Download as pdf or txt
Download as pdf or txt
You are on page 1of 2

û ù

<70339

6$%(1$ %(/*,$1 :25/' $,5/,1(6


$ '(/(*$7,21 2) &+()6

0DU\#&URVVDQ#DQG#%DUEDUD#3LHUFH#SUHSDUHG#WKLV#FDVH#VROHO\#WR#SURYLGH#PDWHULDO#IRU#FODVV#GLVFXVVLRQ1##7KH#DXWKRUV
GR QRW LQWHQG WR LOOXVWUDWH HLWKHU HIIHFWLYH RU LQHIIHFWLYH KDQGOLQJ RI D PDQDJHULDO VLWXDWLRQ1 7KH DXWKRUV PD\ KDYH
GLVJXLVHG FHUWDLQ QDPHV DQG RWKHU LGHQWLI\LQJ LQIRUPDWLRQ WR SURWHFW FRQILGHQWLDOLW\1

,YH\ 0DQDJHPHQW 6HUYLFHV SURKLELWV DQ\ IRUP RI UHSURGXFWLRQ/ VWRUDJH RU WUDQVPLWWDO ZLWKRXW LWV ZULWWHQ SHUPLVVLRQ1
7KLV PDWHULDO LV QRW FRYHUHG XQGHU DXWKRUL]DWLRQ IURP &DQ&RS\ RU DQ\ UHSURGXFWLRQ ULJKWV RUJDQL]DWLRQ1 7R RUGHU
FRSLHV RU UHTXHVW SHUPLVVLRQ WR UHSURGXFH PDWHULDOV/ FRQWDFW ,YH\ 3XEOLVKLQJ/ ,YH\ 0DQDJHPHQW 6HUYLFHV/ F2R
5LFKDUG ,YH\ 6FKRRO RI %XVLQHVV/ 7KH 8QLYHUVLW\ RI :HVWHUQ 2QWDULR/ /RQGRQ/ 2QWDULR/ &DQDGD/ 19$ 6.:> SKRQH
+84<, 9940653;> ID[ +84<, 99406;;5> H0PDLO FDVHV#LYH\1XZR1FD1

&RS\ULJKW ‹ 4<<7/ ,YH\ 0DQDJHPHQW 6HUYLFHV 9HUVLRQ= +$, 5333038035

:KHQ /XF &ORHWHQV DUULYHG WR KHDG XS 6DEHQD &DWHULQJ 6HUYLFHV +61&6, KH GLVFRYHUHG
WKDW WKHUH ZDV QR LGHQWLILDEOH EXVLQHVV VWUDWHJ\ IRU WKH FDWHULQJ GLYLVLRQ1 +H DOVR IRXQG
D QXPEHU RI HPSOR\HHV UHIHUUHG WR DV PDQDJHUV EXW YHU\ OLWWOH PDQDJHPHQW ZDV WDNLQJ
SODFH1 7KHUH ZHUH QR PHDQLQJIXO SROLFLHV/ SURFHGXUHV/ RU VWDQGDUGV EXW UDWKHU ULJLG UXOHV
DQG DUELWUDU\ HQIRUFHPHQW1 ³3HRSOH VHHPHG WR EH PDNLQJ PHDOV IRU WKHLU RZQ
FRQYHQLHQFH´1

,62 <335 $&&5(',7$7,21

&ORHWHQV NQHZ WKDW WR JHW KLV HPSOR\HHV WR FRPH WRJHWKHU DQG WR FKDQJH WKHLU EHKDYLRXU/
KH KDG WR IRFXV WKHLU DWWHQWLRQ RQ DWWDLQLQJ DQ RYHUULGLQJ JRDO1 ,Q )HEUXDU\/ 4<<4 KH
SURSRVHG WR 3LHUUH *RGIURLG/ WKH QHZ &KDLUPDQ RI 6DEHQD/ WKDW WKH &DWHULQJ 'LYLVLRQ
EHJLQ WR ZRUN WRZDUG DWWDLQLQJ ,62 <335 DFFUHGLWDWLRQ1 7KLV ZDV DQ LQWHUQDWLRQDO
VWDQGDUG RI TXDOLW\ WKDW RQO\ WKH EHVW PDQDJHG FRPSDQLHV FRXOG DWWDLQ1 $OWKRXJK 61&6
ZDV DERXW DV IDU DZD\ DV D FRPSDQ\ FRXOG JHW/ &ORHWHQV IHOW WKDW WKH JRDO ZDV QRW RQO\
DWWDLQDEOH EXW WKH TXHVW WR DFKLHYH DFFUHGLWDWLRQ ZRXOG SURGXFH XVHIXO VHFRQGDU\ EHQHILWV1
*RGIURLG DJUHHG WKDW VWULYLQJ IRU ,62 <335 FHUWLILFDWLRQ ZRXOG KHOS &ORHWHQV ZLWK KLV
PDQDJHPHQW REMHFWLYHV DQG LW ZRXOG UHLQIRUFH 6DEHQD¶V VWUDWHJ\ RI GLIIHUHQWLDWLRQ RQ WKH
EDVLV RI TXDOLW\ VHUYLFH1

This document is authorized for use only in Gabriel Szulanski's MBA7060/71STRSG-Introduction to General Management-SepOct 2022 at INSEAD Singapore from Jul 2022 to Jan 2023.
3DJH 5 <$<70339

