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Inter. Report. Rahmana Amin
Inter. Report. Rahmana Amin
Inter. Report. Rahmana Amin
Submitted By:
Rahamana Amin
Submitted To:
Madam Lalarukh
Registration No:
MBME-023R20-4
Program:
Summer 2022
Submission Date:
6 October 2022
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AdamjeeLife Assurance Company Ltd
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Declaration Form
Rahamana Amin
R.Amin
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ACKNOWLEDGMENT:
I am very thankful to “ALMIGHTY ALLAH” the most beneficent, the most merciful who has given
the strength to complete this task and with the deepest gratitude and warmest affection. I am also
thankful to my Supervisor “Sir Farukh” Regional manager of Adamjeelife. Without whose guidance
and support it would not have been possible for me to accomplish this. I acknowledge my learning of
Internship to Sir.Tayyab Senior Regional Manager of Adamjeelife who gives me a lot of knowledge
about insurance and guides me in Academics and ethics as well. Without whose guidance and support
it would not have been possible for me to accomplish my Internship. Furthermore, I am indebted to the
staff of the Adamjee Insurance, from where I have gained much experience regarding operations and
workings of the Insurance Company. I dedicate my work done to my beloved Professors of Department
of Business Administration, ISP MULTAN, PAKISTAN. Last but not the least I convey my credit and
thankfulness to my institute, without whose support and guidance it would be much difficult for me to
achieve this task successfully.
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EXECUTIVE SUMMARY
The report sheds light upon the activities that I participated in during my internship
at Adamjeelife Assurance Company. It elaborates the practical aspects and work
done by me during my six weeks. I was placed in the Travel insurance department
under the supervision of Manager Muhammad Farukh.
The initial part of this report contains authentic information and facts about the
history of AIC and the corporate profile of the company. The next step gives a
conceptual overview of the organization structure followed by an overview of the
Adamjeelife Assurance Department.
Further explained are the details of Adamjeelife Assurance Department. During the
period of internship, I also came across some very beneficial and important
documents pertaining to the area of work I was in. During my internship I observed
some weakness in the operations and management of the company and by keeping
these I have given some recommendations.
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Contents
Declaration Form.................................................................................................................3
I Rahmana Amin, Registration No MBME-023R20-4, Program Summer 2022......................................3
Rahamana Amin.....................................................................................................................................3
R.Amin....................................................................................................................................................3
Chapter #01............................................................................................................................6
Overview of organization:....................................................................................................................6
Introduction:.........................................................................................................................................6
Historical Background:..........................................................................................................................7
Adamjee Acquisition History:...............................................................................................................7
Vision Statement:..................................................................................................................................9
Mission Statement:...............................................................................................................................9
Competitors:..........................................................................................................................................9
Departments of Adamjeelife Assurance:.............................................................................................10
1: Underwriting Department.........................................................................................................................10
2: Claims Department...................................................................................................................................11
3: Accounts Department...............................................................................................................................11
4: Re-Insurance Department.........................................................................................................................12
5: Marketing Department.............................................................................................................................12
6: Human Resource Department...................................................................................................................12
Chapter # 02........................................................................................................................12
Plan of your internship program:.......................................................................................................12
Internship Weekly Schedule:........................................................................................13
Week: 1: Calling customer..................................................................................................................13
Week: 2: Done meetings.....................................................................................................................13
Week: 3: Follow ups the Prospects:...................................................................................................13
Week: 4: Sell the plans and make clients:..........................................................................................13
Week: 5: Meetings with clients:.........................................................................................................13
Week: 6: Giving services to pervious client and issues new plans:..................................................13
Duties and responsibilities performed:..............................................................................................13
Chapter #03.........................................................................................................................14
Learning Experiences:.........................................................................................................................14
SWOT analysis of Adamjeelife Assurance Company:..........................................................................16
Problem Identification and Solution:.................................................................................................19
RECOMMENDATION:..........................................................................................................................21
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CONCLUSION:......................................................................................................................................21
REFERENCES:.......................................................................................................................................22
Chapter #01
Overview of organization:
Introduction:
Adamjee in the business of providing a full range of non-life insurance products and services
customized to meet the varied needs of a wide spectrum of businesses and industrial clients as
well as individuals, providing Property, Marine/Aviation, Motor and other Miscellaneous
products. Its market-driven team of inspired and technically qualified insurance personnel,
specializing in civil, mechanical, metallurgy, electronics and having overseas linkages, is on-call
for necessary professional advice always. It is its policy not only to provide protection and risk
reduction but help clients develop preventive capabilities to avert major perils and calamities.
