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AMBIENCE LIFESTYLE

COMPANY PROFILE

Registered in 2014, Ambience lifestyle has gained immense

expertise in supplying and trading of led light etc, the supplier company
is located in Mumbai, Maharashtra and is one of the leading sellers of
listed products. By LED light in bulk from us for the best quality
products and service.

Business Type: Supplier / Trading Company

With the Ambience lifestyle domain expertise, they are intended to

providing highly efficient range of lighting decor for industrial hallways
and for other commercial uses. They product range has features that are
easy to install high shock resistant, everlasting, and many other such
attributes. They complete array of product list as follows,
 Decoration
 Outdoor fixtures
 Residential lights

Now the Ambience lifestyle company is change the Name was

ACE lighting Company.
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Ace lighting is a proprietorship company. They are the leading service

provider for lighting shops in pan India.

They are a reliable organization engaged in this business with a

qualitative range of industrial products. They are also one of the leading
companies of this highly commendable range of products. They team of
experts maintain a vigil on the quality of products. Every single of work
is ensured with proper quality assurance. Since our inception out quality
to serve our clients better. Use of modern technology, industry
standards, timely and quality deliveries, experienced workforce are our
USPs.
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AIM/VISION OF THE COMPANY:

Our mission is to be a leading company providing superior quality
products and services at competitive prices. We want be a globally
innovative and competitive business providing 100% genuine services to
our customers. We are committed to total customer satisfaction by
providing quality products and service.

LED LIGHTS:
The LED products we provide are supple, small and luminous
designed for both indoor and outdoor lighting solutions. The efficiency
provided by each LED product is economical and commonly used for
commercial purposes in Hotels & Resorts, Hospitals, Residential Décor,
Entertainment and other places.
Our modern lighting, light-based technologies are innovative in
consumption of electricity. We market affordable highly economical
and luminous designs spot on, the lighting décor for your house,
industrial hallways and other commercial purposes.

The LED is a Semiconductor device that converts electricity into

lights. LED lights are super energy efficient, using approximately 85%
less energy than halogen or incandescent lighting meaning significant
saving on your power bills.
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LED lights are free of all harsh chemicals and they do not emit UV
rays. LED lights are also 100% recyclable and can significantly reduce
your Carbon footprint. With one LED light able to do the work of
roughly 25 incandescent light bulbs over its lifetime, LED lights also
help save on materials and production

So the ACE lighting company using the LED lights for decoration,
Outdoor fixtures and Residential lights. ACE Lighting is dedicated to
bring the latest innovations in state-of-art LED technology. We
incorporate this technology for Corporate, Retail, Architectural,
industrial and Hospitality Lighting. Clustering energy efficient light
sources along with renewable energy implementation.

ADVANTAGES OF ACE LIGHTING:

They have achieved a remarkable and strong position in the market
due to our excellent quality range of products that they provide in
several specifications. Following are the some of the unique reasons due
to which they have achieved the belief of our valued patrons:
 Highly experienced professionals
 Timely delivery
 Excellent logistic facility
 Client-centric approach
 Fair business practice
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 Qualitative range of products

 Wide distribution network
 Positive record

ACE lighting is a lighting store with more than 30 years of experience

in India. Now ACE lighting is famous for its multiple showrooms in the
same street and its light consulting office.
Headquarters: Antwerpen, Antwerpen
Year Founded: 1986
Company Type: Sole proprietorship
Size: 11- 50 Employees
Specialties:
Lighting, Design, Retail lighting, Office lighting, Residential
lighting.
OUR CLIENTS:
Since our outset in this industry, we have associated ourselves with
various manufacturers and vendors. Our traders provide us an extensive
range of LED lights, Exclusive designer lights & Indoor/Outdoor
lighting solutions for explicit reasons. One of the main reasons for
choosing us is because of our sales team, which works directly with the
contractors and distributors to specify the right solution for projects
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THE VARIOUS DEALERS IN ACE LIGHTING