'(027,21

2QH RI WKH UHTXLUHPHQWV WR PHHW ,62 <335 VWDQGDUGV ZDV WKDW HPSOR\HHV ZHUH QRW
DOORZHG WR HDW ZKLOH LQ WKH NLWFKHQ/ H[FHSW DV UHTXLUHG IRU WHVW WDVWLQJ WKH IRRG1 (ULF
:H\WMHQV/ +HDG RI 3URGXFWLRQ IRU WKH &DWHULQJ 'LYLVLRQ/ LVVXHG D GLUHFWLYH WR WKH
HPSOR\HHV UHPLQGLQJ WKHP RI WKLV UHTXLUHPHQW DQG WKH UHDVRQV IRU LWV LPSRUWDQFH1 2QH
RI WKH VRXV0FKHIV KDG EHHQ IRXQG HDWLQJ DW KLV VWDWLRQ DQG KDG EHHQ ZDUQHG RQ WZR
VHSDUDWH RFFDVLRQV WR IROORZ FRPSDQ\ JXLGHOLQHV1 2Q WKH WKLUG RFFDVLRQ LW ZDV UHSRUWHG
WR :H\WMHQV ZKR GHFLGHG WR GHPRWH WKH HPSOR\HH WZR OHYHOV LQ WKH 53 OHYHO MRE JULG1
7KH HPSOR\HH PRYHG IURP D OHYHO ; WR D OHYHO 431 $ GHPRWLRQ ZDV D VHULRXV DQG
XQXVXDO DFWLRQ1 1RW RQO\ GLG WKLV HPSOR\HH ORVH D VLJQLILFDQW DPRXQW RI LQFRPH EXW KLV
VWDWXV ZDV VHULRXVO\ GDPDJHG1

:H\WMHQV IHOW WKDW KLV DFWLRQ ZDV MXVWLILHG EHFDXVH RI WKH QDWXUH RI WKH LQIUDFWLRQ DQG WKH
PHVVDJH WKH GHPRWLRQ VHQW WR RWKHU VXSHUYLVRUV LQ WKH V\VWHP1 7KH DXWKRULW\ KLHUDUFK\
LQ WKH NLWFKHQ ZDV YHU\ ZHOO HVWDEOLVKHG1 7KH VRXV0FKHIV ZHUH VHFRQG LQ FRPPDQG WR WKH
KHDG FKHIV DQG KHOG D SRVLWLRQ RI VXSHUYLVRU\ UHVSRQVLELOLW\ LQ WKH NLWFKHQ1 2WKHU
ZRUNHUV ORRNHG XS WR WKHP IRU GLUHFWLRQ DQG UHVSHFWHG WKHLU DXWKRULW\1 ,W ZDV :H\WMHQV¶
RSLQLRQ WKDW/ EHFDXVH RI WKLV LQIOXHQFH/ WKH\ KDG D UHVSRQVLELOLW\ WR DFW LQ ZD\V ZKLFK QRW
RQO\ VXSSRUWHG FRUSRUDWH JRDOV EXW DOVR VHQLRU PDQDJHPHQW1 2WKHU ZRUNHUV ZRXOG QRW
UHVSHFW WKH VWUDWHJ\ RI WKH FRPSDQ\ LI WKH VRXV0FKHIV GLG QRW UHVSHFW WKH VWUDWHJ\ RI WKH
FRPSDQ\1 ,62 <335 FHUWLILFDWLRQ ZDV D NH\ FRPSRQHQW RI WKH FDWHULQJ GLYLVLRQ¶V
EXVLQHVV VWUDWHJ\1

23(1 '225 32/,&<

7KUHH RWKHU VRXV0FKHIV ZKR ZRUNHG ZLWK WKH GHPRWHG PDQ KRZHYHU/ LQWHUSUHWHG WKLV
DFWLRQ DV XQIDLU DQG XQFDOOHG IRU1 )URP WKHLU SHUVSHFWLYH/ WKH FKHI VKRXOG QRW KDYH EHHQ
GHPRWHG VLQFH ZKDW KH KDG GRQH KDG QHYHU EHHQ FRQVLGHUHG D PDMRU LQIUDFWLRQ LQ WKH
SDVW1 (YHQ LI ZKDW KH KDG GRQH ZDV LOO DGYLVHG/ LW ZDV FHUWDLQO\ QRW ZRUWK VXFK GUDVWLF
SXQLVKPHQW1 2Q WKH GD\ RI WKH GHPRWLRQ GHFLVLRQ/ :H\WMHQV UHWXUQHG IURP OXQFK WR ILQG
WKH WKUHH VRXV0FKHIV VLWWLQJ LQ KLV RIILFH ZDLWLQJ IRU KLV UHWXUQ1 6LQFH WDNLQJ RYHU DV +HDG
RI 3URGXFWLRQ/ :H\WMHQV KDG LQVWLWXWHG DQ RSHQ GRRU SROLF\ IRU DQ\ RI WKH ZRUNHUV LQ KLV
GHSDUWPHQW1 7KLV ZDV DQ DWWHPSW WR GHPRQVWUDWH WKDW PDQDJHPHQW ZDV DFFHVVLEOH WR WKH
ZRUNHUV DQG WR HQFRXUDJH HPSOR\HHV WR WDNH LQLWLDWLYH E\ EULQJLQJ IRUZDUG VXJJHVWLRQV
IRU LPSURYHPHQW DQG FKDQJH1 ,W DOVR PHDQW WKDW KLV GRRU ZDV RSHQ WR WKRVH ZLVKLQJ WR
FRPSODLQ1 7KH WKUHH VRXV0FKHIV ZHUH WKHUH WR FRPSODLQ DERXW ZKDW WKH\ IHOW ZDV
XQQHFHVVDULO\ KDUVK DFWLRQ DQG WR DVN :H\WMHQV WR UHFRQVLGHU KLV GHFLVLRQ1

This document is authorized for use only in Gabriel Szulanski's MBA7060/71STRSG-Introduction to General Management-SepOct 2022 at INSEAD Singapore from Jul 2022 to Jan 2023.

You might also like