Over the years Adamjee have developed a full range of insurance services. Its clients include
both large and medium sized organizations in all sectors of the economy.
In addition, AICL insures sensitive Petrochemical and complex Industrial Risk projects of great
value. AICL specializes in insuring Engineering and Telecom concerns, whereby it has secured
the greatest share of clients in those sectors. On the other end of the spectrum, AICL services the
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primary industries of Pakistan by covering several Cement Factories, as well as numerous
Textile and Sugar Mills. Assuming the role of a leader in Pakistan's Insurance Industry, AICL
pioneered the coverage of Energy Risks. AICL has also secured the business of Foreign
Concerns entering Pakistan to execute and assemble construction or infrastructure development
projects. AICL is the principal insurer of Kidnap & Ransom, Professional Indemnity, Product
Liability and other specialized lines in Pakistan.
Historical Background:
Adamjeelife Assurance Company was formed in September 28, 1960 as a Public Limited
Company, founded by Abdul Hamid Adamjee, Abdul Razak Adamjee and Ashraf Adamjee and
is listed on all three stock Exchanges of Pakistan. The company is also registered with Central
Depository Company of Pakistan Limited (CDC). Adamjee is involved in the business of
General Insurance. The company started its operations with Rs. 2.5 million which has grown
amazingly in the past 5 decades. As of 2014 paid up-capital of company is 3.4 billion. AICL
enjoys a strong competitive edge in the insurance industry due to strong assets base, paid-up
capital, reserves, balanced portfolio and steady growth in gross premium. AICL is building
Threshold against premium.
AICL comprises of insurance has superior management teams, sustainable competitive
advantage and is fully equipped with identifiable value enhancement opportunities. The
Company has originated volumes across the spectrum of businesses, entered joint partnerships
with key players in the financial sector and expanded its business across Pakistan and Dubai.
Then finally the honorable court after listen the plea of both Parties, decide based on facts in
favor of Mansha Group. So, in April 08, 2002
Mian Mansha had acquired a controlling position in Adamjee Group, the countries largest non-
life Adamjeelife Assurance Company.
The diversity of AICL's portfolio allows the Company to be the insurer of choice, for an array of
clients and needs. Whilst expanding our customer base, AICL dedicates as much effort in
maintaining the highest level of customer satisfaction. Its cornerstone philosophy is to provide
premium quality service along with forwarding the maximum benefit to its clients. This
commitment is exhibited in the importance AICL places on excellence, integrity and ethical
behavior. These values promote confidence, especially in our clients for whom security is vital.
In addition, AICL insures sensitive Petrochemical and complex Industrial Risk projects of great
value. AICL specializes in insuring Engineering and Telecom concerns, whereby it has secured
the greatest share of clients in those sectors. On the other end of the spectrum, AICL services the
primary industries of Pakistan by covering several Cement Factories, as well as numerous
Textile and Sugar Mills. Assuming the role of a leader in Pakistan's Insurance Industry, AICL
pioneered the coverage of Energy Risks. AICL has also secured the business of Foreign
Concerns entering Pakistan to execute and assemble construction or infrastructure development
projects. AICL is the principal insurer of Kidnap & Ransom, Professional Indemnity, Product
Liability and other specialized lines in Pakistan.
Vision Statement:
Our will is to Explore, Innovate and Differentiate. Our passion is to provide leadership to the
Insurance Industry.”
Mission Statement:
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“To deliver outstanding profitability for the benefit of our customers, our employees and our
shareholders while providing premium service.”
Competitors:
TPL Corp
Alliance Assurances
GEICO
2. Claims Department
3. Accounts Department
4. Re-Insurance Department
6. Marketing Department
7. Investment Department
1: Underwriting Department
Adamjee underwriting department evaluates the risk and exposures of potential clients. It
decides how much coverage the client should receive, how much they should pay for it, or
whether even to accept the risk and insure them. Underwriting involves measuring risk exposure
and determining the premium that needs to be charged to ensure that risk.
The function of the underwriter in this is to acquire or to "write" business that will make the
insurance company money, and to protect the company's book of business from risks that they
feel will make a loss. In simple terms, it is the process of issuing insurance policies. Adamjee
like other insurance company has its own set of underwriting guidelines to help the underwriter
determine whether the company should accept the risk.
