MFMC0001: Business Environment and Management Practices

Objectives:

 To understand relationship between Internal and external environment like Political,

Economic, Social, Technological Environment in Business decision strategies.
 To have an understanding about government policy decisions and Regulatory
measures on the business environment and financial system.
 To explain the impact of inflation, growth, monetary policy instruments on the
business cycles and managerial decisions.
 To assess the impact of macro policy implications in practical decision making
situations.

Credits: 3 L-T-P-I: 3-0-0-0

UNIT-I Introduction to Business Environment: Concept, Significance, (5 Sessions)
major components of business environment. Framework for
internal / external environment and its impact on Managerial
Decision making, Social Responsibility of business
enterprises. Impact of economic environment on financial
system functioning
UNIT-II Indian Financial System – components of financial system, (6 Sessions)
Savings, Investments and capital formation; Equilibrium.
Relationship between financial system and financial markets.
Financial stability and its impact on growth of financial
system
UNIT-III Monetary and Fiscal Policies: Essential features of Monetary (4 Sessions)
And Fiscal policies, components of monetary and fiscal
policy,
Difference between monetary and fiscal policy, Evaluation of
fiscal and Monetary policies in decisions making situations.
Practical cases impacting the business decisions on account of
changes Monetary policy instruments.

MID-TERM EXAMINATION

UNIT-IV Monetary and Credit Policy: Instruments of credit policy - (5 sessions)

Movement of interest rates, Repo rate, Reverse Repo rate,
Bank Rate, MIBOR, MIFOR. Credit expansion and credit
squeeze, Concept of Money supply, components of money
supply. Impact of Monet supply on business growth and
financial system.
UNIT-V Foreign Direct Investments - Inter-sectoral linkages and role (5 sessions)
of
foreign direct investments, Impact of FDI on financial system,
Foreign Institutional Investments, External Commercial
Borrowings, impact of foreign capital on financial system.
UNIT–VI International Environment: A view on developments of global (5 Sessions)
financial system, Features of International financial system.
Multinational enterprises in India, Impact of WTO in Indian
Business.

Text Books:
 Aswathappa, K. Essentials of Business Environment. Himalaya Publishing House,
2016.
 Cherunilam, F. Business Environment. 18th edition. Himalaya Publishing House,
2010.
 Paul, J. Business Environment. 3rd Edition. Tata McGraw-Hill Publication, 2008.

Reference Books:
 Goyal, Dr. A. Environment for Managers. 1st edition. V.K (India) Enterprises, 2010.
 Neelamegam, V. Business Environment. Vrinda Publications, 2010
 VeenaKeshavPalivar, (latest Edition), Business Environment, Pub. PHI Learning,
2015.

Outcomes: After completion of course, the student will be able to:

 CO1: Understand the concept of the business organization operating within the
parameters of the internal and external environment
 CO2: Explain the functioning of the Indian financial system and the various elements
of the financial system.
 CO3: Recognize the essential features of Monetary and Fiscal policy
 CO4: Locate the instruments of credit policy and the concept of money.
 CO5: Describe the role of Foreign Direct Investment and its impact on Financial
system
 CO6: Demonstrate the international environment and impact of WTO in Indian
market
Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program
Specific Outcomes (PSOs):

COs POs/PSOs

CO1 PO1, PO4/PSO1

CO2 PO1/PSO1

CO3 PO1/PSO1

CO4 PO1/PSO1

CO5 PO1/PSO1

CO6 PO1, PO4/PSO1

 MBAC0007: Financial Accounting

Objectives:

 Understand the role and relevance of financial accounting in management.

 Explore the various dimensions of financial accounting and their implications in
financial spectrum of a business entity.

Credits: 03 L-T-P-J: 3-0-0-0

Overview of Financial Accounting: Role, Functions, Users,

UNIT – I Principles, Concept, Conventions, Accounting Cycle.
(3 Sessions)
Preparation of Original Books of Entries: Preparation of
UNIT –II Journal, Ledger and Trial Balance.
(5 Sessions)
Preparation of Trading Account, Profit & Loss Account, and
Balance Sheet (With Basic Adjustment)
UNIT –
Preparation of Statement of Profit & Loss and Balance Sheet as (7 Sessions)
III per Companies Act, 2013 without adjustment

MID-TERM EXAMINATION

Introduction to Financial Analysis: Role, Types, Tools,

Limitations
UNIT – IV Ratio Analysis: Types of Ratios, Profitability Ratio, Turnover (5 Sessions)
Ratio, Financial Ratio: Computation & Analysis
Preparation and Interpretation of Fund flow Statement:
UNIT – V Concept of fund flow, Statement of Changes in Working (5 Sessions)
Capital, Fund from Operation, Fund Flow Statement
Preparation of Cash Flow Statement (As per AS 3)
Cash flow from Operating / Investing / Financing Activities
UNIT – VI Direct or Indirect Method of preparation of Cash Flow (5 Sessions)
Statement.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

 Tulsian, P. C. (Latest Edition). “Financial Accounting”. New Delhi: Pearson

Education, 2015.

