Daksh Jaglan

dakshjaglan@gmail.com
Linkedin:

Acquisition & Growth linkedin.com/in/daksh-jaglan-04b1b1194

Features for Slack Live case challenge 111

 01 Overview of the company

02
EXECUTIVE
Overview of the problem

03
SUMMARY
User Personas

04 Solutions

05 GTM and Success Metrics 2

 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Company : Slack is a messaging and communication Competitors

app for teams and workplaces to be used across multiple
devices and platforms, and is equipped with robust
features that allow users to not only chat one-on-one
with associates but also in groups.

Current Metrics
Rocket Chat

10 Million + $902 Million Google Chat

Daily Active Users Revenue in 2021

$27.7 Billion 9 hours +

Net Worth in 2020 Average time spent

MS Teams
Atlassian confluence
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Problem Statement: Business and User Values :

Slack is a messaging and communication app that caters ❏ More Users
to the needs of business and organizations till now.
❏ More Revenue
However, with offices opening up, Slack might become
obsolete and start losing the growth trajectory they have ❏ Overall engagement increases
been up on until now. Slack wants to break its
synonymity with only workspaces and want to bring in
changes in the current app to acquire more users who
are looking for channels of communication.

Assumptions:
1. No resources or time constraints

Goal : The main aim is to acquire new users 2.Solution catering to global users (No demographic
restriction)
ensuring that the current user base doesn't leave the
product 3. No constraint on the type of users .
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Target User Segments

Corporate Employees (25-40 Years) : Apart from workspace , they require a medium to have non
professional conversations with peers and personal workspaces for personal goals and entertainment.

Teenagers (12-19 Years) : Teenagers need a P2P communication system, a platform where they can
talk to peers individually and make groups. They also require entertainment (eg. gaming) channels.
Moreover, towards a mature end of this age group, a teenager requires to have a focus workspace to
organise his goals and future career plans.

Gamers : These are content creators who want a platform to build a community on. Robust features
that are designed keeping in mind the user journey of a gamer and his community is what they require.
Streaming facilities and audio channels are some example features that can be added.

E Learning Startups: These are the people who are enthusiastic about educating people about a
certain skill and want to make a community of learners like PM School. They require a workspace where
they can connect with their community. A workspace that is designed to inspire and ease the learning
process for community members
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Danny Revi Karan

Age : 16 Age : 25 Age : 26
High School Software Developer Edtech startup
Student founder

Needs: Needs: Needs:

-Wants a place where he can chat
with friends and play games
-Wants to share content.
-Wants to increase his focus hours
-Wants a student community for
doubts and discussion
-Wants to explore new skill set
-Wants to zone out from work and
related stress.
-Wants to medium to have non
professional conversations with peers.
-Wants a personal workspaces for
personal goals and entertainment.
-Wants to build a community of
students.
- Wants a platform where he can post
assignments, monitor candidates
performance and get feedback .
-Wants to gamify the learning process

Pain Points: Pain Points: Pain Points:

- No proper community to have a
-Feels tiresome post office and feels -No platform to gamify the learning
conversation and discuss doubts.
left out in social interaction.. process
-No one-stop place for texting,
-No proper online personal space to -Lack of formal workspaces for the
gaming and working.
focus and grow different skill sets. community that can bode well with
-No set structure to improve focus
learning.
and productivity.

.
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Solution 1: Personal Workspaces

DESCRIPTION: This feature allows user to interact P2P and cater personal (non-professional)
relationships. This would allow users to chat with their contacts and make groups. Additional to social
activity, this feature would help user create a workspace which will cater to helping users focus towards a
goal or certain resolution effectively working on increasing productivity.

PROS:
● It would serve as a one stop platform for both professional and non professional interactions.
● Focus feature will help increase productivity of user towards his goals.
● Integration with phone number will help him interact with his contacts.(Email won’t be necessary)

CONS:
● The integration with other apps may be overwhelming for personal workspace
● Slack is generally perceived as a work oriented application. So acquisition can be challenging.
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Solution 1: Personal Workspaces

This will open a

dropdown to create
different type of
workspaces

Below is an example of how a personal

workspace would look like

One can integrate

their personal contact
list to send invite and
start texting

Users can share links

to start a private chat

To add various
integrations
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Solution 2: Slack Gaming

DESCRIPTION: Slack Gaming is a different type of workspace specially created to meet the needs of
gamers and gaming enthusiasts. This workspace would allow the users to interact via audio channels and
would allow gamers to stream and followers to watch those streams with gaming designs and aesthetics to
provide a seamless experience of a gaming community. This workspace could further be expanded by
adding features that would help conduct gaming tournaments on the platform itself(future update)

PROS:
● It would serve as a one stop platform for gamers to create their community.
● Gaming is a huge and rapidly growing market to target.
● A large chunk of our user base would be interested in gaming as well.

