What is digital marketing?

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In this video, I'm going to introduce you to digital marketing. Digital marketing is the way in which
companies reach out to their customers and interact with them. It's mainly done through the internet and
other digital channels, such as social media. The aim of digital marketing is to get as many people over to
your website or app as possible and to raise awareness of your brand, product, or service.
In the past few years, there has been a significant shift from traditional marketing to digital marketing.
Traditional marketing includes things like newspapers, magazines, or TV advertisements, and it is still
important and widely used today. Digital marketing, on the other hand, is now the dominant form of
marketing, and getting it right is important for the success of your product.
One of the great things about digital marketing is that you can easily see how well you're doing and
measure your performance. Whereas with traditional marketing, this can be slightly trickier to do. For
instance, with digital marketing campaigns, you can see the number of people viewing your content, who
they are, and how they're engaging with you.
There are lots of other benefits to digital marketing. Firstly, digital marketing allows organisations to
interact and engage with their customers in real time. For instance, a company posting something on
Twitter can see almost instantly how well their customers have engaged with them by counting the
number of likes and retweets. Digital marketing also allows you to reach out to people on a global scale,
through multiple online channels, such as email, social media, and websites.
Compared to traditional marketing, where you might only be able to reach out to people across a limited
area through local newspapers, radio channels, for example, with digital marketing, you really can go
global. Businesses can use digital marketing to build platforms that allow them to build their brands,
reputation, and closer relationships with their clients, which they wouldn't have been able to do otherwise.
Because content is posted over the internet, it means your messages can be seen on whatever devices
your target audience are using, such as laptops, tablets, or mobile phones. Another great benefit of digital
marketing is that it's often cheaper compared to traditional marketing. And lastly, digital marketing allows
companies to compete on a level playing field via the internet, despite their size or their marketing
budgets.
So let's put these benefits into context. An example scenario is when McDonald's updated their Monopoly
marketing campaign to incorporate digital elements into it. Customers previously playing the game had to
take a physical sticker and put it onto their paper board to compete for prizes. However, once they went
digital, those same physical stickers could be added to a virtual, online board found on their mobile phone
by adding a unique code found on the back of the sticker.
By going digital, McDonald's could see how many people were participating in the games, and customers
could see who they were competing against. It also gave customers the opportunity to participate
wherever they were in the world.
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