Reference Books:

 Narayanaswami, R. “Financial Accounting: Managerial Perspective”. New Delhi:

Prentice Hall of India Private Limited, 2018.
 Maheshwari, S. N., &Maheshwari, S. K., Latest Edition. “An Introduction to
Accountancy”. New Delhi: Vikas Publishing House Pvt. Ltd, 2015.
  Neelakantan, Ramchandran&Kakani Latest Edition. “Financial Accounting for
Management”. Tata McGraw-Hill Publishing Company Limited, New Delhi, 2015.

Outcome: After completion of course, the student will be able to:

 CO1: Understanding of Overview of different concepts of Financial Accounting and

preparation of Original Book of Entry.
 CO2: Preparation of Original Book of Entry and recording, classifying the
transactions
 CO3: Understanding the profit and loss statement and balance sheet with adjustment
and Preparation of Income Statement and Position Statement as per Companies Act,
2013.
 CO4: Identifying the role of financial analysis and evaluation of organisations on the
basis of various ratio analysis.
 CO5: Preparation and Interpretation of Fund Flow Statement.
 CO6: Preparation of Cash Flow Statement (As per AS 3).

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program
Specific Outcomes (PSOs):

COs POs/ PSOs

PO1,PO2 /PSO1, PSO2
CO1
PO1/ PSO1, PSO2
CO2
PO2/ PSO1, PSO2, PSO3
CO3
PO1, PO5/ PSO2, PSO3, PSO4
CO4
PO1, PO5/ PSO2, PSO3, PSO4
CO5
PO1, PO2/ PSO2, PSO3, PSO4
CO6
 MFMC0003: Financial and Securities markets
Objectives:

 To get the basic understanding of the products, players and functioning of financial
markets, particularly the capital market.
 To understand the various products, participants and the functions of the securities
market.
 To understand the market design of Primary Market & Secondary Market.
 To understand the government securities market.

Credits:3 L-T-P-I: 3-0-0-0

Financial Markets: Types of Markets: Equity Debt, Derivatives
UNIT I Commodities; meaning and features of private Public (3 Sessions)
companies; Types of investment avenues
Primary Market: Initial Public Offer (IPO); Book Building
through Online IPO; Eligibility to issue securities;
UNIT II Pricing of Issues; Fixed versus Book Building issues; (5 Sessions)
allotment of Shares; Basis of Allotment; Private Placement

Secondary Market: Role and functions of Securities and

Exchange Board of India (SEBI); Depositories; Stock
exchanges;
Intermediaries in the Indian stock market Listing;
UNIT Membership; Trading Clearing and settlement and
III
(5 Sessions)
risk management; Investor protection fund (IPF); and Do's and
Don'ts for investors, Equity and debt
investment.

Derivatives: Types of derivatives; Products, Participants

and functions; Trading mechanism; Membership; Contract
UNIT IV specification; Clearing & Settlement; Open interest; Implied (6 Sessions)
interest rate; Implied volatility; Debt derivatives.

Government Securities Market: Indian debt market;

Primary market; Secondary market-NDS; NDS-OM; CCIL;
UNIT V Wholesale (5 Sessions)
debt market (WDM) segment of NSE.

Analysis of financial statement: Balance sheet; Profit &

loss account; Stock market related ratios; Simple analysis (6
UNIT VI before
Sessions)
investing in the shares; understanding annual report; D rector's
report etc.
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:

 Securities Markets and Products, Indian Institute Of Banking & Finance, Taxman,
2015.
Reference Books:
 M Y Khan (6th Edition), Financial Services, Pub.M C Graw Hill.
 Madhu Vij (2nd Edition), Merchant Banking and Financial services, M C Graw Hill

Outcomes: After completion of course, the student will be able to:

 CO1: Classify different types of financial markets.

