The Global Media Marketplace

Globalization is a global or comprehensive process in which no individual is bound by

national or regional boundaries; this is what is happening today, where everything is focused
on the world rather than one country or region, including the media market, which has a
global reach with the dissemination of information that is fast, wide, and easy to access.

As a result of the consequences of globalization, the media market is no longer just focused
on one sector of information dissemination, but is now reaching out to the rest of the globe.

Convergence is described as the melding of mass media with today's digital technologies as
technology advances, resulting in convergence. The press has a significant part in society,
and traditional media such as newspapers and magazines play an essential role as well.

Smartphones and tablets are two of the most popular new media among the general public, as
they quickly make all news and information available to them. Because of the ease with
which the general public can access news, the general public will almost always be informed
about the news, which encourages media players to become more informed. Dynamic and
real-time are two words that come to mind when thinking about this project.

Global media is a media system that has been successful in delivering its material in the areas
of information, education, and entertainment on a global scale. Today's media has shifted its
attention away from local communities and toward a larger and broader global market. This
is where media globalization and the rise of global media take place. The BBC (British
Broadcasting Corporation) is a medium, which originated in England, has branches in
Indonesia, especially BBC Indonesia, and has succeeded in making its program worldwide
since it has offices virtually all over the world. This news organization also transmits in 32
languages, including Arabic, Persian, and Russian.

Ted Tuner, an American, launched CNN in 1990 as the world's first 24-hour television news
station, which transitioned from a national news organization to a worldwide one owing to its
aggressive approach of actively reporting international news events through news exchange
programs. with almost 100 broadcasting companies throughout the world

Immanuel Wallerstein proposed a theory called world system theory, in which he separates
the countries in the globe Core nations (developed countries), semi-peripheral countries
(second world countries), and peripheral countries are the three categories ( third world
countries or developing countries).
The core country, according to Wallerstein's thesis, is a country that controls technology and
information resources. Because the core nations govern the market, the semi-peripheral and
peripheral countries have a market share.

Because the essence of global media is the distribution of information, broad access to
information, and high mastery of technology, and because the majority of these things are
only owned by individuals who live in developed countries, it is unsurprising that almost all
global media come from developed countries such as America, England, and others, and
semi-peripheral and peripheral countries take up the market share.

A German-American historian and sociologist, Andre Gunder Frank, proposed a theory. The
dependence hypothesis describes the divide between developed and developing nations, in
which developed countries have greater access to knowledge than developing countries,
allowing emerging countries to gain market share. The reuters news agency, like the reuters
news agency, which was founded in England, became the focus of news and information for
former British colonies at the time.