/
● https://lpscampaigns.com/jobs/digital-marketing-fellowship/
● https://www.ciim.in/scholarships/
Places of employment

Digital marketing professionals are employed in almost all the small to large
companies in all sectors.
Digital marketing has many opportunities for freelancers. There is need to
gain expertise in various fields and also learn the tools commonly used for
digital marketing. There is a need to establish a niche area that can become
your identity.
Freelance opportunities are available mainly in the following fields
● Content Marketing
● Social Media Marketing
● Search Engine Optimization
● Search Engine Marketing
Websites for More Information

● www.simplilearn.com
● www.avivdigital.in
● www.resources.workable.com
● www.collegedunia.com
● www.careerexplorer.com
● leverageedu.com
● hiring.monster.com