Bathing Soap

The objective of this survey is to study consumer behavior with special reference to preference of brand in Bathing Soap in Pune city. We request you to attempt all the questions so as to help us arrive at authentic results. The data collected herein will be purely used for academic purpose. Your cooperation will be highly appreciated. Sinhgad Management Institutes, Pune QUESTIONNAIRE Please answer the following informational questions concerning yourself and your profession. 1. What is your name? ___________________________________________________________ 2. What is your gender? Male Female 3. What is your age? Under 20 Between 20-29 Between 30-39 Between 40-49 Between 50-60 Over 60 4. How many family members do you have? 2-3 4-5 6-7 8-9 5. What type of house you live in? Row-house Bungalow Any other ________________ 6. Is your house owned by you? rented? leased? 7. What is your qualification? Flat

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10th

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12th Graduation Post Graduation Any other ______

8. What is your profession? Government employee Employee in Private sector Self-employee/ Small Businessmen Big Businessman Any other ______________________ 9. What is your annual income? 1-2 lacs 2-3 lacs 3-4 lacs 4-5 lacs Above 5 lacs Below 1 lakh

Please express your frank opinion on all the following questions concerning your preference of brand in Bathing Soap by checking the most appropriate alternative(s) and others as well. 10. What brand of bathing soap you are using? Lux Dove Glycerine... Dettol Soap

Consumer Bahavior On Bathing Soaps

Report on Consumer Behavior: Bathing Soaps Introduction: Bathing soaps are the cleaning products that are an essential part in our daily lives. The soaps can be segregated into: 1.) Premium 2.) Economy 3.) Popular The price of the premium segment products is twice that of economy segment products. The economy and popular segments are 4/5ths of the entire soaps market. Mode of analysis: To understand the consumer behavior for soaps, we conducted a survey among: 1.) A Student 2.) A Homemaker 3.) A Labor 1.) Triggers of purchase: Student Homemaker Labor A desire to try new product with varied attributes. Hygienic product. Low cost of Product. 2.) Stages in purchase: a.) Information search: Initially they gathered information about the product from commercial sources. advertisements,

This included various sources like television

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newspaper advertisements and also promotional campaigns. b.) Evaluation of alternatives: The information gathered was evaluated on basis of personal sources. Friends and family play an important role in evaluation of the alternatives. Evaluation was also done on the basis of specific attributes and benefits that different products offered. c.) Purchase decision: Based on the evaluation of alternatives, the final purchase decision was taken. Student Homemaker Labor Information source TV advertisement, friends. TV advertisement, magazines. Retailer. Basis of Evaluation Attributes: fragrance, packaging. Benefits: Hygienic, budget, Brand. Needs: long lasting, budget. Purchase decision Product with a distinct attribute Brand and promotional offer dominant. Price dominant. Post purchase behavior If the performance falls short of expectations, the...

Consumer Bahavior Overview

Overview Market share/importance: Procter & Gamble (P&G) is Americas biggest maker of household products, with at least 250 brands in six main categories: laundry and cleaning (detergents), paper goods (toilet paper), beauty care (cosmetics, shampoos), food and beverages (coffee, snacks), feminine care (sanitary towels) and health care (toothpaste, medicine). P&Gs famous brands include Ariel, Pantene, Head & Shoulders, Fabreze, Sunny Delight, and Oil of Olaz. About half of P&G's sales come from its top ten brands. P&G also makes pet food and PUR water filters and produces the soap operas Guiding Light and As the World Turns [1]. Finally, P&G produces chemicals. Today, P&G markets its products to more than five billion consumers in 130 countries. The company has on-the-ground operations in over 70 countries around the world, and employs more than 106,000 people. Last years (2000) turnover equalled $37 billion [25,6 billion]. P&G is one of the worlds biggest advertisers [2]. Advertising

History Soap&Candles Candlemaker William Procter (an immigrant from England) and soapmaker James Gamble (arrived from Ireland) launched their new enterprise in Cincinnati in 1837. The company gradually grew into a multi-million dollar corporation. During the Civil War, Procter & Gamble was awarded several contracts to supply soap

and candles to the Union armies. These orders kept the factory busy day and night, building the Company's reputation as soldiers returned home with their P&G products.[5] Once a staple of the company's product line, candles declined in popularity with the...

Consumer Bahavior
Consumer Behavior WS/2006-2007 VIRAL MARKETING OR WORD OF MOUTH Yan Ping Arthur Krivosheev

Table of contents 1. Introduction 2. Background 3. Key concepts of Viral Marketing 4. Types of Viral Marketing 5. Advantages of viral marketing 6. Efficient usage of viral marketing 7. Conclusion and forecast of viral marketing 1. Introduction If the marketing is warfare than word of mouth is the biological warfare This analogy might sound a little bit dangerous but we liked it because it reflects the exact meaning of Viral Marketing, or as it also known: Word of Mouth. The spread of information from person to person by the meaning of communication between these two. Today, in our fast developing world the volumes of information that passes in front of our perception organs are

so enormous and contains so much data in form of advertising, TV programs, articles in news-papers and magazines, and finally Internet that we simply are not able to efficiently analyze it and to get the right piece of information we actually needed. One of the options we as human beings prefer to use in such a situation is to trust the opinion and the experience of our surrounding. We simply rely on what other people tell us. Studies done by Keller Fay shows that averaged twenty nine year-old student in United States of America discusses seventeen brands as she scurried through her day. Now imagine that we or any other company could intervene these conversations and offer their brand as a solution. At this very moment the company does not need to invest any more in expensive spots on a TV it gets another customer which (in case the company could fulfill its needs) will spread the word further and recruit another potential users of the services or products the company provide. In this paper we will introduce and discuss the idea and the key strategic points of this verbal marketing segment. We will show...

Consumer Behviour And Culture

THE INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR The study of culture is a challenging undertaking because its primary focus is on the broadest component of social behavior - an entire society In contrast to the psychologist, who is principally concerned with the study of individual behavior, or the sociologist, who is concerned with the study of groups, the anthropologist is primarily interested in identifying the very fabric of society itself What Is Culture? Given the broad and pervasive nature of culture, its study generally requires a detailed examination of the character of the total society, including such factors as language, knowledge, laws, religions, food customs, music, art, technology, work patterns, products, and other artifacts that give a society its distinctive flavor In a sense, culture is a society's personality For this reason, it is not easy to define its boundaries Because our objective is to understand the influence of culture on consumer behavior, we define culture as the sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society The belief and value components refer to the accumulated feelings and priorities that individuals have about "things" and possessions. More precisely, beliefs consist of the very large number of mental or verbal statements (i.e. "I believe ____") that reflect a person's particular knowledge and assessment of something (another person, a store, a product, a brand) Values also are beliefs However; values differ from, because they meet the following criteria 1) They are relatively few in number 2) They serve as a guide for culturally appropriate behavior 3) They are enduring or difficult to change 4) They are not tied to specific objects or situations 5) They are widely accepted by the members of a society Therefore, in a broad sense, both values and beliefs are mental images that affect a wide range of specific attitudes...