Product Research 

Product Cost/ Fees

Key Product Factors  Go to seller central and type revenue calculator to
calculate profit
Best Seller Rank (BSR) o Paste ASIN
 How a certain product ranks in a category o Input sales price (amazon will tell you the price)
 How much a product sells o If there’s no professional seller account, there will be
 1 = best selling 99 cent fees in variable closing fee
 Find low BSR in only main category o Look for 10-15% ROI
 If there’s no main category, that means the product
doesn’t sell well enough
 Product information can be found at the lowest part of the
screen
o JungleScout.com/estimator
o AMZscout.net/sales-estimator
o FBA Tool Kit
 Just input BSR, marketplace/country,
and main category
 Divide number of sales by number of
buy box competitors plus 1 = how
many products you’re going to sell
o When product has variations and sharing a
Gated
parent ASIN/parent BSR, BSR is not accurate
 For branded products
o BSR provides overall ranking but not specific
 Copy product ASIN of product you are interested on selling
variations
 Go to amazon seller central
o KEEPA will tell if a product uses a parent ASIN
 Go to catalog > products
 How to Estimate Sales with No BSR
 Search for the product using ASIN
o Sort Reviews By Most Recent
 Select condition > hit new
o Count Reviews for Last Month
 If it says “sells your product” then it means it’s not gated
o Multiply by 25
 “Apply to sell” means it’s gated
o Do that for multiple months to get an average o Amazon only wants you to sell authentic
and be more accurate products so you would need to ask for invoice
from your supplier indicating that you’re
authorized to sell such
 Click “request approval”

Common Red Flags

 Some products have restrictions or reasons to stay away
that might not be obvious
 Biggest reasons to avoid profitable products are:
o Hazmat/Dangerous good products
 Cannot ship hazmat products to
amazon unless approved for dangerous
goods program
 Products such as:
 Aerosols/perfumes/colognes
 Chemicals
 Pesticides
 Flammables
 W/o approval, amazon will deny
shipment
Competition  Can be looked up using the Dangerous
 Buy box rotation (composition) Good sheet in seller central
 Types of Competitors  Always confirm if a product is hazmat
o Buy Box Qualified prior to purchasing
o Patient/Lazy Non-Buy Box Matchers o Amazon on the buy box
o New Competitors  Amazon can sell their own products
o Amazon and steal the buy box
o The Brand Itself  It would mean that the buy box would
Price & Sales History not rotate to you, which would result
 Use KEEPA (download in computer) in no sales
 Historical Trend Types  Easily identified by:
o Price’s Impact on Sales Rank  Looking at the buy box to see
 Sales fall as price increases if amazon.com is in the buy
o Available Product Impact on Sales Rank box
 Out of stock  Looking at KEEPA Graph for
o Lows & Highs the yellow highlight
 Make sure you profit at the lows indication amazon is on the
o Seasonal listing
 Holidays, weather, events  Hovering over the buy box
Buy Box Price line above the yellow
 highlight to see if amazon is
always on the buy box


o Exclusive sellers
 Sometimes brand can sell their own
product, and they could have an
exclusive seller for their products
 They will have authority to kick you off
the listing
 The brand selling is identifiable
 Ex. “Disney” will be a seller
on a Disney product
 See if there is only 1 seller
o Brand itself on the listing

Product Research Tools:

o Sales Volume
 Jungle Scout or AMZ Scout (Free)
o Price & Sales Volume
 KEEPA (Paid)
o Profitability
 FBA Revenue Calculator (Free
o Automation
 AMZ Analyzer/BOSS Analyzer
(Paid/Optional)