 Lighting dealers
 Decorative light dealers
 Fancy light dealers
 LED lighting fixture dealers
 Audio speaker Dealers
 Projector Dealers
 Computer Printer Dealers
 Home theatre System Dealers
 Sound system Dealers-Pope Professional
 Computer printer Dealers-EPSON
 Microphone Dealers
 Amplifier Dealers
 Projector Screen Dealers
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 DJ Equipment Dealers
 Street light Dealers
 Halogen light Dealers
 Spot light Dealers
 DVD player Dealers
 Car Amplifier Dealers
 Multimedia Projector Dealers-EPSON
 Etc.,
VARIOUS COMPANY PRODUCTS:
They have various company products
 EPSON
 Ahuja
 Yamaha
 Sony
 Hitachi
 Panasonic
 Benq
 Denon
 Samsung
 Pioneer
 Onkyo
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They have other lighting products

 EDISON
 EPISTAR
 BRIDGELUX
 PHILIPS
The ACE lighting company is decoration the house, home theatre,
projector, street lights, and industrial hallways, residential for those LED
lights
OTHER LED LIGHTS IN ACE LIGHTING COMPANY:
Philips LED lights:
The quality of Philips LED lights is evident by its high color
rendering value, meaning colors remain true and natural always. Our
bulbs are designed to look and feel like traditional bulbs, but with the
benefits
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Epistar LED lights:

Epistar specializes in high brightness. LED products, which are
used in general lighting, traffic signals, and various consumer products
such as mobile phones and laptop computers. The company supplies the
LED backlighting for Samsung liquid crystal displays. It has a history
of patent disputes with competitor Philips Lumileds over the use of
AllnGap LED technology.

Bridgelux Led lights:

At Bridgelux, we manufacture leading edge, high performance
light emitting diode (LED) chips with superior quality and reliability.
Our blue LED chips are packaged into components such as LED
emitters and chip-on-board arrays (COBs)
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EDISON led lights:

LED filament bulbs have multiple light emitting filaments within
the glass envelope, reminiscent of though not usually identical to,
antique bulbs. LED bulbs, including LED filament types, are much
more energy efficient than any incandescent lighting.
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All the LED lights are helps to decorate and service for all the
customer wants and needs.
HELPS IN LED LIGHTS:
We are Get creative with LED lighting that easily rationalizes for
your forthright cost. ACE lighting provides solutions that offer
remarkable energy and maintenance savings. We offer a wide range of
brilliant, energy-efficient solutions that include a full range of long-
lasting energy smart products utilized in retail, office, hospitality,
roadway and outdoor lighting applications.

LED lighting is possibly the most insightful change the lighting

industry has vouched for, since the invention of electric light itself.
LEDs are revamping the nature of lighting by coming up with new
potentiality for how and where artificial light is used for enhancing the
experience of every consumer.
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EXAMPLE OF ACE LIGHTING:

The various Decoration stage and function like,
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INDUSTRY PROFILE

Company Name:
Ambience Lifestyle

Ownership type:
Proprietorship

Primary business type:

Sales and Service

Registered address:
Shop No.1, Rk Compound opposite, Tanishq showroom, New Link
Road, Andheri (W), Mumbai-400 053

Main Language:
English

Corporate Identification Number (CIN):

Year of establishment:
2014
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Age of Company:
5 years

No. of Employees:
11-50 Employees

Primary location:
Mumbai

Date of balance sheet:

Date of Last Annual General Meeting:

HEAD OFFICE OF THE COMPANY:

The ACE lighting company‘s head office at Chandan lites,
Chennai. ACE, from the house of Chandan Lites is the largest provider
of LED lights in South India. We have taken sides of our customers
since 2000, successfully in all their lighting needs. We are the first
traders in India to get BIS certificate approved for all our products.
ACE is an ISO 9001:2014 certified company. The LED products we
provide are supple, small and luminous designed for both Indoor-
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outdoor Lighting solutions. The efficiency provided by each LED

product is economical and commonly used for commercial purposes in
Hotel & Resorts, Hospitals, and Residential Décor. Entertainment and
other places.
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STRENGTH AND WEAKNESS OF EMPLOYEES

The ACE lighting company is bases on the decoration and sale of
lighting and other service on customers.
They are always having more experienced employees and workers.
The employees are also working efficiently in the company.