The information used to evaluate the risk of an applicant for insurance will depend on the type
of coverage involved. For example, in underwriting automobile coverage, an individual's
driving record is critical.
The factors that underwriting department uses to classify risks should be objective, clearly
related to the likely cost of providing coverage, practical to administer, consistent with
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applicable law, and designed to protect the long-term viability of the insurance program. The
underwriters may either decline the risk or may provide a quotation in which the premiums have
been loaded or in which various exclusions have been stipulated, which restrict the
circumstances under which a claim would be paid. Depending on the type of insurance product
(line of business), this insurance companies use automated underwriting systems to encode these
rules, and reduce the amount of manual work in processing quotations and policy issuance.
2: Claims Department
As we know that insurance is a promise which is selling. So Adamjee sell insurance and promises to
pay all covered first party claims in a timely manner and to defend and indemnify all third-party
cases. It also promises to act with the utmost good faith towards their insured. But, this only
happens once when the insured has a claim and once the loss happened to the client provides the
claim report to company the work of claim department starts.
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The quantum of money must be adequate in relation to the needs. But mere adequacy of money
will not do one must take care of its proper utilization. For this it would be necessary to exercise
economy and maintain proper books of account. It is possible to increase the amount of saving
through proper management and effective control of the expenses. At the end of the year the true
result of the economic activities of a concern must be made available otherwise it will not be
possible to run the concern. In case of a business concern the profit or loss at the end of a year
must be ascertained, because, the amount of profit must be adequate in relation to that of
investment made in the business. If it is not so or if there is a loss, it is an indication of some
defects existing somewhere in the management of the business. All such defects need to be
detected and analyzed and appropriate measures taken for their rectification.
4: Re-Insurance Department
This department is considered with distributing and shredding the risks admitted for insurance by reinsuring
all or a substantial part of such risks with re-insurers. The reinsurance department grants the company an
accommodating capacity enables it to accept easily and quickly insurance operations with large amounts or
risks which it could not have accepted in
The absence of the facilities granted to it through reinsurance and subsequently maintaining the financial
stability of the company about the results of its works.
5: Marketing Department
The marketing concept is the philosophy that firms should analyze the needs of their customers and
then make decisions to satisfy those needs, better than the competition. Today most firms have
adopted the marketing concept, but this has not always been the case. In 1776 in The Wealth of
Nations, Adam Smith wrote that the needs of producers should be considered only with regard to
meeting the needs of consumers. While this philosophy is consistent with the marketing concept, it
would not be adopted widely until nearly 200 years later.
6: Human Resource Department
Human Resource Department is the most important department on which the internal system of
whole organization is based. It motivates the employees and takes in account the incentives and
tactics required to keep the qualified and experienced employees with them and to make them work
in the way organization wants.
Chapter # 02
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Plan of your internship program:
I have done my internship at Adamjeelife Assurance Company Bahawalpur as Financial Consultant.
Adamjee Life is backed by Nishat Group, which is one of the leading and most diversified business groups
in South East Asia with fixed/current assets of over Rs. 500 billion (US$ 5 billion), it ranks as the top
business house of Pakistan.
The group has strong presence in three most important business sectors of the region namely Textiles
(Nishat mills, Nishat Linen), Cement (D.G. Khan Cement) and Financial Services (MCB) Adamjeelife
Assurance Company Ltd.) And (Security General). In addition, the Group also has reasonable market share
in Power Generation (Nishat Power Ltd.), Paper products (Nishat Shoaiba Paper Mills) and Aviation
(Pakistan Aviation and Aviators Ltd).Adamjee Life is redefining the life insurance paradigm by focusing on
customers first.
The service process is responsive, personalized, humane and compassionate and is developed to provide
complete peace of mind to our clients. So that you can focus, on what you do best and leave the rest to us.
I started job at Adamjeelife insurance on 11th August 2022.and ended 11 September 2022.I gave service to
customer to Insured their lives. I did work as marketer to give the product (planes) of Adamjeelife
insurance company.
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Duties and responsibilities performed:
Meet clients and give good services.
50 plus calls to the customers and tell about organization and arrange meetings.
Attend the meetings and explain about the plane and product of Adamjeelife Assurance Company.
Took the follow-up from customers.
Sold out the products of organizations.
Visit the market and collect the references numbers.
To give report To G.M of Whole day.