 CO2: Describe the process of IPO, FPO along with pricing of issue
 CO3: Understand of how SEBI plays a major role, the broad functions and framework.
 CO4: Understand concepts of financial derivatives and its application in hedging,
speculation and price discovery.
 CO5: Identify the government securities being traded and the available markets.
 CO6: Interpret and able to extract the material information from the financial statements
that can help in making strategic decisions

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program
Specific Outcomes (PSOs):

COs POs/PSOs

CO1 PO1/PSO1, PSO2

CO2 PO1/ PSO1, PSO2

CO3 PO1/ PSO1, PSO2

CO4 PO1, PO2/ PSO1, PSO2, PSO4

CO5 PO1/ PSO1, PSO2

 MFMC0004: Marketing of Securities and Banking Services

Objectives:

 To understand the specialized nature of banking and securities markets services

 To differentiate between financial services marketing and other marketing

 To understand different approaches in marketing of financial services

 To explain various components of marketing of banking services

Credits: 3 L-T-P-I: 3-0-0-0

Introduction to Services Marketing – Essential features of
services marketing, difference between services and product
UNIT – I marketing, strategies for services marketing, challenges of (5 Sessions)
services marketing, the Gaps Model, the Services Marketing
Mix.
Understanding consumer behavior in Services - Managing
Customer Behavior, Customer Expectation Management,
UNIT –II management and delivery of quality services, Measures of (5 Sessions)
service quality, Dimensions of service quality, SERVQUAL,
case analysis of services quality.
Customer Satisfaction Measures - Issues with customer
Satisfaction, Measurement of customer satisfaction,
Breakdown of Customer Satisfaction, Role of CRM in
UNIT –
Customer Service management, Strategies of customer (5 Sessions)
III service management in banks, Customer retention strategies,
Case studies on customer service satisfaction in banks and
financial institutions.

MID-TERM EXAMINATION

Customer Service Analysis - Customer need analysis,

Customer Care issues, Customer focus – Understanding
UNIT – IV customer needs, Market promotional strategies, Planning and (4 Sessions)
implementation of new services models, Role of Pricing in
customer care, case analysis on customer service.
Market Segmentation(banking) – Product Designing and
Development, Marketing feedback and review, Types of
products, Market expansion – Mass Marketing and
Marketing segmentation – Definition of Market
UNIT – V segmentation, Characteristics of Market segmentation,
(6 Sessions)
Benefits from Market segmentation – Limitations of Market
segmentation, Marketing techniques for Retail and corporate
customer, Cases in market segmentation in banking.
Market information and Research – Need for Market
UNIT – VI research in banks and financial markets, Contributions of
(5 Sessions)
 Marketing Research to financial services, Primary and
Secondary Market Research in Financial markets,
Management Information System and Marketing Research –
Need for situation analysis – steps involved in the
development of a situation analysis –objective, strategies and
tactics – sources of information for situation analysis
* Provision for presentations / assignments / case analysis in additional sessions
** 1 Session = 60 Minutes

Text Books:
 Zeithaml, A., Valarie. &Bitner, Mary, Jo.Services Marketing.New Delhi, India:Tata
Mc Graw Hill, 2008.
 Bhattacharjee, C. Services Marketing: Concepts, Planning & Implementation. New
Delhi India: Excel Books, 2010.

Reference Books:
 Cooper, Donald, R., & Schindler, Pamela, S. Marketing Research: Concept and
Cases. New Delhi, India: Tata McGraw Hill, 2007.
 Burns, Alvin, C., & Bush, Ronald, F. Marketing Research. Delhi, India: Pearson
Education, 2007.
 Dynamics of Bank Marketing, VBS publishers, 1990 – Madhukar R.K.
 RBI Publications on Marketing of banks & Financial Services

Journals:
 IIBF Journal
 “The Banker” Indian Banks Association

Outcomes: After completion of course, student will be able to:

 CO1: Demonstrate the concept of services marketing and relevance difference

between services and product marketing along with challenges in addition to the
understanding of marketing Mix.
 CO2: Describe the concept of managing customer behavior with the several
dimensions of service quality.
 CO3: Explain the emerging issues with customer satisfaction with role and
management in customer service management and its strategies with several case
studies.
 CO4: Understand the role of customer service analysis communication to make the
service recovery process effective.
  CO5: Classify the Market segmentation (banking) in relation to market expansion
along with marketing techniques for retail and corporate customer.
 CO6: Demonstrate the marketing information and research needs in banks and
financial market with the need of situations analysis .