STRENGTH OF THE EMPLOYEES:

1) The employees are more knowledge and skills.
2) Employees are efficiently work for complete the task.
3) They have more experience.
4) Employees are working for satisfy the customer needs
5) They are always concentrating the customer needs and
expectations.
6) Employees are adoptable the new advanced technology.
7) The employees checking each and every process because don’t
arise any mistake for decorating and any service the customers.
8) They are always more concentrate what the customer
expectation.
9) Employees are predicting the future availability of customer’s
preference.
10) They are always concentrating for good reputation about the
service.
11) Employees are wants to customer satisfaction.
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12) So they are not mistake for any service.

13) Employees are fulfilling the customer expectation and always
working for company growth and good will.
14) The employees are must know the company’s image so they
are not work against the good will of the company.
15) The customer’s satisfaction implies to companies growth and
create brand image.
16) So the employees are don’t damage the customer expectation
and companies good will.
17) Easy to pickup and delivery of items
18) Easy to Refurbishing services for décor.
19) The Employees are sustainable and eco friendly
20) Skilled professionals in renovations

WEAKNESS OF THE EMPLOYEES:

1) Sometimes the employees arise the conflicting the subordinates.
2) The employees do for any small mistake in the work, it is
reflecting for large amount of damages in the company.
3) Sometimes they are not ready to adopt the new technology. So
the customers move to the similar company.
4) To renovate at a reasonable price across the board
5) The employees have lack of brand awareness.
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STRENGTH AND WEAKNESS OF THE COMPANY:

The ACE lighting company is created for fulfill the various
expectation of the customers and the employees.
The company always working for the image, good will and the
high growth of the company.
The company have more benefits and growth is implies to fulfill
the employees and customer needs and wants.

STRENGTH OF THE COMPANY:

1) The company have the Popular brand
2) They have always Best Quality Products
3) They create more innovation capabilities.
4) The company is Low-cost and highly efficient manufacturing
and supply base.
5) Company is save the transmission losses.
6) They always concentrate Cost Effective product and services.
7) They also used in Environment friendly Technology.
8) The company used less energy of the LED lights
(Lower Watt: Eg 1 LED uses 10W&1>LED tube
light(20W)compared to CFL(60W) and tube lights(100W))-less
than half
9) The Market leadership and brand equity afford the company
increased negotiating power.
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10) The commitment to research and development allow the

company to be highly competitive and penetrate new markets.
11) The company has Quality products with well technical
specification.
12) The company have most special expertise
13) The company always has reputation on cost of products and
services.
14) The company is adopt the new technology advantages
15) Creates the new markets
16) They are most concentrate the customers expectation
17) The company is always improving the involvement of
employee in work the company.
18) The employees are motivated in various benefits. Such as
Award, Bonus, Etc.,
19) Perceived strengths can include good customer service, high-
quality products, strong brand
20) Image, customer loyalty, innovative R&D, market leadership,
or strong financial resources
21) Strong customer relationship management.
22) Used in LED lights are Higher life(Eg: Life of 1 LED 10
years where as life of 1 CFL 1 year)
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WEAKNESS OF THE COMPANY:

1) Time consuming to develop
2) Not always cost effective
3) Operates at very low margin.
4) Criticism for its working conditions
5) Weaknesses result when competitors have potentially
exploitable advantages over the firm.
6) Changing customer trends
7) Limited service lines
8) Sometimes affecting for marketing deficiencies,
9) The management of staff problems.
10) New or increased competition,
11) Adverse government policies
12) Economic slowdowns
13) New markets or services
14) Day to day increased competition
15) Critical to adopt the new technology
16) New in lighting market
17) Lack of brand awareness
18) Ongoing CFL bulb demand in market
19) The company used in LED lights. So the light is more
expensive( 1 led= 3 times price of CFL)
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20) It takes time for people to adapt and start using new
technology
21) Unless government provides subsidy for solar energy, its
commercialization is a little difficult and costly (Eg: Some
people still use incandescent lamps even though CFLs are more
efficient and commercial)
22) Limited buying capacity of market
23) Difficult to after sales support
24) Consumer’s lack of confidence