Corporate Communication

Team Slytherin

Market Readiness:
Google Pixel 6 Pro
 Google Pixel

Although Google's entry into the smartphone

market hasn't been particularly dramatic, it has
been interesting. We get to see the most recent
and greatest Android versions with every new
Pixel. The Pixel and Pixel XL, which were
Google's first native in-house smartphones with
Android 7.1 out of the box, served as the starting
point for the journey. Google's strategy for the
Pixel was quite obvious from the beginning:
simple software, a superb camera, and limitless
cloud storage for Google Photos. Even after the
launch of the Pixel 6 series, they have continued
to add new features and designs to appeal to and
serve their client base.
 Google Pixel 6 Pro

The Google 6 Pro is the first smartphone to

integrate the AI-powered Google Assistant, and
it is also the first phone to be declared daydream-
ready for Google's virtual reality platform.It is
almost as if Google has finally taken the
comments from users to heart and responded to
requests that have been made for a long time
with smartphones that appear to have everything.
 Feature Offerings

Google says all the Innovation but in Never stop grooving It's all about YOU:
glass is Gorilla style: Google built the with Google: The Material You
Glass Victus: The Pixel 6 Pro's rear panel twin speakers on the (Customization Galore),
unibody chassis has around the camera bar, Pixel 6 Pro are more however, draws inspiration
been replaced with which is wide and spans than enough to liven for its design from its
a glass sandwich horizontally from side up a dull party, so users. The core of Material
design. Between to side. Innovation, but never stop moving You's entire design ethos is
the curved, smooth, with flair. Google with Google. a new function called
and shiny glass matched the orange "colour extraction." It
front and rear is a piece of glass above the differs significantly from
polished metal alloy camera to the colour of the typical theming
frame. the antenna lines approach, in which users
included into the metal either download pre-made
frame. themes or choose the
colours themselves. But it's
undeniably distinctive and
interesting.

 Market and audience

Age group: 14-35 years

Ability to buy phones
Tech fanatics
European
Laid-back and slow-paced
Family oriented
Take leisure seriously
Strong social safety nets

The mobile phone market in Europe was

estimated to be valued at $150.4 billion in 2020,
thus making it a lucrative market to advertise and
personalize the Google Pixel 6 Pro for these
markets.

The launch of Pixel 6 Pro in the European

market will open up space to compete with other
players.
 Market and audience

The market readiness of Europe for the launch

of this product can be analyzed by testing it
through cultural associations and advertising.
Since Europe is a market that believes in leisure,
the standard of living, and its cultural roots, the
following launch themes are ideal:

Feelings of energy, passion, and dread when

watching Champions League, yet a desire to
capture the atmosphere of the stadium and the
fans reactions to the game, The innovative 360-
degree click feature of the Google 6 Pro ensures
that you won't miss a moment of the action on
the field or the sights and sounds of the fans.

Love Tomatina? Want to record every

wonderful moment? You want to take pictures of
all the fun, but you're afraid your phone may get
ruined if it touches the mushy tomatoes. There's
no need to fear because the Google Pixel 6 Pro
has incredible water (and tomato, haha)
resistance. The brand new Google 6 Pro is your
ticket to juicy tomatoes and a lifetime of
memories.
 Customer acceptance

Europe has struggled to build a strong innovation

culture and to encourage technology innovations
that ultimately have a positive impact on society
on a broad scale. Europe has a significant
innovation deficit. Certainly, the causes of this
difference are multifaceted. Creating an
environment conducive to innovation needs a
mix of numerous variables, including an effective
business environment that encourages risk-taking
and entrepreneurship.

Our approach to customer engagement is

straightforward and simple, yet also creative,
minimalistic, and witty. We're different from the
competition since we use a novel approach to
interacting with the company's many
stakeholders.

 Customer acceptance

Google uses a wide variety of channels, including

television and print ads, print publications, and
digital media, to promote products. Customer
interest is strong because of the superior quality
of the company's products and marketing efforts.
Since Google has always been upfront and honest
with its consumers and other stakeholders,
interactions with them have always been fruitful.

What makes it different

Technology begins with Google Pixel. The

Google Pixel 6 Pro is a compelling piece of art
for any enthusiast looking to cop a premium
phone - one that even makes iOS users sneak a
quick second glance. For every android user,
there is Google Pixel 6 pro that packs a punch in
more ways than one. Move aside, stylus and 10x
zoom, the future is here.

The Google 6 pro stands toe-to-toe with the

greats of the mobile phone legacy. Standing not
just tall but also graciously, this beautiful phone
fits right into your palm and daily life just as
seamlessly as its user interface. Rightly named,
the Pixel-rich display wrapped in a savvy flagship
model is here to change lives, in Google style. As
any technology enthusiast, the Pixel 6 pro is the
love-child of the best bits of Samsung and
iPhone...and a little bit more. Don't forget its
very original processor - Google Tensor is a
revolution.
 The Pixel in your hands

Faster. Cleaner. Cohesive.

If you go on to Google's storefront, the banner

screams 'high demand' and rightly so. Google
Pixel 6 Pro is a genius at work, be it the features,
performance or a brilliantly suave body that
almost rivals Apple. Google's hardware efforts
aim to create a phone that integrates its search
and software dominance enough to intimidate
the most loyal of iOS users. But the secret here is
one that won't remain in the archives for long;
while the mobile-first world is here to grow,
Google is aiming to create an AI-first world, one
that You can be a part of, with the Pixel 6 Pro.

The goal is to build a personal phone for every

user. One that caters to you like a personal
assistant. If your phone doesn't complement your
smarts, is it even yours to own? Google Pixel 6
pro changes that.
 End of Document

Aritra 21050341006
Arjun Viravalli 21050341007
Darshana Hedaoo 21050341017
Sadhvi Reddy 21050341033