Chapter #03
Learning Experiences:
This was my second experience working in the corporate sector. I learn a lot because every organization has
different way of doing work. Working for six weeks in the organization I come to know about the structure
of the organization that how to perform different activities how to adjust yourself in the office environment.
The internship program at Adamjeelife company s a commendable step taken by the management of
Adamjeelife Company. Having an organized internship program is a clear indication of the corporate social
responsibility that this organization exercises at its best. One of the things I learned immediately about
Adamjee was that each day would differ significantly from the previous one. Being flexible and open to
change was key in fitting well into this organization. While there was a wide range of tasks assigned, there
were also some routine tasks to be completed every week. I also handled different administrative tasks,
such as answering the phone, making copies, printing, delivering mail, and other office responsibilities. I
have learned many fundamental techniques that have made me a better communicator.
First, my writing skills have advanced and I feel confident in doing tasks expected of me. Next, I am now
more eager to attempt things that intimidate me. Additionally, I have learned that my verbal communication
skills, which I have always thought were above average, have room for improvement. I have learned and
grown from the respect given to me by all the people whom I have encountered in Adamjee. This, in turn,
has prompted me to espouse that respect to others. In closing, this internship has been much more than
learning about a job, it has been learning about life and my abilities.
I was placed in the Marketing Insurance Department all the employees along with the supervisor
Were very cooperative and instructive. The knowledge and guidance that I have received from them is
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priceless and cannot be quantified.
Pest Analysis:
PESTEL (Political, Economic, Social, Technological, Environmental and Legal) analysis is a framework or
tool used to identify key macro (external) factors that affect the business environment in which the
organization operates and ultimately affect the objectives of the organization.
Understanding each factor is important for the growth of the organization and plays a pivotal role in
planning the right strategies which helps the management in assessing the risks specific to the insurance
industry to take informed decisions. Furthermore, the Company can understand the opportunities and
threats in the external environment and this framework provides the basis for business planning process.
Political:
The political stability of a country has always been a major factor in deciding the growth of an industry.
Government has taken several decisions to overcome uncertainties of exports and gradually imposed duties
on imports which is a positive step to reduce current account deficit. The efforts made by the Government
towards maintaining law & order situation is also creating friendly environment for ‘Ease of Doing
Business’. Strict monitoring by Securities and
Exchange Commission of Pakistan (SECP) ensures transparency for insurance sector.
Government prioritized economic growth and better international relationships which helped in creating a
better image of the country. Measures were taken to increase the penetration and growth of the insurance
sector; some of the measures were reduction in the regulatory fee and relaxation to the industry from
application of IFRS 16 (leases) certain regulatory returns. The policies and efforts of the Government in
managing the Covid-19 pandemic have also gained appreciations at international level.
Economical:
Pakistan’s economic growth is projected to be slow since the challenges of Covid-19 Pandemic that has
created
Crisis in the global economic environment and has caused further uncertainty. The Country is continuously
in a low growth and high inflation situation. Decline in the purchasing country in a state of stagflation. With
the rise in unemployment and lower purchasing power, households have reduced their consumption,
increased external pressures due to global crises caused by the pandemic has resulted in imports and exports
to decrease together with foreign investment in Pakistan.
The IMF has forecasted Pakistan’s GDP at 1%, inflation at 8.8%, current account deficit at 2.5% of GDP
and unemployment rising by 0.6 percentage points to 5.1% during the current fiscal year ending June 2021.
This is in sharp contrast to the government’s targets of 2.1% GDP growth rate, 6.5% inflation and 1.5%
current account deficit.
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The measures that were taken to control the outbreak caused the economy to come to a standstill. However,
with the containment measures being lifted and the vaccine being developed, the economy is expected to
recover, and the
State Bank of Pakistan (SBP) has projected a 2.5% growth in the upcoming year, however future growth
projection remains low. Moreover, there is significant uncertainty regarding the pandemic, the effectiveness
and availability of vaccine will result in a slower growth rate.
Social-Cultural:
Global digitalization has changed not only the economic, but also the social vision of the world. The
digitalization has determined the continuous flow of data containing information, knowledge, ideas and
innovations. Covid-19 has pushed the insurance industry to expedite its transformation towards digital
products to its customers and it has also changed the habits of the Pakistan’s consumer market. As Islamic
state, an increase in demand for takaful products has also been witnessed.
Highly uncertain, but the significant flare-ups of the third wave of Covid-19 pandemic will require
restrictions.
