Lesson plan for chapter 11 Market research

Week 4-5 Number of periods : 7 Period's time : 40 mns

Class: 10 Scholastic year : 2022-2023 Subject : Business Studies

Lesson objectives At the end of the lesson, learners will be able to:
• to identify what is meant by market research
• to identify and explain the methods of market research
• to know how market research results are presented and used

Relevant to syllabus Section 3, chapter 11

Resources used and Textbook, example of market research , PowerPoint

required

Breakdown of activities
Period 1

Time TEACHER Activity (and notes) LEARNER Activity

5 mins Recap on what is marketing ? what is the role of Learners list and answer
marketing ? questions asked

35mins • PowerPoint presentation Discuss why cell phone is

market?
• Introduce the lesson by explaining its main
objectives
• Explain the role of market research , and why
businesses use market research and the
difference between market –oriented business and
product-oriented business
• Go through examples when complete.
Discuss answers with the class.
5 minutes Check the students if they have understood the lesson
(Plenary)

Extension Homework:
work Read and understand page 153

Period 2
Time TEACHER Activity (and notes) LEARNER Activity

5 mins Ask question basic on previous period Learners list and answer
questions asked

35 mins • Explain the two methods of market research Make a focus group out of
students and discuss about
• Detailed explanation on Primary research
opening a coffee shop in
• Hand out examples of focus group ( new French front of the school
books )
• Pair work by making a small survey on any topic
• Circulate around the Pair to monitor progress.
• Go through examples when complete.
 Discuss answers with the class.
5 minutes Check the students if they have understood the lesson
(Plenary)

Extension Homework:
work Study page 154-156.

Period 3
Time TEACHER Activity (and notes) LEARNER Activity

5 mins Ask question on primary research and the Learners list and answer
important of market research questions asked

35 mins • Explain the secondary research. Discuss what to use if the

Business X wants to know
• Explain the advantages and disadvantages
the number of boy's
of both primary and secondary research
students in Jeddah?

5 minutes Check the students if they have understood the lesson

(Plenary)

Extension Homework:
work To do Case study page 158.

Period 4
Time TEACHER Activity (and notes) LEARNER Activity

5 mins Questions on the two methods of market research Learners list and answer
questions asked

35 mins • Check the homework Discuss the answers of the

case study
• Correct the homework by solving the case
study on the board: Read the case , extract
the main notes and analyze.

5 minutes Check the students if they have understood the lesson

(Plenary)

Extension Homework:
work Study page 154-158.

Period 5

Time TEACHER Activity (and notes) LEARNER Activity

 5 mins Recap Learners list and answer
questions asked

35 mins • Explain why Data collected by both primary and Discuss why interviewer
secondary may sometimes be inaccurate. answers sometimes
untruthfully.
• Answer on questions Test yourself page 160

5 minutes Check the students if they have understood the lesson

(Plenary)

Extension Homework:
work Study the lesson

Period 6
Time TEACHER Activity (and notes) LEARNER Activity

5 mins Recap Learners list and answer

questions asked

35 mins • Explain the Presentation and use of market Discuss the answers of
research results. activity page 162

• Present by using bar chart the % of students

who have iPhone ,Samsung ,Huawei and
others.

• Solving activity 11.1 page 162

5 minutes Check the students if they have understood the lesson
(Plenary)

Extension Homework:
work Study the lesson

Period 7
Time TEACHER Activity (and notes) LEARNER Activity

5 mins Recap Learners list and answer

questions asked

35 mins • Exam practice page 163

5 minutes Review what they have understood the lesson

(Plenary)