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program
Specific Outcomes (PSOs):
COs POs/PSOs

CO1 PO1/PSO1, PSO2

CO2 PO1/PSO2, PSO5

CO3 PO2/PSO1

CO4 PO1/PSO2

CO5 PO3/PSO1

CO6 PO1/PSO4
 MBAC0011: Computer Applications in Management
Objectives:

 To provide hands on experience to students in using computers for data organization

and addressing business needs.
 Through this course it is intended to familiarize the students of Management with the
computer hardware and software‟s and their applications in various domains of the
management through studying softwares‟
Credits: 3 L-T-P-I: 3-0-0-0
Teaching
Module Content Hours
No.
Introduction to Computer System: Basic Computer Organization:
Introduction, features and capabilities, components of computer
system, classification of computers; Applications of Computers in
Business.
MS Word: Features, Creating, Saving and Opening Documents in
Word Advanced Features of MS Word, Find & Replace, Using
UNIT I. Thesaurus, Using Auto- Multiple Functions, Mail Merge, 6
Handling Graphics, Tables & Charts. Sessions
MS-Excel: Worksheet basics, creating worksheet, heading
information, data, text, dates, alphanumeric values, Opening and
moving around in an existing worksheet, Toolbars and Menus,
Working with single and multiple workbooks. Working with
formulae & cell referencing, Auto sum, coping formulae,
Absolute & relative addressing, Worksheet with ranges,
formatting of worksheet, Previewing & Printing worksheet,
Graphs and charts, Database
Creating and Using macros,
MS Power Point: Creating slide show with animations.
Software‟s: MS Word, MS power Point, MS Excel, Outlook,
Internet
Introduction to Languages: Machine, Assembly and high-level
languages, Compiler, Assembler and interpreter, Fourth
generation and fifth generation languages.
UNIT II. Number System: Decimal, Binary, Octal, Hexadecimal and their 5
Conversions Sessions
Operating systems: Definition, Functions, Types and
Classification
Software: Introduction; Types of software with examples
Software‟s: MS Word, MS power Point, MS Excel, Internet
 Computer Networks: Computer and communication networks,
Evolution of computer networks, LAN, MAN, WAN, Network
topologies, Modes of Data communication
UNIT III. Wired Media of Data communication: STP, UTP, Coaxial, 4
Fiber optic wires Sessions
Internet: Overview of Internet, Functioning of Internet, Basic
Services over Internet like WWW, FTP, Telnet, etc. ISP, Web
server, Web Browser, Domain names, Email, Mail server,
search engine, web portal, other internet common terms
Database Management System: Overview of DBMS;
Components of DBMS. Concept, Characteristics, Objectives,
UNIT IV Advantage & limitations, entity, attribute, schema, subschema, 6 Sessions
RDBMS, Introduction to MS Access, Creation of Table, adding
data in table, querying data in table, querying criteria, action
queries, create queries, parameter queries.

E-commerce: Introduction, Comparison between Traditional

UNIT V commerce and E- 4 Sessions
Commerce, Advantages & Disadvantages of e-commerce,
Issues in Implementing Electronic Commerce.
Accounting Information System: - Introduction to Accounting
Packages: Preparation of vouchers, invoice and salary
statements; maintenance of inventory records; maintenance of
Accounting books and final accounts; financial reports
generation. Software –Wave Accounting
Human Resource Information System :-Use of various HR
application – 360 Degree Feedback, Applicant Tracking,
UNIT VI Attendance Tracking Marketing Information System:- Brand 5 Sessions
Management, Campaign Management, Email Marketing,
Mailroom Management, Contact Management
Software‟s – QuickBase, HRIS

Text Books:
 Bharihoke, D. Fundamentals of Information Technology. New Delhi: Excel Books.
2009.
 Norton, P. Introduction to Computers. New Delhi: Tata McGraw Hill Publications,
2006.
 RitendraGoel& D.N. Kakkar. Computer Applications in Management. New Delhi:
New Age International (P) Ltd. 2004.
Reference Books:
 Basandra, S. K. Computers Today. Greater Noida: Galgotia Publication Pvt. Ltd. 2003
  Leon, A., & Leon, M. Introduction to Computers. New Delhi: Vikas Publishing
House Pvt. Ltd. 1989
Outcomes: After completion of course, the student will be able to:

 CO1: Understanding of the basic of computer with its applications in business.

