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BINGO Question A Ire
BINGO Question A Ire
As a part of my curriculum I am conducting a survey for ITC BINGO and would be grateful to you if you could spare sometime and answer this questionnaire.
Your Name Your Current Occupation PART - 1 1. Are you a regular consumer of packaged snacks of brands like Frito L ays, Haldirams, Parle, Bingo etc?
y Yes y No
6. Among similar priced products like Lays and Bingo, on the count of which one of the following factors would you mind having to switch from your preferred brand to another?
y Variety Offered y Offers and Discounts y Availability y Packaging y Taste y Any Other , Please Specify
10. What is the one thing that differentiates Bingo from the rest, if at all anything does? (You can select more than one).
y Taste y Varieties y Availability y Quality y Quantity y Pricing y Promotions
12. What is the one change in the product that would make you a Bingo loyalist? Any suggestions you got for the brand and the company?
PART -2
1. Please rank following pairs of Brands from most similar to most dissimilar pairs. The most similar pair should get rank 1; the second most similar pair should get rank 2 and so till 5 .
Pair of Brands
Rating
Haldirams - Parle
2. Please rate brands given below on given attributes on a on the 5 point Semantic differential scale where 5 means excellent, 4 means good, 3 means not good nor bad , 2 means bad and 1 means disgusting.(same rating can be given to multiple brands like availability at two stores a re excellent both can be given 5 )
FritoLays
Bingo
Haldirams
Parle
THANK YOU