Brand name:
A strong brand name is a major strength of Adamjeelife Assurance Company. This gives
Adamjeelife Assurance Company the ability to charge higher prices for their products because
consumers place additional value in the brand.
Weaknesses
Weak R&D
Work efficiency
Weak supply chain
Lack of sales
Weaknesses:
Weak R&D:
Weak R&D can slow Adamjeelife Assurance Company’s growth as competitors out-innovate
Company.
Work efficiency:
An inefficient work environment means that Adamjeelife Assurance Company’s goods and
services are not being utilized properly.
Weak supply chain:
A weak supply chain can delay the arrival of products to Adamjeelife Assurance
Company’s customers. Plans Issuance should be on time that’s why company and
Advisor build trust level with clients. I n this way more clients will purchases or take
plans and products.
Lack of sales:
Adamjeelife Assurance Company Product cost per unit should be low .That why Maximum
customer should be purchase product and plans.
Opportunities
Online Market
Innovation
New services
New technology
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Opportunities:
Online Market:
The online market offers Adamjeelife Assurance Company the ability to greatly expand their
business. Adamjeelife Assurance Company can market to a much wider audience for relatively
little expense.
Innovation:
Greater innovation can help Adamjeelife Assurance Company to produce unique products and
services that meet customer’s needs.
New technology:
New technology helps Adamjeelife Assurance Company to better meet their customer’s
needs with new and improved products and services. Technology also builds competitive
barriers against rivals.
Emerging Markets:
Emerging markets are fast growing regions of the world that enable Adamjeelife Assurance
Company to quickly expand
New Markets:
New markets allow Adamjeelife Assurance Company to expand their business and diversify their
portfolio of products and services.
Threats
Bad economy
Intense Government
Government Regulations
Changes in customer Tastes
Political Risks
Substitute Products
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Threats:
Bad economy
A bad economy can hurt Adamjeelife Assurance Company’s business by decreasing the
number of potential customers.
Intense Government:
A bad economy can hurt Adamjeelife Assurance Company’s business by decreasing the
number of potential customers
Government Regulations:
A bad economy can hurt Adamjeelife Assurance Company’s business by decreasing the
number of potential customers.
Changes in customer Tastes:
A bad economy can hurt Adamjeelife Assurance Company’s business by decreasing the
number of potential customers.
Substitute Products:
A bad economy can hurt Adamjeelife Assurance Company’s business by decreasing the
number of potential customers.
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weeks of socializing poses a challenge for many. Based on your observation of the prevailing culture,
you can decide to be friendly or reserved in your conduct.
Solution:
Whether you are starting a new position at your current place of employment or a completely new
company, you may be experiencing the fear of the unknown. However, it’s imperative to recognize
cultural differences at work; that way, colleagues can avoid taking a simple misunderstanding to
heart.
You must stay calm and have the attitude that you will perform your best and, by doing so, you will
impress.
5. Competition from Co-Interns
I was not the only intern working at a company, you might experience a competitive environment.
Often, it’s not that your co-interns are competitive and trying to outdo you but they're just being
hardworking and high-spirited. So instead of taking it for granted, try to work harder as your
competition will make your internship much better.
Solution:
At this stage of your career, the most important quality you can have is to be open-minded, drama-
free, and easy to work with. It's okay if you aren't the smartest and fastest worker or the ruthlessly
ambitious worker. People will want to work with you because you're enjoyable to work with and have
a good attitude.
We recommend you participate in the competition and work towards doing great work every day.
You’ll find that you learn more than you would have without the competition and this will enrich
your internship experience.
RECOMMENDATION:
• Internee should be provided with the rules and regulations before starting his internship which he has to
follow during his internship.
• The computer (PC'S) should be speedier.
• Company should have a cooking department so that it can provide healthy food to their employees
because many of the employees eat from outside and it is very unhygienic. Company can deduct some
amount of food from the salary of the employees.
CONCLUSION:
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I will conclude that every organization must give opportunities for internships for the students because
when a student finishes his or her education they want a plat form to work and they want companies to
give them internship. Adamjee provides internship in many departments like marketing, Hr., finance,
Health and they provide a plat form to polish the skills of the internees so that they can prove to the best
in their job career.
"Experience is not what happens to you, it is what you do with what happens to you"
REFERENCES:
Policy jackets of Adamjee
Annual report of AICL 2016
https://www.adamjeelife.com/
Personal observation
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