 CO2: Perform formulas and functions in MS-Excel.
 CO3: Understanding of the basic of computer operating systems and networks with
software.
 CO4: Understanding of the Data base Management System with adding and querying
data in the tables.
 CO5: Understanding of the e-commerce with its advantage and disadvantage and the
use of accounting packages in business.
 CO6: Applying information system in HR and marketing to support in decision
making.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program
Specific Outcomes (PSOs):

COs POs/PSOs

CO1 PO2/PSO1, PSO2

CO2 PO2/PSO2, PSO4

CO3 PO2/PSO1

CO4 PO2/PSO2

CO5 PO2/PSO1

CO6 PO4/PSO4
 MFMC0006: Human Resource Practices in Banking And Financial
Services
Objectives:
 To develop a holistic understanding of Management of HR starting from procurement
to separation in an Organization.
 To understand the concept and practices of HRM in banks in India

Credits: 03 L-T-P-J: 3-0-0-0

Unit Teaching
Content
No. Hours

Evolution of HRM: Personnel Management, HRM – concept, objectives,

1. Functions. Personnel Management vs. Human resource Management. 5
Concept of HRD. Trends and emerging issues in HRM. Emergence of HRM
practices in banks in India

Human Resource Planning: Concept of HRP, Process.

Job Analysis: Concept, Job Description, Job Specification, Concept of
HRIS, functions of HRD system in banks in India, HR Accounting and HR
2. Audit. 5
Talent Acquisition: Recruitment - Procedure, Methods and Sources,
Selection-Procedure and types of selection tests. Process of recruitments in
banks.

Training and Development: Key Issues in Training, Training Vs

3. Development, Challenges in Training, Managing the Training (Assessment 5
Phase, Implementation Phase and Evaluation Phase), Different Methods of
Training and Management Development.

Performance Management: traditional and modern techniques,

Identification of Key Performance Areas and Key Result Areas –Ethical
4. 5
issues in performance appraisal. Concept of Potential appraisal, Feedback
mechanisms. Performance Appraisal System of Banks in India

Compensation Management –Concepts and Components-Job Evaluation-

5. Incentives, Benefits and employee welfare facilities. Nature and types of 5
compensation in banks in India

Industrial relations- Concept: Grievance Procedure, collective Bargaining,

Worker‟s participation in Management, IR Machinery for handling disputes.
6. Retirement/Separation- Concept: Superannuation, Voluntary Retirement 5
Schemes, Resignation, Discharge, Dismissal, Suspension, Layoff.
Retirement options in banks in India.

* Provision for presentations / assignments / case analysis in additional sessions

** 1 Session = 60 Minutes

Text Books:

 Rao, V.S.P. Human Resources Management. Excel Books. New Delhi. 2010.

 IIBF, Mumbai. HRM in Banks. 2015.

Reference Books:

 Flippo, E. B. Personnel Management. New Delhi: Tata McGraw-Hill International

Series. 2008.

 Gomez, M. & Balkin. Managing Human Resources. Pearson Education. New Delhi.

2008.

 Rao, P. Essentials of Human Resources Management & IR. (3rd Edition). Himalaya

Publishing House. New Delhi. 2007.

 Aswathappa, K. Human Resource management / Text & Cases. Tata McGraw-Hill

Publication. New Delhi. 2008.

 Aquinas, P.G. Human Resource Management. Vikas Publishing. New Delhi. 2009.

 Ivancevich, John M. Human Resource Management. Tata McGraw-Hill Publication.

New Delhi. 2005.

 Monappa, A., & Saiyadain, M. S. Personnel Management. Tata McGraw Hill

Publication. New Delhi. 2006.

 Snell & Bholander. Human Resource Management. Cengage Learning. New Delhi.

2007.
Outcome: After completion of course, Students will be able to:

 CO1: Understand the evolution, trends and emerging issues in HRM.

 CO2: Describe the concept of human resource planning, job analysis, recruitment and

selection.

 CO3: Classify the concept and need of training and development.

 CO4: Explain the various methods of performance appraisal system.

 CO5: Demonstrate the compensation management system.

 CO6: Understand the concept of industrial relations and employee separation.

Mapping of Course Outcomes (COs) with Program Outcomes (POs) and Program
Specific Outcomes (PSOs):
COs POs/PSOs

CO1 PO1/PSO1,PSO2

CO2 PO1/PSO1,PSO2

CO3 PO1/ PSO1,POS2

CO4 PO1/PSO1,POS2

CO5 PO1/PSO1, PSO2

CO6 PO1/PSO1