CONS:
● Development cost and efforts would be very high.
● Would not cater to current aim and mission statement of slack.
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Solution 2: Slack Gaming

The generic workspace can be converted

to a fully fledged gaming workspace
wherein user can upload content, add
stream and trophies.
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Solution 3: E Learning Workspaces

DESCRIPTION: This feature includes another specific type of workspace which is designed specifically to
motivate learning experience. This workspace would contain features to host assignments and get responses
from learners. Separate channels for meetings can be created. The workspace would have a gamified design
which would help keep track of a learner’s progress by giving him score based on his performances in
assignments and different tasks.

PROS:
● E learning is a growing market and this feature would help cater that user base.
● Would serve as a one stop platform for learning communities.
● The new workspace can also be used by our current user base for training their interns and new joiners
which we could charge for by making a subscription model.

CONS:
● Development cost and efforts are high.
● There are a good number of existing competitors.
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Solution 3: E Learning Workspaces

Channels
catering to
e-learning use
case

Personalised
workspace for
e learning

Task tab to track

progress of a
learner and
providing
scheduled
itinerary

Calendar to track
and remind
upcoming tasks
and meetings
 Success
User Prioritization Possible
Overview Solutions and Pitfalls
Metrics and
Personas Solutions
GTM

Rice Prioritization Framework

SOLUTIONS REACH IMPACT CONFIDENCE EFFORTS Score

(out of 100) (0-10) (% ) (person-days)

Personal 90 9 95 100 7.7

Workspaces

Slack Gaming 80 8 85 150 3.62

E Learning 85 8 90 150 4.08

Workspaces

User
Overview
Personas
PITFALLS
Personal Workspaces
Overwhelmed by the
integrations- It would become
overwhelming for the users to
see the high amount of
integrations.
Solution may not be
sustainable - People might want
to ignore the whole solution to
increase focus hours.
Success
Prioritization Possible
Solutions and Pitfalls
Metrics and
Solutions
GTM
Slack gaming
Increased cost: High server cost
due to increased streaming and
calling facility
E-Learning Workspaces
Inability to provide appropriate
workflows: It is difficult to create Disturbing elements : Some
a workflow which caters to the users may join to create
exact needs of gaming disturbance and nuisance to
enthusiasts. serious students.
Gamification may not be
implemented properly and ends
up confusing users.
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Personal Workspace E-Learning Workspaces

Acquisition and Activation :
# of personal workspaces created
per user
# of new chats per day
Engagement/Retention:
# of chat messages exchanged
per user per day
# of daily active users
# of active audio channels per
day
North Star Metric
# of messages per workspace
type Acquisition and Activation:
# of E-Learning workspaces
created
# of daily users active in the
workspace
Slack Gaming
Engagement/Retention:
Acquisition and Activation: Amount of content being
# of gaming accounts pushed
# of streams per day # assignment and work being
submitted
Engagement/Retention: #of hours spent on community
# of daily active users per user
# of chat messages exchanged # of questions solved per user
per day
# of active audio channels per
day
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Go To Market Strategy

Market Research Development and Soft Launch and Promotion and Tracking
Testing Refinement Launch

Competitor analysis to gain
insights about features that are
lacking in PM school. Doing
user surveying and research to
understand user segmentation
and behaviour
Design and development of
different features.Testing and
Q/A of the developed product
features
Beta testing with select users
from the cohort program.
Refinement of features with the
data received from feedback.
Large scale promotion with
proper marketing strategies
catering to the new user
segments that we are targeting
by these new features. Complete
launch of the product for all users
Measuring the KPIs and tracking
the user engagement. Modifying
the placement of features on the
website using analysis of tracked
data and reviews and suggestion
from users.
 Success
User Prioritization Possible
Overview Solutions Metrics and
Personas and Pitfalls Solutions
GTM

Integration of mindfulness centric applications

Photos, media and fast moving entertainment sharing

Integration of ones contacts for better search results

Personalization including native language use

THANK YOU
Daksh